Feedback Friday by Really Good Emails

01:03:14

Webinar: Keep the Fun Parts: How Email Marketers Use...

Feedback Friday by Really Good Emails ·

2026/09/25

In this Email Support Group session, Justine (Beefree + RGE), John Seals (Baird), and Matt Helbig (Really Good Emails) walk through the real AI workflows running behind the scenes. That means Baird's Copilot agent turning form requests into ready-to-review emails, how we "eat our own cheese" by building the RGE newsletter with the RGE Studio MCP, and sales follow-ups that no longer look like AI slop.Then we open the toolbox. You'll see our prompt library, the brand voice and unslop

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00:46:24

We Put Our Own Onboarding Emails To The Test with...

Feedback Friday by Really Good Emails ·

2026/09/18

On Feedback Friday we usually review other brands' emails. This time we put our own SaaS onboarding emails up for review.Together we look at five onboarding emails inside the RGE Studio builder and talk through what each one is for, when it sends, and what we'd change.Chapters00:00 Intro02:28 Email 1: Your ESP wasn't built for this16:32 Email 2: Power up your dream team23:20 Email 3: Getting your email into SFMC29:15 Email 4: Your trial is ending38:15 Email 5: A hate letter to

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00:48:36

Stop treating Dark Mode like an afterthought with...

Feedback Friday by Really Good Emails ·

2026/05/28

Dark mode isn't coming. It's already here. And if you're treating it as an afterthought, your logo is disappearing, your brand colors are shifting, and your carefully designed email looks like it was built by someone else entirely.Annett Forcier, founder of EmailBoutique and email design systems consultant, joins us to break down why dark mode is a design problem before it's ever a code problem, and how she delivers the bad news to clients before a single template gets built.Try RGE

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00:27:39

Are Profoto's emails camera-ready? with George Pettigrew

Feedback Friday by Really Good Emails ·

2026/03/27

Profoto makes world-class studio lighting. But are their emails just as polished? In this episode of Feedback Friday, we sit down with George from Inbox Army to break down Profoto's email design system from top to bottom.Visual advancement vs. visual recessionThe 8-point spatial sizing systemAspect ratios and why they matter for image compositionLine height math for headlines and body copyHow to build a modular email design systemAccessibility, contrast, and WCAG guidelinesResources

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00:35:51

Do Buoy’s emails actually convert? with Kasey Luck

Feedback Friday by Really Good Emails ·

2026/01/29

Join us for another episode of Feedback Friday, where Kasey Luck returns to provide expert feedback and critiques on various email designs. We dive deep into **email marketing** strategies, analyzing several **email campaigns** for their content and effectiveness, particularly those related to **nutrition** and health supplements.Kasey offers valuable **email tips** on how to enhance **email design**, ensuring messages are not only engaging but also high-converting. This session is packed with

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00:22:35

Turning taboo into trust: emailing about intimacy...

Feedback Friday by Really Good Emails ·

2025/12/26

How do you write emails about intimacy issues without making it awkward... or worse, boring? In this episode of Feedback Friday, we chat with email expert Kasey Luck from Luck & Co Agency about how The Pelvic People use email and SMS to build real relationships with their audience.Kasey shares the behind-the-scenes of working with a brand that sells sexual wellness products and how to balance empathy, education, and conversion. From welcome flows to smart product positioning, this episode is

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01:12:39

RGE Awards 2025: The Best Emails of the Year

Feedback Friday by Really Good Emails ·

2025/12/19

Welcome to the Really Good Emails Awards 2025.We reviewed thousands of submissions and crowned the campaigns that stood out for smart strategy, strong design, and copy that actually earns clicks.Watch as judges break down what made these emails win. What worked. And what trends are shaping email heading into 2026.Along the way we cover:→ What "live text" really means and why it matters→ Subject line and CTA trends from 2025→ How brands are using personalization without being creepy→ Why

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00:34:02

Are your emails accessible? Imbodhi email review with...

Feedback Friday by Really Good Emails ·

2025/12/05

Join special guest @KaseyLuck , founder of Luck and Co Agency, for a deep-dive teardown of real email campaigns from lifestyle brand Imbodhi. In this episode of Feedback Friday, we analyze what makes an email accessible, high-converting, and strategically effective across the entire customer journey.00:00 Kasey's Agency and Brand Overview02:09 Email Analysis: Welcome Email08:18 Discussion on Email Design and Accessibility14:11 Email Analysis: New Product Launch17:49 Discussing Campaign Goals

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00:12:39

GIFs, Gradients & Great CTAs in Plus-Plus Emails | Ep...

Feedback Friday by Really Good Emails ·

2025/08/15

This week on Feedback Friday, we’re diving into the wild, colorful inbox of Plus-Plus. Yep, the interlocking toy brand that makes email design actually fun.We linked up with the pros at MKTGRhythm to break down how they’re crushing it with:- Figma-built GIFs that move and groove- Bright colors and juicy gradients- Mobile-first layouts made for scrolling thumbs- Big ol’ CTAs just begging to be tappedFrom bold product photos to layouts that don’t feel like email déjà vu, Plus-Plus keeps its emails

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00:54:40

Transforming Emails with Accessibility Fixes (Before...

Feedback Friday by Really Good Emails ·

2025/08/01

Welcome to Feedback Friday Live! We're diving into a highly requested topic this week: email accessibility. With new laws like the European Accessibility Act coming into effect, accessibility isn’t just nice to have. It's a must.Join Matt Helbig (Really Good Emails & Beefree) and email expert Kelsey Yen as they teardown real emails submitted by brands. You'll learn how to spot accessibility issues, write better alt text, use live text effectively, and design with inclusion in mind

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00:29:25

This Seltzer Brand’s Emails Are Next-Level | Ep 128 |...

Feedback Friday by Really Good Emails ·

2025/07/11

This Seltzer brand is redefining what great email marketing looks like. From retention strategy to stunning GIF-driven design, it’s packed with campaign ideas worth trying.In this episode of Feedback Friday, we sit down with the team at MKTGRhythm to explore their work for Rebel Rabbit, a fast-growing seltzer brand focused on clarity, focus, and a hangover-free experience. They break down real campaigns, hybrid templates, and creative tactics that bring personality into the inbox.If you're

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00:18:09

How To Turn Customers Into Superfans | Ep 127 |...

Feedback Friday by Really Good Emails ·

2025/05/09

This week on Feedback Friday, we’re joined by Adrien Grey, Creative Director at Sundays for Dogs, to break down their best-in-class email strategy from Black Friday bangers to onboarding gems. We’re talking high-touch campaigns, customer-first design, and a peek into their brand-new rebrand.In this video, you'll learn:✔️ How to design high-converting promotional emails✔️ Tips for customer-friendly transactional messages✔️ The magic of illustrations, product photography, and personalization✔️ Why

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00:39:05

Graza’s Bold Email Strategy with Naomi West | Ep 126...

Feedback Friday by Really Good Emails ·

2025/02/21

Dive into the world of creative email marketing on this week's Feedback Friday! Join Matt Helbig and @emailfromnaomi as they explore Graza's unique email campaigns and discover insights into innovative brand storytelling.In this episode, we break down various Graza's email designs, highlighting their blend of engaging visuals, strategic branding, and the balance of functionality and creativity in email marketing.Learn about the success behind Graza's email strategy, get tips on

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01:12:05

The Really Good Email Awards 2024

Feedback Friday by Really Good Emails ·

2024/12/20

Welcome to the first-ever Really Good Email Awards! Hosted by Matt, Logan, and Kelsey from Really Good Emails and Befree, this event celebrates innovative emails across 11 categories, highlighting trends, standout campaigns, and brand creativity.See the recap https://reallygoodemails.com/school/the-really-good-email-awards-2024From interactive welcome emails to effective product launches, back-in-stock alerts, engaging newsletters, and more, discover what makes top-performing emails stand out. Also,

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00:23:07

Maximize Your E-Commerce Email Revenue with Max...

Feedback Friday by Really Good Emails ·

2024/09/13

In this episode of Feedback Friday, we explore the world of e-commerce email marketing with Max Sturtevant, the founder of Wellcopy, an agency that has generated $40 million for seven—and eight-figure e-commerce brands.🚀 Don't have Beefree yet? Get started for free at: https://beefree.io/We analyze creative email campaigns from Surreal, a trending UK brand, and discuss strategies like teaser emails, product highlights, customer testimonials, and the power of simplicity in email design. Learn

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00:18:20

Email Marketing Deep Dive with Megan Boshuyzen | Ep...

Feedback Friday by Really Good Emails ·

2024/08/09

In this episode of Feedback Friday, we are joined by Megan Boshuyzen from Mailgun by Sinch, a senior email developer and marketing expert. Megan discusses various aspects of email marketing, including segmentation, personalization, clear calls to action, and creating engaging content. If you are out of ideas for email, head to https://beefree.io/ to start your free trial today!Sign up for Email Camp MessageMania 2024: https://hello.learn.mailgun.com/email-camp24-rge-feedbackShe also shares insights

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00:21:30

Design and Development Strategies with Julia Papanek...

Feedback Friday by Really Good Emails ·

2024/01/05

In this episode of Feedback Friday, we meet Julia Papanek, the lead email developer and designer at hims & hers, a telemedicine company. Matt and Julia delve into specific email campaigns, discussing design choices such as beautiful imagery, short but compelling copy text, catchy headlines, and comprehensive design systems in Figma. They also explore the advantages of using live text over image-based emails, the importance of testing, mobile vs. desktop views, A/B testing, and striking a balance

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00:24:18

121. - BetterBrand | Feedback Friday

Feedback Friday by Really Good Emails ·

2023/07/03

BetterBrand's emails are designed to be both informative and visually appealing. They use live text, clear CTAs, and engaging imagery to capture attention and drive sales.📧 View live BetterBrand emails https://reallygoodemails.com/better-brand ► Transcript: https://reallygoodemails.com/school/feedback-friday-betterbrand 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. FOLLOW US for more email

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00:12:48

120. - Apple | Feedback Friday

Feedback Friday by Really Good Emails ·

2022/11/11

Matt Helbig chats with Tim Yeadon about Apple emails. Tim Yeadon, Principal & Creative Director https://clydegolden.com/ 📧 View live Apple emails https://reallygoodemails.com/apple ► Transcript: https://reallygoodemails.com/school/feedback-friday-apple 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. FOLLOW US for more email inspiration ------------------------------------------------- Twitter:

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00:19:38

119. - YouTube | Feedback Friday

Feedback Friday by Really Good Emails ·

2022/02/25

Matt Helbig chats with Najmah Salam about year-end emails from YouTube, ukuleles, data, and how that one meeting could have been an email. Najmah Salam https://www.najmahsalam.com/ 💌 #emailgeeks stickers, shirts, and swag https://www.etsy.com/shop/najmetender?coupon=REALLYGOOD Use code REALLYGOOD for 10% off your order. UNSPAM Email for Commerce. Join us April 28-29, 2022 in Chicago. https://unspam.reallygoodemails.com/chicago/2022 Get our newsletter

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