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PODCAST

The Wize Way

Wize Mentoring for Accountants and Bookkeepers

Feeling stuck in your firm or on the edge of rapid growth but don"t know how to build the business so that it’s not reliant on you?Join Bren Ward as he shares the insights, stories, strategies and tools that have helped transform the businesses and lives of our Wize Guys and hundreds of Accounting, CPA and bookkeeping firm owners around the world.In each episode, Bren dives into the leadership, marketing, sales, systems and mindset tactics that"ll get you to your goals without burning out.His

business management

All Episodes

11:29

Episode 178: Your Time Costs More Than Any Client...

The Wize Way ·

2025/11/13

Most firm owners don’t realise they’re the most expensive employee in their own business. They jump into client work thinking they’re helping — but every time they do, the firm’s most valuable time is spent on the least leveraged task. In this episode, Ed Chan breaks down why firm owners should never be billable. He explains how doing client work turns your time into the most expensive cost in the business — and why your real value lies in coaching the team, not doing the work. You’ll...

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18:19

Episode 179: “It’s Faster If I Do It” Solves a Moment...

The Wize Way ·

2025/11/13

Firm owners don’t realise they’re building a business that depends on them because they never truly delegate. They hand off tasks thinking they’re freeing themselves but without training, clarity, and follow-up, the work boomerangs right back, and the cycle of overwhelm continues. In this episode, Ed Chan breaks down the difference between delegation and abdication. He explains why doing 100 percent of a task or giving it away with no guidance keeps owners stuck, stressed, and unable to scal...

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13:30

Episode 177: The Bad Habit Every Firm Owner Must...

The Wize Way ·

2025/10/30

Most firm owners don’t realize they’ve built habits that keep them trapped inside their own business. They’re working harder, staying later, and solving every problem themselves - but every time they step in, they take the job back. In this episode of The Wize Way Podcast, Ed Chan breaks down the #1 habit that’s holding firm owners back - bypassing their team. He explains why every time you answer a client directly or fix an issue for your staff, you’re actually stopping your business from w...

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17:53

Episode 176: The Hire That Changed Everything

The Wize Way ·

2025/10/23

Most firm owners try to “fix the business” by working harder, staying later, and holding everything together with sheer willpower. But if you’re the bottleneck… no amount of effort will set you free. In this episode of The Wize Way Podcast, we are joined by Megan Sexton, owner of MJO Bookkeeping, and she shares a raw and powerful journey from burnout to freedom through hiring and building a trusted offshore team. ✅ The wake-up call that made her rethink everything ✅ The messy middle of fail...

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57:37

Episode 175: Why Most Accountants Never Reach Their...

The Wize Way ·

2025/10/17

Most firm owners try to “fix the business” without ever fixing the real ceiling that’s holding them back. The result? Burnout, endless busyness, and a business that feels more like a cage than freedom. In this episode of The Wize Way Podcast, Gay Hendricks, best-selling author of The Big Leap, shares powerful insights on: ✅ The Upper Limit Problem that keeps even successful people stuck ✅ How stored emotions and limiting beliefs sabotage growth ✅ What life looks like inside your Genius Zone...

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61:15

Episode 174: Policies and SOPs That Power Firm Growth

The Wize Way ·

2025/10/02

Most firm owners think SOPs are about writing endless manuals. The result? Overwhelm, wasted effort, and documents no one reads. In this episode of The Wize Way Podcast, Thomas unpacks: ✅ Why SOPs should solve problems, not just document processes ✅ The large/medium/small framework that keeps your team out of “SOP hell” ✅ How policies like “No Triangles” and “No Bypass” protect culture and accountability ✅ The daily huddle rhythm that keeps communication sharp and projects o...

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31:00

Episode 173 - Onboarding Secrets for Retention

The Wize Way ·

2025/09/25

Onboarding That Boosts Retention Most firm owners treat onboarding as a checklist. The result? Confused hires, wasted training, and early staff turnover. In this episode of The Wize Way Podcast, Dani Bray unpacks: ✅ Why onboarding starts before day one (and how pre-boarding builds trust) ✅ The 30/60/90-day structure that sets hires up for success ✅ How daily huddles and end-of-week check-ins accelerate confidence ✅ The role of culture, career paths, and training in long-term...

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11:11

Episode 172: Why Most Accountants Struggle With...

The Wize Way ·

2025/09/18

Marketing That Actually Works for Accountants Most firm owners treat marketing like an expense, not an investment. The result? Stop-start campaigns, wasted dollars, and no real flow of quality leads. In this episode of The Wize Way Podcast, Jamie Johns breaks down how to: ✅ Keep your marketing consistent so momentum builds ✅ Use niche positioning to attract clients who value expertise ✅ Define what a “quality lead” really is ✅ Measure ROI with simple metrics that guide smart...

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59:05

Episode 171: Turn Your Board Meetings Into a Growth...

The Wize Way ·

2025/09/11

Stop Talking Tactics. Start Leading Strategy. Most firm owners turn board meetings into long tactical checklists. The result? Burnout, disengaged leaders, and no real progress toward growth. In this episode of The Wize Way Podcast, Thomas breaks down how to: ✅ Keep board meetings purely strategic (not firefighting) ✅ Use a 90-day plan to drive clarity and action ✅ Track the Fab 5 KPIs that give you peace of mind If you’re ready to stop micromanaging and start leading with vision, ...

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36:48

Episode 170: How to Keep Top Talent Engaged

The Wize Way ·

2025/09/03

Struggling to keep your best people? In this episode of The Wize Way Podcast, Dani and Kristy reveal how to: ✅ Build career pathways that retain A-players ✅ Spot the red flags driving staff away ✅ Create a culture where top talent thrives If you want to protect your investment in people and keep them engaged long term, don’t miss this one. ________________ PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm: 1. Download our famous Wi...

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36:37

Episode 169: M&A 101: Must-Knows Before Buying a Firm

The Wize Way ·

2025/08/21

Thinking about acquiring another firm? In this episode of The Wize Way Podcast, Jamie Johns unpacks the 10 critical things to look for in a potential acquisition and the red flags that should make you walk away. Joined by Tim and Kristy & Dani, Jamie shares: ✅ The four ways to grow your firm (and why M&A is the fastest one) ✅ The biggest mistakes first-time acquirers make ✅ Why cultural fit matters more than price ✅ How to structure a retention deal that protects your downsid...

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23:24

Clients Only Want to Deal with You? That’s a Problem

The Wize Way ·

2025/08/15

Is your firm stuck because every client wants to talk to you? That’s not loyalty, that's a business bottleneck. In this episode of The Wize Way Podcast, Ed Chan unpacks: ✅ Why owners become the bottleneck in client relationships ✅ The hidden cost of flat teams (where one person does everything) ✅ How to build a Client Minding Team that frees you to scale ✅ Transitioning client trust without damaging relationships If you’re tired of being “the only one clients will deal with,” thi...

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11:00

Episode 167: Monetise Before You Market: The Growth...

The Wize Way ·

2025/08/07

Most firms think growth means chasing new clients. But your next big revenue leap is already sitting in your existing client base. In this episode of The Wize Way Podcast, Ed Chan unpacks how to: ✅ Monetise existing clients without feeling “salesy” ✅ Use a Monetisation Sheet to uncover hidden revenue ✅ Build a referral system that brings in A-class clients ✅ Avoid scaling chaos by fixing your foundation first If you’re spending on ads while ignoring your current clients, this episode will ...

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21:47

Episode 166: Are You Getting the Right Numbers in...

The Wize Way ·

2025/07/24

The problem with most firm owners is that they work harder than their business. If your profit margins aren’t hitting 25%, there’s a reason — and it starts with your team structure and capacity planning. In this episode of The Wize Way Podcast, Brenton Ward, Ed Chan, and Jamie Johns reveal: ✅ How to separate your effort from the business’s performance ✅ The ideal team productivity % by role (Finders, Minders, Grinders) ✅ How to build in spare capacity so you can scale without burning out ✅ ...

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8:27

Episode 165: Top 4 Marketing Strategies for...

The Wize Way ·

2025/07/10

Most firm owners think growth means more ads, more hires, or more hustle. But what if you could grow without any of that? In this episode of The Wize Way Podcast for Accountants and Bookkeepers, Ed Chan breaks down the 4 smartest (and often overlooked) levers you can pull to grow your firm, starting with what you already have. From turning happy clients into referral machines, to selling more services to your current base, to marketing that actually works, and the real ROI behind acquisitions...

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30:14

Episode 164: Should You Sell to Private Equity? What...

The Wize Way ·

2025/07/03

In this episode of The Wize Way Podcast for Accountants and Bookkeepers, Brenton Ward and Jamie Johns unpack the rising trend of private equity firms targeting accounting practices. Discover the five key factors every firm owner should consider before selling. Also, explore the mindset shifts required to lead through growth and why the ability to pause before reacting is a game-changer. So, if you're thinking about selling or want to know what makes your firm attractive to buyers,...

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9:09

Episode 163: How to Build a Solid Referral Program...

The Wize Way ·

2025/06/26

In this episode of The Wize Way Podcast, Brenton Ward is joined by Jamie Johns and Ed Chan to unpack how structured scheduling transforms firm performance. From booking client work in advance to using calendars as strategic tools, the trio explores practical systems used in both tax and bookkeeping divisions. You’ll learn why the most successful firm owners plan weeks ahead, how workflows link to sales pipelines and capacity, and how tools like WizeGPS help create growth plans that actu...

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61:04

Episode 162: The Habits of a High-Performing Senior...

The Wize Way ·

2025/06/19

In this episode of The Wize Way Podcast for Accountants and Bookkeepers, Brenton Ward sits down with Jamie Johns to unpack one of the most pivotal roles in any accounting or bookkeeping firm: the Senior Client Manager (SCM). Jamie reveals why the SCM is often the hardest role to hire—and the most powerful when done right. They explore how the right SCM can free up the owner’s time, create team leverage, and drive firm growth. From defining the difference between an entrepreneur and an intrapr...

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8:53

Episode 161: Maximising Productivity: The Delegation...

The Wize Way ·

2025/06/12

In this episode of The Wize Way Podcast for Accountants and Bookkeepers, Kristy Fairbairn sits down with Jamie Johns to unpack the real secret behind his 7-hour workweek: delegation done right. Jamie shares how true delegation goes beyond assigning tasks — it's about micro-training, documenting, and playing your team to their strengths. He explains why systems, checklists, and policies aren’t just operational tools but foundational elements for empowering your team and delivering consis...

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43:37

Episode 160: 3 Golden Tips for Becoming a Better...

The Wize Way ·

2025/06/05

"You don’t create success. You attract success by the person you become." – Jamie Johns In this episode of The Wize Way Podcast, Brenton Ward sits down with Jamie Johns—CEO of Sky Accountants and Co-Founder of Wize Mentoring—to unpack the three golden traits every successful client manager must have. Jamie shares: ✅ Why these soft skills matter more than technical expertise ✅ How to train and double-back meetings with aspiring client managers ✅ Why great leadership starts wi...

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