x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

27:33

Billboards Are Always In Bloom

Under the Influence with Terry O"Reilly ·

2025/11/01

From our Season 12 Archives,Billboards are one of the biggest creative challenges in the marketing world.They need to be seven words or less.They need to contain an idea.And they need to communicate quickly as people speed by.This week on Under The Influence, we look at the most creative billboards from around the world.We’ll talk about a car maker that used tiny billboards to get inside their competitor’s vehicles.How one airline used a billboard that could detect planes passing overhead.And we’ll

en

28:51

Bookmarks

Under the Influence with Terry O"Reilly ·

2025/10/25

Another favourite from our Season 12 Archives.This week it’s our annual Bookmarks episode.I read a lot of books to research Under The Influence.But every season, there isn’t enough room to include all the great stories I find.So this episode is dedicated to those stories that didn’t fit into ourregularepisodes. But are so good, they are worth telling.We’ll tell an amazing story about the book Goodnight Moon.We’ll tell you why David Bowie seemed to have two different-coloured eyes.We’ll talk about

en

29:10

Hitting The Road With Marketing Mobiles

Under the Influence with Terry O"Reilly ·

2025/10/18

From our Season 12 Archives... another favourite.You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs.This week on Under The Influence, we look at the wild and wacky world of marketing mobiles.They’ve actually been around for over 100 years.We’ll crack open the story behind the Planters Peanut Nutmobiles.We’ll take to the skies to tell you an amazing story behind the famous Goodyear blimps.And we’ll tell the story of the famous Oscar Meyer

en

27:40

Johnny Wants The Jet: The Loopy World of Loop Holes

Under the Influence with Terry O"Reilly ·

2025/10/11

There are some very interesting loopholes in the world of marketing.Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.A loophole can help a company overcome barriers in the marketplace.Sometimes, the way a product is marketed can givecustomersa loophole they can take advantage of.And sometimes a 20-year-old kid can spot a loophole that panics a giant corporation. Hosted on Acast. See acast.com/privacy for more information.

en

27:43

Touch The Pickle: Marketing Gender Equality

Under the Influence with Terry O"Reilly ·

2025/10/04

If you searched the question:“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.But that’s incorrect. Martina Navratilova has 9.This week, we look at remarkable ideas that promote gender equality.Including an idea called Correct theInternet.comAnd one that challenged menstruation taboos with a program called “Touch the pickle.” Hosted on Acast. See acast.com/privacy for more information.

en

52:22

Nashville Songwriter Gary Burr Pens A Novel About A...

Under the Influence with Terry O"Reilly ·

2025/10/02

The Beatlology Interviews (Season 2, Episode 1)What if John Lennon had never died in 1980. What if George Harrison was still with us? What would it have taken to convince the Beatles to give one more major concert? In “Reunion: A Rock ’N Roll Fairy Tale” author Gary Burr tackles all those questions in a very entertaining novel. By the way, Gary has also played on nine Ringo Starr albums. He’s got some great inside stories. Hosted on Acast. See acast.com/privacy for more information.

en

28:27

Allure of Bad-Ass Advertising: Anti Heroes

Under the Influence with Terry O"Reilly ·

2025/09/27

20thcentury movies and TV shows were dominated by the traditional “hero.”With high morals and an ethical code of honour.The 21stcentury has a different take.Today, we cheer the anti-hero. Like the Sopranos, Dexter and Breaking Bad.Anti-heroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.And if advertising is the great mirror to pop culture, it just may explain the emergence of anti-hero brands – who dare you

en

27:29

Tools for the Family Jewels: Gender Bending Brands

Under the Influence with Terry O"Reilly ·

2025/09/20

From our Season 12 Archives...This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world. Hosted on Acast. See acast.com/privacy for more information.

en

28:07

Hard Days & Golden Knights: The World of Brand Twins

Under the Influence with Terry O"Reilly ·

2025/09/13

From our Season 12 Archives.Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names.And they either get along – or they sue each other into oblivion.This week, we look at “Brand Twins.”We’ll talk about when Guns N’ Roses sued Guns and Rosé.We’ll explain why there used to be the Saskatchewan Roughriders AND the Ottawa Rough Riders in the CFL. Hosted on Acast. See acast.com/privacy for more information.

en

27:58

You Can Check In, But You Can't Check Out: Branded...

Under the Influence with Terry O"Reilly ·

2025/09/06

From our Season 12 Archives, one of our favourites.This week, we talk about hotel marketing.Specifically, how some hotels attract guests by advertising specificrooms.Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous - happened in their rooms. Hosted on Acast. See acast.com/privacy for more information.

en

27:27

Dish Night at the Movies: Marketing Motion Pictures

Under the Influence with Terry O"Reilly ·

2025/08/30

From our Season 12 Archives, one of our favouritesThis week, we’re talking about the creative ways Hollywood markets films.We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile.And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry. Hosted on Acast. See acast.com/privacy for more information.

en

43:17

The Very First Episode of "Backstage at the Vinyl...

Under the Influence with Terry O"Reilly ·

2025/08/28

People often tell me they love the storytelling in Under the Influence.One ofmyfavourite storytellers of all time is the late, great Stuart McLean. Which is why it’s been such a joy for our network to partner with Stuart’s long-time producer Jess Milton and the Vinyl Cafe team to bring you the podcast “Backstage at the Vinyl Cafe.” Today we are sharing the very first episode of the podcast released in 2023. Not only are there two hilarious Dave and Morley stories but it’s a great introduction to the

en

27:38

When You've Got It, Flaunt It: The George Lois Story

Under the Influence with Terry O"Reilly ·

2025/08/16

From our Season 12 Archives, one of our favourites.In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea. Hosted on Acast. See acast.com/privacy for more information.

en

30:11

Gold, Silver & Spinach: TV Shows As Marketing

Under the Influence with Terry O"Reilly ·

2025/08/09

From our Season 12 Archives.... one of our favourites.With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies. Hosted on Acast. See acast.com/privacy for more information.

en

33:43

History of the Goalie Mask

Under the Influence with Terry O"Reilly ·

2025/08/02

We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the goalie mask. Coaches didn’t want them, managers rejected them, the NHL didn’t want them - but one goalie did. The rest is history. Hosted on Acast. See acast.com/privacy for more information.

en

27:18

Long Overdue: The Creative Boom of Library Marketing

Under the Influence with Terry O"Reilly ·

2025/07/26

From our Season 11 Archives, one of our favourites.This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media.--------Get an exclusive 15% discount on Saily data plans! Use codeTERRY at checkout. Download Saily app or go tohttps://saily.com/terry Hosted on Acast. See

en

26:44

Fish Where The Fish Are: Surprising Help Wanted Ads

Under the Influence with Terry O"Reilly ·

2025/07/19

From our Season 12 Archives, one of our favourites.This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code breakers.--------Get an exclusive 15% discount on Saily data plans! Use codeTERRY at checkout. Download Saily app or go tohttps://saily.com/terry Hosted on

en

45:51

Singer Dion DiMucci

Under the Influence with Terry O"Reilly ·

2025/07/12

Now that we’ve moved the Beatlology Interviews to its own feed, you might not be caught up. Thought you might like to hear one of my favourite episodes - singer Dion DiMucci is one of only five people still alive who are on the cover of Sgt. Pepper. Dion was also supposed to be on the plane with Buddy Holly that fateful night - and he tells us that heartbreaking story. He also gives the best description of Buddy Holly that I’ve ever heard. Hosted on Acast. See acast.com/privacy for more

en

27:17

The Willy Wonka Secret: Candy Bar Advertising

Under the Influence with Terry O"Reilly ·

2025/07/05

This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We'll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. And we'll reveal whether it really was Phil Collins inside that gorilla costume in that famous Cadbury Dairy Milk commercial.--------Get an exclusive 15% discount on Saily data plans! Use codeTERRY at checkout. Download Saily app or go tohttps://saily.com/terry Hosted on Acast. See acast.com/privacy for

en

28:42

Selling Love: The Business of Online Dating

Under the Influence with Terry O"Reilly ·

2025/06/28

From our Season 11 Archives, one of our favourites.This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how heartthrob Reynolds created one of the best dating commercials of the last 10 years.--------Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go tohttps://saily.com/terry Hosted on Acast. See acast.com/privacy

en

385 results

Similar Podcasts

Voices of Life

APG Mannheim

Promo Estereo Podcast

Promo Estereo

Talking Timelines Podcast

Talkingtimelines

גיקונומי

ראם שרמן ודורון ניר

Drømmefanger

Drømmefanger