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PODCAST

The Business of Jiu Jitsu

The business behind the gentle art - Conversations with gym/academy owners and industry leaders who are doing something unique and special to stand out.

business entrepreneurship

All Episodes

00:42:12

Ep. 105 - Mark Millare - Hart Jiu Jitsu - How to make...

The Business of Jiu Jitsu ·

2026/03/13

In this episode of the Business of Jiu Jitsu Podcast, JP Levesque sits down with Mark Millare from Hart Jiu Jitsu to talk about what actually makes a gym stand out today. They dive into the importance of building a strong culture, creating a fun but pressure-tested training environment, and using social media consistently to attract and retain students.Mark shares how Hart Jiu Jitsu approaches class structure, onboarding, and community building to create an environment where people want to train

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00:31:39

Ep. 104 - The Essential Weekly Activities for BJJ...

The Business of Jiu Jitsu ·

2026/03/06

In this episode of the Business of Jiu Jitsu Podcast, JP Levesque breaks down four simple systems that can dramatically improve the way you run your academy. Many gym owners feel busy all the time but still struggle to see real progress. JP explains how small weekly habits like calendar blocking, reviewing your metrics, and consistent lead follow-up can shift your business from chaotic to controlled.You’ll also hear why tracking attendance is one of the most overlooked retention strategies, and how

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00:46:45

Ep. 103 - Jason Khalips - Embracing your BJJ Gym as a...

The Business of Jiu Jitsu ·

2026/02/27

On this episode we get some great gym owner insights from Jason Khalipa. We explore the journey of turning passion into a sustainable business, focusing on lessons learned from Jason Khalipa's extensive experience in fitness, CrossFit, and Jiu-Jitsu. Whether you're an academy owner or aspiring entrepreneur, discover actionable tips on business mindset, class structure, community building, and growth strategies.Key TopicsThe parallels between CrossFit and Jiu-Jitsu industry evolution

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00:22:57

Ep. 102 - Best Practices for BJJ Gyms

The Business of Jiu Jitsu ·

2026/02/20

In this episode of the Business of Jujitsu podcast, JP Levesque discusses essential best practices for jujitsu academies, focusing on retention, onboarding, sales, lead generation, and business metrics. He emphasizes the importance of tracking student attendance, creating effective onboarding processes, simplifying sales techniques, nurturing leads, and understanding business metrics to foster growth. The conversation provides actionable insights for academy owners to enhance their operations and

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00:24:32

Ep. 101 - Marketing 101 for Jiu Jitsu Academy Owners

The Business of Jiu Jitsu ·

2026/02/12

Summary:How to Grow Your Gym with Simple StrategiesIn this episode, JP Levesque breaks down straightforward marketing tactics that any gym owner can implement to boost growth. From Google reviews to internal engagement and paid advertising, learn how to create a sustainable and effective marketing system without relying on agencies.Key Topics:The importance of Google reviews and how to automate collecting themInternal marketing strategies: telling your students about upcoming events and

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00:31:44

Ep. 100 - 10 hot button issues for BJJ academies that...

The Business of Jiu Jitsu ·

2026/02/06

SummaryIn this special 100th episode of the Business of Jiu Jitsu Podcast, JP Levesque reflects on the lessons learned from building GrowJitsu, coaching hundreds of academy owners, and recording 100 episodes of the show. He shares 10 key insights that every gym owner should hear — whether you're brand new or trying to get to the next level.This episode is both a thank-you and a roadmap, packed with mindset shifts, tactical takeaways, and hard-earned advice from the past few years of growing Jiu

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00:26:37

Ep. 99 - The best season to add students to your BJJ...

The Business of Jiu Jitsu ·

2026/01/30

SummaryIn this episode, JP Levesque shares a strategic month-by-month blueprint for gym owners to boost enrollment, retention, and operational systems during the peak growth season. Whether you're a seasoned owner or just starting out, discover actionable steps to crush it in the first half of the year.Key TopicsImportance of tracking business metrics monthly and how to interpret themTiming and execution for price increases to ensure profitabilityCreating a robust onboarding process for new

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00:20:55

Ep. 98 - The Top 10 Mistakes BJJ Academy Owners Make

The Business of Jiu Jitsu ·

2026/01/23

In this episode, JP talks about the ten most common mistakes made by Jiu Jitsu academy owners, drawing from his personal experiences. He emphasizes the importance of tracking metrics, creating standard operating procedures, maintaining student engagement, and managing finances effectively. The conversation also covers the significance of hiring practices, communication strategies, and the necessity of developing business skills to ensure growth and success in running a Jiu Jitsu

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00:34:22

Ep. 97 - The 4 levels of mastery in Jiu Jitsu academy...

The Business of Jiu Jitsu ·

2026/01/15

In this episode, JP Levesque discusses the four levels of Jujitsu Academy business, providing insights into the challenges and strategies at each stage. He emphasizes the importance of balancing artistic integrity with business acumen, and outlines practical steps for growth, retention, and systemization. The conversation is structured around the journey from the initial proving grounds to becoming an architect of a successful academy, highlighting key takeaways for academy owners.TakeawaysThe four

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00:48:02

Ep. 96 - Andrew Green - How to run a successful kids...

The Business of Jiu Jitsu ·

2026/01/09

Summary In this episode of the Business of Jujitsu Podcast, host JP Levesque talks with Andrew Green from Innovative Martial Arts in Winnipeg about the basics of running a successful kids' jiu jitsu program. They discuss the importance of marketing, community events, the impact of martial arts on children, and strategies for growing a kids' program. Andrew shares insights on staff training, age group separation, and the role of the head instructor. They also explore the benefits of birthday

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00:33:30

Ep. 95 - Build a new BJJ academy fast with pre-sale...

The Business of Jiu Jitsu ·

2026/01/01

In this episode of the Business of Jiu Jitsu podcast, JP Levesque discusses strategies for opening a new jiu jitsu academy with a focus on becoming cashflow positive from day one. He emphasizes the importance of pre-selling memberships, having a solid business plan, and differentiating your academy in a competitive market. JP shares insights on pricing, marketing, and creating a strong student journey to ensure growth and sustainability.TakeawaysOpen cashflow positive by pre-selling

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00:18:56

Ep. 94 - The four buckets of growth for BJJ Academy...

The Business of Jiu Jitsu ·

2025/12/24

SummaryIn this episode, JP Levesque discusses the four buckets of growth essential for jujitsu academies, emphasizing the importance of generating leads, effective onboarding, long-term student retention, and the role of staff in business success. He provides actionable insights and strategies for academy owners to implement systems that ensure growth and sustainability in their businesses.TakeawaysThe four buckets of growth are essential for business success.New leads must be funneled into

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00:15:58

Ep. 93 - Grow your BJJ academy in 2026 with a simple...

The Business of Jiu Jitsu ·

2025/12/18

In this episode of the Business of Jiu Jitsu podcast, I break down a full month-by-month marketing and operations plan for your academy in 2026.If you ever feel like you’re just reacting to whatever’s in front of you, this gives you a clear structure to follow. I walk through what to focus on in each month, from pricing reviews and onboarding in January, to marketing kickoffs in February, to retention plays and system building over the summer, and all the way to end-of-year promotions in

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00:25:26

Ep. 92 - Don't Wait! Build the systems your BJJ...

The Business of Jiu Jitsu ·

2025/12/10

In this episode, I walk through what it really takes to grow a Jiu Jitsu academy — and why lead generation should never be the first step.We cover how to tighten up your retention, onboarding, and sales process before you worry about running ads or chasing new leads. I also talk through simple but effective ways to build trust during trials, communicate better with your students, and use basic tools (like Google Sheets) to track what matters.If you’ve been stuck in overthinking or spinning your

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00:29:21

Ep 91. - The 5 Layer Approach to building a better...

The Business of Jiu Jitsu ·

2025/12/03

In this episode of the Business of Jiu Jitsu podcast, I break down a layered approach to building and growing your Jiu Jitsu academy, from setting your big picture goals all the way down to the small plays that actually move the needle. Whether you're just getting started or trying to fix a gym that's already running, this episode walks you through the exact framework I use when helping academy owners clean up their systems and grow.We go over how to do a simple “traffic light” assessment of your

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00:10:48

Ep. 90 - Run a Black Friday Speical...without...

The Business of Jiu Jitsu ·

2025/11/26

Spoilers, yes you should run a Black Friday special at your Jiu Jitsu Academy...But there is both a right way and a wrong way to do this. This episode breaks down what actually makes a good offer, not just for Black Friday, but year-round.I talk about:– Why you should always have some kind of offer running– What makes a promo actually valuable (without giving discounts)– What to do for current members during the holidays– When to turn paid ads back on in the new year– And yeah… the uncomfortable

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00:24:47

Ep. 89 - Should your Jiu Jitsu academy run a black...

The Business of Jiu Jitsu ·

2025/11/12

In this episode, JP Levesque discusses the critical role of pricing strategy in maintaining a sustainable business. He emphasizes the need for business owners to evaluate their pricing in relation to their operational costs and the potential impact on student retention. The discussion highlights the balance between affordability for customers and the necessity for businesses to ensure their long-term viability through appropriate pricing adjustments.TakeawaysIf your prices are too low, you're

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00:43:08

Ep. 88 - Zach Forrest - How to build an awesome gym...

The Business of Jiu Jitsu ·

2025/11/06

In this conversation, Zach Forrest emphasizes the critical role of regular check-ins with clients in a gym setting. He discusses the importance of understanding clients' frustrations and excitements, particularly for new members. By fostering open communication and feedback, trainers can adapt their approach to better meet clients' needs and enhance their overall experience. This ongoing dialogue is essential for building strong client relationships and ensuring satisfaction in their

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00:49:20

Ep. 87 - What you need to open a successful Jiu Jitsu...

The Business of Jiu Jitsu ·

2025/10/30

In this episode of The Business of Jiu Jitsu Podcast, JP Levesque breaks down the realities of opening a Jiu Jitsu academy in today’s saturated market.He shares why “just being a good coach” isn’t enough anymore, and why having a marketing budget is no longer optional if you want to grow.From Meta ads to Google search, JP explains how to think about paid marketing, how to budget for it, and why your dream gym won’t survive if no one knows it exists.While I did talk about ads the majority of the

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00:17:58

Ep. 86 - Know your numbers, CEO time, and asking the...

The Business of Jiu Jitsu ·

2025/10/23

SummaryIn this episode of the Business of Jiu-Jitsu podcast, JP Levesque discusses how Jiu-Jitsu academy owners can achieve consistent growth and turn their academies into successful businesses. He emphasizes the importance of understanding key metrics such as student retention, revenue, and profit margins. JP also highlights the need for dedicated CEO time to strategize and plan for the future, encouraging owners to set clear goals and understand their business's potential. The conversation

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105 results

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