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PODCAST

Clifton Warren"s Top Producer Podcast

Ideas, techniques, tips to help financial services professionals acquire, develop and retain clients and generate superior growth results. cliftonwarren.substack.com

business marketing

All Episodes

3:35

Winning

Clifton Warren"s Top Producer Podcast ·

2025/12/25

In this episode of The Top Producer Podcast, I explore one of the most enduring principles in professional selling: integrity. I explain why integrity is not a “soft” concept, but a practical and powerful sales strategy—especially in complex, competitive markets. Integrity isn’t a slogan; it’s a discipline. When practiced consistently, it becomes an invisible advantage that attracts loyal clients, referrals, and long-term success. This is a public episode. If you would like to discuss this with

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3:30

Selling as a Performance Skill

Clifton Warren"s Top Producer Podcast ·

2025/12/18

In this episode of The Top Producer Podcast, I explore why selling should be treated as a performance skill, not just a body of knowledge. Building on themes from The ABC of Professional Selling, I explain that confidence in selling doesn’t come from talent or personality—it comes from practice, preparation, and repetition. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com

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3:24

Building a Brilliant Career with the ABC Model

Clifton Warren"s Top Producer Podcast ·

2025/12/11

In this episode, I break down how Attitude, Behaviour, and Competence work together as a powerful system for building a thriving, continually improving career. Success doesn’t happen in leaps—it builds in layers that compound over time. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com

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3:46

Stop Selling Yourself—Start Selling the Outcome

Clifton Warren"s Top Producer Podcast ·

2025/12/04

In this episode of The Top Producer Podcast, I challenge one of the biggest misconceptions in professional services—the belief that you need to “sell yourself.” I explain why this mindset is flawed, because it shifts the focus to personality, credentials, and approval-seeking rather than to value, outcomes, and real problem-solving. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com

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3:15

The ABC Self-Assessment: A Simple Tool for Becoming a...

Clifton Warren"s Top Producer Podcast ·

2025/11/27

In this episode of The Top Producer Podcast, I introduce the ABC Test, a simple but powerful self-assessment tool drawn from my book The ABCs of Professional Selling. Top performers don’t wait for external validation from markets, managers, or clients—they self-measure.I encourage you to rate yourself from 1–10 in each category and identify the area most in need of improvement. Small, honest adjustments in the right place can create big shifts in performance. This is a public episode. If you would

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3:04

Discipline Over Motivation: Building Unstoppable...

Clifton Warren"s Top Producer Podcast ·

2025/11/20

In this episode of The Top Producer Podcast, I explore the “D” in my ABC of Professional Selling framework: Discipline. I make the case that momentum isn’t built on motivation—which fades quickly—but on consistent, structured habits that make progress automatic. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com

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3:22

Confidence is Born from Competence

Clifton Warren"s Top Producer Podcast ·

2025/11/13

In this episode of The Top Producer Podcast, I explore the third pillar of my ABC of Professional Selling framework—Competence. I share how confidence is born from competence, and true mastery can’t be faked. Clients quickly sense whether you genuinely understand the craft.Competence is credibility—it builds trust, strengthens every client interaction, and provides lasting confidence that can’t be borrowed, bluffed, or bought. Only built.I outline three essential habits that will help you develop

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2:41

Why Behavior Beats Intention: The One Habit That...

Clifton Warren"s Top Producer Podcast ·

2025/11/06

In this episode of The Top Producer Podcast, I explore the second pillar of my ABC of Professional Selling framework — B for Behavior. I explain that while most professionals have the right intentions, it’s consistent behavior that drives lasting success. I share a real-world coaching story about a professional who transformed his results simply by tracking one daily behavior: outbound connections. This is a public episode. If you would like to discuss this with other subscribers or get access to

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3:19

Attitude: The Hidden Multiplier of Sales Success

Clifton Warren"s Top Producer Podcast ·

2025/10/30

In this episode of The Top Producer Podcast, I reveal why attitude is the hidden multiplier of sales success — the quiet force that shapes every client interaction and result. Discover how two professionals with identical tools and opportunities can produce completely different outcomes, simply because of how they think.#SalesLeadership #BusinessDevelopment #ProfessionalSelling #MindsetMatters #TopProducerPodcast This is a public episode. If you would like to discuss this with other subscribers or

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3:30

Practice Turns Theory into Results

Clifton Warren"s Top Producer Podcast ·

2025/10/23

In this episode of the Top Producer Podcast, I share how my early struggles in selling taught me one powerful truth — success doesn’t come from theory, it comes from practice.I explain why selling is a performance skill, not an academic subject, and why reading manuals or memorising facts will never replace the experience of real client conversations. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

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5:26

Four Metrics That Tell Your Story

Clifton Warren"s Top Producer Podcast ·

2025/10/16

In this episode of the Top Producer Podcast, I discuss the four essential business metrics that every business should track to provide a clear picture of business health and strategic direction—without drowning in dozens of data points. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com

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5:38

The Power of Effective Sales Meetings

Clifton Warren"s Top Producer Podcast ·

2025/10/10

In this episode of the Top Producer Podcast, I provide sales leadership insight on how regular, focused sales meetings drive team success and superior results, regardless of market conditions. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com

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6:23

The Myth of the Natural-Born Salesperson

Clifton Warren"s Top Producer Podcast ·

2025/09/25

In this episode of the Top Producer Podcast, I challenge the myth of the “natural-born salesperson.” You’ll discover why chasing this illusion drains millions in lost opportunities—and what to focus on instead to build true top producers. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com

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4:59

Three Ways to Grow Your Business in Any Market

Clifton Warren"s Top Producer Podcast ·

2025/09/18

In this episode of the Top Producer Podcast, I share three proven strategies to grow your business or professional services firm—no matter the market conditions. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com

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3:50

Stop Renting Your Marketing Channels

Clifton Warren"s Top Producer Podcast ·

2025/09/11

In this episode of the Top Producer Podcast, I discuss why you should stop relying on 'rented' marketing channels and instead build your own owned media assets for long-term marketing success to attract, retain, and develop your ideal clients. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com

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2:47

Developing a Targeted Prospect List Using AI

Clifton Warren"s Top Producer Podcast ·

2025/09/04

In this episode of the Top Producer Podcast, I dive into a practical and timely topic: how to build a high-quality prospect list using AI—without wasting time.Whether you're a seasoned professional or just starting out with AI tools, I’ll show you how to combine human judgment with machine speed to sharpen your outreach and stay ahead. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com

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5:29

The Power of Reaching Out: Turning Conversations into...

Clifton Warren"s Top Producer Podcast ·

2025/08/29

In this episode of the Top Producer Podcast, I explain why top professionals must proactively nurture relationships and stay connected across four key groups:* Existing clients – Regular check-ins build trust and strengthen relationships beyond invoices and transactions.* Past clients – A forgotten source of opportunities; reconnecting can uncover new needs or contracts.* Personal contacts – Friends, colleagues, and acquaintances who may lead to referrals or future business.* Social media

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3:17

Zigzagging: How Top Producers Turn Unexpected Events...

Clifton Warren"s Top Producer Podcast ·

2025/08/21

In this episode of the Top Producer Podcast, I share how top performers prepare for the unexpected—by practicing like pilots in a simulator—so when it’s time to zigzag in sales, they adapt smoothly and achieve superior results. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com

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3:41

The Power of Feedback: How Top Professionals Grow Faster

Clifton Warren"s Top Producer Podcast ·

2025/08/15

In this Top Producer Podcast episode, I reveal how to turn feedback into your secret weapon for business and career growth. You’ll learn five powerful techniques that top professionals use to seek out and apply feedback—helping them achieve exceptional results in any market. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com

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3:01

3 Ways to Build Sales Resilience for Immediate Results

Clifton Warren"s Top Producer Podcast ·

2025/08/08

In this Top Producer Podcast episode, I focus on resilience - a critical trait for sales success. Top professionals demonstrate emotional control, a growth mindset, self-motivation, and a long-term perspective. I share three practical ways to build resilience into daily sales activity for immediate results This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com

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143 results

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