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PODCAST

The Business of Jiu Jitsu

The business behind the gentle art - Conversations with gym/academy owners and industry leaders who are doing something unique and special to stand out.

business entrepreneurship

All Episodes

00:34:22

Ep. 97 - The 4 levels of mastery in Jiu Jitsu academy...

The Business of Jiu Jitsu ·

2026/01/15

In this episode, JP Levesque discusses the four levels of Jujitsu Academy business, providing insights into the challenges and strategies at each stage. He emphasizes the importance of balancing artistic integrity with business acumen, and outlines practical steps for growth, retention, and systemization. The conversation is structured around the journey from the initial proving grounds to becoming an architect of a successful academy, highlighting key takeaways for academy owners.TakeawaysThe four

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00:48:02

Ep. 96 - Andrew Green - How to run a successful kids...

The Business of Jiu Jitsu ·

2026/01/09

Summary In this episode of the Business of Jujitsu Podcast, host JP Levesque talks with Andrew Green from Innovative Martial Arts in Winnipeg about the basics of running a successful kids' jiu jitsu program. They discuss the importance of marketing, community events, the impact of martial arts on children, and strategies for growing a kids' program. Andrew shares insights on staff training, age group separation, and the role of the head instructor. They also explore the benefits of birthday

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00:33:30

Ep. 95 - Build a new BJJ academy fast with pre-sale...

The Business of Jiu Jitsu ·

2026/01/01

In this episode of the Business of Jiu Jitsu podcast, JP Levesque discusses strategies for opening a new jiu jitsu academy with a focus on becoming cashflow positive from day one. He emphasizes the importance of pre-selling memberships, having a solid business plan, and differentiating your academy in a competitive market. JP shares insights on pricing, marketing, and creating a strong student journey to ensure growth and sustainability.TakeawaysOpen cashflow positive by pre-selling

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00:18:56

Ep. 94 - The four buckets of growth for BJJ Academy...

The Business of Jiu Jitsu ·

2025/12/24

SummaryIn this episode, JP Levesque discusses the four buckets of growth essential for jujitsu academies, emphasizing the importance of generating leads, effective onboarding, long-term student retention, and the role of staff in business success. He provides actionable insights and strategies for academy owners to implement systems that ensure growth and sustainability in their businesses.TakeawaysThe four buckets of growth are essential for business success.New leads must be funneled into

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00:15:58

Ep. 93 - Grow your BJJ academy in 2026 with a simple...

The Business of Jiu Jitsu ·

2025/12/18

In this episode of the Business of Jiu Jitsu podcast, I break down a full month-by-month marketing and operations plan for your academy in 2026.If you ever feel like you’re just reacting to whatever’s in front of you, this gives you a clear structure to follow. I walk through what to focus on in each month, from pricing reviews and onboarding in January, to marketing kickoffs in February, to retention plays and system building over the summer, and all the way to end-of-year promotions in

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00:25:26

Ep. 92 - Don't Wait! Build the systems your BJJ...

The Business of Jiu Jitsu ·

2025/12/10

In this episode, I walk through what it really takes to grow a Jiu Jitsu academy — and why lead generation should never be the first step.We cover how to tighten up your retention, onboarding, and sales process before you worry about running ads or chasing new leads. I also talk through simple but effective ways to build trust during trials, communicate better with your students, and use basic tools (like Google Sheets) to track what matters.If you’ve been stuck in overthinking or spinning your

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00:29:21

Ep 91. - The 5 Layer Approach to building a better...

The Business of Jiu Jitsu ·

2025/12/03

In this episode of the Business of Jiu Jitsu podcast, I break down a layered approach to building and growing your Jiu Jitsu academy, from setting your big picture goals all the way down to the small plays that actually move the needle. Whether you're just getting started or trying to fix a gym that's already running, this episode walks you through the exact framework I use when helping academy owners clean up their systems and grow.We go over how to do a simple “traffic light” assessment of your

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00:10:48

Ep. 90 - Run a Black Friday Speical...without...

The Business of Jiu Jitsu ·

2025/11/26

Spoilers, yes you should run a Black Friday special at your Jiu Jitsu Academy...But there is both a right way and a wrong way to do this. This episode breaks down what actually makes a good offer, not just for Black Friday, but year-round.I talk about:– Why you should always have some kind of offer running– What makes a promo actually valuable (without giving discounts)– What to do for current members during the holidays– When to turn paid ads back on in the new year– And yeah… the uncomfortable

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00:24:47

Ep. 89 - Should your Jiu Jitsu academy run a black...

The Business of Jiu Jitsu ·

2025/11/12

In this episode, JP Levesque discusses the critical role of pricing strategy in maintaining a sustainable business. He emphasizes the need for business owners to evaluate their pricing in relation to their operational costs and the potential impact on student retention. The discussion highlights the balance between affordability for customers and the necessity for businesses to ensure their long-term viability through appropriate pricing adjustments.TakeawaysIf your prices are too low, you're

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00:43:08

Ep. 88 - Zach Forrest - How to build an awesome gym...

The Business of Jiu Jitsu ·

2025/11/06

In this conversation, Zach Forrest emphasizes the critical role of regular check-ins with clients in a gym setting. He discusses the importance of understanding clients' frustrations and excitements, particularly for new members. By fostering open communication and feedback, trainers can adapt their approach to better meet clients' needs and enhance their overall experience. This ongoing dialogue is essential for building strong client relationships and ensuring satisfaction in their

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00:49:20

Ep. 87 - What you need to open a successful Jiu Jitsu...

The Business of Jiu Jitsu ·

2025/10/30

In this episode of The Business of Jiu Jitsu Podcast, JP Levesque breaks down the realities of opening a Jiu Jitsu academy in today’s saturated market.He shares why “just being a good coach” isn’t enough anymore, and why having a marketing budget is no longer optional if you want to grow.From Meta ads to Google search, JP explains how to think about paid marketing, how to budget for it, and why your dream gym won’t survive if no one knows it exists.While I did talk about ads the majority of the

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00:17:58

Ep. 86 - Know your numbers, CEO time, and asking the...

The Business of Jiu Jitsu ·

2025/10/23

SummaryIn this episode of the Business of Jiu-Jitsu podcast, JP Levesque discusses how Jiu-Jitsu academy owners can achieve consistent growth and turn their academies into successful businesses. He emphasizes the importance of understanding key metrics such as student retention, revenue, and profit margins. JP also highlights the need for dedicated CEO time to strategize and plan for the future, encouraging owners to set clear goals and understand their business's potential. The conversation

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00:52:03

Ep. 85 - Glyn Powditch - SBG Rossendale/Dream Agility

The Business of Jiu Jitsu ·

2025/10/09

In this episode of the Business of Jiu Jitsu, JP Levesque interviews Glenn Powditch, a seasoned jiu jitsu practitioner and gym owner. They discuss the duality of running a gym as a hobby versus a business, the importance of professionalism, and the challenges gym owners face. Glenn shares insights on how to navigate the commercialization of jiu jitsu while maintaining integrity, the significance of tracking leads and marketing effectively, and the role of breath work in enhancing jiu jitsu

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00:25:48

Ep. 84 - Are you a business white belt?

The Business of Jiu Jitsu ·

2025/09/30

Are you a black belt on the mats but a white belt in business?In this episode of the Business of Jiu Jitsu podcast, JP Levesque explores the concept of belt levels in business, drawing parallels to the martial art of jiu jitsu. He discusses the challenges faced by business owners at different stages, from the 'white belt' stage of struggling to establish systems, to the 'black belt' stage of mastery and personal definition of success. The conversation emphasizes the importance of

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00:27:49

Ep. 83 - BJJ Academy Owner Hot Takes - Part 2.

The Business of Jiu Jitsu ·

2025/09/04

In this episode of the Business of Jiu Jitsu podcast, JP Levesque dives into various hot takes regarding the operation of BJJ academies. He discusses the value of kids programs, the importance of quality control in scalable businesses, and the necessity of balancing business acumen with jiu jitsu skills. JP also addresses common pitfalls faced by academy owners, the ethics of recruitment during open mats, and the significance of maintaining hygiene standards. Throughout the conversation, he

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00:17:47

Ep. 82 - Summer is over, now what?

The Business of Jiu Jitsu ·

2025/08/28

In this episode of the Business of Jiu Jitsu podcast, JP Levesque discusses strategies for Jiu Jitsu academy owners to regain momentum as summer ends. He emphasizes the importance of planning events for revenue generation, student retention, and recruitment. JP outlines effective marketing strategies, including reactivation campaigns and the use of Facebook ads, to attract new students and keep current ones engaged. He stresses the need for a solid lead nurturing process and a great trial experience

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00:47:31

Ep. 80 - Starting Small And Building Smart - Deven...

The Business of Jiu Jitsu ·

2025/08/20

SummaryIn this episode of the Business of Jujitsu podcast, Devin Needles shares his journey from a Jiu Jitsu practitioner to the owner of Ground Control Academy. He discusses the challenges and successes of running an academy, emphasizing the importance of professionalism, structured curriculums, and effective lead generation strategies. Devin highlights the significance of creating a welcoming environment for new students and the role of enthusiasm in sales. He provides insights into the onboarding

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00:20:19

Ep. 80 - BJJ Academy Owner Hot Takes - Part 1.

The Business of Jiu Jitsu ·

2025/07/31

SummaryIn this episode of the Business of Jujitsu podcast, JP Levesque discusses various hot takes related to gym ownership and the business side of jujitsu. He addresses common complaints from the jujitsu community, such as the importance of transparency in pricing and scheduling, the debate over gi requirements, and the challenges of managing students. Levesque emphasizes the need for gym owners to treat their academies as businesses rather than hobbies, while also exploring the value of kids

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00:39:10

Ep. 78 - Joshua Janis - White Lotus Jiu Jitsu

The Business of Jiu Jitsu ·

2025/07/24

In this episode, I sit down with Joshua Janis, owner of White Lotus Jiu Jitsu.We talk about what it means to build a Jiu Jitsu academy around intention, clarity, and culture. Joshua shares how his background and philosophy have shaped the way he runs his gym and how important it is to create an environment where the right students thrive.We also dive into the evolution of Jiu Jitsu, how to lead with purpose, and why a clear vision is key, not just for growth, but for staying aligned with why you

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00:08:37

Ep. 78 - JP Levesque - Everything you want is on the...

The Business of Jiu Jitsu ·

2025/07/10

A quick episode for once, and clearly a click bait title, but worthwhile if you're still stuck trying to grow your BJJ academy and haven't quite cracked the code. SummaryIn this episode of the Business of Jujitsu podcast, JP Levesque discusses the importance of embracing discomfort and cringe in order to achieve personal and professional growth. He shares anecdotes about overcoming societal judgments and emphasizes the necessity of marketing and sales in business. The conversation encourages

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97 results

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