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PODCAST

The Music Business Buddy

A podcast that aims to educate and inspire music creators in their quest to achieving their goals by gaining a greater understanding of the business of music. A new episode is released each Wednesday and aims to offer clarity and insight into a range of subjects across the music industry. The series includes soundbites and interviews with guests from all over the world together with commentary and clarity on a range of topics. The podcast is hosted by award winning music industry professional Jonny

music music commentary

All Episodes

39:21

Episode 86: An Interview With Catalogue and Rights...

The Music Business Buddy ·

2026/02/25

What if the biggest lever on your music’s success isn’t a new single, but the data behind it? We sit down with music catalogue specialist Robin Maddicott to unpack the hidden systems that decide where your tracks land, who discovers them, and how the money finds its way back. From artist-page mapping to remixer credit strategy, Robin shows how small metadata choices create outsized results on Spotify, Apple Music, and beyond. We also lift the hood on catalogue as an asset class. Clean data i...

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46:21

Episode 85: In Conversation with Primetime TV...

The Music Business Buddy ·

2026/02/18

Big‑league scores don’t appear out of thin air—they’re built through craft, collaboration, and choices that balance art and business. I sit down with George Warren and Nico Pacella; two composers from Hans Zimmer's award winning Composer Collective, Bleeding Fingers, to trace how high‑impact music for TV and film gets made. From spotting sessions and temp tracks to the custom sounds that turn a scene into a world; Nico and George break down when they write to picture and when they build suite...

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24:39

Episode 84: How Duetti Are Enabling Music Creators To...

The Music Business Buddy ·

2026/02/11

Money changes the music you can make, and control changes the way you make it. I sit down with Duetti’s Head of Growth, Elliot Bahmoul, to unpack how music creators can sell a slice of their catalogue for upfront cash and pair that capital with genuine marketing muscle. Instead of waiting on a label advance, we explore how creators can fund albums, tours, and studio upgrades while choosing their own collaborators and keeping their options open. Elliot breaks down why music IP has matured int...

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32:37

Episode 83: How Ryan Dickinson Creates and Curates...

The Music Business Buddy ·

2026/02/04

Great music doesn’t have to start from scratch every time. We sat down with Ryan Dickinson, Creative Director at made by ikigai, to unpack how he creates brand-defining music for Adidas, Nike, Samsung, and beyond—without losing the human spark that makes a piece unforgettable. Ryan’s approach starts with clarity: deep questioning, grabbing storyboards, and, when possible, a quick call to surface what clients actually mean. Then he puts sound to picture early. By cutting rough edits that hit n...

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22:13

Episode 82: Napster - The Company That Changed...

The Music Business Buddy ·

2026/01/28

A single headline sent me down a rabbit hole: Napster, the name that once shook the music world, is now pausing streaming to chase AI companions and immersive experiences. We unpack what that actually means, tracing the arc from MP3 file sharing and courtroom showdowns to corporate hand‑offs, VR concerts, blockchain detours, and a bold new pitch about social music. We start with the 1999 shockwave that rewired discovery overnight and explore why the industry struggled to catch up. From the l...

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33:52

Episode 81: Sonic Branding and Storytelling with Erik...

The Music Business Buddy ·

2026/01/21

What if three notes could carry an entire story? I sit down with Erik Reiff, CCO of Black Cat White Cat Music, to unpack how composers build sonic identities for global brands and screens without losing the soul of the music. From Nike to sci‑fi dramas, Erik shows how a tight brief, a clear arc, and a few perfectly chosen sounds can do the heavy lifting that visuals alone can’t. We dig into the real difference between scoring long‑form narratives and crafting short‑form hooks for social feed...

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38:49

Episode 80: Marketing and Music Education with Mike King

The Music Business Buddy ·

2026/01/14

Want to understand why some young artists accelerate while others stall? We sat down with Mike King—VP of Enrolment Management and Marketing at Interlochen Center for the Arts and longtime music marketing educator—to map the through-line from community and craft to career momentum. Mike shares what makes Interlochen unique: a culture where students “find their people,” learn to live and create at a high standard, and step onto stages with top orchestras and icons.The result isn’t just prestig...

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43:27

Episode: 79: Inside Musiversal with Co-Founder Xavier...

The Music Business Buddy ·

2026/01/07

What if your next song could jump from idea to radio‑ready with world‑class musicians in the time it takes to finish a coffee? We sit down with Musiversal Co‑Founder and Chief Growth Officer, Xavier Jameson, to unpack a model that flips the remote studio on its head: live, unlimited sessions with a curated roster of elite players and engineers, all inside one membership. Xavier walks us through the workflow that makes the difference. You browse a handpicked roster, book in a couple of clicks...

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45:39

Episode 78: The Music Business Buddy Highlights of 2025

The Music Business Buddy ·

2025/12/31

Year’s end is the perfect moment to trade myths for evidence. We brought together the most useful ideas from the season—data that flips audience assumptions, a calmer path to releasing music that actually moves your career, and a funding shift that weakens the old “advance or bust” story. Keith Jopling spotlights how streaming data exposes who really listens and why waiting until the songs and live set are undeniable saves you from burning momentum. We carry that thread into the studio with a...

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35:20

Episode 77: Q & A Session

The Music Business Buddy ·

2025/12/24

This episode is a Q & A session where I take questions from listeners and provide answers. A range of topics are covered and explored. Tension sits at the heart of modern music careers: protect your rights, move faster, and still make work that feels like you. We take that knot apart with practical guidance on AI, publishing, growth, and the day-to-day moves that actually change your trajectory. First, we separate AI’s ethics from its utility. Training models on copyrighted catal...

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31:02

Episode 76: Turning a Band Into a Business

The Music Business Buddy ·

2025/12/17

The dream is the music. The longevity is the paperwork. We dig into the real steps that turn a tight-knit band into a professional, protected business without draining the joy that brought you together. From first royalty registrations to company formation, we walk through the decisions that keep friendships intact and revenue flowing when momentum arrives. We start where money actually tracks you: collection societies. Learn how to register with your local PRO for songwriting royalties and ...

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32:07

Episode 75: Connecting Music and Markets with C2...

The Music Business Buddy ·

2025/12/10

What if you could stop guessing your audience and start growing it with proof? I sit down with Waylon Barnes—entrepreneur, musician, and CEO of C2 Management—to map out how modern artists turn attention into a real business. We dig into the mechanics of audience discovery using data and social listening, why so many campaigns miss the mark when they rely on hunches, and the practical steps that make every pound work harder. Waylon pulls back the curtain on a quiet industry shift: labels incr...

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38:46

Episode 74: Inside Peer Music Publishing with Ralph W...

The Music Business Buddy ·

2025/12/03

What if a 97-year family legacy held the blueprint for making songs travel further, earn more, and outlast the hype cycle? I sit with Ralph W. Peer, Managing Director at peermusic UK and Australasia and VP for Africa and the Middle East, to explore the legacy of a a century-old global publishing powerhouse. From post‑war royalty runs to today’s data firehose, Ralph opens the black box of publishing so creators can see where value is built. We dig into the art of cross-cultural collaboration ...

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38:01

Episode 73: The Maverick, The Man and The Pioneer -...

The Music Business Buddy ·

2025/11/26

The safest place in music is the middle of the road—and that’s exactly why Russell C Brennan never stands there. We welcome the multi-platform creator behind Future Legend Records to unpack how he built a lasting indie label, broke new artists with daring strategy, and kept control when the majors came calling. From selling 10,000 units in a month by phoning record shops to turning cult TV and film themes into a launchpad for fresh talent, Russell shows how a clear idea and relentless follow-...

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28:52

Episode 72: How Cruise Gigs Turn Musicians Pro

The Music Business Buddy ·

2025/11/19

Ready to turn your music into a steady income without losing your creative spark? I sit down with Lara from The International Musician, to break down the real world of cruise ship performing: who gets hired, how much you can earn, and how ship life can supercharge your skills in months. From orchestra pits to high-energy piano bars, we unpack the roles that exist at sea and the qualities agencies actually look for. Lara explains the pay landscape in plain terms: around $2,000 per month for m...

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34:22

Episode 71: Understanding The Role of an Artist Manager

The Music Business Buddy ·

2025/11/12

If you’ve ever wondered what a great artist manager really does—and how to know when you’re ready for one—this deep-dive lays out the playbook with clarity and zero fluff. We break down the day-to-day reality of management across business strategy, creative development, and the soft skills that hold a career together when schedules get messy and deals get complex. You’ll hear why the best managers behave like translators and tacticians, connecting A&R, booking, PR, marketing, and finance ...

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42:23

Episode 70: How Award Winning Music Supervision...

The Music Business Buddy ·

2025/11/05

What happens when award-winning music supervisor Frederic Schindler takes on the challenge of modernising a broken licensing system? The result is Catalog - a groundbreaking platform that's transforming how music gets paired with visual media. Frederic Schindler has seen it all in his two-decade journey through music supervision. From his early days promoting French culture abroad to winning the Association of Independent Music's 2025 Music Supervisor of the Year Award, he's crafted soundtra...

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17:19

Episode 69: The Virality Trap

The Music Business Buddy ·

2025/10/29

The age-old belief that viral social media moments convert seamlessly into genuine fans may be crumbling before our eyes. Drawing from some outstanding research by MIDiA titled "All Eyes No Ears: Why Virality is not building fandom," this episode explores the troubling disconnect between social media visibility and actual music consumption. For years, the music industry has operated on a seemingly logical assumption: create viral content, convert those views to streams, and transform casual ...

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34:19

Episode 68: The Social Media Success Story of Rising...

The Music Business Buddy ·

2025/10/21

Meet Anya Jasmine, a remarkable young musician who's mastered the art of social media growth while building an impressive multi-faceted career. What started as consistent guitar content on Instagram unexpectedly blossomed into viral moments and a substantial following that's opened doors throughout the music industry. Anya breaks down her accidental social media success with refreshing honesty, describing how she treated posting like "putting lottery tickets in" - the more quality content sh...

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28:57

Episode 67: A Producers Playbook

The Music Business Buddy ·

2025/10/14

The world of music production has undergone a remarkable transformation. Gone are the days when producers were confined to traditional recording studios, working exclusively with signed artists. Today, the landscape offers a rich tapestry of opportunities that extend far beyond conventional production work. In this eye-opening episode, I dive deep into the multiple pathways available to modern producers, revealing how diverse the role has become. One fascinating aspect we explore is how the ...

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87 results

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