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PODCAST

She"s the brand

She’s the Brand Podcast is your go-to show for ambitious women who want to build an influential online presence, grow their business, and position themselves as leaders in their industries.Hosted by Paula Pwul, a personal branding strategist, author and entrepreneur, this podcast dives deep into the strategies, mindset shifts, and insider secrets you need to monetize your expertise, attract the right opportunities, and stand out in the digital space.Whether you’re a female entrepreneur, content

business entrepreneurship

All Episodes

19:51

90: Ninety Lessons Later

She"s the brand ·

2025/10/30

After 90 episodes, I wanted to pause and breathe this one in. This milestone is about becoming. In this solo episode, I’m reflecting on the biggest lessons I’ve learned from building She’s the Brand - about faith, storytelling, obedience, showing up scared, and trusting God with the outcome. From learning that clarity comes from movement, to realizing that rest is also work, to understanding that your becoming is the brand, this episode is part gratitude, part growth, and all heart. If y...

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28:03

89 - Growth, Mentorship, and Innovation with Andrea...

She"s the brand ·

2025/10/09

What does it really take to grow something beautiful — and keep it growing? In this week’s episode of She’s the Brand, I sit down with Andrea, founder and creative visionary behind dbandrea®, the leading name in luxury flower preservation and official Miss America partner. Andrea shares how a single Valentine’s Day bouquet sparked a global business, and what she’s learned about mentorship, innovation, and building genuine connections along the way. We talk about: 🌸 Why networking ...

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8:58

88 - The great lock-in: how to reset and finish the...

She"s the brand ·

2025/10/02

We’re in the final quarter of the year — and for many women, this is the season of what I call The Great Lock-In. In this episode, I break down the three types of people right now: 1.Those who’ve been on track since January and just need to keep going 2.Those who’ve been unclear and risk letting the year pass them by 3.Those who are tired and need rest If you’re in the second group — this one’s for you. I’ll share what The Great Lock-In really means, how you can reset your focus, and a pr...

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10:45

87 - Upgrading Your Self-Talk: Becoming Her Series 3

She"s the brand ·

2025/09/26

Your brand will only grow as far as your belief in yourself. And that belief is shaped by the words you speak to yourself every single day. In Episode 3 of the Becoming Her series, we’re tackling self-talk — the quiet but powerful conversation happening in your head that can either sabotage your growth or fuel your success. We’ll dive into: How negative self-talk shows up in your brand (and keeps you stuck).Practical ways to catch the critic and replace it with empowering truths.How to instal...

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28:52

From Wall Street to Storytelling: Lessons on Pivots...

She"s the brand ·

2025/09/18

What happens when you stop forcing a straight path and start embracing the pivot? This week on She’s the Brand, I sit down with Jennifer Tsay, whose career journey is anything but ordinary. From investment banking and strategic finance to project management, documentary film producing, and even acting, Jennifer has turned her nonlinear path into her greatest strength. Today she manages growth, strategy, and operations at Shoott, combining her love of process with her passion for creativity. N...

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11:14

85 - Build a ‘Why’ that outlives motivation -...

She"s the brand ·

2025/09/04

In Becoming Her, we’re exploring the inner evolution every woman needs to step fully into her next level. In this episode, we’re talking about something that will keep you going long after motivation fades: your why. Motivation is fleeting. It’s there one day and gone the next. But a deeply rooted why will anchor you through the days you want to quit, the seasons that feel heavy, and the moments you wonder if it’s all worth it. I’ll walk you through how to get clear on your why, make it...

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15:33

84 - See Yourself as the Brand (Becoming Her Series 1)

She"s the brand ·

2025/08/28

Before you post a single piece of content or design a single logo, there’s one truth you have to own: you are the brand. Your voice, your values, your story, and your presence are the foundation everything else will stand on. Welcome to Becoming Her—a brand-new series on She’s the Brand where we dive into the mindset shifts, identity upgrades, and intentional habits that help you grow into the woman your next level requires. This isn’t just about building a brand; it’s about becoming the woma...

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62:05

84 - How to build a full life without burning out...

She"s the brand ·

2025/08/21

Balance sounds good on paper, but for most of us, it just feels like a never-ending juggling act. In this episode, I sit down with the incredible Pastor Stephanie Bamshak Bigwan to talk about a better way, living in harmony. We dig into why the “superwoman” myth is doing more harm than good, why there’s no reward for unnecessary suffering, and how to embrace the truth that God never sends you into an assignment without equipping you for it. Pastor Steph’s wisdom is rich, practical, and delive...

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23:22

82 - Becoming her: 10 intentional shifts to become...

She"s the brand ·

2025/08/14

You know that future version of you you keep picturing? The woman with the brand, the voice, the confidence, the life? Yeah, she’s not some far-off dream. She’s right here, waiting for you to grow into her. In this episode of She’s the Brand, I’m pulling back the curtain on the 10 mindset shifts, identity upgrades, and intentional habits that will help you step fully into that next-level version of yourself. We’re talking about the inner work nobody sees - the daily choices, the u...

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46:04

81 - Tech, Women, and What It Really Takes with Anna...

She"s the brand ·

2025/07/27

Today on She’s the Brand, I’m joined by the phenomenal Anna Radulovski—tech founder, community builder, global speaker, and now, author of Chief in Tech. Anna is the founder of WomenTech Network, which spans 150,000+ members across 179 countries, as well as Coding Girls and Executive Women in Tech. She’s the driving force behind the Women in Tech Global Conference and the Chief in Tech Summit, and her mission is clear: to create a more inclusive, empowering future for women in tech. In this c...

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14:20

80 - The Yes Thing – The Inner Work Behind Big Moves

She"s the brand ·

2025/07/18

You say you’re ready for big opportunities, but when they show up, something inside you hesitates. In this episode of She’s the Brand, I dive into The Yes Thing - the deep, inner work required to say YES to the brand, the business, and the life you’ve been praying for. Because behind every bold move is a decision made in private: to believe, to show up, to become her. You’ll learn: ✨ The mindset shifts that unlock growth ✨ Why clarity and confidence start before the strategy ✨ Ho...

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13:18

79 - Dealing with the fear thing

She"s the brand ·

2025/07/10

Fear isn’t always loud, but it’s persistent. It’s that whisper that says “you’re not ready” or “what if they don’t like it?” In this episode of She’s the Brand, Paula Pwul gets honest about the fear thing and what it really takes to show up for your personal brand when fear is riding shotgun. Whether you're scared to post, pitch, launch, or finally put yourself out there, this episode will help you: Understand the truth about fear (and why it doesn't mean stop) Name what you're reall...

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31:51

78 - How Jennifer Q. Williams Built a Thriving Brand...

She"s the brand ·

2025/06/26

Jennifer Williams didn’t wait for perfect timing. While still in grad school, she took a bold leap, walking into the Small Business Administration for a crash course, securing a startup loan, and launching Saint Louis Closet Co. In this episode of She’s the Brand, Paula sits down with the powerhouse entrepreneur to talk about: The early days of building a brand with no roadmapWhat it really takes to turn a bold idea into a sustainable businessHow custom organization became her calling and her...

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17:36

77 - How I Turned What I Knew Into Income Online

She"s the brand ·

2025/06/19

What if the life-changing idea you’ve been waiting for... is something you already know? In this episode, I’m pulling back the curtain on how I turned what I already knew—my skills, my story, my voice—into income online. No overnight success stories here, just the real, strategic (and slightly chaotic) journey of building a personal brand that actually pays. We’ll talk about: The exact moment I realized I could monetize my knowledgeWhat I did first (and what I did wrong)The mindset shift that...

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37:59

81 - Sustaining Legacies and Building Modern Brands...

She"s the brand ·

2025/05/22

In this inspiring episode of She’s the Brand, Paula sits down with Mercy Familusi—a dynamic entrepreneur, lawyer, and marketer with a passion for legacy, fashion, and family business. Mercy wears many hats: MD/CEO of Simi Teds, an Afro-fusion apparel brand; founder of Faame Digital, a beauty and fashion-focused marketing agency; and Director at MJD Oilfield Services, her family’s midstream oil and gas business. And in today’s conversation, she’s pulling the curtain back on how she navigates i...

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32:38

Ep 75 - How to declutter your mind ft Yatlim Ajonye

She"s the brand ·

2025/04/03

Feeling mentally overwhelmed? Struggling to focus or move forward with clarity? In this episode, I sit down with Mental Health Professional - Yatlim Ajonye to talk about the power of prioritizing your mental health and decluttering your mind. We dive into practical strategies for navigating tough mental health periods, managing stress, and creating space for what truly matters. Whether you’re juggling personal branding, entrepreneurship, or just trying to keep up with life, this c...

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8:01

Ep 74 - Why Your Brand Isn’t Making Money (And How to...

She"s the brand ·

2025/03/20

You’re showing up, putting in the work, and building your personal brand… but the money isn’t following. What’s going wrong? In this episode, we’re getting real about the biggest reasons personal brands struggle to make money—whether it’s unclear positioning, a lack of offers, or an audience that loves your content but never buys. More importantly, we’re talking about how to turn things around so you can start seeing real financial results from your brand. If you’re tired of “exposure” that d...

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19:29

Ep 73 - Why You Keep Consuming Instead of Creating

She"s the brand ·

2025/03/13

You have big ideas. You dream of building a personal brand, launching that business, or finally putting your expertise out into the world. But instead of creating, you find yourself scrolling, watching, learning… and never actually doing. Sound familiar? You’re not alone. In this episode, we’re diving into the psychology behind why we consume more than we create—and more importantly, how to break the cycle so you can start showing up and building the life you say you want. If you’ve ever told...

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18:31

Ep 72 - All the tea on my new book (you won't expect...

She"s the brand ·

2025/03/10

Ep 72 - The wait is over—my book, That Internet Thing You’re Doing, is officially open for preorder! 🎉 If you're an African female millennial entrepreneur or professional who’s been trying to figure out how to use the internet to get seen, get paid, and create the life you actually want, this book was written for you. In this episode, I’m giving you a behind-the-scenes look at why I wrote this book, who it’s for, and how it’s going to change the way you approach building your brand online.

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13:44

Ep 71 - How life teaches you (And how to listen so It...

She"s the brand ·

2025/02/27

Life is always teaching us something—but how we learn depends on how we listen. Some lessons come gently, like a feather brushing against your skin. Others come like a hammer, crashing down and shaking everything. The difference? Whether you pay attention the first time. In this episode, we’re talking about the warning signs, the whispers, and the wake-up calls life gives us—and how to stop waiting for the hammer to fall before we take action. If you’ve been feeling stuck, resistant, or like ...

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91 results

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