List Building Lifestyle With Igor Kheifets

00:53:05

Email, AI and the Coming Bot-to-Bot Economy with...

List Building Lifestyle With Igor Kheifets ·

2026/10/11

Most email marketers use AI to write their emails. Patrick Yepez uses it to read them. In this episode, Igor sits down with Patrick, a real estate investor with over 40 years in the business, founder of Dream Big Marketing Services, and one of the sharpest email marketers he knows. Patrick reveals how he connected his email platform directly to Claude and turned it into a full-time campaign analyst, the hidden problem it uncovered that cost him 15,000 subscribers and sent his domain reputation to

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00:27:20

What Selling Teaches You That Reading Never Will

List Building Lifestyle With Igor Kheifets ·

2026/10/08

You can read every copywriting book ever written and still freeze the first time someone tells you your offer is too expensive. In this episode, Igor explains why the real education in copy and sales comes from doing, not reading. He shares the story of a client who borrowed $8,000 from a loan shark to join his coaching program, a truck driver whose wife walked out over a purchase, and his own recent argument about peptides. Together, they reveal what is really going on behind "I can't

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00:08:59

The 80/20 Most Marketers Still Ignore

List Building Lifestyle With Igor Kheifets ·

2026/10/06

A 24-year-old making $450,000 a week in affiliate commissions. Seasoned vendors are spending six figures a month on ads while their email lists sit untouched. In this episode, Igor reports back from the JVZoo event in Charlotte with a mix of awe and frustration. Even after 15 years of conferences where the same advice gets repeated, most marketers still under-email, under-segment, and mismanage their lists. He also shares a long-awaited milestone: a conversation with Richard Koch, the man who

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00:05:37

The Fake Traffic Trap: Why 99% of My Reddit Ad Clicks...

List Building Lifestyle With Igor Kheifets ·

2026/10/02

You'd expect paying for traffic to get you real people. But more and more of the clicks you pay for never came from a human being at all. In this episode, Igor shares his experience running ads on Reddit and Quora, where he paid up to seven dollars a click for traffic that was almost entirely bots. He explains what fake traffic actually looks like, why AI crawlers are making the problem worse, and why you shouldn't trust any software that claims to block all of it.

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00:08:42

Stop Casting a Wide Net: The Sniper Rifle Approach to...

List Building Lifestyle With Igor Kheifets ·

2026/09/29

Most marketers think the way to reach more people is to make their claims as broad as possible. Cast a wide net, catch more fish. But in marketing, the opposite is true. In this episode, Igor explains why the best marketers target one type of person with one specific problem, how to turn a single line of ad copy into a whole series of emails, and why being stuck on what to write almost always comes down to one thing: not doing enough research. He also shares a real example from a B2B software

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00:09:17

The Elephant in the Room Audit

List Building Lifestyle With Igor Kheifets ·

2026/09/24

Great email copy starts with one question: what is your prospect thinking about when nobody's selling them anything? In this episode, Igor shares a mental exercise for getting inside your ideal customer's head, the biggest unspoken suspicion in the online business world, and why addressing it head-on earns you more credibility than any claim ever could. Plus, how to flip the biggest flaw in your offer into a selling point.

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00:11:33

Why Logos Don't Sell — But Relevance Does

List Building Lifestyle With Igor Kheifets ·

2026/09/22

Does adding an image or a logo to your emails actually move the needle? In this episode, Igor pours cold water on one of email marketing's most persistent assumptions. Logos and images, he argues, don't build credibility and don't improve your deliverability — relevance does. He unpacks why the best markets are the ones where people are irrationally engaged, how to spot prospects who already want what you're selling, and why the real work isn't creating interest but locating

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00:12:45

How to Build Trust With an Audience That's Never Met You

List Building Lifestyle With Igor Kheifets ·

2026/09/17

Trust is the real currency of email marketing, and most people try to earn it the hard way. In this episode, Igor lays out a simpler path: showing your audience you already understand their struggle before you ever ask them for anything. He explains why the marketers who win are usually the ones building lists of people just like themselves, why a shared experience creates instant connection, and why he's willing to tell unflattering stories about his own family to build it. Plus, the

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00:11:04

Don't Ask the Deer How It Wants to Be Hunted

List Building Lifestyle With Igor Kheifets ·

2026/09/15

Ask your audience what they want and they'll happily tell you — but what people say and what people actually buy are rarely the same thing. In this episode, Igor makes the case against the popular idea of "serving your list" by surveying it. Drawing on lessons from hunting, dating, and a coaching program stuck at a 30% refund rate, he explains why your market can't reliably tell you how to win it over, and why the only dependable way to learn what people respond to is to test,

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00:25:44

Why You Need More Touches Than Ever — and What...

List Building Lifestyle With Igor Kheifets ·

2026/09/10

Attention today is shredded across inboxes, feeds, headlines, and an endless stream of push notifications, and the old marketing math no longer holds. In this episode, Igor makes the case for sending more emails, not fewer — then flips the coin to explain why frequency alone is worthless. The number of touches you need depends entirely on how well you understand the human being on the other end. He walks through why people actually buy, the difference between a $500 hookah and a $20 video game, and

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00:14:31

Storytelling That Doesn't Feel Forced

List Building Lifestyle With Igor Kheifets ·

2026/09/08

Most marketers believe a good story has to be dramatic — Hollywood dialogue, complex characters, edge-of-your-seat tension. Igor disagrees. In this episode, he breaks down why your marketing stories feel forced, and why the fix is almost always to make them simpler and shorter, not grander. From a five-sentence email about a struggling lawyer to a real, unglamorous saga about lost luggage in Europe, Igor shows how the best marketing stories are really just anecdotes — the kind you'd tell a

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00:06:39

You Can't Out-Discipline a Bad Environment

List Building Lifestyle With Igor Kheifets ·

2026/09/01

Every piece of productivity advice tells you the same thing: try harder, be more disciplined, muscle through the distractions. Igor thinks that advice is a trap. In this episode, he argues that focus is not a willpower problem but an environment problem — and that fighting distraction with discipline is like putting out a fire with a tiny bucket. Using the story of how he dug out from under a tsunami of notifications spread across fifteen platforms, he shows why the real fix is to stop fighting your

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00:11:09

Why Ugly Sales Pages Win

List Building Lifestyle With Igor Kheifets ·

2026/08/29

Most people are taught that market research means guessing whether an idea has legs. Igor argues that guessing is the fastest way to get it wrong. In this episode, he breaks down why market research isn't gambling, why you should always start with the who instead of the what, and why the most profitable markets are the irrational ones — the people so desperate to solve a problem they can't sleep at night. From men wanting their ex back to a legendary four-word question that sold a

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00:15:58

Market Research Is Not a Casino

List Building Lifestyle With Igor Kheifets ·

2026/08/26

Most people are taught that market research means guessing whether an idea has legs. Igor argues that guessing is the fastest way to get it wrong. In this episode, he breaks down why market research isn't gambling, why you should always start with the who instead of the what, and why the most profitable markets are the irrational ones — the people so desperate to solve a problem they can't sleep at night. From men wanting their ex back to a legendary four-word question that sold a

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00:07:18

Why Saturated Markets Are Where the Money Is

List Building Lifestyle With Igor Kheifets ·

2026/08/22

Most people run from crowded markets. They see competition, assume there's no room left, and talk themselves out of the very places where the real money lives. In this episode, Igor makes the counterintuitive case that saturation is a green light, not a warning sign. He breaks down why the biggest markets — health, wealth, and relationships — never change, why demand matters far more than competition, and why the story you tell about your product ultimately matters more than the product itself

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00:09:25

Why You Feel Burnt Out — And What to Fix First

List Building Lifestyle With Igor Kheifets ·

2026/08/20

Burnout isn't always caused by working too much.Sometimes it's caused by working on the wrong things, at the wrong time, with no clear direction.In this episode of The List Building Lifestyle, Igor breaks down the different reasons he believes entrepreneurs start feeling burnt out—and why the solution can look very different depending on the cause.He covers everything from doing work you dislike, wasting your highest-energy hours, and overstimulation to procrastination, unclear goals, and

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00:13:08

Why I Said Yes to a $1,000-an-Hour Coach

List Building Lifestyle With Igor Kheifets ·

2026/08/18

How hard would you sell something if you genuinely believed it could change someone’s life?In this episode of The List Building Lifestyle, Igor explores the uncomfortable relationship many entrepreneurs have with selling — and why believing in the value of what you offer changes everything.Igor explains why the right skill can be worth far more than its price. Through a powerful selling reframe and the story of spending over $30,000 to learn copywriting, he shows how investing in valuable skills can

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00:18:26

Why Selling Isn't a Dirty Word

List Building Lifestyle With Igor Kheifets ·

2026/08/12

Every business runs on selling — and anyone who thinks otherwise is probably leaving money on the table. In this episode, Igor makes the case that selling is unavoidable if you want to prosper, then dismantles the idea that it has to be sleazy, manipulative, or uncomfortable. Using real stories from his own life — two very different landscapers, a $15,000 dentist, and a pest control guy who tried to rip him off — he shows the difference between selling that repels and selling that earns trust. Then

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00:07:23

The Affiliate's Moral Compass

List Building Lifestyle With Igor Kheifets ·

2026/08/08

Learn to sell, and you've been handed something powerful — and dangerous. In this episode, Igor opens up about the quiet war every affiliate fights: greed on one shoulder whispering "it's converting, mail it," conscience on the other calling it a scam. He walks through how his moral compass shifted once the money started coming in, the vetting process he now runs on every offer and every person behind it, and what he actually does when a promotion he trusted turns out to be a dud

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00:10:29

Confessions of a Counterfeit Email Marketer

List Building Lifestyle With Igor Kheifets ·

2026/08/06

Every marketer who learns to sell eventually reaches the same fork in the road. In this episode, Igor tells the uncomfortable truth about how he built his first profitable email list — by scraping thousands of leads and mailing them while pretending to be someone he wasn't. It's a raw confession about greed, guilt, getting caught, and the moral compass that slowly pulled him back. From the devil-and-angel act every affiliate knows to the vetting system he uses today to protect his audience,

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