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PODCAST

Baking it Down with Sugar Cookie Marketing 🍪

Heather and Corrie Miracle

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).🍪 We"re here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin" that dough - see the pun there?)🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to

business marketing

All Episodes

82:01

246. Baking it Down - The Reviews Collab this Friday

Baking it Down with Sugar Cookie Marketing 🍪 ·

2026/02/03

Send us a text ❤️ The Reviews Collab - Friday, February 6th @ 11 est. In this week's Baking it Down Podcast - Episode 246 - The Reviews Collab, we're talkin' reviews as we see 2026 really start to rev up - and perfect timing too - the first ever Reviews Collab is this Friday at 11:00 AM (est... edt??). 💕 About Friday’s Reviews Collab! The Friday collab is pretty simple, but it's a marketing power play. You'll take a selfie holding a red heart cookie - that's it. The magic happens when ...

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80:47

245. Baking it Down - Gimme Gimme Strategic Giving

Baking it Down with Sugar Cookie Marketing 🍪 ·

2026/01/19

Send us a text 🎁 Gimme Gimme Strategic Giving - The strategy behind strategic giving. In this week's Baking it Down Podcast - Episode 245 - Gimme Gimme Strategic Giving, it's the season of requests to donate, sponsor, and give to local causes, PTAs, and networking events. It's all about strategic giving in January - and we're here to tell you - it ain't all bottom line blues when it comes to this form of marketing (you see that right there? We didn't categorize it as "selling"). ...

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86:52

244. Baking it Down - Good Cop, Bad Cop, AI Slop

Baking it Down with Sugar Cookie Marketing 🍪 ·

2026/01/13

Send us a text 🤖 Good Cop, Bad Cop, AI Slop - The good and the b-ai-d. In this week's Baking it Down Podcast - Episode 244 - Good Cop, Bad Cop, AI Slop, we're takin' on the touchy subject of 👾 AI, aka artificial intelligence. 👮 Bakers are quick to police other bakers in the comment sections on posts that ask how bakers are incorporating AI. 🤬 "It's cheating!" 😠 "It's lazy!" 😤 "It's the easy way out!" 😡 "It's lying to your audience!" 🤬 "I'll NEVER use AI! I...

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101:36

243. Baking it Down - January Task List

Baking it Down with Sugar Cookie Marketing 🍪 ·

2026/01/06

Send us a text 📋 January Task list - A list of things to-do. In this week's Baking it Down Podcast - Episode 243 - January Task List, we're tryin' out a new(ish?) format + coming up with a list of ideas you can use to get your sugar cookie bakery headin' in the right direction this year. Could you do all of these tasks? 🦸‍♂ Only after you finish saving Louis Lane from the high-rise fire. ⚡ But since we're not Superman (or woman), tackling just a few of these each month could just be that

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79:30

242. Baking it Down - Losing the Loser - Reframing 2026

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/12/30

Send us a text 💡 Losing the Loser - Reframing in 2026. In this week's Baking it Down Podcast - Episode 242 - Losing the Loser, it's the LAST day of 2025, and it will be the first day we start talkin' to ourselves with respect and support. Because we're gonna lose our internal loser - that baker bully that beats us up every time we get into our own heads. This year, we're professional framers - re-framers - and we're takin' a new, fresh look at our 2026 goals. By adjusting our internal ...

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69:59

241. Baking it Down - Stay on Track Track Track

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/12/23

Send us a text 🧮 Stay on Track Track Track - Metrics to guide your marketing. In this week's Baking it Down Podcast - Episode 241 - Stay on Track Track Track, the twins have spreadsheets on the brain just in time for the new year. While yes, you can start a spreadsheet any time on any day in any month of the year, it does help to have it ready to go on January 1 - that way, you can look at your bakery's entire fiscal year, start to finish. The key to spreadsheets and data tracking is

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95:05

240. Baking it Down - Burke Lake vs Everest

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/12/16

Send us a text ⛰️ Burke Lake vs Everest - Accomplishing small goals in 2026. In this week's Baking it Down Podcast - Episode 240 - Burke Lake versus Everest, we're winding down 2025 and taking a look at 2026 through the lens of goals. 🥾 Yeah, yeah - you look back on this past year and realize you can't even remember what your new year's resolutions were, let alone whether you met them or not - and for good reason. Sometimes our "bright and flashy" goals are more claimed to summit Mt.

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100:42

239. Baking it Down - 2025 Best Baker Gift List

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/12/09

Send us a text 🎁 Baker Holiday Gift Guide - 2025 list of gifts for bakers. In this week's Baking it Down Podcast - Episode 239 - 2025 Best Bakers Gift List, it's the most wonderful tiiiime of the yeeear. It's the Top Baker Gift Ideas podcast you're supposed to intentionally accidentally leave playing for the gift buyer in your life. This is twin2's favorite yearly podcast tradition, and she states, "If I got just about anything on this list, I'd be stoked," and now you can window shop her

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84:14

238. Baking it Down - Vendy Blendy Insider Info

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/11/25

Send us a text 🎓 Vendy Blendy - Insider info. In this week's Baking it Down Podcast - Episode 238 - Vendy Blendy Inside Info, we're in the final stretch of the Vendy Blendy - and we're spillin' all the secrets in this final-prep podcast for Friday's BIG Baker Sale. Are we hype? Yes. Are we delirious? Also yes. Are we tired of saying the word Vendy Blendy? Getting close. But it's the f-i-n-a-l c-o-u-n-t-d-o-wn-. 🟠 The Most Important Stuff If you read nothing more than this - here's the ...

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110:59

237. Baking it Down - Once a Year Cookie College...

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/11/18

Send us a text 🎓 Cookie College - Vendy Blendy Deals Breakdown. In this week's Baking it Down Podcast - Episode 237 - The Cookie College Stealios, Corrie and I go through our Vendy Blendy 2025 Cookie College offerings, and... ️🥁️🥁️🥁 drumroll please... they're once-a-year good. 🎓 The Cookie College - $64/mo or $576/yr The best product we offer is The Cookie College (typically $76/mo, but on sale on Black Friday for $64/mo or $576/yr, which takes it down to $48/mo). It's the best because...

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92:46

236. Baking it Down - The Most BORING Podcast Ever...

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/11/11

Send us a text ☝️ Private Class Pt 2 - A BORING podcast. In this week's Baking it Down Podcast - Episode 236 - The Most BORING Podcast Ever Recorded, I paid my nephew (Corrie's son, Archer) $10 to do the podcast intro (and just when you thought no one could talk faster than Heather), and we recapped the private in-home cookie class we taught last week. Also, (hilariously and probably not totally wrong), someone texted into the podcast that it was boring - ergo the name of this week's episode...

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75:21

235. Baking it Down - Private Class + Vendy Blendy pt. 1

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/11/04

Send us a text ☝️ Private Class + VB - Part one of a two-part series. In this week's Baking it Down Podcast - Episode 235 - Private Class + The Vendy Blendy Pt 1, we're doing a two-part two-part series (not a typo) so I can check the box that we effectively spammed you with the Vendy Blendy this week while also providing some marketing value. We're teaching an in-home private class. Now, typically, you've heard me state (vehemently) that we don't teach private in-home classes anymore a...

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102:16

234. Baking it Down - Food-tography

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/10/28

Send us a text 📸 Food-tography - Staging, props, gear, software.In this week's Baking it Down Podcast - Episode 234 - Food-Tography, we're concluding our "📅 Content Theme" for the month of October, which focused on... well, focusing that camera lens. 💡 Check out #OctoberPhotographyMonth in the Sugar Cookie Marketing (Group) to see more content on staging and gear. 📸 Food photography is a must when it comes to slingin' sugar cookies. Our customers "buy with their eyes," meaning that the

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87:37

233. Baking it Down - Podcast Guest Christina from...

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/10/21

Send us a text 🎙️ Podcast Guest - Christina with Boujee Baker Boutique.In this week's Baking it Down Podcast - Episode 233 - Podcast Guest Christina with Boujee Baker Boutique, we hosted our first-ever remote podcast guest! You all wanted fresh blood (er... dough?), and the people get what they want! Meet Christina Cenera with Boujee Baker Boutique and Stormy Acre Cookies based in Warranton, Virginia. Yep, she juggles both a brick-and-mortar supply shop and a bakery business, all while ...

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112:59

232. Baking it Down - Jury Duty

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/10/14

Send us a text ⚖️ Jury Duty - Hung up on client issues. In this week's Baking it Down Podcast - Episode 232 - Jury Duty, Corrie gives the people what they wanted! A tell-all on her jury duty trial (that she missed last week's podcast for). Since it's definitely worth the listen to get the full energy, I'll keep this week's newsletter short (and yes, still on Wednesday, even if I'm barely making it before the buzzer goes off). 🏛️ Communication Matters Corrie's takeaway from the courtroo...

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84:32

231. Baking it Down - Intro to the 2025 Vendy Blendy

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/09/30

Send us a text 🛒 2025 Vendy Blendy - The who, what, where, when, why. In this week's Baking it Down Podcast - Episode 231 - The 2025 Vendy Blendy, we have VENDY BLENDY on the brain! Each year, 🦃 at the end of November, deals roll around in stores and across your screens, prepping everyone for the Christmas season. From malls to boutiques- the steals are endless! So, what about a day of deals just for bakers? 🫡 The Vendy Blendy answers the call. A deal-lovers' day specifically for the b...

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98:59

230. Baking it Down - Nothing Old, Nothing New

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/09/23

Send us a text 🥲 Nothing Old, Nothing New - Why your clients aren't coming back. In this week's Baking it Down Podcast - Episode 230 - Nothing Old, Nothing New, Corrie wanted to cover returning customers - clients that have ordered from you in the past and then reorder. They're massively valuable to your bottom line because returning leads cost less to acquire. That means you have to spend less time and marketing dollars getting someone to order from you a second time than getting some...

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78:05

229. Baking it Down - Why You Should Do the Reels Collab

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/09/16

Send us a text 🎥 Do the Reels Collab - And here’s the reasons why you should. In this week's Baking it Down Podcast - Episode 229 - Do the Reels Collab, we're hypin' up the marketing behind the Blind Baker Reels Collab on September 26. ✅ Register here: https://form.jotform.com/SugarCookieMarketing/blind-baker-collab🎥 This cookie collab is different from the others we've run this year for 1 simple reason: it's video-based. Instead of posting an image of a logo-turned-cookie for the Main...

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103:01

228. Baking it Down - Getting Unstuck from the...

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/09/09

Send us a text 🕸️ Stuck in the Websites - What to look for in a website builder. In this week's Baking it Down Podcast - Episode 228 - Stuck in the Web...Sites, we (remotely - forgive the sound quality this week, kids - it was a learning experience) talk about the sunsetting of the baker-centric website host and builder, Castiron. 📩 Castiron sent this email to current users on Monday night with very little warning that there were problems in "paradise": Consider the implications of los...

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72:14

227. Baking it Down - Do NOT Teach a Cookie Class...

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/09/02

Send us a text 🛑 Do Not Teach a Cookie Class! - (If you plan on making these mistakes) In this week's Baking it Down Podcast - Episode 227 - Do NOT Teach a Cookie Class (this way), Corrie and I list out the things we wouldn't do if we were getting into cookie classes (yeah, yeah - the title is a bit of a clickbait, but hey, we're marketers, right?). September in the Sugar Cookie Marketing group is all about Cookie Classes as we try out having a "monthly theme" focused on one topic (you can

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