PODCAST

Copywriters Podcast

David Garfinkel

Copywriting lessons from David Garfinkel

business management & marketing

All Episodes

The One-Sentence Attention-Magnet Story

Copywriters Podcast ·

2026/02/09

We’re really at a crisis point for a lot of marketers. It’s not just that ads keep getting more expensive. It’s that it just gets harder and harder to get and keep prospects’ attention. And with everything being engineered and optimized by AI and CRO, stuff ends up looking more and more the same. And that only works against you. You know you need to stand out–but how? Well, the best way to get and keep attention is, and always has been, a story. But how long is a story? I mean, a Hero’s

Value-Based Copywriting, With Harlan Kilstein

Copywriters Podcast ·

2026/02/02

Today’s show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormous value their copy is bringing to their clients.We have a very special returning champion on the show today, Dr. Harlan Kilstein. He has just released a book called Value-Based Copywriting. Originally presented in a $997 seminar, this material has changed the lives and of course careers of some very fortunate copywriters. This book solves the

Old Master’s Series: Walter Weir, The Copywriter WAY...

Copywriters Podcast ·

2026/01/26

Life must have been at least a little frustrating for our Old Master on today’s show. His name was Walter Weir. He was a very active and successful copywriter and advertising professor, but he must have constantly run into resistance along the way, since so many of his ideas were ahead of their time.Walter Weir was born in 1909 and he died in 1996. He published a couple of books which are nearly impossible to find today. Maybe the publisher, my old employer McGraw-Hill, took them out of print

Copywriting Goals For 2026

Copywriters Podcast ·

2026/01/19

If you’re involved in copywriting in any way, you know right now we’re at an inflection point. Things have been changing fast over the last two years, and show no signs of slowing down. People who hire copywriters tell me it’s harder than ever to find a good one… yet people who write copy for a living, many of them, tell me it’s really hard to find good-paying work. There’s clearly a disconnect. AI has a lot to do with it. The very definition of what a copywriter is, and what a copywriter

Why Copywriter Alin DragWhy Copywriter Alin Dragu...

Copywriters Podcast ·

2026/01/12

It takes a lot of courage and a lot of confidence to do what our special guest today has done… and that’s fire all his clients and start an email-based business.But Alin Dragu did just that, and he’s here to tell us about it. He’s the best-selling author of the book Meaningful Marketing, he spent 5 years as direct of marketing at one of the fastest growing churches in the US, and 3 years as the VP of growth at a Christian marketing agency. Alin is definitely a copywriter’s copywriter. He’s

More Free Financial Copy Training, With Glenn Fisher

Copywriters Podcast ·

2026/01/05

Last fall, our returning champion Glenn Fisher and his business partner Nick O’Connor teamed up with mega financial publisher Marketwise for a bold experiment:Offer FREE training in financial copywriting to 12 people who competed for the spots. There were 500 people applied. Of the 12 who were selected, Glenn says, four were offered jobs… and two are being mentored by financial copywriting legend Mike Palmer. You know, in many stupid businesses, when something works, the business immediately

The Awesome Marketing Power Of Signal, With Nathan...

Copywriters Podcast ·

2025/12/29

So a lot of people are building their brand by pouring tons of money into traffic… A/B testing… tracking every click… but deep down, you feel that something’s not landing.It’s almost like you wonder if you’re coming across as desperate, rather than confident. Maybe it’s time to take a look at a cherished assumption in online marketing: Namely, that more information and more volume equals more authority. Not really, says our own Nathan Fraser. He’s given me an advance peek at his new book, The

Claude Hopkins’s Enduring Gift... Old Masters Series

Copywriters Podcast ·

2025/12/22

What was discovered and perfected over 100 years ago, that is one of the most important marketing strategies online today?We have a special Old Masters Series show today. It’s a hybrid between marketing discoveries of the early 1900s, and top moneymakers of 2025. Our old Master is Claude Hopkins. Most people don’t realize that there’s a strong connection between two of the most important principles he wrote about and used – sampling, and demonstration – and what makes for an effective lead

Copywriting Secrets Of The Music Business, With Doug Pew

Copywriters Podcast ·

2025/12/15

Our returning champion today, Dr. Doug Pew, is well known in two different worlds: The world of high-powered copywriting for online course creators, where he has done many six and seven figure launches.And the other world where Doug is known is that of music. He is a composer whose work was actually performed at Carnegie Hall! And he wrote an opera that was performed at the Kennedy Center. Those worlds overlap in certain ways sometimes for Doug, and that’s what we’re going to talk about

Why You Need An Imaginary Friend

Copywriters Podcast ·

2025/12/08

Do you have an imaginary friend?Whether you do or not, today we’re going to talk about why a particular imaginary friend can solve one of the biggest problems copywriters are having today. And that problem is, your copy’s not connecting with the right target group of prospects. So your conversions are way lower than you’d like them to be. Now, the perfect solution to that would be to have a real-live focus group of honest, unflinching prospects available to you 24/7. People you could ask

Why You Should Start Writing BEFORE You're “Ready”

Copywriters Podcast ·

2025/12/01

Ever spend hours, just waiting for the “perfect time” to start writing?Maybe first you decide to do a guided visualization. Or answer a few emails. Could be that there’s that perfect song that always gets your juices flowing… or a motivational youtube video you love… Well… Here’s a tip: Don’t wait and don’t find an excuse to do something else. Just start. I know it sounds crazy. Maybe impossible. But here’s the thing: When you’re not writing, it almost never “feels like” the right time to

AI Finds Buried Treasure, With Cath Reohorn

Copywriters Podcast ·

2025/11/24

What if you found you were sitting on tons of money that you didn’t even know about?It sounds like the beginning of a new Netflix series, right? But this happened in real life to our returning champion, Agency owner and entrepreneur Cath Rehorn. She will be the first to admit that numbers are not her. She’s a words and people person, not a data ninja. But she developed a conversation with ChatGPT to get it to review her Stripe data, even though, as she also admits, at first she really didn’t

Primal Intelligence and Storytelling, With Dr. Angus...

Copywriters Podcast ·

2025/11/17

Our very special guest today is Angus Fletcher, professor of story science at Ohio State’s Project Narrative. His research has been called “life-changing” by Brené Brown and “mind blowing” by Malcolm Gladwell; has been endorsed by psychologists, neuroscientists, and doctors such as Martin Seligman and Antonio Damasio; and has been supported by institutions ranging from the National Science Foundation to the Academy of Motion Picture Arts and Sciences. In 2023, he was awarded the Commendation

Easy Way To Create Great Sales Stories, With Tom Ruwitch

Copywriters Podcast ·

2025/11/10

A lot of people struggle with email marketing. Today’s special guest, Tom Ruwitch, has been at it for a quarter of a century… and he’s discovered some pretty interesting things about using stories to sell, as well. In 2001, Tom founded an email marketing business called MarketVolt. This was very early in the online business revolution. His company licensed their software to businesses worldwide, and used it themselves as part of a full-service agency. He sold the business in 2019. In 2021, Tom

AI: The Bigger Picture, with Sam Woods

Copywriters Podcast ·

2025/11/03

As we record this in mid-October, the world has without a doubt gone absolutely bonkers over AI.People are making all kinds of extreme predictions: Some see a heaven on Earth in a future with AI, and others confidently predict unmitigated disaster. But how many of these people are talking from actual in-the-trenches experience? Who can take the long view based on what they’ve actually done and seen… and an informed view of what’s possible for the future? I personally know only one person who

Secrets of Coaching Copywriters, With Matthew Volkwyn

Copywriters Podcast ·

2025/10/27

Our guest today does something I’ve been looking for in a guest on this podcast for a long time–he helps beginning copywriters get started and become success. Matthew Volkwyn is a coach, copywriter, marketer and entrepreneur. He doesn’t just talk the talk; he walks the walk. Matt has helped dozens of business coaches rapidly grow their own businesses with email marketing, a he’s built three six-figure businesses of his own. I invited Matt on after he had me as a guest on his podcast, and I

The Missing Piece in Copy Brainstorming

Copywriters Podcast ·

2025/10/20

Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one?It has happened to all of us. And if you’re an experienced copywriter, sometimes it’s hard to bite your tongue. Because the cheerful but inexperienced leader of the meeting has announced a rule: “There are no bad ideas!” Well, yes there are. In that meeting, you just heard a whole pile of them. I can almost guarantee what the problem was. There are several

Show Your Prospect A Compelling Future

Copywriters Podcast ·

2025/10/13

Legendary NY Yankee Yogi Berra said it best:“It’s tough to make predictions, especially about the future.” He’s right, you know. But there’s one important exception, and I don’t blame Yogi because, as talented a player and a coach as he was, Yogi wasn’t a copywriter. So he didn’t know about the important exception we’ll talk about today: showing your prospect a compelling future. Not every copywriter does this, but if you don’t, you’re missing out… on conversions. And even if you do, we’re

Financial Copy U - The Inside Story, With Nick O’Connor

Copywriters Podcast ·

2025/10/06

A little over a month ago we did a last-minute podcast about an audacious experiment our special guest today, Nick O’Connor, did with Glenn Fisher and the financial publishing giant Marketwise:Glenn told us how they put together a special program called Financial Copy U, which would train 12 copywriters ABSOLUTELY FREE on how to write copy for financial publishers. With the understanding that some graduates might be offered full-fledged copywriting jobs on the spot, depending, of course, how

Building Belief In Copy, With Nathan Fraser

Copywriters Podcast ·

2025/09/29

It’s the sure-fire strategy that makes you overconfident.It looks like this: The copy’s loud. Aggressive. Alpha-male on a double dose of adderall. It’s practically SCREAMING at you to buy. And you know what? Sometimes it works. But not most of the time. Especially these days. Hyper-aggressive copy is just a huge risk you don’t want to take. And here’s why: While it’s true that pressure might trigger an action, it almost never creates belief. And belief is what you need to MAKE the

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Copywriters Podcast

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