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PODCAST

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it"s professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they"re hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and

business careers

All Episodes

8:19

If I Could Add a Chapter to My Book On Brand, This Is...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2026/02/18

What if you don't need a rebrand at all? What if you need a co-brand?Personal story time… A few weeks ago, I shared that I was launching The Daily Salad — Today’s News, Chopped and Seasoned with Bite. It’s a longer-form extension of what I’ve been doing on Instagram, now building out on YouTube. The focus is the U.S.–Israel relationship, the rise of antisemitism, global threats, civic integrity, and political accountability, with the occasional crouton of trending pop culture. It’s not a recap

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10:55

The Personal Rebrand I Didn’t See Coming

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/11/25

This week’s episode is personal.I am taking a moment to share a glimpse of what is coming next in my own evolution. If you have read my book, On Brand, you know that your personal brand changes. It grows as you grow. Today I am living that truth in a very real way. In this episode, I talk about • the career shifts that shaped me • the unexpected turn my passions have taken • why I am rethinking how I show up as a communicator • and why this moment feels like a natural next chapter A new phase is

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11:29

Toxic Nonchalance: When Relaxed Leadership Causes...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/11/12

In this episode, I’m naming something I’ve seen again and again in leadership: Toxic Nonchalance.It’s when a manager appears calm, easygoing, and “empowering,” but their lack of direction and decisiveness quietly drives everyone crazy. They think they’re creating space. What they’re really creating is stress. I break down how this leadership trap shows up — from unclear expectations and delayed decisions to endless “You decide” moments that leave teams spinning. Drawing on insights from Forbes and

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26:22

Effortless Influence: How Jane Birkin Rewrote the...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/11/05

In this episode of Leave Your Mark, I sit down again with New York Times bestselling author Marisa Meltzer to talk about her new book, IT GIRL — the first comprehensive biography of Jane Birkin, actress, singer, and legendary style icon.Jane Birkin was synonymous with chic. Her effortless style and artistic legacy have been immortalized through her music and film career. And of course, she was the inspiration behind one of the world’s most coveted bags, the Hermès Birkin. But who was the real

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34:14

Focused, Not Frenzied: Amanda Goetz on Escaping Toxic...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/10/15

In a world that rewards busyness, focus has become a radical act. Amanda Goetz — 2x founder, 4x CMO, and author of Toxic Grit — joins me to unpack why our obsession with doing it all is costing us what matters most. From the myth of balance to the power of intentional imbalance, Amanda shares how to build a version of ambition that fuels joy instead of burnout. This episode is your permission slip to stop chasing more and start focusing on what actually moves you forward.

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9:46

Introducing Polyworking: Build a Brand of Self, Not a...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/10/08

In a world where everyone’s juggling side hustles, creative projects, and career pivots, how do you stay recognizable — and not just busy?This week on Leave Your Mark, we’re diving into polyworking, one of Forbes’ top personal branding trends for 2025. Learn how to juggle multiple roles without losing your identity, the 5 must-dos (and don’t-dos) of building a multi-lane career, and why the smartest professionals are choosing to build a brand of self, not a brand of tasks. Perfect for anyone

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34:02

Jimmy Kimmel’s Case and the Truth About Free Speech...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/10/01

Where does free speech really end when it comes to your job? In this episode of Leave Your Mark, I sit down with Peter Rahbar, employment lawyer and founder of The Rahbar Group, to break down the tricky intersection of the First Amendment, company policies, and employment contracts. Using Jimmy Kimmel’s recent headlines as a case study, Peter explains how morals clauses work in talent agreements, what rights companies have to suspend or fire employees over remarks, and why business risk often drives

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10:31

Gen Z’s Workplace Crisis: When Mom Calls Your Boss

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/09/17

In this episode of Leave Your Mark, I dig into a survey that honestly horrified me: 77% of Gen Z job seekers have brought a parent to an interview, and nearly half admit their parents regularly speak to their boss. Let that sink in. I break down what this looks like to managers, why it’s a personal branding nightmare, and how parents are unknowingly sabotaging their kids’ careers by taking away the discomfort that builds problem-solving and resilience. This is a tough-love conversation with tips on

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48:57

Reframing Manipulative: Jenny Wood on Turning Taboo...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/09/10

Most of us were raised to believe being manipulative is a career killer. Jenny Wood says it’s the opposite—if you reframe it. In her New York Times bestseller Wild Courage, the former Google exec argues that being manipulative, bossy, or even reckless can actually fuel your success—when done with empathy, strategy, and courage. In this conversation, Jenny reveals how to self-promote without the cringe, negotiate without apology, and lean into the traits you’ve been taught to suppress to finally get

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14:55

Act As If: The Psychology of Stepping Forward Before...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/09/03

Why do some people move ahead even when they’re underprepared — while others hold back until they’re overprepared? The secret often comes down to a simple mindset shift: act as if. In this episode, I dive into the science of why confidence in motion creates momentum, the dangers of overdoing it, and practical ways you can harness “acting as if” to grow into the career you want.

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14:15

Quiet Cracking Explained: The Newest Workplace...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/08/27

What happens when employees don’t quit—but instead break quietly on the inside? Welcome to quiet cracking, the hidden crisis of the modern workplace. In this 15-minute deep dive, I trace how we got here—from the Great Resignation to the Big Stay—and share real stories, mental health insights, and practical solutions. Whether you’re an employee feeling the strain or a manager trying to lead through it, you’ll walk away with tools to spot the signs, prevent burnout, and rebuild trust at work.

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17:26

The Rise of the “Mean Boss” and What It Means for You

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/08/20

The pandemic made the “nice boss” the gold standard—leaders who prioritized empathy, flexibility, and understanding. But as Forbes Senior Contributor Caroline Castrillon reports, that era is ending. In today’s results-driven workplace, leaders are dialing back on perks, flattening hierarchies, and adopting tougher, more direct management styles. In this episode of Leave Your Mark, I break down what’s driving this shift, the risks of going too far, and how to strike the right balance between

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39:16

How to Write a Cult Novel: Christopher J. Yates on...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/08/13

What makes a novel go from page-turner to cult classic? Aspiring novelists: This one’s for you. In this episode of Leave Your Mark, I sit down with Christopher J. Yates, a British-American novelist known for his works in the dark academia genre. His first novel, Black Chalk, was named best book of the year by NPR, and continues to haunt readers 10 years later. In his latest masterpiece, Yates delivers for his fans with his new novel, The Rabbit Club, which follows an American student at Oxford. Add

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29:24

Public Apologies, Private Agendas, and the War on...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/08/06

In this episode of Leave Your Mark, my dear friend and special co-host Samantha Ettus joins me to unpack what happens when people and institutions get their apologies disastrously wrong. From a Vice President at Penguin Random House reposting a vile mockery of an innocent Jewish woman’s murder, to the New York Times publishing a dangerously misleading story about starvation in Gaza, we explore how these failures not only erode public trust but also fuel antisemitism. This episode goes beyond PR

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46:47

Inside Gwyneth Paltrow’s Boss Era, Brand Drama &...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/07/29

Gwyneth Paltrow is more than an Oscar-winning actress. She is a wellness mogul, a branding mastermind, and one of the most polarizing women in Hollywood and beyond. But how did she go from red carpet royalty to CEO of a global and controversial empire?In this episode of Leave Your Mark, I’m joined (again!) by New York Times bestselling author Amy Odell, whose new book Gwyneth: The Biography pulls back the curtain on the strategy, ambition, and missteps behind one of the most talked-about careers

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40:13

The Art of Saying What Others Won't with Sarah Fraser

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/07/23

In this episode of Leave Your Mark, I sit down with the dynamic Sarah Fraser, host of The Sarah Fraser Show. We dive into Sarah's transformative journey from her early broadcasting days in DC to establishing her podcast empire. Sarah shares vivid anecdotes from her career, including the challenges of being asked to tone down her voice in corporate settings, her experience with cancel culture (plus how she survived!), and finding her authentic broadcasting voice. We also delve into Sarah's unique

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10:41

Why Confidence Changes the Way People Treat You

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/07/16

When you walk into a room with confidence, people treat you differently. But why? And how can you build that kind of presence—even when you're still figuring things out?In this solo episode inspired by a simple but powerful idea from my daughter, I dive deep into the psychology of confidence. Backed by science, real-world case studies, and insight from Harvard Business School, I explore why confidence—not perfection—is often what moves the needle in your career.

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45:10

Jonah Platt on How to Navigate Hard Conversations and...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/07/09

In this episode of Leave Your Mark, I sit down with the multi-talented, Jonah Platt, actor, writer, and host of the hit podcast, Being Jewish with Jonah Platt. As a powerful advocate for Jewish identity, Jonah is someone who has thought deeply about how we communicate in complex, high-stakes moments.We explore what it means to build a career in a polarized environment and how Jonah’s recent ADHD diagnosis has reshaped the way he sees himself and shows up in the world. We discuss the tools we all

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38:14

Navigating the World of Brand Collaborations with...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/07/02

In a world saturated with brand collaborations, how do you stand out? In this episode of Leave Your Mark, I sit down with Julie Turkel, a leading brand licensing expert who has helped shape some of the most successful fashion and lifestyle collaborations of the past two decades. From her early corporate days at Nickelodeon and Discovery to launching her own boutique agency, Julie has made it her mission to help designers, influencers, and creative entrepreneurs scale their businesses through

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11:32

Stop the Job Hunt Ghosting and Learn How to Beat the...

LEAVE YOUR MARK: Freshly Brewed Career Advice with... ·

2025/06/25

Is your résumé getting ghosted by a bot? In this snack segment of Leave Your Mark, I delve into the frustrating experience of applying for jobs and not hearing back, even after submitting a perfectly crafted resume. Highlighting the case of Derek Mobley who sued Workday over AI bias, I provide actionable resume tips to beat the bots used by major companies. Learn how to format your resume to be ATS-friendly and the importance of leveraging your network to get past automated screening systems. Plus,

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