x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

JAR Inside the Research Podcast

Journal of Advertising Research

This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they"d like to researched next.

business marketing

All Episodes

20:29

The Influence of Perceived Truth of Campaign Messages...

JAR Inside the Research Podcast ·

2026/03/26

In this episode, Andrea Godfrey Flynn (University of San Diego) joins me to discuss her Journal of Advertising Research article, "The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?" coauthored with Kathleen Seiders (Boston College). Andrea explains why perceived truth matters in political advertising — but not in a simple, uniform way. Drawing on two-wave longitudinal surveys of California voters across...

en-us

15:33

Petfluencers, the Fur-Mula for Sincere Endorsements:...

JAR Inside the Research Podcast ·

2026/03/19

In this episode, Laura Lavertu (Grenoble Ecole de Management) joins me to discuss her Journal of Advertising Research article, “Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers,” coauthored with Katina Kulow (University of Louisville), Kirsten Cowan (University of Edinburgh), and Ben Marder (University of Edinburgh). Laura explains why petfluencers can sometimes outperform human influencers. Across four studies, includi...

en-us

15:38

Fueling or Suppressing Brand Activism Backlash: How...

JAR Inside the Research Podcast ·

2026/03/12

In this episode, Tyler Milfeld (Villanova University) joins me, along with Courtney B. Peters (Samford University) and Jennifer H. Tatara (DePaul University), to discuss their Journal of Advertising Research article, “Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes.” Tyler, Courtney, and Jennifer examine what brands should say, or avoid saying, when a sociopolitical stance triggers backlash. Across three ex...

en-us

16:47

Using Unfamiliar Cues to Engage Multitasking...

JAR Inside the Research Podcast ·

2026/03/05

In this episode, Heesoo Kim (University of Oregon) joins me to discuss her Journal of Advertising Research article, “Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough,” coauthored with Hongsik John Cheon (Soongsil University). Heesoo and I explore how advertisers can earn an “attentional breakthrough” when audiences are multitasking across screens. Across four studies, the research shows that embedding an unfamiliar cue, like a scientific or technical te...

en-us

12:29

How Music Tempo Influences Consumer Preferences for...

JAR Inside the Research Podcast ·

2026/02/28

In this episode, Shuyu Lei (Nankai University) joins us for a conversation led by Shan Jian (PhD Candidate, Nankai University) to discuss her Journal of Advertising Research article, “How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses: Shopping in Jumping Tempo,” coauthored with Qi Wu (Nankai University) and Jiangang Du (Nankai University). Shuyu and Shan unpack when fast versus slow background music helps video ads perform better. Using a large...

en-us

22:44

Do cultural cues make expensive products feel more...

JAR Inside the Research Podcast ·

2025/12/11

In this episode, Wei-Fen Chen (Lecturer in Marketing, University of Leicester School of Business) joins me to discuss her Journal of Advertising Research article, “When to Appeal to Cultural Capital in Advertisements: Cultural Capital Appeals Increase Purchase Intentions for High- but Not Low-Priced Products,” coauthored with Xue Wang (Assistant Professor, Business School, Beijing Normal University) and Chenyang Shao (Doctoral Student, Business School, Beijing Normal University). Wei-Fen and...

en-us

7:59

The Face of AI Endorsement — Human vs. Cartoon Avatars

JAR Inside the Research Podcast ·

2025/12/04

Do consumers respond differently to AI avatars that look human versus those that look cartoon-like? In this episode, June-Ho Chung (Inha University) and Sungjun “Steven” Park (Queen Mary University of London; National Chengchi University) join me to discuss their Journal of Advertising Research article, Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers? The article is co-authored with Yiting (...

en-us

19:34

How Life Transitions Shape Response to Ad Repetition

JAR Inside the Research Podcast ·

2025/11/20

Do big life changes make people more open to seeing the same ad again and again? In this episode, Ben Borenstein and Luke Nowlan join me to share insights from their Journal of Advertising Research article, “Life Transitions Influence Response to Ad Repetition: When Times of Change Increase Preference for Repeat Advertising Experiences,” coauthored with Tyler Milfeld. Ben, Luke, and I talk through how moments like moving, changing jobs, or becoming a parent shift the way people respond to re...

en-us

18:36

Why Do Viewers Sometimes Watch Skippable Ads?

JAR Inside the Research Podcast ·

2025/11/14

Can the way ads are scheduled change whether people watch or skip? In this episode, Dr. Mi Hyun Lee (Northwestern University) and Dr. Jaewon Royce Choi (Louisiana State University) join me to talk about their Journal of Advertising Research article, Acceptance Propensity of Pre-Roll Skippable Ads: An Analysis of Large-Scale Clickstream Data Using Dynamic Linear Models, coauthored with Sungho Kim. We dig into their concept of ad acceptance propensity — the underlying tendency to accept rather...

en-us

14:44

Do Blurry Backgrounds Make Video Ads More Persuasive?

JAR Inside the Research Podcast ·

2025/11/07

Can the depth of field in a video ad change how consumers process the message? In this episode, Dr. Lam An (University of Winnipeg) joins me to discuss his Journal of Advertising Research article, “The Effectiveness of Background Blurriness in Video Advertisements: How Video Background Blurriness and Construal Level Shape Consumer Perception.” Lam explains how blurry versus clear backgrounds interact with message type. Blurry backgrounds make concrete, detail-heavy, near-term messages easier...

en-us

18:56

How Should Studios Split Ad Budgets Across...

JAR Inside the Research Podcast ·

2025/10/29

When a movie rolls out in stages, how do you decide where the ad dollars go first week in theaters, later weeks, discs and TVOD, then streaming? In this episode, Prof. Sönke Albers walks me through his Journal of Advertising Research article, “Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages.” Sönke explains a simple, Excel-friendly rule that accounts for both stage size and long-term ad elasticity, plus the carryover and spillo...

en-us

12:17

Harmony or Discord? GenAI and Human Creativity in...

JAR Inside the Research Podcast ·

2025/10/24

How is generative AI changing the creative process inside agencies? In this episode, Carla Ferraro, Sean Sands, and Vlad Demsar join me to unpack insights from their Journal of Advertising Research article, “Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising,” coauthored with Andrew Kohn. We talk about what senior agency leaders are actually doing with GenAI right now, where it reliably speeds up ideation, testing, and production, and where human guidan...

en-us

18:57

When “AI” in an Ad Helps… and When It Hurts

JAR Inside the Research Podcast ·

2025/10/17

Does calling out AI in your creative spark conversation or scare people off? In this episode, Sara Hanson, Jeffrey Carlson, and Heather Pressler unpack their Journal of Advertising Research article, “The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising.” We dig into AI salience, meaning how obvious it is that AI made the ad through disclosures or clearly AI-looking imagery. Across four studies, they find a split effect. AI-salient ads boost...

en-us

10:19

How Agencies and GenAI Actually Create Together

JAR Inside the Research Podcast ·

2025/10/10

What really changes inside an ad agency when GenAI shows up? In this episode, Weila Cui joins us to unpack her Journal of Advertising Research article, “Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration,” coauthored with Martin J. Liu and Ruizhi Yuan. Interviewed by David Ji, Weila walks us through a practical four-stage roadmap—readiness, co-creativity (co-inspiration → co-generation → co-calibration), validation (agenc...

en-us

20:06

How Much Personalization Is Too Much in AI Ads?

JAR Inside the Research Podcast ·

2025/10/03

Where’s the line between “helpful” and “a bit creepy”? In this episode, Dr. Pengfei Xie joins me to unpack findings from his Journal of Advertising Research article, “The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threat,” coauthored with Hongjie Sun and Yan Sun. We break down their core result: consumer attitudes peak at a moderate level of personalization—then drop off when ads get overly tai...

en-us

22:43

The Ad Program Congruence Effect on TV Ad Viewing

JAR Inside the Research Podcast ·

2025/09/26

Can the fit between an ad and the program around it change how long people watch? In this episode, Dr. Wen Xie joins me to share insights from his Journal of Advertising Research article, “An Empirical Examination of the Ad Program Congruence Effect on Ad Viewing Behaviors: Evidence from TVision Data,” coauthored with Ming Chen and Chunxiao Xue. Wen and I talk through what happens when ad themes line up with program themes, drawing on millions of second-by-second attention records from TVisi...

en-us

20:41

When AI Doesn’t Sell Prada: Why AI-Generated Ads...

JAR Inside the Research Podcast ·

2025/09/19

Can AI imagery hurt luxury advertising? In this episode, Rita Ngoc To, Parichehr “Perry” Kianian, Yi-Chia Wu, and Zhe Zhang unpack their Journal of Advertising Research article, “When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands.” The team walks through three studies that span a real email field test and two lab experiments. The throughline is clear. When a luxury ad discloses AI-generated imagery, people infer low effort, see the ad as less authent...

en-us

10:19

How Agencies and GenAI Actually Create Together

JAR Inside the Research Podcast ·

2025/09/13

What really changes inside an ad agency when GenAI shows up? In this episode, Weila Cui joins us to unpack her Journal of Advertising Research article, “Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration,” coauthored with Martin J. Liu and Ruizhi Yuan. Interviewed by David Ji, Weila walks us through a practical four-stage roadmap—readiness, co-creativity (co-inspiration → co-generation → co-calibration), validation (agenc...

en-us

19:55

Sponsorship Disclosure in Virtual Influencer...

JAR Inside the Research Podcast ·

2025/09/13

What happens when a virtual influencer reveals a sponsorship? In this episode, Dr. Jiemin Looi (Hong Kong Baptist University) joins us to discuss her Journal of Advertising Research article, “Sponsorship Disclosure in Virtual Influencer Marketing: Assessing Users’ Sentiment and Engagement Toward Virtual Influencer Endorsements,” coauthored with Anna Kim and Zihang Yi. Dr. Looi explains how the team combined computational analysis and an online experiment to uncover the complexities of sponso...

en-us

23:49

Targeting Couples—Are Dyad Exposures Greater Than One...

JAR Inside the Research Podcast ·

2025/05/15

Can advertising to couples unlock more powerful effects than targeting individuals alone? In this episode, Dr. Yueyue Zhang and Dr. Furong Wang (Xiamen University) discuss their Journal of Advertising Research article, “Targeting Couples: Are Dyad Exposures Greater Than One Plus One? Shared Information and Joint Decision-Making Effects in Advertising.” The authors reveal how shared exposure to an ad by couples enhances persuasion - not just by doubling reach, but by triggering richer in...

en-us

43 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...