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PODCAST

marketingSHOWCASE

marketingSHOWCASE / Sound Media

We bring you conversations recorded in the studio at marketingSHOWCASE events around the UK. Our host James Marriott chats to experts from right around the world of marketing to get their insights into the industry, the latest trends, what"s working and what"s not, their wins and challenges - and loads more. --------- Find out more about marketingSHOWCASE and upcoming events at https://mktgshowcase.co.uk/ Get a taste of what marketingSHOWCASE is all about on YouTube:

business marketing

All Episodes

11:35

Building communities in the age of AI, with Samantha...

marketingSHOWCASE ·

2025/10/21

Our final guest of the day at marketingSHOWCASE Leeds is Samantha Goodwin, Senior Marketing Manager at Headstar, a specialist finance recruitment consultancy. We dig into another area of AI, looking at the importance of communitiesAs a one-person marketing department, she runs everything including their website, LinkedIn, working with their PR agency and launching a podcast and running events!They discussed that there is a place for AI such as automating processes, like note-taking for time saving -

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17:12

Exploring the gap between access and expertise in the...

marketingSHOWCASE ·

2025/10/21

Our second live episode at marketingSHOWCASE in Leeds is with Rosie Macdonald, from Law firm Squire Patton Boggs. She joins us to explore the impact of AI on marketing.They discussed the very on-point question about AI - is it going to take over our jobs, or is it going to make out lives easier?Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast

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11:52

Why B2B marketing needs to be personable, with Megan...

marketingSHOWCASE ·

2025/10/21

Megan is the Marketing Campaigns Manager at Harworth Group, one of the UK's leading land and property regeneration companies.She spoke to James about how we look at how people are at the heart of every business and what that means for marketers, including the importance of building an avatar.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast

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13:46

Importance of sustainability in marketing

marketingSHOWCASE ·

2025/10/07

We talk to Megan Witty from Rainforest Concern at marketingSHOWCASE Bristol, on 7 October 2025.

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12:16

How to become a one person marketing machine

marketingSHOWCASE ·

2025/10/07

We chat to Cato Goffin at marketingSHOWCASE in Bristol, on 7 October 2025.

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17:08

Challenges of purpose-driven communications on...

marketingSHOWCASE ·

2025/10/07

We speak to Cathy Evans from Land App at marketingSHOWCASE Bristol on 7 October 2025.

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03:11

Ideation, frameworks and AI research boards with Tom...

marketingSHOWCASE ·

2025/07/14

Tom Maskill is the CCO at Webmart, a sustainable marketing agency. he spoke to Alix King about the normality of AI, how Webmart have recently introduced their first AI policy - which includes which AI tools they use, how they use AI to communicate to clients and recipients of their marketing campaigns.He also spoke about the importance of how they use AI with clients, and how it can improve the overall outcome of work with those clients. Listen to the full episode here.Get the lowdown on

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01:58

How AI takes the stress out of trips, with Ted at...

marketingSHOWCASE ·

2025/07/14

Alix King spoke to Ted at DotDigital about HIS personal use of AI, especially for itineraries for trips - where he's going, what he wants to eat, and things he wants to see and do. AI then puts together an efficient way of pulling all these elements together. Simple!Alix of course also spoke to Ted about DotDigital's use of AI; how they use it for programme automations and to generate more relevant content - listen to the episode now and meet DotDigital at marketingSHOWCASE!Get the lowdown on

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04:12

Trust, ethics and autocues with Jon Mowat, founder of...

marketingSHOWCASE ·

2025/07/14

Jon spoke to Alix King that as a video maker, he has been using tools that aren't real for years (CGI, photoshop, cartoon) but fictional human beings instead of a real peeson is where he draws the line.Jon went on to say that If your personal brand uses AI to have conversations with customers; that's not you, or your personal brand, and it's speaking to prospective clients! People trust in people, and if they have less trust in your brand, it undermines your credibility. Listen to the whole episode

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01:59

AI for personalisation with Attila Csak,...

marketingSHOWCASE ·

2025/07/14

Attila spoke to Alix King about how AI has improved businesses - and marketing.They discussed how marketers have become familiar with using day-to-day AI, from the inception of regular AI in 2023, to ChatGPT being used by people daily in 2024.In March 2025 it was announced that there were a BILLION daily queries for ChatGPT, that personalisation is expected for marketers now - and AI is the tool to help them with that.Get the lowdown on marketingSHOWCASE and our forthcoming events at

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03:07

Curious about AI, with Alicia Torres, Senior...

marketingSHOWCASE ·

2025/07/14

Alicia Torres is the Senior Marketing Manager at Force24. She spoke to Alix King about the dreaded subject of AI and if it makes you a lazy marketer or if it benefits business...Alicia spoke about how much is too much, and how she would never choose to use something to do a job that she could not do herself - and everything tech and tools is a balance.Listen to the episode to find out more.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is

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10:07

Fibre, relationships and dolphins with Andrew,...

marketingSHOWCASE ·

2025/07/03

Andrew is the Group Marketing Director at Elevate, a business connectivity and network provider. He has worked both agency and client side and has a whole load of experience in the industry.He spoke to James about keeping businesses going with network connectivity, building awareness on internet connections, going against the 'big boy' household names and how building trust and relationships is so important.he spoke about the challenge of targeting the correct businesses, building their own fibre

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10:24

Key words, conversations and trust issues with Hayley...

marketingSHOWCASE ·

2025/07/03

Hayley runs a marketing agency, helping B2B businesses grow. She spoke to James about her work that includes content marketing, SEO, email marketing and how she has worked with digital agencies, the healthcare industry and manufacturing among others. They discussed the future of B2B email marketing and how it still gets the best return, especially for consultative narrative. Hayley spoke about acceptance of AI overview and that digital will always evolve - so to embrace it!Listen to the whole

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08:42

Record deals, footie and consistency, with Barnaby...

marketingSHOWCASE ·

2025/07/03

Barnaby is Marketing Manager at PAL Hire, the 'Deliveroo of construction equipment' - instead of going to different suppliers, construction companies use them as the 'middle man'. He spoke to James about his target audience, the challenges because they are busy on site or busy in the office - and how he has to make sure that they are constantly visible for this reason.Barnaby discussed how important SMS marketing is in his industry, how engagement is the new currency, and how AI can help. Get the

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11:07

The future of search, with Ben Foster, CEO, The SEO...

marketingSHOWCASE ·

2025/07/03

Ben is the CEO OF The SEO Works, an exhibitor and speaker at marketingSHOWCASE. His company are digital experts who offer paid search, paid social , and getting customers to clients. He spoke to James about how marketing has become more personalised and tailored to the customer and how marketing tools can change, but good marketing is understanding your audience. The covered AI overview, and how it needs to be seen as a positive tool and that yes, organic search will change, but if you're visible,

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13:21

Entertainment, story telling and sound with Emma...

marketingSHOWCASE ·

2025/07/03

Emma works in the backstage and entertainment space and speaks about how important the 'behind the scenes' operations is, from sound rentals, production designers and green screens.Emma told James about the technical aspects of events, PR, and product marketing for REALLY specified companies that offer event items (the mic that Kurt Cobain used, the sound desk that Pink Floyd used!) and those that can teach how to use the products...Listen to what Emma really loves about live events and gigs - and

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08:25

Bitesize, the Euros and Transformations, with Dan...

marketingSHOWCASE ·

2025/07/03

James spoke to Dan about legacy broadcasting, going digital first and a rebuild of just about everything for the channel...Dan shared about launching the first ever streaming app in the UK, putting SEO at the forefront of the build for a streaming site, and working with everyone from the press, marketing team, editorial and UX - then engineers and technical teams once the project is in full flow.Listen to this episode for chat about live streaming, SEO and the future of search.Get the lowdown on

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12:36

Buying vans, leads and AI, with Jon Dytor, Head of...

marketingSHOWCASE ·

2025/07/03

James spoke to Jon about lead generation for merchant banking, gaining leads for the banking teams - and the complexities of targeting the companies who need money lending for specific reasons. Jon also spoke about the challenges of the strict guidelines, and ensuring that they have to provide the risks, the 'negative' aspects as well as selling a positive financial product!Listen to the episode for more about marketing in merchant banking (and of course AI)...Get the lowdown on marketingSHOWCASE

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10:42

Playing with AI (or A up!) and marketing inspiration...

marketingSHOWCASE ·

2025/07/03

The Marketing Optimist is a digital marketing agency in Leeds - and Richard's team were exhibitors at marketingSHOWCASE Manchester.Richard spoke to James about the different facets of marketing, how many are becoming bored of AI, and how users need to decide if they're using is at a toy or taking it seriously - use it as a positive tool and for inspiration!They also spoke about authenticity, the human element and how AI is not going to sound 'Yorkshire'...Listen to the episode to find out more.Get

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09:42

Video MADE the radio star, with Ross Sterne, SUSU Media

marketingSHOWCASE ·

2025/06/27

Ross is the Video Production Manager of SUSU Media, part of Southampton University. They provide video content for businesses and charities, but also hold video marketing consultation for those still hesitant to dip their toes in the video pool. Ross spoke to Alix about not being scared of video, and that his mission is to show people that video is NOT technical any more and anyone can do it. They spoke about the paths to make video easier - and that you will know more about video than you

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116 results

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