Pure Gold Marketing

Discover how Scott Keenan, Director of Public Affairs at the NSW Minerals Council, leverages storytelling to shape the mining industry's narrative. Scott shares insights on the evolution of digital marketing, the power of video content, and the importance of engaging the right talent. He also discusses strategies for building audience trust, adapting to new media formats, and crafting purpose-driven campaigns that resonate.00:00 Introduction to Pure Gold Marketing01:13 Meet Scott Keenan from NSW

In this episode, Edwin sits down with Pure Gold Films’ very own Production Coordinator Kit Whyte, who gives a behind the scenes look at essential elements of pre-production and planning for corporate and commercial video productions.Kit discusses the critical role of turning corporate marketing ideas and briefs into visual reality through the video production process and shares insights into managing and planning creative projects and the logistics behind organising complex video shoots on

Learn how digital marketing specialist Chris Gander develops effective marketing and content strategies at WesTrac, the importance of detailed briefs, and the value of partnerships in content production. Chris also shares his experiences with influencer partnerships, including a collaboration with Aaron Witt, and tips for small marketing teams to thrive.00:00 The Importance of Detailed Briefs for Agencies 00:44 Introduction to Pure Gold Marketing 01:51 Interview with Chris Gander: Background and

National Sales Manager Arnie Hill shares how improving collaboration between sales and marketing teams leads to achieving better business outcomes, how mining companies can avoid cringy hard sells on LinkedIn, how to use targeted feedback to meet and exceed customer needs, and the key ways to add value when marketing to other mining companies.00:00 Introduction to Sales and Marketing Collaboration 00:32 Welcome to Pure Gold Marketing 00:57 Interview with Arnie Hill: Background and Role at

Aussie marketing and comms pro Billie Stanic chats with Edwin about the key strategies that drove marketing success on major projects like the Carmichael Rail Network and Inland Rail, sharing her approach to capturing brand vision, building meaningful campaigns, and the importance of staying true to your values.00:00 Introduction and Staying in Your Lane 00:12 Welcome to Pure Gold Marketing 00:49 Special Guest: Billie Stanic 02:13 Billie's Journey into Marketing 05:16 Passion for Construction

In this first episode of Pure Gold Marketing, host Edwin Davis chats with Ash Lioubachevskii, Marketing and Communications Manager at Centurion Transport. Ash shares her journey through various marketing roles and her about time as Digital Marketing and Content Manager at Cat machinery dealership Hastings Deering. Ash emphasises the importance of authenticity and leveraging subject matter experts in marketing content for mining, machinery and construction industries. The discussion covers the