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PODCAST

Seeding Social Good

Katrina VanHuss

Doing good is hard. Doing good professionally is even harder. The next-layer conversation is when you actually get the help you need. Turnkey"s hosts bring you into deeper and deeper understanding, layer after peeled layer. Bringing the biggest and brightest names in social good to your ear, Katrina VanHuss and Otis Fulton PhD and the occasional guest will ask harder and harder questions to get you better and better help. Status quo beware. We"re coming for you. Katrina VanHuss is the Founder of

business non-profit

All Episodes

40:07

It Gets Better's Playbook for Surviving Targeting

Seeding Social Good ·

2025/10/29

Brian Wenke, Executive Director of It Gets Better, joins Katrina VanHuss to share how the organization has stayed relevant for 15 years—by evolving platforms, centering belonging, and guarding its mission.From brand partnerships to smart digital moderation, this conversation is packed with real lessons for any nonprofit leader navigating a noisy world.

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28:43

Inside Nonprofit Tech

Seeding Social Good ·

2025/09/18

Shantanu Bose has been in places people don’t talk about…behind the closed doors at major nonprofit tech providers: Blackbaud, Kintera before acquisition, Classy, GoFundMe. Okay, maybe that’s a bit dramatic but 30 years in the business at high levels gives him a unique perspective. I tracked him down on sabbatical to find out what this mind-at-rest might produce. At the end of the podcast is an offer of community for high level tech leadership.

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11:58

The Psychology of Asking and Giving

Seeding Social Good ·

2025/08/04

The Psychology of Asking and Giving explores the psychology of generosity, persuasion, and human connection—especially in the nonprofit sector. Hosted by Katrina VanHuss, a longtime fundraising strategist, and Otis Fulton, a social psychologist, this episode explores why people find asking others for money so difficult and how people decide to give. Whether you work in philanthropy or just care about making change, this show digs into the deeper psychology behind asking—and why people say

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33:50

Transforming “Little A” Advocacy into “Big A”...

Seeding Social Good ·

2025/06/05

What happens when traditional advocacy doesn’t cut it anymore? In a raw and timely conversation, I sat down with Courtney Bugler, CEO of ZERO Prostate Cancer, to talk about the shift from “little a” advocacy to “Big A” activism—and what it means for nonprofit leaders navigating fear, risk, and rising misinformation. Courtney doesn’t flinch when the stakes are high. She names what’s broken, leads with values, and challenges the rest of us to get louder. Her message? Chaos is the point. So,

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40:46

P2P Fundraising & Generational Change

Seeding Social Good ·

2025/04/04

In this episode, we dive into the evolving landscape of peer-to-peer fundraising and ask some provocative questions: Should we still organize fundraising efforts around traditional formats like walks, runs, and rides? Why do those formats often make sense to nonprofit staff but fall flat with volunteers? We’ll unpack the behavioral trends of different generations, explore whether DIY fundraising is the real solution, and ask the question no one seems to be asking: Why aren’t we talking more

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50:55

Nonprofit Mergers

Seeding Social Good ·

2025/01/31

Katrina VanHuss, CEO Turnkey, interviews two CEOs who have successfully merged nonprofits to great advantage to their respective missions. Colon Cancer Alliance CEO Michael Sapienza successfully merged two nonprofits. John Lehr, CEO Parkinson Foundation, has merged nonprofits twice with success. These CEOs talk about the path, the pain, the purpose and the product of those mergers.Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

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16:59

Trump Got Elected: How You Should Prepare

Seeding Social Good ·

2025/01/15

In this episode, I break down the four critical actions every nonprofit leader must take in the face of mounting challenges: double down on major gifts while building community, merge for greater impact, find your people, and prioritize self-care. But why these steps? I dive into the psychology behind it, exploring how the Just World Hypothesis fuels neoliberal policies that deepen inequality, erode social safety nets, and reshape the nonprofit landscape. Discover how cognitive biases,

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27:49

How People Respond to Recognition, and How That Helps...

Seeding Social Good ·

2024/12/15

Psychologist Dr. Otis Fulton and Turnkey Founder Katrina VanHuss discuss (as if they were on their on back porch...they're married) how recognition works at the psychological level. Part 2Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

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40:53

How People Respond to Recognition, and How That Helps...

Seeding Social Good ·

2024/11/22

Psychologist Dr. Otis Fulton and Turnkey Founder Katrina VanHuss discuss (as if they were on their on back porch...they're married) how recognition works at the psychological level. Part 1Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

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38:34

Rethinking Revenue for the Content Creator Boom

Seeding Social Good ·

2024/10/16

The boundaries between livestream fundraising and traditional peer-to-peer fundraising are disappearing. Our donors and fundraisers are iterating faster than we are, erasing the difference between these two departments as influencers become content creators who are team captains. This "horseshoe dynamic" requires a restructuring of the revenue department. Not doing so means losing constituents and income. Michael Wasserman, founder of Tiltify, and Katrina VanHuss, founder of Turnkey For

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48:40

What to Do About Facebook’s Fundraising Changes

Seeding Social Good ·

2024/09/12

Facebook ceased processing donations in Ireland in 2023. Adrian O’Flynn, Founder of GYSS in Ireland, had to contend with this situation that we in the US now fear. How his firm and its social good clients managed this turn, and when, will surprise and delight you. Turnkey For Good Founder, Katrina VanHuss, and O’Flynn take an in-depth look at Facebook’s twists and turns and how someone in your shoes can manage them successfully. Sands Walk 100k In September Campaign:

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44:51

Fundraising in a Political Season

Seeding Social Good ·

2024/09/03

Most of us are afraid that the very noisy political environment could hurt our fundraising results. Dr. Otis Fulton, VP Psychological Strategy, and Katrina VanHuss, Founder of Turnkey For Good, join Shanna Birky, VP Customer Experience at Classy, to discuss the intersection of political noise and social good fundraising and how it might impact your fundraising. They’ll also hit communications strategies for post-election, and how to prepare for either outcome.Need somewhere to get

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28:19

Guess where the money is, community or events?

Seeding Social Good ·

2024/08/15

Raising money with events has been getting harder. Acquisition got harder. Retention got lower. Event leaders are losing their jobs. Why? Turns out we were systematizing the wrong thing. We should have been systematizing the building of communities. Communities sometimes hold events. Events rarely hold communities. We had it backwards and our results prove it. Join us to gain a full understanding of the psychological difference between a community and an event, and the likely outcomes of

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43:28

Your Livestream Fundraiser Just Became a Creator

Seeding Social Good ·

2024/07/15

Michael Wasserman, Founder and CEO of Tiltify, explains why addressing the tools of social influencers in the specific and incorrect terms of “livestream/gaming” is limiting to results. He recommends and demonstrates repositioning those tools to enable people who manage social influencers to succeed and support ALL areas of fundraising. Katrina suggests quitting your job and jumping to the next one because your organization may never get over seeing you as that “gaming fundraiser.” Dr. Otis

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32:08

Social Fundraising Psychology, An Interview by Wayne...

Seeding Social Good ·

2024/06/13

Attorney and popular podcaster Wayne Zell, CEO & Managing Member of Zell Law Firm, interviews Dr. Otis Fulton, Social Psychologist and Turnkey For Good VP of Psychological Strategy, about social fundraising and the underlying psychology on the Blueprint for Wealth Podcast.Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

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37:31

AI For Good - But Is It?

Seeding Social Good ·

2024/05/02

AI is all over the news lately, causing CEOs and organizations to assume they know everything they need to know about AI. Assumption is dangerous. We don’t want to be left behind. We are eager for our organizations to use AI quickly, often with little accountability from stakeholders to question or press pause. We may be putting our missions at risk as a result. Combined with a lack of direction and little to no structured training, use of AI could be high risk. What to do? We’ve

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29:47

Social Good Entrepreneur, An Interview by Wayne Zell

Seeding Social Good ·

2024/04/25

In a rare experience as the interrogatee and not the interrogator, Katrina VanHuss is interviewed by old friend and legal expert Wayne Zell, Managing Member and CEO of Zell Law, on his Blueprint for Wealth Podcast. In a wide-ranging interview, Wayne and Katrina discuss topics as varied as: Brand – nonprofit versus for-profit, what’s the same and what’s the difference? The success of the Pan Mass Challenge under CEO Jarrett Collins A comparison of volunteer-led versus staff-led

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32:32

Event Design and Constituent Relationships

Seeding Social Good ·

2024/03/21

The design of a nonprofit event has a profound impact on participants. It influences how much they donate or raise, and, most importantly, if they return the following year. In this episode, Blue Sea Foundation CEO, Brian Carney, describes how his organization designed Canada’s largest fundraising event, Coldest Night of the Year. Lessons learned by Brian and his team regarding things like swag and creating community make up the secret sauce behind the event’s success.

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25:15

Boards: Five Fixes to Get to Great

Seeding Social Good ·

2024/03/08

A veteran of board management and strategy, Anne Marie Forbes helps to identify, name, and address the most prevalent foibles of dysfunctional boards. We help you see the ways to reach a better place, and even show you some tools that can assist. Whether you are a board member, an Executive Director or CEO, or a staff person responsible for preparing for board meetings, this will be helpful. Discussion points: Bad recruitment—How to stop doing that. Bad onboarding—Helping board members

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30:12

Social Fundraising & Today’s Events

Seeding Social Good ·

2024/02/08

Events were once called “walk-a-thons,” then “peer-to-peer,” and now are considered to be “social fundraising.” What’s unique about this way of getting small-dollar donors engaged? Join us as we talk to industry veteran Randi Corey (Cystic Fibrosis Foundation, JDRF, and others) about the relationship of social fundraising revenue to a nonprofit’s total revenue.

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28 results

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