x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Spikes Excitement Talks

“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain an intimate look at the passions driving these industry leaders.

business marketing

All Episodes

00:26:22

Spikes Excitement Talk #118 with Sonja Messerschmidt

Spikes Excitement Talks ·

2025/10/30

*German episode*In this episode, Gordon Euchler welcomes Sonja Messerschmidt, Head of Marketing and Communications at ÖRAG Rechtsschutzversicherung, for a chat about the evolution of marketing — from classic communication to a discipline centered around solutions and customer empowerment.Sonja shares insights from her career path, which began in advertising and led her through many years at Stadtsparkasse Düsseldorf before taking on her current leadership role at ÖRAG. Together, she and Gordon

en

00:30:47

Spikes Excitement Talk #117 with Akshay Sardesai

Spikes Excitement Talks ·

2025/10/30

In this episode, Gordon Euchler sits down with Akshay Sardesai, Vice President of Marketing at Reckitt, to explore how curiosity, adaptability, and humility fuel long-term success in a fast-changing business world. Akshay shares his journey from starting out at Procter & Gamble in India to leading Reckitt’s Enfamil brand in the United States — reflecting on the lessons from each chapter and the people who helped shape his path.The conversation dives into, the art of unlearning old habits to stay

en

00:42:26

Spikes Excitement Talk #116 with Nicola Villa

Spikes Excitement Talks ·

2025/10/22

In this episode of Excitement Talk, Gordon Euchler sits down with Nicola Villa, Executive Vice President of Strategic Growth at Mastercard, to explore the intersections of technology, public policy, and economic transformation across three decades of innovation.From his beginnings in industrial economics to his early days at Cisco’s European call center, Nicola shares an extraordinary career journey that took him from pioneering B2B e-commerce to global smart city initiatives, and now to AI-driven

en

00:18:08

Spikes Excitement Talk #115 with Catherine Niebuhr

Spikes Excitement Talks ·

2025/10/22

In this episode, Moritz Wehr sits down with Catherine Niebuhr, CMO NIVEA for Germany & Switzerland at Beiersdorf.Catherine shares her unique career journey — a rare example in today's marketing world of someone who has spent 23 years with a single company. She opens up about what’s kept her energized at Beiersdorf for over two decades: constant opportunities for growth, a flexible and inclusive work culture, and a deep personal connection to both the brand and the people she works

en

00:25:51

Spikes Excitement Talk #114 with Rene Federico

Spikes Excitement Talks ·

2025/10/13

In this episode, Gordon Euchler sits down with Rene Federico, an experienced brand leader whose career spans two powerhouse names in retail—Nike and Converse—and now, Head of Marketing US at Primark.Rene shares her journey from the shop floor of Nike Town Boston to shaping the basketball brand at Nike, and now leading brand building in a fast-growing US market at Primark. The conversation explores, what it really means to connect brands with consumers, how to build brand equity from the ground up,

en

00:25:45

Spikes Excitement Talk #113 with Patrick Krul

Spikes Excitement Talks ·

2025/10/13

In this episode, Gordon Euchler sits down with Patrick Krul, former Global Head of Marketing Technology at Danone, to explore the intersection of marketing, technology, and capability-building.From his key roles at Unilever, DPG Media, and Danone, Patrick shares a career shaped by curiosity, a deep passion for consumer-centric marketing, and a strong belief in the power of data consciousness. He discusses what it really means to build scalable marketing capabilities, the challenges of leading

en

00:19:13

Spikes Excitement Talk #112 with Pete Markey

Spikes Excitement Talks ·

2025/10/10

In this episode, Sandra sits down with Pete Markey—renowned marketing leader and former Chief Marketing Officer at Boots—for a deep dive into what truly excites him about the industry, and the lessons he's picked up along his hjourney. Pete shares the origin of his love for marketing, from childhood inspiration watching Star Wars to building bold, award-winning campaigns like More Than Freeman. He reflects on the emotional power of storytelling in brand-building, how to create truly

en

00:29:07

Spikes Excitement Talk #111 with Jan Francis

Spikes Excitement Talks ·

2025/10/10

In this episode, Gordon sits down with Jan Francis, Head of Marketing Procurement at Visa Europe, to explore the power of partnerships, navigating change, and finding opportunity in complexity.Jan takes us through his unconventional career path—from hotels and forestry to IT, law, and ultimately leading procurement for marketing across 26 countries at one of the world’s most trusted brands. He shares honest reflections on overcoming dyslexia, learning through leaps, and building psychologically safe

en

00:13:38

Spikes Excitement Talk #110 with Melda Hamarat

Spikes Excitement Talks ·

2025/10/02

In this episode Sandra hosts Melda Hamarat, Global Head of Digital Commerce Strategy at Unilever.Melda shares her unconventional journey from industrial engineering to leading global digital commerce strategy. She discusses how curiosity, consumer psychology, and fearless pivots shaped her career and how digital commerce exploded during COVID and continues to evolve with AI, retail media, and rapid innovation. The conversation explores the rise (and fall) of rapid grocery delivery, why consumer

en

00:25:28

Spikes Excitement Talk #109 with Krinio Christaras

Spikes Excitement Talks ·

2025/10/02

In this episode, Gordon welcomes Krinio Christaras, Head of Consumer Experience for the MENA region at Mondelēz International, for an inspiring and thought-provoking conversation on marketing, transformation, and the human side of innovation.From her early career in Australian media agencies to leading consumer experience across a complex and diverse region, Krinio shares the pivotal moments that shaped her path—including a bold decision to leave without a plan and how that leap led to her most

en

00:26:12

Spikes Excitement Talk #108 with David Beer

Spikes Excitement Talks ·

2025/09/24

In this episode, Gordon sits down with David Beer, Director of EMEA Sales at MasterCard, to explore the future of subscription management, financial transparency, and the power of purpose-led innovation in fintech.From his roots in New Zealand and a career that spans engineering, startups, The Guardian, NatWest, and now MasterCard, David shares a refreshingly human perspective on how technology can make financial services more intuitive, inclusive, and aligned with people’s values.They discuss the

en

00:26:09

Spikes Excitement Talk #107 with Allie Sparr

Spikes Excitement Talks ·

2025/09/24

In this episode, Gordon sits down with Alexandra (Allie) Sparr, Global Head of Branded Marketing at Envoyage, joining from the other side of the world, Allie shares her global marketing journey, from early days in New Orleans tourism to spearheading a brand that's redefining the B2B travel space.The conversation explores the entrepreneurial roots of Flight Centre—and how that spirit still drives Envoyage today, building a globally distributed marketing team—and why it’s a superpower, not a

en

00:19:00

Spikes Excitement Talk #106 with Matt Darbon

Spikes Excitement Talks ·

2025/09/24

In this episode of Excitement Talks, Sandra Peat is joined by Matt Darbon, Head of Digital Marketing at Waitrose & Partners, to unpack a remarkable career journey—from stacking shelves at 16 to leading digital transformation at one of the UK’s most beloved supermarkets.Matt shares candid insights of how he "fell into" digital marketing during a dog walk, what he learned from working at brands like Virgin Media and the role customer experience plays in shaping strategy at Waitrose.The

en

00:18:14

Spikes Excitement Talk #105 with Dorothée Gardon

Spikes Excitement Talks ·

2025/09/17

In this episode of Excitement Talk, Gordon sits down with Dorotheé Gardon, Global Marketing Strategy & Integrated Media Director at IKEA, to explore what it really means to lead one of the world's most loved brands in today’s evolving media landscape.From her early days at Google, Microsoft, and Meta, to shaping brand experiences at Precis Digital and now IKEA, Dorothée brings a deep perspective on navigating brand love, creative pressure and marketing transformation.They discuss how IKEA

en

00:22:42

Spikes Excitement Talk #104 with Amélie Manac'h

Spikes Excitement Talks ·

2025/09/17

In this episode, Gordon is joined by Amélie Manac’h, a seasoned marketing leader who's worked with some of the most iconic French and global brands and recently new Head of Brand Content and Strategy at Nestlé. The talk explores the art of combining research, creativity, and cultural relevance, why boldness matters — and how a fake baby in a bubble led to one of the most talked-about infant nutrition campaigns in Spain.Furthermore what brought Amélie into marketing and what excites her most

en

00:19:38

Spikes Excitement Talk #103 with Anna Hale

Spikes Excitement Talks ·

2025/09/17

In this episode, Sandra Peat sits down with Anna Hale, Chief Marketing Officer at Karo Healthcare, to explore her "excitement journey" through the world of brand building, transformation and purposeful marketing.From early beginnings at Reckitt to a 15-year career with GSK (now Haleon), Anna shares the pivotal moments that shaped her marketing philosophy—balancing emotional resonance with functional efficacy. Now at Karo Healthcare, Anna discusses how the company is redefining modern

en

00:29:51

Spikes Excitement Talk #102 with Adam Ross

Spikes Excitement Talks ·

2025/09/09

In this post-holiday return episode of Excitement Talk, Gordon is joined by Adam Ross, Senior Director of Creative Strategy at Coca-Cola. Adam’s journey from agency life in London to leading creative strategy for one of the most iconic global brands is filled with insightful stories, bold career moves (including a spontaneous relocation to Australia) and a deeply human take on creativity and leadership. The episode explores the steep learning curve of joining a brand like Coca-Cola, creative work

en

00:34:51

Spikes Excitement Talk #101 with Richard Le Moult

Spikes Excitement Talks ·

2025/09/09

In this episode, Gordon sits down with Richard Le Moult, CMO of Latin America at Pernod Ricard, for a conversation about the realities of modern marketing leadership. From his early days at Danone, Kraft and Philip Morris to now leading marketing across one of the most dynamic regions in the world, Richard shares what it really means to be a marketer today—and why he finds the complexity exhilarating.The conversation explores Richard’s international journey—from France to Mexico to Brazil and why

en

00:18:40

Spikes Excitement Talk #100 with Aseem Puri

Spikes Excitement Talks ·

2025/09/09

In this milestone 100th episode of Spikes Excitement Talks, Gordon Euchler sits down with Aseem Puri, Digital CEO of Unilever International, for a truly global conversation on modern marketing, bold leadership and building brands that resonate across 200 markets.After five scheduling attempts it finally happened—and it was worth the wait:The conversation explores why Unilever International is "95% social-first"—and what that means for the future of brand building. How Aseem’s team

en

00:24:28

Spikes Excitement Talk #99 with Gianluca Toccafondi

Spikes Excitement Talks ·

2025/09/03

In this episode, Gordon sits down with Gianluca Toccafondi, a self-proclaimed IKEA “lifer” and current Head of Global Marketing at Inter IKEA Systems, to explore how purpose, passion and people come together to create not just a career—but a calling. The question is what keeps someone excited about work after 20+ years at the same company?From his early days in Tuscany to leading marketing on a global stage, Gianluca shares why marketing is still a science in a world of AI and disruption, how values

en

111 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...