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PODCAST

The Business Game

The Business Game

The Business GameThe Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to

business entrepreneurship

All Episodes

82:10

Coffee Entrepreneur: We Turned $74k Into A $25m...

The Business Game ·

2026/04/23

Send us Fan MailLEVEL FOUR: SCALE BUILDERWhat does it actually take to build a business when capital is tight, competition is high, and every mistake gets amplified as you grow?In today's episode of The Business Game, we're chatting with Justin Giuffrida, co-founder and CEO of Citizens, a rapidly growing Australian café brand redefining coffee culture in the United States.In this conversation, we’re talking with Justin about what happens when you push past the early wins and start dealing

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65:12

Cybersecurity Expert: Deepfakes, Voice Cloning, and...

The Business Game ·

2026/04/20

Send us Fan MailLEVEL TWO: EARLY BUILDERWhat does it actually take to build a business where the biggest risk isn’t your product… but people? In today’s episode of The Business Game, we’re talking to cybersecurity expert Robert Siciliano to break down what’s really happening as AI reshapes fraud, deception, and trust – and why most businesses are completely unprepared for it. Robert tells us the risks now that AI has removed all the obvious red flags of scams, making deception feel completely real –

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82:10

Coffee Entrepreneur: We Turned $74k Into A $25m...

The Business Game ·

2026/04/16

Send us Fan MailLEVEL FOUR: SCALE BUILDERWhat does it actually take to build a business when capital is tight, competition is high, and every mistake gets amplified as you grow?In today's episode of The Business Game, we're chatting with Justin Giuffrida, co-founder and CEO of Citizens, a rapidly growing Australian café brand redefining coffee culture in the United States.In this conversation, we’re talking with Justin about what happens when you push past the early wins and start dealing

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55:33

Project Management Expert: Why Bad Clients Only Get...

The Business Game ·

2026/04/13

Send us Fan MailLEVEL ONE: STARTUP & SURVIVALWhat does it actually take to build a business where execution isn’t the problem… but you are?In this episode of The Business Game, Rachel Losser, founder of Losser Consulting Solutions, shares what it really takes to build a consulting firm focused on one thing most businesses struggle with: getting things done.In this conversation, we're chatting with Rachel about about what happens when you realise that not every client is worth keeping, that

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54:36

Female AI Founder: “We Made $200,000… And Had $16,000...

The Business Game ·

2026/04/09

Send us Fan MailLEVEL TWO: EARLY BUILDERWhat happens when your business is growing… but your fundamentals are quietly breaking underneath you?In this episode of The Business Game, Carla Penn-Kahn, co-founder of ProfitPeak, shares what it really takes to build and scale a company in one of the fastest-moving spaces in business, AI-driven and agentic commerce.This isn’t just a conversation about growth; it's a conversation about what happens when the numbers look good on paper, but the reality

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57:57

Healthcare CEO: Life or Death Stakes in Regulated...

The Business Game ·

2026/04/06

Send us Fan MailLEVEL THREE: EMERGING CEO What does it actually take to build a company where mistakes have real-world consequences? In this episode of The Business Game, Ryan Hawley shares the story behind Odin Industries, a global organisation operating across healthcare, insurance, and legal systems in some of the most complex and high-stakes environments in the world. This isn’t just a conversation about scaling a business. It is a conversation about what happens when you scale inside systems

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62:15

Interior Design Founder: Architectural Digest,...

The Business Game ·

2026/04/02

Send us Fan Mail LEVEL 2: EARLY BUILDER What does it actually take to build a premium product business? In this episode of The Business Game, Lindsay Scherr Burgess shares the real story behind Green Wallscapes, from early side hustle beginnings to becoming a trusted supplier for major commercial clients across North America. This is not just a conversation about design or product. It is a conversation about what founders really face when they try to build something premium...

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50:05

Sales Psychologist: Why Sales Get Harder When You...

The Business Game ·

2026/03/30

Send us Fan Mail What actually happens inside a business when cash flow gets tight? In this episode, Ian Stephens breaks down the real reason sales feel harder, decisions get rushed, and performance drops when pressure rises. With over 30 years of experience across 29 countries, Ian shares lessons from building his business from the ground up, navigating difficult periods, and creating a model designed for long-term sustainability. This conversation covers mindset, behaviour...

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43:59

Preventative Medicine Doctor: Why You Only Get 10...

The Business Game ·

2026/03/26

Send us Fan MailToday’s episode is a conversation with Dr Avinish Reddy, founder of Elevated Medical, on building a premium healthcare practice around longevity, preventative medicine, and proactive patient care. Avi explains how traditional healthcare is mostly reactive, while his model is focused on helping patients improve their long-term health before disease appears. He also shares what it takes to turn medical expertise into a high-trust, high-touch business. This episode covers: Building a

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53:34

The Founder Bottleneck: What Actually Breaks When...

The Business Game ·

2026/03/23

Send us Fan MailNeil Ateem, founder of Multiplier Agency, joins The Business Game to break down what really happens when an agency starts scaling and the founder becomes the bottleneck. After generating more than $300 million in client revenue, Neil shares the real mechanics behind crossing into 7 figures, building a delivery team, handling the pressure of fixed costs versus variable income, and learning that more clients does not always create a better business. This episode is not about

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51:25

The Systems Playbook: How Owner-Operators Stop Being...

The Business Game ·

2026/03/19

Send us Fan MailMost business owners start their company for freedom — but end up building something that only works if they are there holding it together. In this episode of The Business Game, Wayne Hutchison breaks down why so many owner-operators become trapped inside their own business and what it actually takes to build systems that remove the founder as the bottleneck. Wayne has spent more than 20 years helping founders shift from working insane hours to building businesses that generate

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62:56

Nonprofit Founder: The Playbook for Scaling a Mission

The Business Game ·

2026/03/16

Send a textRobby Cobbs, founder of Tech My School, joins The Business Game to break down the founder mechanics behind scaling a nonprofit. After moving to Puerto Rico, Robby discovered schools operating without libraries, computers, or modern systems. What started as helping one school quickly turned into helping dozens. But scaling a nonprofit creates a unique challenge for founders. Demand grows faster than funding, every new school adds cost, and relying entirely on donations can create long term

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68:55

The Customer Experience Playbook: Turn Reviews Into...

The Business Game ·

2026/03/12

Send a textCustomer experience is often misunderstood in business. Many founders think it simply means good service, but true customer experience is the sum of every interaction a customer has with your brand- before, during, and after a purchase. In this episode of The Business Game, Mark Shaw explains how businesses can turn customer experience into a powerful growth lever that drives higher reviews, stronger loyalty, and long-term revenue. Drawing on his experience transforming Adventure World

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64:09

SaaS Co-Founder: The New Rules of SaaS Growth

The Business Game ·

2026/03/09

Send a textYega Kumarappan, Co-founder and CPO of Paperflite, joins The Business Game to explain how AI is reshaping the SaaS landscape and why the traditional advantages of software companies are disappearing. Paperflite is a sales intelligence platform that helps sales teams close deals faster through prospect intelligence, content intelligence and conversation intelligence. But in today’s AI driven world, building software is no longer the hard part. Yega explains why distribution, industry depth

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48:51

Creative CEO: From $200 Startup to 90 Employees

The Business Game ·

2026/03/05

Send a textDavid Feinman, co-founder of Viral Ideas, shares the real story behind scaling a $200 startup into a 90-person global creative agency, including losing 80% of revenue overnight and rebuilding from scratch. In this episode, we unpack: • Scaling productized creative services • The theory of constraints in growing companies • How to avoid bottlenecks at 30+ staff • Manager vs maker schedules • Public scorecards and performance culture • Building systems that scale creative output • Why ego

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53:26

AI CEO: Scaling to Multi-Millions with Automation

The Business Game ·

2026/03/02

Send a textJulian Goldie (Goldie Agency, AI Profit Boardroom) explains how he used AI systems and automation to scale a global agency to multi-million revenue, build a 30+ person team, and grow a second business to over $1M/year in under 12 months. This episode covers the real founder mechanics behind scaling: AI content engines, lead generation systems, delegation, sales playbooks, and the uncomfortable realities of cash flow, profit margin, and hiring mistakes that slow growth. You’ll learn: • How

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58:57

M&A Advisor: The Acquisition Playbook for Business...

The Business Game ·

2026/02/26

Send a textLearn how founder and M&A advisor Patrick Rogers (Elkridge Advisors) helps small and mid-sized business owners buy businesses, source off-market deals, and scale faster through acquisitions in 2026. Patrick Rogers, Managing Partner at Elkridge Advisors and host of the High Performance CEO Podcast, joins The Business Game to explain how small and mid-sized founders can scale through acquisitions, without needing a $100M balance sheet. Elkridge Advisors helps owners access strategies

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57:57

Human Behaviour Expert: Lower Your Standards

The Business Game ·

2026/02/23

Send a textYou Don’t Need Higher Standards; You Need Lower Ones. In this episode, we unpack the counterintuitive mindset shift of “sustainably low standards” and why trying to leap from fear to love, is what’s keeping so many founders stuck. Todays guest is Joe Pane. Joe is degree qualified in psychology and sociology and has worked in the field of human behaviour since 2006. He is the creator of the Emotional Fitness Formula, a practical framework for mastering uncertainty, and has trained more

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59:25

She Started This App With Zero Tech Background… Now...

The Business Game ·

2026/02/19

Send a textHolly Fowler, founder and CEO of Wable, shares the real story behind building a neurodivergent-first social networking app from scratch — without a tech background, without a blueprint, and while navigating the mental pressure of startup life. What began as an idea during lockdown turned into Wable: a platform designed for the neurodivergent community that connects users for dating, friendship, inclusive jobs, and accessible venues. In this episode, Holly breaks down how she validated the

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56:25

The “Time Freedom” Blueprint: How Joe Rare Outsourced...

The Business Game ·

2026/02/16

Send a textMost founders chase “freedom” then accidentally build a job they can’t escape.In this episode, Joe Rare, founder of Level 9 Virtual and a serial entrepreneur, shares how he builds and scales businesses by systemising operations, delegating fast, and refusing to be the bottleneck. Joe breaks down his philosophy of building businesses around lifestyle (not the other way around), why the founder usually slows everything down, and the key hires that buy back your time, especially an

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128 results

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