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PODCAST

Digital & Dirt

Lamar Advertising

Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of

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All Episodes

19:38

Season 9 Recap

Digital & Dirt ·

2025/12/17

Send us a text In the Season 9 finale of Digital & Dirt, producer Faith Nettles flips the script and interviews host Ian Dallimore to reflect on the themes that defined the season and the growth of the podcast. They discuss how conversations with agency, brand, and founder guests consistently pointed to attention, culture, authenticity, and real-world impact over platforms, highlighting OOH as a true behavior driver in an increasingly digitally fatigued world. The episode serves as ...

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57:59

Lauren Ridgley - CEO, Left-Hand Agency

Digital & Dirt ·

2025/12/10

Send us a text In Episode 14 of this season’s Digital and Dirt podcast, Ian sits down with Lauren Ridgley, CEO of Left-Hand Agency, a media buying and planning advertising agency, to explore the evolution of advertising, the renewed importance of Out of Home, and how brands can stay culturally relevant in an increasingly digital and AI-driven world.

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44:59

Melissa Gordon-Ring - Global President of Health, IPG...

Digital & Dirt ·

2025/11/25

Send us a text In Episode 12 of the Digital and Dirt podcast, Ian sits down with Melissa Gordon-Ring, Global President of Health at IPG Mediabrands, to discuss the importance of trust and human connection within the evolving health landscape. Melissa shares her perspective on leadership and the future of health communications, offering insights from her professional and personal experiences. Podcast Breakdown 00:00–05:51 Introduction, Personal Insights & Role of Family 05:52–11:00 Career ...

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58:11

Paul Gartland - EVP and Northeast Regional Manager,...

Digital & Dirt ·

2025/11/12

Send us a text In Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style. Podcast Breakdown 00:00 - 05:06 Introduction & Career Beginnings 05:00 - 11:08 Growth & Leadership at Lamar 11:08 - 20:26 Overcoming Challenges 20:26 - 29:13 Evolvin...

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53:01

Buster Scher - Founder, The Buster Agency

Digital & Dirt ·

2025/11/05

Send us a text In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy. Podcast Breakdown 00:00 – 01:31 Introduction: Hoops Nation, Collectibles & Background 01:32 – 04:31 SpongeBob art & Investment Strategy 04:32 – 08:40 Passion and Purpose in collecting 08:...

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58:04

Stacy Bernstein - Co-Founder, All Better Co.

Digital & Dirt ·

2025/10/22

Send us a text In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets. Podcast Breakdown 00:00 – 06:40 Introduction: Soccer roots, Teamwork & Lessons in leadership 06: 41 – 14:31 College legacy &a...

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58:17

Jaselyn Berthelot - President, Rising Sons Fishing

Digital & Dirt ·

2025/10/15

Send us a text In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Jaselyn Berthelot, a professional deepwater angler and President of Rising Sons Fishing, a sportfishing tournament team. Jaselyn discusses how she’s leveraged social media to grow her personal brand while competing in a male-dominated sport. Podcast Breakdown 00:00 – 05:32 Introduction: Passion for fishing & Dream of going Pro 05:33 – 08:19 Building her personal brand & Growing platform with 100K...

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60:39

Katey Hassan - Co-Founder & CEO, Nocturnal Skincare

Digital & Dirt ·

2025/10/08

Send us a text In Episode 8 of this season’s Digital and Dirt Podcast, Ian welcomes Katey Hassan, Co-Founder & CEO of Nocturnal Skincare to discuss how beauty, skincare, and branding intersect with culture, science, and storytelling. During the interview, Katey shares insights from her career, the story behind the launch of her brand, and explains how authenticity and innovation has helped shape her company’s approach to developing skincare products. Podcast Breakdown 00:00 – 04:46 ...

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56:21

Marissa Nance - Founder and CEO, Native Tongue...

Digital & Dirt ·

2025/10/01

Send us a text In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Marissa Nance, Founder and CEO of Native Tongue Communications, a multicultural marketing agency helping brands connect with diverse audiences. for a conversation on how to build authentic connections in today’s marketing world. Podcast Breakdown 00:00 – 04:49 Introduction, Handbags, Love & Basketball house, & NBA ties 04:50 – 09:48 Athletics, Teamwork & Values that shaped her career 09:49 – ...

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53:52

Liz Caselli-Mechael - VP of Communications and...

Digital & Dirt ·

2025/09/17

Send us a text In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Liz Caselli-Mechael, VP of Communications and Marketing at World Central Kitchen (WCK), a non-profit providing food relief to communities in crisis. Together, they discuss how food, storytelling, and partnerships can build trust, provide comfort, and connect communities around the world.

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56:55

Lindsey Scheftic - Founder & CMO, The CMO Sidekick

Digital & Dirt ·

2025/09/10

Send us a text In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Lindsey Scheftic, Founder and CEO of The CMO Sidekick, to explain what inspired her to start her consulting business that helps mid-sized companies without CMOs access strategic marketing support.

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54:31

Priti Ohri - CEO & Co-Founder, Advertible Inc

Digital & Dirt ·

2025/09/03

Send us a text In Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech. Podcast Breakdown 00:00-03:40 Fun Facts & Introduction 03:40-08:30 Dance, Wrestling & Coachella Stories 08:30-12:40 High School, UCLA & Early Career 12:40-18:00 MTV & Ad Sales Journey 18:00-30:40 Retail, Luxury & Shift to Data 30:40-39:30 Pr...

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57:11

Emily Chatelain - CEO & Founder of the School Food...

Digital & Dirt ·

2025/08/21

Send us a text In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Emily Chatelain, CEO & Founder of the School Food and Wellness Group and the 3 O’Clock Project, to discuss the importance of high-quality nutrition for kids at school. Podcast Breakdown 00:00 - 9:04 Introduction & Emily’s personal journey 9:05 - 18:18 The complexity of school lunches, A kid's most important meal: Lunch 18:19 - 26:50 Food education, $14 Billion Industry & The business side of a caf...

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56:33

Doug Jensen - Head of Business Development, Ekimetrics

Digital & Dirt ·

2025/08/13

Send us a text In Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry. Podcast Breakdown 00:00 - 12:45 Introduction, Corn fields & Spelling Bees, & Asking Why? 12:46 - 19:44 Marketing mixed modeling (MMM) & Evolution of Analy...

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61:08

Lucy Markowitz - SVP, US Marketplace at Vistar Media

Digital & Dirt ·

2025/08/06

Send us a text To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together. Podcast Breakdown 00:00 - 02:39 Introduction, meet Lucy Markowitz 02:40 - 12:25 Early Career & Introduction to Vistar Media 12:26 - 21:48 Early days at Vistar & How they Sold Through the Solution 21:49...

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52:28

Donna Tuttle - VP of Marketing, Whataburger

Digital & Dirt ·

2025/06/25

In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Donna Tuttle, Vice President of Marketing at Whataburger, a fast food chain with over 1,000 locations across 15 states. Breakdown - Donna Tuttle 00:00 – 03:10 Fun Facts & Early Creativity 03:11 – 07:15 Childhood Advertising Obsession 07:16 – 12:15 Journalism Career & Lessons Learned 12:16 – 17:30 Transition to Agency Life & Brand Work 17:31 – 22:30 Building Whataburger’s Digital Newsroom 22:31 – 27:30 Cult...

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50:03

Faryn Brown - VP of Addressable, KINESSO

Digital & Dirt ·

2025/06/18

In Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans...

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45:49

MediaPost CPG Insider Summit 2025

Digital & Dirt ·

2025/06/11

In Episode 14 of this season’s Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today’s consumer advertising landscape. Podcast Breakdown 00:00 - 06:15 Jolie Laurence – Utz Brands 06:16 - 21:23 Anthony Potgieter – Stanley 1913 21:24 - 25:32 Nolan Johnson – GroceryTV 25:33 - 33:16 Beth Dressman – Vistar Media 33:17 - End ...

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53:24

Norm Chait - VP of U.S. Marketplace, Perion

Digital & Dirt ·

2025/05/28

In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry. Breakdown 0:00 – 1:54 Introduction, proposal story, and early passions 1:55 – 5:05 Getting Started in Advertising 5:06 – 8:06 Alcohol Brands &...

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52:02

Aman Advani - Co-Founder & CEO, Ministry of Supply

Digital & Dirt ·

2025/05/21

In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Aman Advani, Co-Founder and CEO of business wear fashion brand, Ministry of Supply, to discuss how the brand merged technology, sustainability, and customer insights to reinvent modern professional apparel with a focus on comfort and performance.

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