Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents - Podcasts

1:04:05

The Ralph Lauren Playbook For Selling Houses • Bill...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/10/05

Bill Melnick talks about his career transition from luxury merchandising at Ralph Lauren to real estate in Litchfield County. Bill shares how the Ralph Lauren approach of selling a lifestyle, not just a product, shapes the way he markets homes, from staging and photography to telling a property’s complete story. He also breaks down how he sold the $12 million Ivan Lendl estate, why luxury buyers care about much more than square footage, and how local knowledge, relationships, and authentic marketing

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1:04:14

Your Buyer Has the Down Payment but NOT the Closing...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/09/30

Alex Maldonado reveals a strategy many first-time buyers (and even agents) overlook: using seller and lender credits to help cover closing costs. Alex explains how he helps buyers who have saved for a down payment but are still short on the cash needed to close, and how he structures offers so those credits don’t automatically make them less competitive. He also breaks down how he generates leads through targeted marketing, SEO, bilingual content, and AI, and why becoming a better salesperson may be

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52:32

Are You the Type of Realtor AI Will Replace? •...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/09/28

Welcome to our monthly feature Unpopular Real Estate Opinions with Chris Linsell.In this episode Chris and DJ tackle some of the biggest questions facing agents today. They discuss how AI could reshape the real estate profession, why relationship-building and expertise may become more valuable than ever, and what agents need to do to stay relevant as technology takes over more of the traditional work. They also dive into the future of Zillow, Compass, and independent brokerages, exploring how

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39:43

She Told Her Client Not to Buy And Got 12 Referrals •...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/09/24

Frances Katzen talks about how the discipline and resilience of a professional ballet career shaped the way she approaches business. Frances shares how she built the Katzen Report into a powerful marketing tool, established herself as a trusted voice in the media, and learned to stand out by having a real opinion rather than trying to please everyone. She also explains why she’s willing to tell clients “no” when she believes they can do better, and how honesty, consistency, and genuine relationships

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51:10

The Daily Routine Behind 33 Deals in Year One • Chris...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/09/22

Chris Wolfe shares how he went from losing a 12-year house-flipping business to closing 33 transactions in his first year of real estate. Chris shares how he started from scratch in a new market with no sphere, generating 95% of his first-year business through open houses and cold calling. He breaks down his daily schedule, his three non-negotiable tasks, and why focusing on the fundamentals instead of getting distracted by AI, technology, and endless marketing strategies has helped him build a

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1:01:09

The Problem Isn’t Motivation – It’s Focus •...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/09/17

David has built a successful real estate business almost entirely through relationships and referrals. But with years of professional commitments, volunteer work, and personal goals competing for his attention, he knows he needs to get more focused if he wants to reach the next level.In this episode of Breakthrough with Michael, David uncovers what’s really holding him back: avoidance, inconsistent follow-up, and the tendency to take on too much. The conversation explores why the right strategy

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44:27

It Took 2 Years to Get Her First YouTube Lead • The...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/09/16

Welcome to another episode of YouTube Lab with Sarah Maslowski. In this episode, Sarah sits with Shawn Shackelton who shares how she built a steady stream of highly motivated real estate leads through YouTube by staying consistent long before she saw the payoff. After starting in 2021, it took two years for her first YouTube lead to close, but she kept creating and eventually went from two videos a week to a reliable source of inbound business. Shawn breaks down what kept her going, why YouTube

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58:30

How to Make ChatGPT and Claude Recommend You as the...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/09/10

Justin Black explains how he turned his website into an AI-ready authority that LLMs like ChatGPT and Claude actively recommend to high-end buyers and sellers. Justin breaks down his question-based content strategy, how he uses AI (especially Claude) to ideate, draft, and audit pages, and how he even built his entire site with AI instead of hiring a dev shop. Justin also shares his high-touch expired listing system – FedEx packets, AI-generated market snapshots, and positioning audits, and

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58:57

66 Deals at 28 with Zero Bought Leads • Megan Walters

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/09/04

Megan Walters breaks down how she built a seven‑figure real estate business without buying leads or cold calling. She shares her people-first approach – working from coffee shops, leveraging FSBO/expireds with value-packed drop-offs, and running four open houses every weekend. Next, Megan explains her daily 4 a.m. routine, CRM systems, and strict financial discipline, plus how consistent short-form video and personal branding drive 90% of her business and fuel a 50+ door investment

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1:04:29

Get Found on Google: The Real Estate Agent’s Guide to...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/08/31

Bobby Kerr, founder of LOC8 My Business, reveals why Google Business Profiles are becoming one of the most powerful, and overlooked, marketing tools for real estate agents. Bobby explains how hyper-local content, strategic reviews, and geographic keywords can help agents stand out in Google Search and Maps while increasing their chances of being recommended by AI platforms like ChatGPT and Gemini. Bobby also shares five practical tips for getting better reviews and turning your Google Business

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1:08:00

From $1,000 Rentals to $100M+ in Real Estate • Chris...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/08/27

Chris Wands shares how he built a powerhouse Miami luxury real estate business by embracing the fundamentals: hard work, showing up, answering the phone, and treating every client and transaction as an opportunity. Chris explains why rentals have been a major driver of his team’s growth, how a $1,000 rental can eventually lead to a multimillion-dollar client, and why agents should never underestimate the value of smaller deals. Last, Chris also opens up about building a team, using AI and CRM

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57:14

Mobilize, Make, Multiply: Building a Seven-Figure...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/08/20

Greg Roeder breaks down how he turned a pickle-ball league and community events into a steady stream of high-end, referral-only business. He explains the “invisible agent” problem and shares his 3M framework: mobilize your people, make content for your dream clients, and multiply your impact through systems and support. Greg walks through how he uses niche-specific newsletters, short-form video, and authentic signature events to become the obvious choice for $1M+ buyers and sellers. Greg also

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17:18

From One Emergency to an Unbreakable YouTube System •...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/08/19

Welcome to another episode of YouTube Lab with Sarah Maslowski.In this episode, Sarah pulls back the curtain on how a single missed upload exposed the cracks in her YouTube content system. Sarah breaks down why consistency is non-negotiable for the algorithm and audience trust, and how to eliminate single points of failure by using backup editors and a video bank. Sarah also shares her two-week planning/filming rhythm, four-bucket content strategy, and realistic batch filming approach for busy real

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48:32

How to Become the Agent Everyone Refers Without...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/08/13

Gwen Snyder shares how she’s built more than $500 million in sales without relying on cold calls. Instead, she reveals why authentic relationships, exceptional client service, and becoming genuinely “referable” have been the foundation of her business. Gwen also explains her proven systems for earning repeat business, marketing luxury listings, and staying top of mind, while opening up about the personal challenges that shaped her resilience and mindset as an entrepreneur.If you’d

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31:25

How Your Past Clients Keep Their Low Rate And Still...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/08/11

Welcome to our monthly feature Learn With A Lender with Austin Clarence. In this episode, Austin breaks down the lending strategies agents can use to help homeowners move without giving up the low mortgage rates they locked in years ago. Next, Austin explains how turning a current home into a rental, using bridge loans, HELOCs, and tapping into home equity can create new opportunities to purchase a next home or start building an investment portfolio. Austin also shares how AI is streamlining the

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44:34

How a 30 Under 30 Agent Built a Top 1% Real Estate...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/08/05

Sam Burke, 2026 NAR 30 Under 30 honoree, shares how he built a top-producing real estate business before turning 30 through disciplined systems, relentless prospecting, and a relationship-first mindset. Sam reveals the daily habits, cold-calling strategies, and client experience that helped him stand out early in his career, while also explaining how he built his own real estate investment portfolio along the way. He also dives into his YouTube and social media strategy, showing why creating

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25:24

Stop Worrying About AI, Worry About Your Marketing...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/08/03

In our August episode, Carrie McCormick shares how AI is transforming the way buyers search for homes, how agents build their brands, and why hyper-local expertise has never been more valuable. Carrie also explains why today’s buyers are shopping for a lifestyle rather than just square footage, and why the agents who embrace content creation, education, and trusted relationships will thrive in the AI era. Plus, Carrie shares five bold predictions for how AI will reshape real estate over the

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38:17

Why Today’s Sellers Call AI Before They Call an Agent...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/07/31

Vija Williams explains why AI isn’t replacing great real estate agents but it’s redefining their role. Vija shares how today’s consumers research home values, cash offers, and market data long before speaking with an agent, making it more important than ever for agents to become trusted advisors and problem solvers. Vija also breaks down how cash offer leads and iBuyer partnerships can create a powerful new seller lead source while helping agents win more listings.If you’d prefer

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11:13

From Sunshine to Sold: Summer Content Strategies for...

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/07/30

In this episode Real Estate Video Coach Kim Rittberg breaks down how real estate agents can leverage both long-form and short-form video, plus her “2C’s” framework by sharing personal summer moments and powerful client wins. Kim also describes how to turn your downtime into content that builds trust, showcases your expertise, and keeps you top of mind with your sphere.If you’d prefer to watch this interview, click here to view on YouTube! Sign up for Kim’s “5 Videos Every Real

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43:50

Why Local Knowledge Beats AI Every Time • Kelsey Caputo

Keeping It Real Podcast • Secrets Of Top 1% REALTORS... ·

2026/07/28

Kelsey Caputo 30 under 30 honoree – class of 2026 breaks down how AI is transforming real estate without replacing great agents. Next, Kelsey explains why niche, local expertise still beats generic AI valuations especially around boating access, seawalls, zoning, and short-term rental rules in a complex second-home market. Kelsey also shares how she uses AI to prep for appointments, anticipate objections, build ideal buyer profiles, and target ultra high net worth clients more precisely. Last,

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Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

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