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PODCAST

Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds

business management

All Episodes

00:43:32

Spotify vs Apple Music | Who Stopped the Music? | 1

Business Wars ·

2026/04/01

It’s the late 2000s and the music industry dances to the beat of Apple iTunes. But two Swedish tech entrepreneurs are out to challenge Apple's dominance with their music-streaming startup Spotify. But to do that, they must facedown Internet pirates, record labels and Apple CEO Steve Jobs.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter See Privacy Policy at https://art19.com/privacy and California Privacy

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00:41:52

Under Armour's Attack on Nike | Signature Sneakers | 3

Business Wars ·

2026/03/26

When Michael Jordan signed with an upstart running shoe company called Nike in the 1980s, it revolutionized the signature sneaker landscape and made Nike the brand to beat. Under Armour made a similar play signing Steph Curry in 2013. But it didn’t pan out quite the way they hoped. Still, nowadays it seems like every star athlete needs a signature line. Tim Newcomb is a sneaker and sports tech reporter whose work has appeared in Forbes, Sports Illustrated, Esquire and more. He's breaking down the

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00:45:14

Under Armour's Attack on Nike | Dropping the Ball | 2

Business Wars ·

2026/03/25

It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their biggest retail partners goes bankrupt. To recoup the lost revenue, Under Armour makes a risky deal. And as the company scrambles to keep up with the rise of ecommerce and athleisure, they face a daunting question: are they losing sight of what made them great? Audible subscribers can listen to all

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00:43:43

Under Armour's Attack on Nike | Sweat Equity | 1

Business Wars ·

2026/03/18

It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different kind of material - one that will wick away sweat and keep him cool and dry on the field. Upon graduating, Plank uses his life savings and maxes out his credit cards to launch Under Armour. And within ten years of its founding, Plank sets his sights on the biggest prize of all: taking on

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00:38:10

Gatorade Sweats the Competition | Defending the Title...

Business Wars ·

2026/03/11

As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gatorade’s dominance. Coca-Cola goes on the offensive, investing millions in their competing product, Powerade. And Powerade’s rise is only the beginning of Gatorade’s woes. As the science of sports drinks evolves, can Gatorade still keep up with its younger rivals?Audible subscribers

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00:34:55

Gatorade Sweats the Competition | Be Like Mike | 2

Business Wars ·

2026/03/04

It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must fend off challenges from soft-drink giants Coke and Pepsi. Will enlisting the world’s greatest athlete and spokesperson keep them ahead of the game? Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy

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00:43:33

Gatorade Sweats the Competition | Searching for a...

Business Wars ·

2026/02/25

It’s 1965 and at the University of Florida, a team of kidney scientists is working hard on an electrolyte beverage solution to prevent dehydration. It’s a hit with the school’s football team, the Florida Gators, and so they name it Gatorade. But creating an innovative product only gets you so far. The team has to figure out how they’ll get their new beverage off the sidelines and into grocery stores and the hands of millions of everyday consumers. And now that they’ve created the sports-drink

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00:40:36

The Buy Now Pay Later Takeover | Fake Money | 3

Business Wars ·

2026/02/19

In the 2010s, FinTech companies emerged offering a Buy Now, Pay Later service that made financing available, at a time when trust in big banks was low. But as dependence on these apps grows, consumers are starting to reassess the cost. Adam Clark Estes is a Senior Technology Correspondent for Vox — he’s sharing what can happen when customers over-rely these services. Later, Annie Joy Williams, an assistant editor at The Atlantic, explains why women are becoming the biggest target demographic for Buy

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00:40:58

The Buy Now Pay Later Takeover | Maxing Out | 2

Business Wars ·

2026/02/18

Klarna’s popularity in the United States soars as the Covid-19 pandemic closes brick-and-mortar stores and online shopping surges. But Klarna also has a fresh wave of competitors. And as consumers find themselves sucked into vicious debt cycles, Klarna and other Buy Now, Pay Later services are forced to navigate a backlash and new government regulation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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00:41:34

The Buy Now Pay Later Takeover | No Interest | 1

Business Wars ·

2026/02/11

In the early 2000s, Sebastian Siemiatkowski identified a gap in Europe’s burgeoning ecommerce market — consumers were hesitant to buy products sight unseen. Siemiatkowski’s new company would front the bill and give consumers 30 days to pay. The concept caught on and helped kick off the modern Buy Now, Pay Later industry. And after conquering Europe, Siemiatkowski’s Klarna set its sights on the U.S., determined to disrupt the credit card industry. See Privacy Policy at https://art19.com/privacy

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00:35:19

CrowdStrike: All Systems Down | Digital Dominos | 2

Business Wars ·

2026/02/04

When CrowdStrike's faulty software update shuts down airports, hospitals and TV networks around the globe, they face intense backlash from the public. The world is forced to reckon with a terrifying new reality. As our systems become more interconnected, and reliant on just a handful of big tech companies, they also become more vulnerable to a single point of failure. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at

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00:36:38

CrowdStrike: All Systems Down | Guarding the Cloud | 1

Business Wars ·

2026/01/28

In 2011, CrowdStrike launched with an innovative vision: using cloud-based software to provide cybersecurity. They attracted big clients, including Fortune 500 companies and critical government agencies. And along the way, they investigated notorious hacks, like the North Korean breach of Sony Pictures, and the 2016 hack of the Democratic National Committee. But in 2024, they faced their biggest test of all, when a bug in their own software created the largest I.T outage in world history. Be the

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00:42:57

Waymo and the Rise of the Robotaxis | Driving Too...

Business Wars ·

2026/01/21

When the demands of war ignite a race to build autonomous cars, Google invests billions in the hope of owning the driverless future of transportation. But can it really turn this technological challenge into a viable business? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to

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00:38:56

Waymo and the Rise of the Robotaxis | Test Drive | 3

Business Wars ·

2026/01/21

Ever wondered what it’s like to ride in a Waymo? David and his daughter headed to downtown Austin to take their first trip in a driverless taxi. Together, they documented all the ups, downs, twists and turns. Later, author and former Waymo consultant Larry Burns rides shotgun to talk about how these autonomous vehicles will massively disrupt the auto industry — and why Larry believes the tipping point for making these cars mainstream falls within this decade. Be the first to know about Wondery’s

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00:51:04

Waymo and the Rise of the Robotaxis | To Build a...

Business Wars ·

2026/01/14

When the demands of war ignite a race to build autonomous cars, Google invests billions in the hope of owning the driverless future of transportation. But can it really turn this technological challenge into a viable business?Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to

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00:44:10

Beyond Meat vs Impossible Burger | We've Got Beef | 5

Business Wars ·

2026/01/08

This fall, Beyond Meat became a meme stock, surging …and then falling right back down. For years, alternative meat companies Beyond Meat and Impossible Foods have struggled to win over customers en masse. Deena Shanker of Bloomberg Businessweek explains where the companies lost their way, and whether they can survive another year. Later, journalist Clint Rainey walks us through his investigation for Fast Company where Beyond and Impossible claimed they were victims of a social media disinformation

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00:35:17

ENCORE: Beyond Meat vs Impossible Burger | Break from...

Business Wars ·

2026/01/07

Beyond Meat and Impossible Burger boomed in the 2010s, but changing tastes have turned their sizzle into a fizzle. And as they continue to slide deeper into debt, these companies have struggled to get back on top of the plant-based food chain. . What’s next for these meatless giants? Jason Kartalian and Mike Keller, co-hosts of the podcast Vegan Hacks, join David to discuss the future of Beyond Meat, Impossible Burger, and the meatless meat market as a whole. Be the first to know about Wondery’s

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00:32:05

ENCORE: Beyond Meat vs Impossible Burger | Beefing...

Business Wars ·

2026/01/07

It’s 2019 and plant-based meats are on fire. But they’re also under fire. Supporters of the beef industry start a food fight with the plant-based meat industry. It kicks off on Super Bowl Sunday, with an aggressive TV ad. But Pat Brown’s Impossible Foods fights back with an ad of its own. Meanwhile, Ethan Brown pushes Beyond Meat to grow at all costs. As debts mount, Ethan tries to get the king of burgers, McDonald’s, to bite on a new plant-based patty. And, as the heat turns up at both companies

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00:31:06

ENCORE: Beyond Meat vs Impossible Burger | Flame...

Business Wars ·

2025/12/31

It’s 2016 and both Pat Brown’s Impossible Foods and Ethan Brown’s Beyond Meat are cooking up plant-based burgers for mass consumption. Ethan tries to woo Whole Foods executives to carry his Beyond Burger in their stores from coast-to-coast. Pat’s taking a different route. He’s asking celebrity chefs to put his Impossible Burger — a plant-based meat that bleeds — on their menus. Soon enough, fake meat gets truly famous. But as Beyond Meat tries to cash in on Wall Street and as Impossible Foods gets

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00:38:32

ENCORE: Beyond Meat vs Impossible Burger | Pressure...

Business Wars ·

2025/12/31

It's 2008 and two men, both vegans, ponder what they can do to improve the climate. Though they’re on separate sides of the country and in different professions (but they coincidentally share a last name)— Ethan Brown is in the fuel cell business and Pat Brown is a lauded Stanford biochemist — they land on the same solution. They’re going to try and lessen the climate impact of animal agriculture by making meat from plants. Ethan calls his company Beyond Meat and notches the first commercial

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