Toast

The BBC business journalist, Sean Farrington, explores amazing products and brands that somehow ended up... toast.In each episode, Sean examines another great business idea, hearing how it started, what it offered and why it became successful.He hears first-hand from people who were there at the time, gathering compelling tales of what went on behind the scenes.Archive audio, industry experts, and fans of the brand are often in the mix as Sean charts its rise to dizzy heights before discovering