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PODCAST

Chris Malta"s EBiz Insider Podcast

Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.

All Episodes

05:24

"Just Wing It" Doesn't Work | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/11/09

There's a certain breed of seller who lives by the phrase, "I'll figure it out." They say it like it's a badge of honor. They'll launch products with no plan, guess their prices, and write down supplier info on a sticky note they'll lose by lunch. Then, three months later, they wonder why everything's on fire.

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05:11

A System, Not A Team | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/11/09

Everybody wants to play boss. You know the type. They fire up the laptop, take a big sip of overpriced coffee, and say, "I really need to build a team." Sure, because nothing says "I've made it" like managing five freelancers who all disappear the second their Wi-Fi hiccups.

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05:33

When Optimizing Hurts Sales | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/11/09

Somewhere out there, right now, someone's A/B testing the color of a checkout button for the 400th time. They'll spend all week obsessing over whether blue converts better than green while their customers quietly disappear because the site feels like a carnival ride that keeps changing mid-spin.

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04:58

Automate With Control | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/11/08

Ah, automation. The siren song of lazy entrepreneurs everywhere. Push a button, sit back, and let the robots run your business while you sip iced coffee and pretend you're "scaling." Sounds perfect, right? Until your autoresponder starts sending "Welcome!" emails to people who unsubscribed six months ago and your order fulfillment software decides everyone in Ohio gets free shipping.

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06:52

Getting Found in AI Search | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/11/08

Search "gurus" are out here acting like the sky's falling because AI is answering questions. Cue the spooky music, cue the "your traffic is doomed" slides, cue the shiny subscriptions you apparently need to survive the robot apocalypse. Relax. AI isn't some magic oracle. It eats information pulled from the web, which is still crawled and ranked by, wait for it, search engines.

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07:44

How to Read Buyer Behavior | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/11/01

You don't need a data scientist to tell you why someone didn't buy that set of bamboo salad tongs. You just need eyes, common sense, and about five minutes of honest observation. The internet wants you to believe buyer behavior is this mystical, algorithm-driven puzzle that only analytics experts can decode. It's not.

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05:26

The Metrics That Don't Matter | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/11/01

You ever notice how people treat website analytics like they're reading tea leaves? They'll sit there staring at numbers that don't mean anything, convincing themselves they're one step away from greatness because their "engagement rate" went up 0.3%. It's like bragging that your houseplant grew an extra inch while your kitchen's on fire.

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04:54

How You'll Lose Your Store | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/11/01

One morning you'll open your store, sip your coffee, and everything will look normal. Then you'll click "update plugin," and poof. Gone. Your site loads a blank white page. No logo, no checkout, no product images. Just the quiet digital void staring back at you. You'll refresh. You'll restart your browser. You'll even blame your Wi-Fi for a few minutes. But deep down, you'll know what happened. The internet just ate your store.

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04:22

Why Emails Don't Get Read | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/11/01

You sit down, write what you think is a great email, hit send, and then... nothing. No clicks, no sales, no replies. Just silence. You start wondering if everyone on your list suddenly moved to another planet. They didn't. They just don't care. And that's not because email doesn't work. It's because your emails read like everyone else's. They're boring, predictable, and sound like they were written by a corporate intern trying not to get fired.

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03:48

When Your Store Looks Dated | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/11/01

You ever visit a site and feel like you just time traveled? Fuzzy logo, cramped text, colors that hurt your eyes, and a spinning banner straight out of the MySpace era. Yeah, that's what a lot of home-based ecommerce stores look like right now. It's not that you meant to build a relic. You probably made it years ago, it worked, and you moved on. But the internet aged faster than your site did, and shoppers can tell.

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06:11

ECommerce Runs on Duct Tape | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/10/25

Every home-based seller’s got the same fantasy. You think you’ll build a website, find some good suppliers, and the rest will just kind of… work. Orders roll in, money flows, and you sip coffee while your business hums along. Then reality hits.

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05:06

Product Titles Can Kill Sales | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/10/25

Here’s something nobody likes to admit. Most product titles sound like a fridge magnet poetry experiment gone wrong. You know what I’m talking about. “Premium Adjustable Ergonomic Ultra Comfort Multi-Use Home Office Chair.” That’s not a product title, that’s a cry for help.

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06:12

Why Nobody Believes a “Sale” | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/10/25

Every seller loves a good sale. You mark stuff down, throw “limited time” across the banner, and wait for the money to roll in. Except it doesn’t. You sit there refreshing your dashboard while your so-called “flash sale” limps along like a three-legged turtle. Want to know why? Because buyers don’t believe you.

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05:22

When Customers Ghost You | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/10/25

You put months into your store. The layout’s clean, the products look good, the checkout works, and traffic’s actually showing up. You finally think, “Okay, this is it. I’m rolling.” Then, nothing. Silence. Customers hit the site, click around like they’re on a field trip, and vanish without buying a thing. You refresh analytics like it owes you an apology. Welcome to ghosting, ecommerce style.

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06:29

How Fast Growth Breaks You | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/10/25

Everyone wants that hockey-stick growth chart. You know, the one pointing straight up like a miracle. But behind every overnight success story are about ten thousand quiet burnouts nobody talks about. Scaling too fast isn’t success. It’s chaos in a nice outfit.

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07:07

How Inflation Hits Supplier Prices | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/10/19

If you’ve ever opened an email from your supplier and thought, “Wait, when did this get so expensive?” congratulations, you’ve just met inflation. It’s that quiet little thief that sneaks into your business, raises prices while you’re sleeping, and makes your profit margins feel like they’re melting in the sun.

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06:57

When Profit Margins Lie | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/10/19

Let’s talk about the biggest fairy tale in home-based ecommerce: profit margin. Everyone loves that term. They throw it around like confetti. You see a product that costs ten bucks wholesale and sells for thirty, and boom, you think you’ve got a 200% markup. You start doing math on a napkin and planning early retirement. Except there’s a problem. That napkin math is lying to you.

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06:43

Price Myths That Break You | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/10/19

There’s a special kind of optimism that hits when you see a low wholesale price. It’s like finding a twenty in your old jeans. You get that rush of “I can sell this for triple!” and suddenly you’re picturing your retirement villa in the Keys. But that feeling? It’s fake. Wholesale price doesn’t mean profit. It just means you’ve been handed the starting line, not the finish.

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04:48

The Cash Flow Trap | Chris Malta's EBiz Insider Podcast

Chris Malta"s EBiz Insider Podcast ·

2025/10/19

Cash flow is the sneaky little assassin that hides behind “good sales numbers.” It’s the difference between looking successful and staying alive long enough to actually be successful. You can have the prettiest website, loyal customers, and a growing list of orders, and still go broke because you forgot that cash flow is not profit.

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08:30

How Google Finds AI Content | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/10/18

If you’ve ever wondered whether Google can tell that a machine wrote your article, stop wondering. It can. Instantly. The company built a system called SpamBrain, and its entire purpose is sniffing out that squeaky-clean, lifeless content that tools like ChatGPT crank out by the truckload.

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278 results