PODCAST

On Strategy Showcase

Fergus O’Carroll

Where marketers tell the stories behind the strategies that led to amazing campaigns.

business marketing

All Episodes

36:30

Live from the 2025 UK Effie Awards

On Strategy Showcase ·

2025/11/25

Our interviews with UK winners as their amazingly effective work gets recognized on Effie night in London. Xbox, Uber, Smarty Mobile, Irish Tourism, Walkers, CALM, and the Grand Prix winning Nurofen from McCann London. What a night for McCann. They also won Agency of the Year and took home a total of seven awards. You can see all of the creative work from these interviews on our website at onstrategyshowcase.com.

en-us

92:27

Live from Deutsch in LA: Those Moments of Magic

On Strategy Showcase ·

2025/11/16

We brought together planners and creatives to talk about epiphany moments - those times when you know you've just unlocked the idea. We talk about what they ultimately led to in the work. Joining me are Ryan Lehr, Co-CCO at Deutsch, John Deschner, Head of Brand at Maximum Effort, Jill Burgeson, CSO at TBWA/Chiat/Day/LA, Amanda Shapiro, EVP Strategy at Deutsch and Jason Karley, ECD at Artist's Equity. Thanks to Tracksuit, The Effies and Ipsos for supporting our live tour.

en-us

53:47

Chris Beresford Hill shares the truth behind Michael...

On Strategy Showcase ·

2025/11/10

An encore airing of this multiple Gold Effie winner. Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he led while at Ogilvy. Frustrated by how it was being told, he shares the reality.

en-us

39:06

How Persil followed women into sports

On Strategy Showcase ·

2025/11/02

Unilever CMO, Tati Lindenberg and MullenLowe's Rachel Stets join me to share how Unilever's detergent brand in the UK, in an effort to reclaim its product performance strengths, partnered with Arsenal women's soccer for the "Every Stain Should Be Part of the Game" initiative. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.

en-us

76:12

Live from Mischief in NY: Has what matters most ever...

On Strategy Showcase ·

2025/10/27

Five NY strategy leaders reflect on our topic and share their points of view on where we are today and how strong the future looks for what we do. Joining us are Jeff McCrory of Mischief, Tass Tsitsopoulos of W+K, Anibal Casso of Ogilvy, Emily Portnoy and BBDO, and Tom Morton of Narratory Capital. Thanks to our live tour sponsors: The Effies, Tracksuit and Ipsos.

en-us

47:47

On the Spot: British Airways and Dr. Pepper

On Strategy Showcase ·

2025/10/19

It's planners talking brands they've never worked on. This month, guest panelists Dan Ng, CSO at Johannes Leonardo, NYC and Steve Walls, CSO at Moon Rabbit join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.

en-us

52:03

A conversation about strategy with Joe Burns of...

On Strategy Showcase ·

2025/10/12

I'm glad I recently met Joe Burns. He's my kind of strategist: blunt, honest and mostly right. From Mother to BBH to Quality Meats, Joe has been shaping his own unique style, one we should all get familiar with. You can also WATCH this episode on our website or YouTube channel. Be sure to Subscribe.

en-us

63:04

Live from Dallas: Ideas Born in Texas

On Strategy Showcase ·

2025/10/05

The foundational brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Hummer, Fiat, Motel 6, Corona, Chili's, Stanley, and Southwest Airlines were all born in Texas. We recorded live at TRG to talk about this great body of work and what makes them Texas originals. I was joined by Derek Dabrowski, SVP, Head of Cold Brands at Kuerig Dr. Pepper, Terrence Reynolds, CCO, at TRG, Kate Rush Sheehy, CSO at GSD&M and Christopher Owens, Head of Brand Strategy at TRG. You can watch this episode o...

en-us

28:22

Polaroid chases a comeback with the camera for an...

On Strategy Showcase ·

2025/09/28

Remember Polaroid and its instant photo proposition? For some it’s a dusty icon of the past, but for others it might just be the latest innovative idea. Polaroid's internal creative and planning leads, Patricia Varella and Dovile Banyte join me to talk about "The camera for an analog life."

en-us

53:02

On the Spot this month: GAP and Chili's.

On Strategy Showcase ·

2025/09/21

It's planners talking brands they've never worked on. This month, guest panelists Lachlan Badenoch, CSO at Carmichael Lynch and Kelsey Karson EVP, Head of Strategy at Tombras, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.

en-us

47:03

The story behind Highdive's rise to fame as America's...

On Strategy Showcase ·

2025/09/17

Founded in 2016, Highdive has produced Super Bowl work for Lays, Jeep, State Farm, Rocket, MSC Cruises, BetMGM and more. Mark Gross, Co-Founder and Chief Creative Officer, Erin Wong, Group Strategy Director and Vanessa Chin of System1 join me.

en-us

46:17

Rick Brim, Martin Beverley and Polly McMorrow on...

On Strategy Showcase ·

2025/09/12

Watch out, they're coming. After 10 legendary years at Adam&EveDDB, Martin and Rick have resurfaced as Ace of Hearts alongside Polly McMorrow from McCann. We have an honest conversation about why they left, what their ambition is and what might be possible with a different kind of company.

en-us

40:10

Behind the scenes of Athletic Brewing's alcohol-free...

On Strategy Showcase ·

2025/09/07

"Fit for all Times" is the brand's platform. CMO Andrew Katz joins me to talk about how a specialist brewer is trying to outperform the generalists, like Heineken, in the alcohol-free (AF) beer space. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible.

en-us

36:09

Neutrogena's new angle on skincare: 90s nostalgia

On Strategy Showcase ·

2025/09/01

If you're old enough to remember the 90s, you may be old enough for Neutrogena Retinol. The new work from BBDO disrupts the conventions of skincare with a fun angle that reminds us how old we really are. Thanks to Chris Riat of Neutrogena and Alex Booker and Leah Gritton Smolensky of BBDO, NY.

en-us

46:10

The story behind Heineken's brilliant Pub Succession...

On Strategy Showcase ·

2025/08/24

"For the Love of Pubs" is Heineken's B2B2C platform for ensuring the long term health of Irish pubs. I'm joined by Mark Noble of Heineken and Ger Roe of Publicis, Dublin to talk through the amazing award-winning ideas they've brought to life together over the last few years. What can you do for your channel partners?

en-us

53:48

On the Spot: Travel & Telco (the two Ts of summer)

On Strategy Showcase ·

2025/08/17

Planners talking about brands they've never worked on. This month we talk Travel (Icelandic Tourism & City of Oslo) and Telco (Telstra & the U.S. big three.) Our guest planners are Caleb Smith of W+K, NYC and Rachael Stets of MullenLowe, London. Thanks to System1 and Tracksuit for making this series possible.

en-us

34:15

Yerba Madre’s Rebrand with CMO Emily Kortlang

On Strategy Showcase ·

2025/08/11

The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.

en-us

39:09

Inside the judge's room for Favor Delivery's Gold Effie

On Strategy Showcase ·

2025/08/03

Emily Portnoy, CSO at BBDO, NY, takes us inside this year's Effie judge's room to hear why Favor Delivery won Gold. We then hear from Favor's Chris Rogge and Preacher's Seher Sikandar for the story behind the winning campaign: "How Texas Orders In." You can see all the creative work on our website.

en-us

51:09

The Story Behind Telstra's Marketing Transformation

On Strategy Showcase ·

2025/07/27

A must listen episode. Telstra's CMO, Brent Smart shares the transformation of this once staid, government-owned Australian telco into a unique and creatively brilliant brand... with the business results that prove it.

en-us

24:06

The story behind Turo, the Airbnb of cars

On Strategy Showcase ·

2025/07/20

After a rebrand and close to $1 billion in 2024 revenue, Turo is about to move into the early majority market. We talk with Global Head of Brand Strategy, Matt Kerbel. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible. More at gotracksuit.com.

en-us

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