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PODCAST

The Music Business Buddy

A podcast that aims to educate and inspire music creators in their quest to achieving their goals by gaining a greater understanding of the business of music. A new episode is released each Wednesday and aims to offer clarity and insight into a range of subjects across the music industry. The series includes soundbites and interviews with guests from all over the world together with commentary and clarity on a range of topics. The podcast is hosted by award winning music industry professional Jonny

music music commentary

All Episodes

16:55

Episode 94: How to Launch a Music Artist (The 6...

The Music Business Buddy ·

2026/04/21

The leap from making songs to building a career isn’t magic — it’s momentum you can engineer. I pull back the curtain on how to launch a brand-new artist from zero data to investable, using a practical framework that blends creative clarity with disciplined execution. No hype, no guesswork, just a repeatable path that lowers risk and raises opportunity. I start by nailing the lane: genre, subculture, and the core emotional promise that tells fans who you are at a glance. From there, we move ...

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34:14

Episode 93: How Hit Songs Actually Happen (Inside A&R...

The Music Business Buddy ·

2026/04/16

Hits don’t happen by accident. They happen when the right singer meets the right song and a focused team executes without ego. That’s the throughline of my conversation with Pete Ganbarg—a two-time Grammy-winning A&R leader whose fingerprints are on era-defining records and publishing wins—spanning artist development, writer mentorship, and the power of aligned campaigns. We start with the essentials: what makes an artist investable today. Pete is blunt about work ethic, output, and urge...

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39:31

Episode 92: How to Build a Music Career Without...

The Music Business Buddy ·

2026/04/07

What if the power in music has already shifted—and you just need the receipts to prove it? We sit down with Nashville and LA veteran Jason Hollis to unpack a modern blueprint for building leverage, owning your audience, and turning proof into power. From MySpace-era heat maps to TikTok verse-to-chorus teasers, Jason shows how artists can create undeniable momentum that attracts partners on their terms. We dig into the tactical steps that transform interest into leverage: mapping tours to rea...

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50:14

Episode 91: How Session Drummer Collette Williams...

The Music Business Buddy ·

2026/03/31

The path from rehearsal room to global stages is rarely straight, and Collette Williams shows how grit, honesty, and community can bend the line in your favour. I sit down with the session drummer and multi-instrumentalist to unpack the craft behind TV appearances, the leap from drum tech to the Blossoms live setup, and the mindset that turns fear into fuel when the brief suddenly changes. Collette opens the door on the contrast between mimed TV performances and fully live broadcasts: the gl...

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40:15

Episode 90: How Tech Start Up 'Release Assist' Guides...

The Music Business Buddy ·

2026/03/25

Your song is done. The artwork is perfect. Now what? We sit down with Adriano and James, the creators of Release Assist, to unpack a smarter way to launch music without drowning in choices. Their goal-led approach replaces vague hopes with a clear plan: define what success looks like, connect your data sources, and align every touch point—timing, metadata, pitching, distributor strategy—to the audience you actually want. What makes their vision refreshing is the mix of human guidance and pra...

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19:09

Episode 89: What Music Creators Need To Know About...

The Music Business Buddy ·

2026/03/18

Money talks in music, but the language is changing—and fast. We dive into how fintech is rewiring artist funding, why streaming didn’t fix the economics, and how data has quietly turned songs and catalogues into investable assets with predictable cash flows. From real-world catalogue deals to creator-first banking tools, we unpack what’s happening on the finance rails beneath the industry and what it means for your next release, tour, or campaign. We start by tracing the arc from the CD boom...

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36:48

Episode 88: Understanding Music Supervision With Drew...

The Music Business Buddy ·

2026/03/11

What if the song that makes a trailer unforgettable could also launch an artist’s career? We sit down with music supervisor, consultant and sync creative Drew Sherrod to unpack the craft behind placing music to picture, the business mechanics that keep rights and royalties flowing, and the hard choices that separate a long career from a loud moment. From Nashville mornings to Los Angeles edit bays, Drew traces a path through publishing, his time at BMG, and a pioneering run in trailer music t...

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21:12

Episode 87: How Artists Define Genre, Message, And Sound

The Music Business Buddy ·

2026/03/04

Identity isn’t a vibe—it’s a system. We dig into the practical steps artists can take to define who they are, where they fit, and how that clarity turns into real momentum. From choosing a primary genre and useful secondary tags to shaping a sonic identity you can reproduce live and across records, we share a toolkit that makes your music easier to find, understand, and support. We talk about the evolution from influence to originality, and how scenes, culture, and technology leave fingerpri...

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39:21

Episode 86: An Interview With Catalogue and Rights...

The Music Business Buddy ·

2026/02/25

What if the biggest lever on your music’s success isn’t a new single, but the data behind it? We sit down with music catalogue specialist Robin Maddicott to unpack the hidden systems that decide where your tracks land, who discovers them, and how the money finds its way back. From artist-page mapping to remixer credit strategy, Robin shows how small metadata choices create outsized results on Spotify, Apple Music, and beyond. We also lift the hood on catalogue as an asset class. Clean data i...

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46:21

Episode 85: In Conversation with Primetime TV...

The Music Business Buddy ·

2026/02/18

Big‑league scores don’t appear out of thin air—they’re built through craft, collaboration, and choices that balance art and business. I sit down with George Warren and Nico Pacella; two composers from Hans Zimmer's award winning Composer Collective, Bleeding Fingers, to trace how high‑impact music for TV and film gets made. From spotting sessions and temp tracks to the custom sounds that turn a scene into a world; Nico and George break down when they write to picture and when they build suite...

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24:39

Episode 84: How Duetti Are Enabling Music Creators To...

The Music Business Buddy ·

2026/02/11

Money changes the music you can make, and control changes the way you make it. I sit down with Duetti’s Head of Growth, Elliot Bahmoul, to unpack how music creators can sell a slice of their catalogue for upfront cash and pair that capital with genuine marketing muscle. Instead of waiting on a label advance, we explore how creators can fund albums, tours, and studio upgrades while choosing their own collaborators and keeping their options open. Elliot breaks down why music IP has matured int...

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32:37

Episode 83: How Ryan Dickinson Creates and Curates...

The Music Business Buddy ·

2026/02/04

Great music doesn’t have to start from scratch every time. We sat down with Ryan Dickinson, Creative Director at made by ikigai, to unpack how he creates brand-defining music for Adidas, Nike, Samsung, and beyond—without losing the human spark that makes a piece unforgettable. Ryan’s approach starts with clarity: deep questioning, grabbing storyboards, and, when possible, a quick call to surface what clients actually mean. Then he puts sound to picture early. By cutting rough edits that hit n...

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22:13

Episode 82: Napster - The Company That Changed...

The Music Business Buddy ·

2026/01/28

A single headline sent me down a rabbit hole: Napster, the name that once shook the music world, is now pausing streaming to chase AI companions and immersive experiences. We unpack what that actually means, tracing the arc from MP3 file sharing and courtroom showdowns to corporate hand‑offs, VR concerts, blockchain detours, and a bold new pitch about social music. We start with the 1999 shockwave that rewired discovery overnight and explore why the industry struggled to catch up. From the l...

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33:52

Episode 81: Sonic Branding and Storytelling with Erik...

The Music Business Buddy ·

2026/01/21

What if three notes could carry an entire story? I sit down with Erik Reiff, CCO of Black Cat White Cat Music, to unpack how composers build sonic identities for global brands and screens without losing the soul of the music. From Nike to sci‑fi dramas, Erik shows how a tight brief, a clear arc, and a few perfectly chosen sounds can do the heavy lifting that visuals alone can’t. We dig into the real difference between scoring long‑form narratives and crafting short‑form hooks for social feed...

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38:49

Episode 80: Marketing and Music Education with Mike King

The Music Business Buddy ·

2026/01/14

Want to understand why some young artists accelerate while others stall? We sat down with Mike King—VP of Enrolment Management and Marketing at Interlochen Center for the Arts and longtime music marketing educator—to map the through-line from community and craft to career momentum. Mike shares what makes Interlochen unique: a culture where students “find their people,” learn to live and create at a high standard, and step onto stages with top orchestras and icons.The result isn’t just prestig...

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43:27

Episode: 79: Inside Musiversal with Co-Founder Xavier...

The Music Business Buddy ·

2026/01/07

What if your next song could jump from idea to radio‑ready with world‑class musicians in the time it takes to finish a coffee? We sit down with Musiversal Co‑Founder and Chief Growth Officer, Xavier Jameson, to unpack a model that flips the remote studio on its head: live, unlimited sessions with a curated roster of elite players and engineers, all inside one membership. Xavier walks us through the workflow that makes the difference. You browse a handpicked roster, book in a couple of clicks...

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45:39

Episode 78: The Music Business Buddy Highlights of 2025

The Music Business Buddy ·

2025/12/31

Year’s end is the perfect moment to trade myths for evidence. We brought together the most useful ideas from the season—data that flips audience assumptions, a calmer path to releasing music that actually moves your career, and a funding shift that weakens the old “advance or bust” story. Keith Jopling spotlights how streaming data exposes who really listens and why waiting until the songs and live set are undeniable saves you from burning momentum. We carry that thread into the studio with a...

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35:20

Episode 77: Q & A Session

The Music Business Buddy ·

2025/12/24

This episode is a Q & A session where I take questions from listeners and provide answers. A range of topics are covered and explored. Tension sits at the heart of modern music careers: protect your rights, move faster, and still make work that feels like you. We take that knot apart with practical guidance on AI, publishing, growth, and the day-to-day moves that actually change your trajectory. First, we separate AI’s ethics from its utility. Training models on copyrighted catal...

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31:02

Episode 76: Turning a Band Into a Business

The Music Business Buddy ·

2025/12/17

The dream is the music. The longevity is the paperwork. We dig into the real steps that turn a tight-knit band into a professional, protected business without draining the joy that brought you together. From first royalty registrations to company formation, we walk through the decisions that keep friendships intact and revenue flowing when momentum arrives. We start where money actually tracks you: collection societies. Learn how to register with your local PRO for songwriting royalties and ...

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32:07

Episode 75: Connecting Music and Markets with C2...

The Music Business Buddy ·

2025/12/10

What if you could stop guessing your audience and start growing it with proof? I sit down with Waylon Barnes—entrepreneur, musician, and CEO of C2 Management—to map out how modern artists turn attention into a real business. We dig into the mechanics of audience discovery using data and social listening, why so many campaigns miss the mark when they rely on hunches, and the practical steps that make every pound work harder. Waylon pulls back the curtain on a quiet industry shift: labels incr...

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95 results

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