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PODCAST

Wisdom by WESA

Horse Radio Network

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

business marketing

All Episodes

42:09

How In-Store Displays Drive Sales

Wisdom by WESA ·

2026/03/05

We speak with One Source retail display expert Bill Bizeau about how smart in‑store displays—from boot and hat racks to end caps and corrugated fixtures—can boost sales for western, tack, and horse retailers. He covers how to grab shopper attention in seconds, avoid common display mistakes, work within tight space and budget limits, and use branding and storytelling to make both big brands and small manufacturers stand out at retail.WESA Retail Roundup March 5, 2026:Host: Glenn the Geek, Host of

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30:10

167: The Making of a Lasting Retail Brand

Wisdom by WESA ·

2026/02/26

From a single Wyoming storefront to national recognition, Lou Taubert shares how authenticity, storytelling, and relentless customer focus built one of the most respected names in Western retail. This episode is a masterclass in legacy branding, community-driven business, and staying relevant without losing your soul.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Lou Taubert, owner of Lou Taubert Ranch Outfitters | Instagram

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35:12

Retail Sales Training and Upselling Ethically

Wisdom by WESA ·

2026/02/19

Sales expert and podcaster Donald Kelly talks about practical sales training for small equine retailers. They dive into role-play as the most effective way to teach associates “what good looks like,” including how to handle the classic “I’m just looking” objection and use micro stories to build trust. Donald explains how to upsell ethically by focusing on solving customer problems, not pushing product, and how to compete with online price-shoppers through superior in‑store experience and expertise

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27:32

New Product Highlights from WESA January 2026

Wisdom by WESA ·

2026/02/05

In this post WESA Trade Show episode Glenn highlights some of the new companies and products that he came across in Dallas. Listen in on these seven short interviews and you might find some new products that you can add to your store shelves. WESA Retail Roundup February 5, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook group01:30 - Product Highlight: Lane Boots08:10 - Product Highlight: Equestrian Chocolate Company11:25 - Product Highlight: Watercolor

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36:06

Inventory Management Software

Wisdom by WESA ·

2026/01/13

In this episode, we dive deep into the engine room of a successful retail business: Inventory Management Software. Whether you are running a boutique tack shop, a high-end apparel brand, or a mobile unit hitting the horse show circuit, your inventory is your biggest asset—or your biggest liability. Join us as we sit down with Cathy Donovan Wagner, founder of RETAILMavens and a powerhouse in the world of independent retail coaching. We discuss how the right systems can help you implement the Profit

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40:23

What Smart Buyers Are Doing Differently in 2026

Wisdom by WESA ·

2026/01/06

2026 is here! Join a few of WESA’s partners and industry leaders for a future-focused Retail Roundup as they unpack what’s changing in western retail in 2026. This roundtable is designed for retail buyers who want clarity, confidence, and a competitive edge in 2026. Listen in...WESA Retail Roundup January 5, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Pascale Sylvain, Founder of The Bijoux FabGuest: Stevie Cummins of Jewel of the WestGuest:

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25:59

Re-release: Best of Wisdom by WESA 2025

Wisdom by WESA ·

2025/12/30

In our most-listened-to Wisdom by WESA episode of 2025, we sit down with Kelly, founder of Cascada and winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Tune in!Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kelly MunroWebsite: https://www.lighthoof.com | https://cascadaequine.com

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22:59

How Terry Larson Built a Retail Powerhouse

Wisdom by WESA ·

2025/12/15

For more than five decades, Top Hand Award recipient Terry Larson has turned the Hitch’n Post into one of the most iconic western stores in the Dakotas, weathering trends, recessions, and massive shifts in retail. In this episode, Terry shares the real lessons behind long-term success, smart hiring, and staying relevant in a rapidly evolving retail world.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Terry Larson, Co-Owner of Hitch’n

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21:17

Celebrating 30 Years of Cowboy Hardware

Wisdom by WESA ·

2025/11/30

We celebrate 30 years of Cowboy Hardware with Grant, Presley, and Lainey Gomez, a family who has built the brand into a western staple since 1995. Grant shares the story behind the company’s roots, what it’s like to run a thriving family business, and how Cowboy Hardware continues to design for the whole family while staying true to its western heritage.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact:Sophia Jagella,WESAMarketing SpecialistGuest:Cowboy Hardware owner Grand Gomez, brand

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28:22

Blending Craftsmanship and Modern Western Style

Wisdom by WESA ·

2025/11/15

Lexi Hoagland of Lane Boots joins us to discuss how the brand merges authentic craftsmanship with modern western fashion. Lexi shares insights on building partnerships, empowering women in the industry, and what’s next for retailers and trendsetters alike.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Lexi Hoagland, Brand & Partnerships Lead - Instagram | Facebook | TikTok

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33:11

Retail Roundup: Writing an Effective Survey

Wisdom by WESA ·

2025/11/10

Today we focus on customer surveys. What works, what doesn’t. What types of questions should we be asking and how long should they be? Martha Brooke from Interaction Metrics breaks it all down for us. Listen in….WESA Retail Roundup November 10, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Martha Brooke of Interaction MetricsPresented By: Western English Sales AssociationChapters:16:16 - The Importance of Survey Design and Analysis24:32 -

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35:39

Retail Roundup: Why Retailers Need to Think Like...

Wisdom by WESA ·

2025/11/04

Join @neonwrangler for an inspiring Retail Roundup session on “Why Retailers Need to Think Like Content Creators in 2026.” Discover how western retailers can harness social media storytelling, video trends, and creator-style content strategies to grow visibility, connect with customers, and boost sales — without needing a full marketing team.WESA Retail Roundup November 4, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Amanda Haradon the Neon

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29:53

Retail Roundup: Fire Up Your Marketing

Wisdom by WESA ·

2025/10/28

We’re joined by Holly Delaune, owner of Firebrand Marketing, to unpack the essentials of modern retail marketing. From branding and website optimization to digital advertising that drives real sales, Holly shares actionable strategies to help retailers elevate their presence both online and in-store. Whether you’re looking to refresh your website, refine your brand identity, or reach more customers through paid media, this conversation will leave you with practical tips and next steps. Listen

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38:42

Retail Roundup: Merchandising Tips for Small Retailers

Wisdom by WESA ·

2025/10/15

Merchandising tack is part art, part systems and when you nail both, average sales, add-ons, and loyalty all jump. Along with Meegan Robinette from Mackey USA, we’ll unpack small-footprint, high-impact tactics for every part of a retail store that turn browsers into customers. Listen in...WESA Retail Roundup October 15, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Meegan Robinette, owner of Mackey USA | Facebook | X | InstagramPresented By:

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27:24

Retail Roundup: Navigating the Complexities of...

Wisdom by WESA ·

2025/09/30

In today's discussion, we delve into the intricacies of bookkeeping, an endeavor that many small business owners find daunting yet essential for financial clarity and growth. Our guest, Terry Bork, a seasoned bookkeeper and profit growth strategist, talks about the critical importance of proper financial management and the common pitfalls that entrepreneurs encounter. We explore the necessity of implementing sound bookkeeping practices from the outset, as well as the value of professional assistance

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33:19

Retail Roundup: How to use Visuals that Connect for...

Wisdom by WESA ·

2025/09/23

We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg shares practical tips retailers and social media managers can apply right away to create imagery that inspires trust and sets brands apart in today’s competitive marketplace. Listen in...WESA Retail Roundup

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25:59

WESA’s Most Innovative Product Award Winner

Wisdom by WESA ·

2025/08/30

Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connecting with the retail community.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kelly MunroWebsite:

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34:12

Retail Roundup - Loan for Small Business, Why, How...

Wisdom by WESA ·

2025/08/26

Today we are going to learn about loans for small businesses. When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has spent a lifetime helping small businesses find the right loan. A very informative 30 minutes for anyone in a small business. Listen in...WESA Retail Roundup August 26, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Buck HarrisPresented By: Western English Sales AssociationChapters:00:58 -

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38:12

New Companies and Products at the August WESA

Wisdom by WESA ·

2025/08/22

August Show Special: Glenn and Jennifer bring you a variety of interviews from new companies they found at WESA in Dallas. Listen in....Guests and Links Episode August Special 155:Guest Host: Glenn the Geek of Horses in the Morning and Retail RoundupGuest Host: Coach Jenn of Wisdom by WESA and Horse Tip DailyAt 01:16 - Grace 'n GritAt 04:12 - Neue SchuleAt 09:28 - Dovetail WorkwearAt 15:19 - Basic Animal HealthAt 19:25 - PessoaAt 24:14 - Little Buster ToysAt 28:07 - CascadaAt 32:27 - Equestrian

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35:09

Retail Roundup: How to Merchandise Your Store, Tips...

Wisdom by WESA ·

2025/08/05

Today we look at merchandising and it's importance in your store, no matter the size. Joining us today is Bob Phipps of The Retail Doctor. With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur. He shares some actionable tips to help you in merchandising your store to it's full potential. WESA Retail Roundup August 4, 2025:Host: Glenn the Geek, Host of Horses in the

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165 results

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