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PODCAST

Digital & Dirt

Lamar Advertising

Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of

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All Episodes

50:52

Cody Kuecker - Lead Marketing Manager of Sponsorships...

Digital & Dirt ·

2026/10/07

Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Cody Kuecker, Lead Marketing Manager of Sponsorships and Experiential Marketing at AT&T, to discuss the evolution of sports sponsorships, the art of building authentic brand partnerships, and how technology and connectivity can enhance fan experiences. Podcast Breakdown 00:00 - 05:40 Meet Cody: From College Baseball to Aggie Sports Marketing 05:40 - 09:49 From TMA to Learfield: Learning Sponsorship...

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57:29

Katie Steinharter - Director of Social Media and...

Digital & Dirt ·

2026/09/30

Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Katie Steinharter, Director of Social Media and Content at Alterra Mountain Company, a ski hospitality company and creator of Ikon Pass, a multi-destination season pass that lets skiers visit many different resorts without buying separate lift tickets for each trip. Katie share her views on the power of authentic storytelling and explains how athletes and creators can bring a brand’s lifestyle to life....

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64:18

Ashleigh Griffith - Director of Marketing, Quality...

Digital & Dirt ·

2026/09/25

Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ashleigh Griffith, Director of Marketing for Dunkin, to discuss building iconic brands, bringing Dunkin into emerging markets, and creating experiences that turn customers into loyal fans.

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53:59

Haley Brantingham - Director of Integrated Marketing,...

Digital & Dirt ·

2026/09/09

Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Brantingham, Director of Integrated Marketing for Sporting Kansas City, the city’s Major League Soccer franchise, to discuss marketing to the team’s passionate fan base. Podcast Breakdown 00:00 - 12:58 Fun Facts, the Pepsi Jet Redemption & Frontier Airlines Campaigns 12:59 - 17:35 The Leap to Sporting KC & Life as Director of Marketing 17:36 - 22:32 Kansas City's Soccer Obsession & th...

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49:26

Rachel Roger - Vice President of National Sales,...

Digital & Dirt ·

2026/09/02

Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Rachel Roger, Vice President of National Sales at Lamar Advertising, to discuss the power of building lasting relationships and why the human side of the business remains more important than ever. Podcast Breakdown 00:00 - 03:57 Meet Rachel: Playlists & Growing Up One of Five 03:57 - 10:07 The John Miller Interview That Almost Didn't Happen 10:07 - 18:13 Decentralization: Lamar's Secret Weapo...

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51:11

Ian Wishingrad, Co-Founder & CMO - Three Wishes Cereal

Digital & Dirt ·

2026/08/26

Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ian Wishingrad, Co-Founder and CMO of breakfast cereal brand, Three Wishes Cereal, to discuss the origins of his “better-for-you” cereal, the importance of creating attention, and what it takes to turn a startup brand into a household name. Podcast Breakdown 00:00 - 09:49 Introduction & His Journey to Three Wishes 09:50 - 20:00 Disrupting the Cereal Aisle 20:01 - 30:03 Family, Entrepreneurshi...

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63:12

MediaPost Sports Marketing Insider Summit 2026

Digital & Dirt ·

2026/08/19

Send us Fan Mail In this special episode of the Digital and Dirt podcast, Ian takes the podcast on the road to MediaPost’s Sports Marketing Insider Summit in Park City, where he speaks with industry leaders from some of the biggest brands and organizations in sports marketing.

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57:03

Kelly O’Rourke - Director of Marketing, FiiZ Drinks

Digital & Dirt ·

2026/08/12

Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Kelly O’Rourke, Director of Marketing at FiiZ Drinks, to discuss the rise of “dirty soda,” the power of customization, and how social media helped turn a regional beverage company into a cultural phenomenon. Podcast Breakdown: 00:00 - 11:27 Introduction, FiiZ & The Dirty Soda Boom 11:28 - 16:49 FiiZ Is More Than Just Dirty Soda 16:50 - 20:25 Kelly’s Unexpected Journey to FiiZ 20:26 - 23:47 Why Cus...

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67:14

Erin Everhart - VP of Content (Events), MediaPost

Digital & Dirt ·

2026/06/24

Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more. Podcast Breakdown 00:00 - 05:55 Introduction, fun facts & New Orleans roots 05:56 - 12:00 Journalism beginnings, career pivots & Home Depot journey 12:01 - 17:52 Leadership lessons, saying yes & building opportunities 17:53 - 23:50 Medi...

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44:45

Todd Johnson - Head of Industry, Dining at Viant

Digital & Dirt ·

2026/06/17

Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry. Podcast Breakdown 00:00 - 04:50 Introduction, career beginnings & action movie fandom 04:51 - 13:55 Generalist vs. specialist & building a career path 13:56 - 22:14 Inside Viant & the p...

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57:23

Maureen McCloskey Geraghty - Managing Director, OOH...

Digital & Dirt ·

2026/06/11

Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry.

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56:59

Nathan Pearce - Founder & CEO, Pearce Bespoke...

Digital & Dirt ·

2026/05/13

Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Nathan Pearce, Founder and CEO at Pearce Bespoke Franchising, to discuss the human element of styling, how style and individuality shape confidence, and why giving someone the right suit can change the trajectory of their life.

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45:06

Haley Neid - Director of Brand Management, Nate’s Honey

Digital & Dirt ·

2026/05/08

Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Neid, Director of Brand Management at Nate’s Honey, the top-selling branded honey in the U.S., to discuss how the company has successfully redefined how to market a “commodity” product. Podcast Breakdown 00:00 - 05:57 Introduction, Cup stacking & Being a college athlete 05:58 - 11:53 Career journey & The origin story of Nate’s Honey 11:54 - 17:50 Modernizing the honey market & Making ...

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54:52

Chuck Sanchez - CEO and Creative Director, Stun Agency

Digital & Dirt ·

2026/04/30

Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Chuck Sanchez, CEO and Creative Director at creative marketing and branding agency, Stun Design. Chuck and Ian explore the evolution of creativity, strategy, and branding in today’s rapidly changing marketing landscape. Podcast Breakdown: 00:00 - 06:00 Introduction, Fountain fiascos, & DIY chaos 06:01 - 11:30 Chuck’s path from LSU to launching Stun Design 11:31 - 18:00 Early agency days, Hust...

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53:28

Mehmet Bal - Chief Product and Technology Officer,...

Digital & Dirt ·

2026/04/24

Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Mehmet Bal, Chief Product and Technology Officer at Infinite Studios, a next-generation entertainment platform at the intersection of human creativity and AI. Mehmet discuss how he evolved from aspiring basketball player to tech leader and shares his perspectives on how AI is transforming creativity, storytelling, and the future of advertising. Podcast Breakdown 00:00 - 03:35 Introduction, basketball r...

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57:58

Jacey Berg - SVP of Strategy and Planning, Media...

Digital & Dirt ·

2026/04/02

Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented landscape. Podcast Breakdown 00:00 - 05:14 Fun Facts & Unexpected Paths 05:14 - 15:50 How Te...

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55:11

Scott DeVault - Branded Entertainment Marketing...

Digital & Dirt ·

2026/03/26

Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Scott DeVault, Branded Entertainment Marketing Manager at Porsche Cars North America, to discuss the power of storytelling in brand marketing and how Porsche builds long-term relevance through culture, entertainment, and community.

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60:03

Olivia Oshry - CMO, OAAA

Digital & Dirt ·

2026/03/18

Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Olivia Oshry, CMO of the OAAA, to discuss her career, the evolution of media, and why the OAAA is redefining Out of Home as the “Human Medium.” Podcast Breakdown: 00:00 - 06:30 Meet Olivia Oshry 06:31 - 09:30 Exploration, Internships & Career Discovery 09:31 - 13:06 Entering Digital Media & AOL beginnings 13:07 - 16:30 Mentorship, Growth & Early Lessons 16:31 - 20:54 Building Experien...

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51:14

Jo & Dov Zmood - Managing Director, Omnicom &...

Digital & Dirt ·

2026/03/04

Send a text In this week’s episode of the Digital and Dirt podcast, Ian sits down with siblings Jo and Dov Zmood, media and creative leaders at global agency holding companies, to explore today’s relationship between creativity and media, the importance of influence, and how modern storytelling comes to life across today’s fragmented media landscape. Podcast Breakdown: 00:00 - 03:25 Introduction, Sibling dynamics & Creative roots 03:26 - 09:40 Adventure, Parenting & Growing up Austra...

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69:05

Brad Bass - Author & Head Baseball Coach, Catholic...

Digital & Dirt ·

2026/02/19

Send a text In this week’s episode of the Digital and Dirt podcast, Ian sits down with Brad Bass, author and head baseball coach at Catholic High School, to discuss modern leadership, building resilient people, and the surprising parallels between coaching and business leadership. Podcast Breakdown 00:00 – 06:00 From Player to Coach 06:01 – 14:58 Adversity, Transition & Building a Winning Culture 14:59 – 24:06 Climbing Mount Conviction & Coaching with Purpose 24:07 – 35:04 Brotherhood...

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171 results

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