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PODCAST

Around the House Pro Insider

Join hosts Eric Goranson, CKD, and John Dudley for the rebooted Around the House Pro Insider podcast, a weekly show tailored for professionals in the trades. Eric, known from the Around the House with Eric G radio show and podcast, brings his expertise as an educator for the National Kitchen and Bath Association and the National Association of Home Builders. With a focus on interior design, home technology, and more, Eric shares insights from his international speaking engagements at trade shows and

business marketing

All Episodes

17:02

Understanding the Downfall of Cabinet Giants: A...

Around the House Pro Insider ·

2025/11/26

The recent disintegration of several prominent kitchen and bath cabinet companies, notably American Woodmark, serves as a poignant reminder of the volatility within the remodeling industry. Profits have plummeted dramatically, with American Woodmark experiencing a staggering 78% decline in gross profits, indicative of broader market challenges. In light of these developments, my co-host John and I delve into strategies for effectively marketing during the holiday season and other periods of

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16:28

Addressing the Trade Workforce Crisis: Insights from...

Around the House Pro Insider ·

2025/11/16

The discussion elucidates the pressing emergency regarding the dearth of skilled tradespeople in the United States, a predicament underscored by the inability of notable corporations, such as Ford Motor Company, to fill thousands of mechanic positions despite offering lucrative salaries. Eric G and John Dudley delve into the implications of this shortage, emphasizing the critical need for vocational training and support for initiatives aimed at encouraging youth to pursue careers in the trades. They

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56:08

Navigating Contracts: Protecting Yourself in Today's...

Around the House Pro Insider ·

2025/11/07

In the latest discourse presented by Eric G and John Dudley, the conversation delves into the complexities of the contracting landscape amidst current market challenges. They engage with Joseph Brickman from Williams and Tuesink, a seasoned attorney specializing in land use and real estate litigation. The trio explores the critical importance of contracts in safeguarding the interests of contractors and homeowners alike. As they navigate through recent issues in the marketplace, Eric and John

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11:24

Maximizing Business Potential During the Holiday...

Around the House Pro Insider ·

2025/10/31

As the holiday season approaches, we emphasize the critical importance of leveraging this period to enhance your business prospects for the coming year. Eric G and John Dudley discuss strategic initiatives that can be undertaken during the typically slower months of November and December. They advocate for proactive engagement with past clients, suggesting that holiday gatherings often prompt considerations for home improvements, thus presenting an opportune moment to reconnect. Furthermore, we

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15:47

Transforming Business with AI: Unlocking New Revenue...

Around the House Pro Insider ·

2025/10/23

Artificial Intelligence possesses the remarkable potential to revolutionize business operations, thereby enhancing profitability and operational efficiency. In our discourse today, we delve into the multifaceted ways through which AI can be harnessed to streamline processes, automate mundane tasks, and ultimately augment revenue streams. Eric G and John Dudley elucidate the transformative impact of AI, dispelling prevalent misconceptions that shroud its capabilities in apprehension. Through

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16:55

Unlocking Growth Potential: Business Strategies for...

Around the House Pro Insider ·

2025/10/09

The primary focus of our discussion centers on the imperative strategies for enhancing one's business during economically challenging periods. We underscore the notion that a downturn can serve as an opportune moment for growth and expansion, provided one remains proactive and committed to marketing efforts rather than retreating into complacency. As we delve into the intricacies of maintaining a robust business presence amidst adversity, we highlight the potential pitfalls associated with

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14:55

Contracts 101: Mitigating Risks in a Changing Market

Around the House Pro Insider ·

2025/10/03

The current discourse centers around the critical and often contentious issue of navigating contracts amidst fluctuating tariffs and price changes, particularly as they pertain to the construction and design industries. In this enlightening dialogue, Eric G and John Dudley delve deeply into the implications of recent tariff implementations, notably the impending increase on imported wooden cabinets and softwood lumber from Canada. This discourse elucidates the necessity for contractors to adopt

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19:54

Maximizing Your Leads: Key Mistakes Contractors Make

Around the House Pro Insider ·

2025/09/24

In an insightful dialogue, Eric G and John Dudley dissect the myriad errors that contractors frequently commit in their efforts to generate leads, offering a poignant critique of the current state of contractor marketing. Their conversation reveals that many contractors fall prey to a lack of clarity in their marketing strategies, often resulting in wasted resources and missed opportunities. The hosts emphasize the critical importance of establishing an appealing and functional website that serves

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18:48

Ten Months Later: The Reboot of Around the House Pro...

Around the House Pro Insider ·

2025/09/17

We are delighted to announce our triumphant return after a ten-month hiatus, embarking on a fresh chapter of the Around the House Pro Insider with your hosts, Eric G and John Dudley. In this episode, we delve into the paramount importance of adapting to the evolving landscape of marketing and business management, particularly for professionals engaged in trades, design, and construction. We emphasize the necessity of leveraging modern tools, including websites and artificial intelligence, to remain

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19:28

Transform Your Worksite: The Game-Changing...

Around the House Pro Insider ·

2024/11/05

Join us as we dive into the innovative world of scaffolding with the introduction of the Scafflex product, designed for both DIY enthusiasts and professional contractors. This episode features a captivating discussion on how Scafflex provides a safer, more efficient alternative to traditional scaffolding systems, allowing users to set up quickly and work comfortably at height. Eric and Guy explore the engineering behind Scafflex, emphasizing its lightweight, collapsible design that fits easily in

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02:40

Get Ready for the Reboot: Pro Insider Podcast Launch...

Around the House Pro Insider ·

2024/10/30

Exciting news is on the horizon with the upcoming launch of the brand new Pro Insider Podcast, tailored specifically for manufacturers, tradespeople, contractors, and designers. Eric G. shares his enthusiasm as he prepares to bring fresh content that includes the latest tips, tools, tricks, and business practices to help navigate today’s challenging economy. With Halloween approaching, Eric reflects on the current election season, acknowledging the impact of ads on local radio and TV stations, while

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01:50

A quick note from Around the House Pro Insider

Around the House Pro Insider ·

2022/07/07

Thanks for tuning in. We will see you back after the summer break! For live weekly shows this summer head over to the Around the House Show podcast!

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08:21

Are you a business owner? What happens if you dont...

Around the House Pro Insider ·

2022/06/23

Its time to have that hard conversation. What happens if you dont survive the day? How is your family going to cope with the aftermath? Are they going to be set up for success? How will your business do? Will it even survive day one? How is your documentation? Is your staff ready to do this alone? All these are important things to consider in this weeks Pro Insider. This one is short... but its meant to let you think about what you need to do to get things in order.

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54:48

Jobsite Security using Artificial Intellegence that...

Around the House Pro Insider ·

2022/06/07

On Around the House we talked with Dave Sellinger from Deep Sentinel. This is a surefire way to protect your property, jobsite, business and home. You dont want to miss this one. Plus use PROMO CODE: ATH and get 10% off your system purchase: https://www.deepsentinel.com/

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09:54

Should you have a business parter? Lets talk about...

Around the House Pro Insider ·

2022/05/25

Shoud you have a business partner? I have learned a lot by things going sideways in the past. We talk about the research you need to do before this process even starts. What should you look for? Who should you call? Who can help? All this and MORE in this weeks Pro Insider Podcast!

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09:05

Is inflation bleeding your company dry right now?...

Around the House Pro Insider ·

2022/05/12

Have you been watching job costs? Has inflation been digging into your profits? We talk about the basics of how to watch those job costs and what you can do to prevent those losses that take companies down. Are you ready to do some digging? All this and more in todays PRO INSIDER podcast!

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57:51

The world of Integrators with Josh Christain from the...

Around the House Pro Insider ·

2022/04/28

Integrators are one of the newest trades on the jobsite. We sit down with Josh Christain from The HTA and discuss why Integrators are there to help designers, remodelors and builders get through each project and make home technology make sense. We take a deep dive to help everyone understand the best way to navigate home technology. The Home Technology Association Certification system is the first and only industry standard of excellence for home technology installation companies. In an industry

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20:32

Marketing your company in a recession. Yes... its...

Around the House Pro Insider ·

2022/04/13

Looking ahead, and where interest rates are right now, I think we need to have a chat about going back and marketing your company like we are in a recession. Things appear to be already headed that way. You might have been so busy, been sold out of products, or scheduled out six months. Now with the business landscape changing we need to have a discussion on how to get back to marketing so you can keep that sales pipeline full. We talk about what can work what doesnt doesnt work when we are

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09:08

A Major Storm is brewing on the horizon that could...

Around the House Pro Insider ·

2022/03/31

Last year was ROUGH on getting products into the US for design and construction projects. If this storm hits this summer last year will look easy. We talk about that in todays Pro Insider Podcast. There are some simple tips that could help those projects if you do them now versus later next month or later this summer. Thanks for listening to the Pro Insider Podcast!

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11:44

Should your company start a podcast for marketing or...

Around the House Pro Insider ·

2022/03/17

Many companies in construction, materials, and design have ventured into creating their own podcast. We dive into what it takes for a company to create their own podcast and discuss would it be right for you and your company? We talk about the hard truths and the work involved and what you should do for planning the future with podcasting. Thanks for listening to the Pro Insider Podcast!

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