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PODCAST

Marketing People Love

Jacques Spitzer

Welcome to "Marketing People Love"! If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love – then this podcast will be a place for you to get inspired by some of the top experts in the world. Guests include top global brand strategists, marketers, CMOs and CEOs ... How do they get inspired to create their best advertising? Who do they look to in order to grow and learn? And what advice to they have for people – like you - hungry to

business marketing

All Episodes

47:20

Campaigns that People Buy From w/ Kuru's Blake Brown

Marketing People Love ·

2025/08/13

On this episode of Marketing People Love, I sat down with Blake Brown—marketing leader behind standout footwear brands like Kizik and Kuru—to explore what it really takes to make content that connects. From long-form ads like Nike’s “Trial of Luka Doncic” to scrappy TikToks shot on an iPhone, Blake shares how emotion, authenticity, and iteration are the real differentiators in a world flooded with AI tools and goldfish-attention-span myths. We jam on storytelling, creative risk-taking, and why

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35:29

Big Swings, Big Growth: Building Brand Love w/ Ben...

Marketing People Love ·

2025/07/09

In this high-energy episode of Marketing People Love, Ben Perkins, founder of the performance dress shirt brand &Collar, unpacks what it really takes to build a brand people love. From collaborating with world-class creative agencies to launching bold, high-risk campaigns, Ben shares the mindset behind taking creative swings that move the needle—not just on the P&L, but in winning hearts. You’ll hear stories of brand evolution, lessons learned the hard way, and why “safe” might be the riskiest move

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37:00

From Disruption to Shelf: Building Brands That Stick...

Marketing People Love ·

2025/06/11

In this episode of Marketing People Love, I spoke to Dan Gladden of Interact Brands to find out what brands need to be considering with their packaging at retail. From the evolution of Dr. Squatch's packaging to the retail transformation of Grüns, Dan unpacks how brands must go beyond packaging and campaigns to create a holistic, emotive presence. Learn why the mantra “challenge the category, not the consumer” is key to cutting through the noise—and how modular design systems and consumer rituals

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35:45

What Growing Purple and Kizik to 100M brands taught...

Marketing People Love ·

2025/03/13

In this episode of Marketing People Love, I sat down with Brett Swensen, the powerhouse behind some of the most successful brands, including Purple and Kizik. Brett’s seen brands go from near 0 to over $100 million in sales, and today, he’s sharing his insights on what it really takes to grow a brand. From the perfect creative formula (grab attention, keep attention, educate & entertain) to the importance of building lasting connections with your audience, Brett breaks it all down. Tune in for an

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31:38

The Secrets to Profitable Podcast Advertising w/...

Marketing People Love ·

2025/02/25

Meet Joey Kovac, the man behind scaling Manscapes podcast sponsorship channel profitably and is now doing it for a dozen more brands. In this episode of Marketing People Love, I sat down with Joey, now Co-Founder of Podscale to dive into the nuts and bolts of podcast advertising and how it can drive measurable sales for brands. Joey shares insights on what makes a brand ready for podcast advertising, the types of creative that work best, and the crucial metrics for tracking return on the investment

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28:40

From $0 to $20M in 1 Year: EZ Bombs' TikTok Success...

Marketing People Love ·

2025/01/07

In this episode of Marketing People Love, I sat down with Brandon Castaneda, co-founder of EZ Bombs, to discuss how they achieved over $20 million in sales in just one year, leveraging the power of TikTok. EZ Bombs isn't your average spice or condiment—they're spice-infused meat bombs designed to elevate the flavor of meats when cooked in a Crock-Pot. Brandon shares how his team cracked the code for success on TikTok Shop, driving massive engagement from thousands of customers and building a loyal

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40:05

Building a $100M Chocolate Brand w/ Mid-Day Square's...

Marketing People Love ·

2024/12/23

Welcome to Marketing People Love! I'm your host, Jacques Spitzer. I sat down with Nick Saltarelli of Mid-Day Squares, a unique guest who has been sharing his journey out loud since day one of building a $100 million chocolate brand. Nick shares how putting their story out there has been crucial for their business growth, creating connections, and overcoming the insecurities that come with being vulnerable. He dives deep into the lessons he’s learned along the way, including how losing his dad at a

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42:52

How to Measure Brand w/ Preston Rutherford

Marketing People Love ·

2024/11/20

In this episode, Preston returns for a second time to share his insights on why brands that escape the short-term ROAS feedback loop and focus on long-term brand building are the ones that thrive. He shares actionable things you can do right now in Google Analytics to start getting a sense of the baseline health of your brand - and drawing from his experience growing and exiting Chubbies for nine-figure - he explains why investing in storytelling and customer education pays off in the long run, even

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45:44

Win Big When You Hit the Shelves w/ Martin Forde

Marketing People Love ·

2024/11/13

In this episode of Marketing People Love, we’re talking all things retail - what it takes to get your products on the shelves AND sell – with retail strategist Martin Forde. He breaks down how to avoid botching your rollout, how to know when your brand is truly "retail-ready," and the key metrics you need to track to ensure you're set up for success. Whether you’re a brand just starting out or a seasoned player looking to scale, this episode will help you navigate the complexities of retail and

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41:22

What I Learned Playing Bearded Jesus w/ Live...

Marketing People Love ·

2024/11/06

In today's episode, I chat with Anthony Mink, Co-founder of Live Bearded, about their transformative eight-year journey in marketing. Anthony shares the highs and lows of navigating a changing landscape, including the moment their once-successful strategies began to falter. Discover the creative risks they took—like their "Bearded Jesus" campaign—and how humour and authenticity play crucial roles in connecting with audiences. Tune in for actionable insights on refining your brand’s voice, leveraging

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34:13

Investment vs. Influence: $5M or Celebrity Influencer...

Marketing People Love ·

2024/09/16

In this episode, I have the pleasure of talking with Kelley Thornton, one of the visionary founders of Tiege Hanley, a leading men’s skincare brand that has built their success by delivering not just exceptional products but also impactful messaging. Join me as Kelley and I dive into the story behind Tiege Hanley’s remarkable growth in the emerging space of men’s skincare. Kelley shares invaluable insights into their journey, including a fascinating discussion about the tough choice between taking a

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35:49

The Marketing You Need to Sell Your CPG Brand w/...

Marketing People Love ·

2024/07/10

What does it take to prepare a CPG brand to be bought by one of the biggest global strategics like Church & Dwight, Unilever, and Procter & Gamble and more? What question do you need to ask yourself as a marketer, brand builder, or owner? Even if you never plan on being part of a brand that will sell... the questions she asks will make your brand and community stronger! Join me as I delve into the intricate world of CPG mergers and acquisitions with industry veteran and Next Chapter Founder, Stacey

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33:36

The Magic of Building a Brand in Public w/ Lucky...

Marketing People Love ·

2024/06/12

Welcome to Marketing People Love. My name is Jacques Spitzer, and today I have a discussion that I have been looking forward to diving into with the perfect person I've found. It is a discussion on building a brand in public. Now, it's a newer phenomenon, the idea of truly sharing about it on your social media channels, sharing intimate details of the journey, and I'm going to break it down with Ali, Founder of Lucky Lad. What are his thoughts? What has been his experience? How has it led to massive

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32:03

100 Videos in 1 Day: Jay Spanks' Journey from 0 to 5...

Marketing People Love ·

2024/06/03

Welcome to Marketing People Love. My name is Jacques Spitzer, and today we're switching it up a little bit because I have Jay Spanks - a content creator, businessman, and an agency owner. Someone who has built an audience from zero people to over five million people, and he's going to teach you what he learned in posting over a hundred videos in one day - not a month, not a year, but in one day! What has he learned about people? What do they respond to? How does it matter for your brand? Tune in as

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31:00

How the Most Creative People Brainstorm Winning Ideas...

Marketing People Love ·

2024/03/26

Welcome to Marketing People; my name is Jacques Spitzer. Today, we'll talk about the art and science of brainstorming with Ashley Rutstein, a seasoned creative director, copywriter, and the creative maven behind Stuff About Advertising. Ashley shares invaluable insights into the dynamic process of brainstorming, from navigating the chaos of self-editing to honing in on insightful ideas. With her wealth of experience, Ashley explores the transformative journey from the early panic of seeing a blank

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26:17

The Secrets to Recognition and Success w/ Mari +...

Marketing People Love ·

2024/02/27

Welcome to Marketing People Love. My name is Jacques Spitzer and if you have ever wondered, how do people win awards? How do they end up in big publications? And how come I'm not getting the attention and recognition that I deserve? In this episode, we explore the profound significance of staying relevant in the ever-evolving landscape of business and creativity. Carrie Jones shares insights drawn from two decades of experience, revealing how consistent innovation and genuine partnerships have

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35:29

Unveiling Marketing Brilliance with Tom Spaven, VP of...

Marketing People Love ·

2024/02/20

Welcome to Marketing People Love, my name is Jacques Spitzer and today I have an absolute treat for you with a wonderful accent. Tom Spaven, is the VP of Marketing for Reduce and not only is he an incredible marketer, but also one of those people who is just an electric thinker when it comes to human beings, brands, and marketing. We're going to delve into three different topics together, both on the front of how human beings are simple and yet so complicated, but also how we respond to comedy by

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37:59

Please Hate Me: The Unconventional Branding Journey...

Marketing People Love ·

2024/01/23

"Please hate me" - That is the title of today's episode with Sean Riley, the CEO of Dude Wipes. My name is Jacques Spitzer and welcome to Marketing People Love. Discover Sean's remarkable journey of transforming an everyday wipe, typically associated with babies, into the innovative and distinct category of Dude Wipes. Uncover the insights behind the bold decision to embrace being disliked as a brand and why this unconventional approach can be a strategic advantage. Sean delves into the art of

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50:44

3 Brand Lessons Learned the Hard Way w/ Chubbies...

Marketing People Love ·

2024/01/11

Welcome to Marketing People Love, my name is Jacques Spitzer and today I have Preston. This is a entirely new series where we're going to talk to people who have built brands that really have made a difference. He shares three of his big learning lessons from building Chubbies, a clothing brand that he helped take to a nine figure exit and then a ten figure IPO and he has three nuggets that are absolutely transformative.

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25:25

Sweet, Sweet, Sales - How TV Unlocked Licorice.com w/...

Marketing People Love ·

2023/12/13

Welcome to Marketing People Love, and today I have a literal treat for you. We're talking pretzels, we're talking licorice, chocolate, caramels with one of the absolute geniuses behind caramels.com, licorice.com, pretzels.com, soon to be chocolate.com. Jonathan Packer is with me. He's going to break down this journey, this personal journey from a world of finance into all of these sweet treats, how post-purchase attribution, which is a fancy way of saying the surveys you take after you buy

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