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PODCAST

Wisdom by WESA

Horse Radio Network

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

business marketing

All Episodes

35:39

Retail Roundup: Why Retailers Need to Think Like...

Wisdom by WESA ·

2025/11/04

Join @neonwrangler for an inspiring Retail Roundup session on “Why Retailers Need to Think Like Content Creators in 2026.” Discover how western retailers can harness social media storytelling, video trends, and creator-style content strategies to grow visibility, connect with customers, and boost sales — without needing a full marketing team.WESA Retail Roundup November 4, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Amanda Haradon the Neon

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29:53

Retail Roundup: Fire Up Your Marketing

Wisdom by WESA ·

2025/10/28

We’re joined by Holly Delaune, owner of Firebrand Marketing, to unpack the essentials of modern retail marketing. From branding and website optimization to digital advertising that drives real sales, Holly shares actionable strategies to help retailers elevate their presence both online and in-store. Whether you’re looking to refresh your website, refine your brand identity, or reach more customers through paid media, this conversation will leave you with practical tips and next steps. Listen

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38:42

Retail Roundup: Merchandising Tips for Small Retailers

Wisdom by WESA ·

2025/10/15

Merchandising tack is part art, part systems and when you nail both, average sales, add-ons, and loyalty all jump. Along with Meegan Robinette from Mackey USA, we’ll unpack small-footprint, high-impact tactics for every part of a retail store that turn browsers into customers. Listen in...WESA Retail Roundup October 15, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Meegan Robinette, owner of Mackey USA | Facebook | X | InstagramPresented By:

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27:24

Retail Roundup: Navigating the Complexities of...

Wisdom by WESA ·

2025/09/30

In today's discussion, we delve into the intricacies of bookkeeping, an endeavor that many small business owners find daunting yet essential for financial clarity and growth. Our guest, Terry Bork, a seasoned bookkeeper and profit growth strategist, talks about the critical importance of proper financial management and the common pitfalls that entrepreneurs encounter. We explore the necessity of implementing sound bookkeeping practices from the outset, as well as the value of professional assistance

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33:19

Retail Roundup: How to use Visuals that Connect for...

Wisdom by WESA ·

2025/09/23

We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg shares practical tips retailers and social media managers can apply right away to create imagery that inspires trust and sets brands apart in today’s competitive marketplace. Listen in...WESA Retail Roundup

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25:59

WESA’s Most Innovative Product Award Winner

Wisdom by WESA ·

2025/08/30

Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connecting with the retail community.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kelly MunroWebsite:

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34:12

Retail Roundup - Loan for Small Business, Why, How...

Wisdom by WESA ·

2025/08/26

Today we are going to learn about loans for small businesses. When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has spent a lifetime helping small businesses find the right loan. A very informative 30 minutes for anyone in a small business. Listen in...WESA Retail Roundup August 26, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Buck HarrisPresented By: Western English Sales AssociationChapters:00:58 -

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38:12

New Companies and Products at the August WESA

Wisdom by WESA ·

2025/08/22

August Show Special: Glenn and Jennifer bring you a variety of interviews from new companies they found at WESA in Dallas. Listen in....Guests and Links Episode August Special 155:Guest Host: Glenn the Geek of Horses in the Morning and Retail RoundupGuest Host: Coach Jenn of Wisdom by WESA and Horse Tip DailyAt 01:16 - Grace 'n GritAt 04:12 - Neue SchuleAt 09:28 - Dovetail WorkwearAt 15:19 - Basic Animal HealthAt 19:25 - PessoaAt 24:14 - Little Buster ToysAt 28:07 - CascadaAt 32:27 - Equestrian

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35:09

Retail Roundup: How to Merchandise Your Store, Tips...

Wisdom by WESA ·

2025/08/05

Today we look at merchandising and it's importance in your store, no matter the size. Joining us today is Bob Phipps of The Retail Doctor. With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur. He shares some actionable tips to help you in merchandising your store to it's full potential. WESA Retail Roundup August 4, 2025:Host: Glenn the Geek, Host of Horses in the

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38:32

Retail Roundup: In Store Sales and Getting to Most...

Wisdom by WESA ·

2025/07/29

In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get the most out of your booth at WESA in August. Listen in...WESA Retail Roundup July 28, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Nicole Leinbach Hoffmann of RetailMinded.com - Retail 101 BookPresented By: Western English Sales AssociationChapters:05:07 - The Importance of Online

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35:34

Retail Roundup: Email Marketing for Retailers and...

Wisdom by WESA ·

2025/07/22

This session dives deep into the crucial role of a well-crafted email strategy for retail businesses, exploring what truly works and what doesn't. Glenn will be joined by his long-time friend and business strategist, Jamie Samples of Yellow Barn Media, who will share insights on building email lists from scratch, acquiring emails effectively, and how email marketing can complement or even outperform social media for driving sales. Learn about content ideas to keep subscribers engaged, recommended

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26:34

Retail Roundup: August WESA Forecast: Colors,...

Wisdom by WESA ·

2025/07/17

Today, we’re diving into the trends, colors, and must-have styles for the upcoming season just in time for the August WESA Trade Show. Whether you’re stocking for fall, holiday, or early spring, this session with content creator Morgan Nicole is designed to help retailers stay ahead of customer demand, make smarter buying decisions, and show up to WESA with confidence and clarity.WESA Retail Roundup July 14, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook

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27:48

Retail Roundup - Importance of Inventory Management

Wisdom by WESA ·

2025/07/08

In today’s Retail Roundup we discuss the importance of inventory management with Danielle Malconian of Plus by Design. We all know that managing your inventory is one of the most important things you do. If not done well it gets costly, very quickly. Listen in...WESA Retail Roundup July 7, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Danielle Malconian by Plus by Design, Los Angeles County, CALink to WESA PartnerShip Presented By: Western

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19:14

Retail Roundup: Shipping Smarter, Not Harder

Wisdom by WESA ·

2025/07/01

Whether you’re managing shipments for a boutique storefront, online shop, or both, we know that shipping can be one of your biggest pain points. We’ll explore how retailers save money, simplify shipping, and access expert support when they need it most. Listen in...WESA Retail Roundup June 30, 2025Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Erika Kempf from PartnerShip | Facebook | Twitter | LinkedInLink to WESA PartnerShip Presented By:

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30:31

Smart Incentives to Inspire and Retain Your Retail Team

Wisdom by WESA ·

2025/06/24

Retailers know that hiring is only half the battle. Keeping great employees engaged and motivated is what truly drives success. In today’s session, we’ll explore smart, practical strategies for incentivizing your team beyond just a paycheck. Whether you run a boutique, a tack store, or a multi-location shop, you’ll walk away with ideas you can implement immediately. Listen in...WESA Retail Roundup June 23, 2025Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook

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44:12

The Importance of SEO for Any Company

Wisdom by WESA ·

2025/06/17

Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in...WESA Retail Roundup June 16, 2025Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Kim Ivkov of Cowgirl Biz - Facebook | Instagram | Pinterest | YouTubePresented By: Western English Sales AssociationTime Stamps: 04:22 - The Birth of Cowgirl Biz24:16 - Launching

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23:23

How VEXIL is Redefining Western Lifestyle Retail

Wisdom by WESA ·

2025/06/15

VEXIL founder Shawn Wiese shares how his roots in professional bull riding and athlete management shaped a western lifestyle brand that resonates with today’s retailers and customers alike.Hosts: Coach Jenn and Morgan ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Shawn Wiese, Website | LinkedIn | Facebook | YouTube | Instagram | TikTok

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39:10

Retail Roundup: How Independent Retail Wins in 2025

Wisdom by WESA ·

2025/06/09

In a landscape dominated by big box stores, how do small retailers not just survive but thrive? We’ll find the answers today as we chat with Stevie Cummins, the powerhouse behind Jewel of the West, to explore how independent stores can win in 2025. Listen in...WESA Retail Roundup June 9, 2025Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Stevie Cummins of Jewel of the West | Facebook | Instagram Presented By: Western English Sales AssociationTime

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23:26

Importance of Human Resources to a Small Business

Wisdom by WESA ·

2025/06/03

Join us on the Retail Roundup as we sit down with HR professional Jessica Sackett and discuss the HR practices/strategies that help you find and keep good employees, no matter what size your store is. Listen in...Please note this was audio only, no video.WESA Retail Roundup June 2, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: HR Professional Jessica SackettLink: Lisa Smith of HelpDeskforHR.comLink: Fred Pryor Education - use Jessica Sackett

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25:48

The Story Behind the Bed Stu Footwear Brand

Wisdom by WESA ·

2025/05/30

Jason Wiese describes Bed Stu’s long term commitment to producing and marketing leather footwear and accessories with environmental consciousness in mind.Hosts: Mike Donnell, Kacee WillbanksContact: Sophia Jagella, WESA Marketing SpecialistGuest: Jason Wiese, VP Sales at Evolutions Brands, Inc.Website: https://www.bedstu.comInstagram: https://www.instagram.com/bedstu/Facebook: https://www.facebook.com/BedStu/Pinterest: https://www.pinterest.com/bedstu/Tiktok:

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154 results

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