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PODCAST

Podcasting Momentum - The Marketing Flywheel for your Businesss

Josh Troche - Pedal Stomper Productions

Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast.From the origin story of a show to the technical challenges and strategic pivots along the way,

business marketing

All Episodes

37:13

When Your Podcast Becomes a Business (And How to Grow...

Podcasting Momentum - The Marketing Flywheel for... ·

2026/04/21

What happens when your podcast stops being “just for fun”… and starts becoming a real business? In this episode, Josh sits down with John Taylor to unpack the moment many podcasters don’t see coming when audience growth, sponsorships, and real revenue enter the picture. If you’re a business owner or marketing manager using podcasting for marketing, this conversation will completely shift how you think about growth. John shares how his first podcast went from casual conversations to attr...

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35:25

Why Your Content Isn’t Working (And How to Fix It...

Podcasting Momentum - The Marketing Flywheel for... ·

2026/04/14

If your content isn’t getting traction, it’s not because you’re not working hard it’s because you’re not creating what your audience actually wants. In this episode, Josh and Aaron break down how to build content that people are already searching for, and how businesses from bricklayers to engineers are using simple, authentic video and podcasting strategies to generate real results. You’ll learn how to: Turn everyday conversations into high-performing contentUse Google’s “People Also Ask” to...

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47:16

Mastering Podcast Guest Matching & Real ROI with Alex...

Podcasting Momentum - The Marketing Flywheel for... ·

2026/04/07

Finding the perfect podcast guest is often like finding a needle in a haystack. It can be confusing, time consuming,and frustrating. In this episode of Podcasting Momentum, I sit down with Alex Sanfilippo to learn how he solved this massive industry problem by founding PodMatch, a platform that connects podcast guests and hosts for interviews using matchmaking technology. We dive deep into how Alex transitioned from his early days of recording a failed podcast in his car to building a platfor...

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44:11

How I Filter Podcast Guests & Play the Long Game with...

Podcasting Momentum - The Marketing Flywheel for... ·

2026/03/31

What can you learn from a creator who has published more than 500 podcast episodes? In this episode, we sit down with Agi Keramidas, who transitioned from a 20-year career in dentistry to hosting a wildly successful personal development podcast. Agi shares his hard-earned lessons on consistency and why successful podcasting is a long game, much like growing a Chinese bamboo tree. We dive deep into Agi's highly effective three-filter workflow for handling cold guest pitches. From utilizing Pod...

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46:16

The "Nebulous" ROI of Podcasting, Building Authentic...

Podcasting Momentum - The Marketing Flywheel for... ·

2026/03/24

Why are you podcasting in the first place? In this conversation, Rachel Moore joins us to break down what makes a business podcast actually work. We get into the real reasons companies start podcasts, why so many shows create friction for listeners, and why great audio still matters more than flashy video. We also dig into one of the biggest questions in podcasting for marketing: how do you measure ROI when trust, authority, and buying decisions build over multiple touchpoints? Rachel also sh...

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46:04

How to Get 13 Million Downloads & Escape the Social...

Podcasting Momentum - The Marketing Flywheel for... ·

2026/03/17

Are you relying too much on social media to build your audience? In this episode of Podcasting Momentum, we dive deep into brand building with podcasting alongside Jordan Blair, producer at Buzzsprout. Jordan shares her wild career journey from working in accounting to creating a bedtime stories podcast that organically reached over 13 million downloads. We explore why building an audience purely on social platforms leaves you acting as a "hostage" on "rented land," and how true ownership com...

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44:04

How to Master Your Audio Branding and Podcast Voice...

Podcasting Momentum - The Marketing Flywheel for... ·

2026/03/10

So many marketing companies talk about brand voice, but they don't talk about the actual voice that is your brand. This is especially true if you are doing brand building with podcasting. In this episode, we sit down with veteran voice actor Jodi Krangle, who has been the voice for massive companies like Dell and FedEx. Jodi shares her incredible journey from doing SEO and internet marketing in the 90s to becoming a full-time voice actor in 2007. We dive deep into why 70% of your video's impa...

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42:36

The Real ROI of Podcasting: Return on Impact &...

Podcasting Momentum - The Marketing Flywheel for... ·

2026/03/03

Are you obsessing over podcast download numbers and expecting overnight success? It’s time to change how you view your show's ROI. In this episode of Podcasting Momentum, we sit down with Sarah Lohse, founder of Branded Media, to discuss why the true value of your show is measured in "Return on Impact." Sarah shares her journey from coaching podcast guests to launching full-scale business podcasts designed for thought leadership. We dive deep into why "AI-generated authenticity" is an oxymoro...

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50:26

How to Master Nuanced Interviews & Strategically...

Podcasting Momentum - The Marketing Flywheel for... ·

2026/02/24

Are you avoiding difficult conversations on your podcast, or are you leaning into them to build a stronger audience? In this episode of Podcasting Momentum, we sit down with Tommy Serafinski, host of the Conservation and Science podcast, to discuss how genuine curiosity can transform your show into an industry-leading platform. Tommy shares his journey from an angling blogger to a podcast host who routinely interviews world-renowned scientists and environmentalists. We dive into the art of as...

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49:02

20+ Years of Podcasting: Lessons from Hall of Famer...

Podcasting Momentum - The Marketing Flywheel for... ·

2026/02/17

Thinking about starting a podcast, or wondering why your current one isn't growing? Join us as we sit down with podcasting legend Dave Jackson, a Podcast Hall of Famer who has been behind the mic since 2005. Dave shares invaluable lessons from his 20+ year career, including how to transition from a technical background to becoming an engaging host, why your "why" matters more than your gear, and the real reason you shouldn't obsess over download numbers. We also discuss the importance of auth...

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46:44

Building Community & Brand Authority Through...

Podcasting Momentum - The Marketing Flywheel for... ·

2026/02/10

Are you obsessed with download numbers? It’s time to shift your focus. In this episode of Podcasting Momentum, we are joined by the vibrant Ande Lyons, a veteran podcaster since 2012 and host of "Don't Be Caged By Your Age." Ande shares her incredible journey of brand building with podcasting, moving from the startup ecosystem to the pro-aging space. We dive deep into why "listening is an act of leadership," how to turn passive listeners into an active community by giving them an identity, an...

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40:23

Strategy Over Tools: Podcast Lead Generation &...

Podcasting Momentum - The Marketing Flywheel for... ·

2026/02/03

When you transition from Silicon Valley software engineering to the creative world of podcasting, you bring a unique "systems-first" perspective. This week, Josh Troche sits down with Nathalie Doremieux, founder of The Membership Lab, to discuss why brand building with podcasting is the ultimate tool for humanizing complex business systems. Nathalie reveals her "logical" path from IT to marketing and why hearing a person’s voice accelerates the trust factor in a way that written text simply c...

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44:02

Beyond the Mic: Building Community & Brand Authority...

Podcasting Momentum - The Marketing Flywheel for... ·

2026/01/27

When you want to master an industry, you talk to the insiders. This week, we're joined by Kendall Breitman, Community Manager at Riverside.fm, to discuss the intersection of journalism, television production, and the future of podcasting. We dive deep into why high-quality remote recording is the foundation of brand authority and why your transcript is actually your most valuable "unsung hero" for podcast content repurposing. In this episode, you’ll learn: Why the "art of the interview" is a ...

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45:29

The Progress Bus & Personal Branding with Mitch Carson

Podcasting Momentum - The Marketing Flywheel for... ·

2026/01/20

What is your personal brand? According to Mitch Carson, it’s what people say about you when you’ve left the room. In this episode, Josh Troche and Mitch Carson discuss the evolution of media—from the high-pressure, four-minute windows of live TV to the limitless connection of podcasting. Mitch brings 40 years of speaking experience and a background as an HSN pitchman to explain why paying your dues is the only way to build "podcasting biceps". Learn why your network is your greatest ROI and h...

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30:19

Bosses Start Somewhere: Landing Big Guests and...

Podcasting Momentum - The Marketing Flywheel for... ·

2026/01/12

Bosses Start Somewhere: Landing Big Guests and Building Long-Term Momentum with Reilly Stith Episode Summary Is "overnight success" real? According to guest Reilly Stith, it usually takes about a decade. In this episode, we explore the "no shortcuts" philosophy behind Reilly’s brand, Bosses Start Somewhere. We dive into her transition from audio-only to video, her "spiritual science" for formulating the perfect interview questions, and her top advice for any business owner: Never take a...

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39:26

Stop Hating the Camera: Why Video-First is the...

Podcasting Momentum - The Marketing Flywheel for... ·

2025/12/29

Are you avoiding video because it feels too complex, expensive, or just plain scary? You aren't alone. Katie Fawkes, Marketing Manager at Ecamm Live, started her career in English Literature and swore she would never go on camera. Today, she’s a leader in the live-streaming space, proving that brand building with podcasting starts with showing your face. In this episode, Josh and Katie break down the "Video-First Mountain." We explore why starting with video is the most efficient way to fue...

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42:32

How Niching Down Saved Adrienne Wilkerson's Business...

Podcasting Momentum - The Marketing Flywheel for... ·

2025/12/22

Thinking about niching down your podcast or business—but feeling overwhelmed by the idea? You're not alone. In this episode, we talk with Adrienne Wilkerson, co-founder of Beacon Media + Marketing, who demonstrates how niching down transformed her business and powered effective brand building with podcasting. Discover how Adrienne took a bold step by focusing on mental health marketing and how this niche approach fueled sustainable growth. We explore why niching down is essential for p...

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38:50

How a Trial Lawyer Uses Podcasting for Brand Building...

Podcasting Momentum - The Marketing Flywheel for... ·

2025/12/15

What happens when a high-stakes trial lawyer leverages law firm podcast production to transform their practice? You get gripping stories, deep reflections, and a masterclass in storytelling for brand building with podcasting. In this episode, Josh sits down with Andy Goldwasser, a seasoned litigator and the host of Trial War Stories, to unpack how creating a podcast has not only enhanced his legal career but also fueled personal growth and professional branding. Andy opens up about why he be...

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46:26

Podcast Success and Client Attraction: Marketing...

Podcasting Momentum - The Marketing Flywheel for... ·

2025/12/01

If you’ve ever felt stuck building your podcast audience or wondered why your show isn’t gaining traction, this episode is your wake-up call for marketing with podcasting. Josh Troche sits down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what’s really holding podcasters back and how you can work to break through the noise to attract clients effectively. From strategy to systems, and from audio quality to authentic connection, this conversation is packed with no BS advice...

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34:30

Tina Dietz Reveals How to Know When Your Podcast is...

Podcasting Momentum - The Marketing Flywheel for... ·

2025/11/24

Podcasting builds awareness... but if you want credibility that opens doors, gets you speaking gigs, and positions you as the expert in your space, you need a book. In this episode, discover how to turn your podcast into a powerful authority asset that works long after the mic is off. In this episode, Josh Troche brings in publishing powerhouse and podcasting veteran Tina Dietz to uncover why your podcast is already a book in disguise and how turning your audio into a book can skyrocket...

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84 results

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