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PODCAST

Customer Growth Sessions

Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.

business marketing

All Episodes

45:51

S3 EP14: The Ins and Outs of Docuseries as a...

Customer Growth Sessions ·

2026/04/15

We welcome back Mason Duling for his second appearance to discuss the continued journey of building Almost Manic, a mental health-focused apparel brand rooted in storytelling and purpose. Mason shares insights from producing the *Beyond the Blur* docu-series, highlighting the connection between endurance racing and mental resilience.He also touches on the realities of content creation, the value of strong creative partnerships, and how strategic execution can turn a vision into meaningful brand

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10:25

S3 EP13: SEO Shorts: Getting Quoted in Forbes Through...

Customer Growth Sessions ·

2026/04/08

What if landing features in top-tier publications didn’t require a pricey PR agency? Pat Ahern reveals a smarter, more scalable approach to digital PR using expert commentary. Instead of chasing relationships or relying on unpredictable traditional PR methods, brands can earn consistent media coverage by responding directly to journalists' requests. We explore how platforms like HARO, MentionMatch, and Qwoted unlock opportunities to get cited in major outlets like Forbes. Pat also shares

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38:13

S3 EP12: Conversion Rate Optimization in the AI Era...

Customer Growth Sessions ·

2026/04/01

In this episode of Customer Growth Sessions, Pat Ahern sits down with Krisztián Királyfrom OptiMonk to discuss how e-commerce brands can unlock more value from existing traffic through smarter conversion rate optimization. Krisztián breaks down what CRO really means beyond surface-level tactics, emphasizing the importance of both quantitative and qualitative data analysis. He shares practical strategies for using tools like Google Analytics and Hotjar to identify funnel leaks, alongside

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32:59

S3 EP11: Building a Scalable Intern System with...

Customer Growth Sessions ·

2026/03/25

In this episode of Customer Growth Sessions, Pat Ahern sits down with Annemarie von Firley, founder and CEO of Adventuretown Toy Emporium, to discuss her innovative approach to building a thriving educational toy business.Annemarie shares how she developed a unique internship system that allows her to effectively find, vet, and manage interns while creating meaningful real-world learning experiences for students. She also dives into her sourcing strategies and management techniques that have

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36:57

S3 EP10: Teal Organizations with Benjamin du Haÿs...

Customer Growth Sessions ·

2026/03/18

In this episode of Customer Growth Sessions, Pat Ahern sits down with Benjamin du Haÿs from Baumier to discuss his entrepreneurial journey and how he built a company around the principles of self-management.Benjamin shares the story behind Baumier, a brand focused on thoughtfully designed bikes and a values-driven team culture. He explains the concept of a teal organization and how self-management empowers individuals to take ownership and accountability within a company. Throughout the

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39:30

S3 EP9: Overcoming the Meta Ads Growth Plateau with...

Customer Growth Sessions ·

2026/03/11

In this episode of Customer Growth Sessions, we sit down with Jonathan Spyralatos — better known as Jon the Freelancer — to unpack what it really takes to scale successfully with Meta ads.Jonathan breaks down the most common growth plateaus businesses face when running paid social campaigns and explains why increasing Average Order Value (AOV) is often the key lever for unlocking sustainable scale. He shares practical insights on overcoming creative fatigue, structuring ad accounts for performance,

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32:18

S3 EP8: Exiting a Business via an Employee-Owned...

Customer Growth Sessions ·

2026/03/04

In this episode of Customer Growth Sessions, Pat Ahern sits down with Tricia Salcido, CEO of Softstar Shoes, to explore the company’s remarkable journey — and its recent transition to 100% employee ownership.Tricia shares her personal background and the story behind Softstar Shoes, a values-driven footwear company known for its craftsmanship and community roots. She walks through the strategic and emotional considerations behind the company’s move to an employee-owned trust (EOT), explaining how

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45:12

S3 EP7: Your Network is Your Net Worth with Luciano...

Customer Growth Sessions ·

2026/02/25

In this episode, Pat Ahern sits down with Luciano Hernandez, owner and co-founder of Spirit Fire. Luciano shares his entrepreneurial journey, reflecting on a recent injury and recovery that tested both his resilience and mindset. He discusses the founding of Spirit Fire, key lessons learned in building the brand, and the importance of adaptability in entrepreneurship.The conversation explores effective marketing strategies, the power of authentic relationships, and the importance of strong

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38:14

S3 EP6: The Ins and Outs of Big Box Retailers with...

Customer Growth Sessions ·

2026/02/18

In this episode, Mason Duling, Managing Director of Almost Manic and co-founder of TruColour Products, shares his journey building and scaling consumer brands. He breaks down big-box retail, EDI and ERP systems, marketing strategies that drive sell-through, and his latest venture, Almost Manic—a mental health–focused performance wear brand.To learn more about Mason Duling and his work at Almost Manic, visit the official Almost Manic website and follow the brand on Instagram, TikTok, Facebook, and

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26:34

S3 EP5: Vetting Manufacturing Partners with Aya...

Customer Growth Sessions ·

2026/02/11

In this episode of Customer Growth Sessions, Pat Ahern speaks with Aya Shimura, founder of A.Shimus, a women’s workwear brand specializing in petite designs made in Japan. Aya shares her journey of building the brand, the value of Japanese craftsmanship, and the process of finding the right manufacturing partners. She also breaks down key considerations for emerging businesses, including minimum order quantities, production lead times, and effective communication with manufacturers.Additionally,

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20:52

S3 EP4: How to Launch an Ecommerce Website with Amber...

Customer Growth Sessions ·

2026/02/04

In this episode of Customer Growth Sessions, Pat Ahern talks with Amber Caro, founder of Marketbite, about launching successful e-commerce sites. Amber shares when Shopify is the right choice, when to consider alternatives, and how early-stage brands can approach DIY builds.They also cover CRO, user experience, and when hiring an agency makes sense, plus how Marketbite supports growing brands with affordable, high-quality solutions. Visit Marketbite to learn more. Submit your business here to be

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34:48

S3 EP3: How to Professionally Ask for Help with Josh...

Customer Growth Sessions ·

2026/01/28

In this episode of Customer Growth Sessions, we talk with Josh Nowak, co-founder of Breaking Free Industries, about his journey from incarceration to entrepreneurship. Josh shares how his experiences shaped his values, his belief in second chances, and his mission to support justice-impacted individuals.The conversation explores work–life balance, asking for help, accessing free business resources, practical sales strategies, and how to raise prices while maintaining trust and integrity. Visit

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28:11

S3 EP2: Building Corporate Partnerships Through B2B...

Customer Growth Sessions ·

2026/01/21

In this episode, we sit down with Josh Parks, founder of GhostFit Apparel, to explore the brand’s evolution from a direct-to-consumer (B2C) startup into a thriving B2B apparel business. Josh breaks down the realities of sales—how to handle rejection, push through setbacks, and stay consistent when prospects say no. He also shares practical strategies for winning conversations at trade shows, leveraging LinkedIn outreach, and navigating common sales objections. For new and aspiring entrepreneurs,

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24:38

S3 EP1: Showcasing Your (Personal) Brand with Traci...

Customer Growth Sessions ·

2026/01/14

WE’RE BACK. Season 3 starts now. 🚀Pat Ahern kicks things off with Emmy Award winning TV host and Getting On Brand founder Tracy Stumpf. They dive into personal branding in a video first world covering how to show up confidently on camera and why authenticity is your ultimate advantage. Want more? Visit Getting On Brand and follow or connect with Tracy on Instagram. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth

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13:36

S2 EP50: Make 2026 Your Best Year for Ecommerce SEO...

Customer Growth Sessions ·

2025/12/31

In this episode of Customer Growth Sessions, Pat Ahern discusses two key SEO strategies for e-commerce businesses to boost revenue, especially during the post-holiday slump. He emphasizes the importance of creating collections pages to enhance search engine visibility and user experience, and the benefits of setting up Google Merchant Center to tap into additional revenue streams.Pat shares practical advice and real-world examples to illustrate how these strategies can lead to significant revenue

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7:05

S2 EP49: Finding + Fixing Broken Backlinks for Fast...

Customer Growth Sessions ·

2025/12/24

In this episode of Customer Growth Sessions, we delve into the importance of fixing broken backlinks to enhance your SEO efforts. Pat shares insights on how links act as the digital currency and the critical role they play in the AI-integrated customer journey. Learn a step-by-step method using the tool Ahrefs to identify broken backlinks and effectively redirect them.This quick tip aims to help you recover lost link equity and boost your website's profitability as we approach 2026. Learn a

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38:52

S2 EP48: Building a Slow Fashion Business Abroad with...

Customer Growth Sessions ·

2025/12/17

In this episode of Customer Growth Sessions, Brianna Raich, founder of Banda Bags, discusses building a socially conscious, slow-fashion business that empowers women artisans in Indonesia.She shares her compelling founding story, which began after a quarter-life crisis, and the unique experience of starting a business in a remote, rural area outside the U.S.. Brianna highlights the powerful difference between the ethical slow fashion model and the exploitative fast fashion industry, noting its

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40:14

S2 EP47 Managing Operations as a 6-7 figure Ecom...

Customer Growth Sessions ·

2025/12/10

In this episode of Customer Growth Sessions, Sean Agatep, COO and co-founder of Vincero, discusses the often-overlooked aspects of operations in e-commerce. He emphasizes the importance of operations for scaling brands, particularly in the transition from start-up to established business. Sean shares insights on the role of third-party logistics, the impact of discounts on brand integrity, and the necessity of systemization in operations.He also highlights key metrics for success, the flexibility

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29:19

S2 EP46: The Ins and Outs of a Successful Kickstarter...

Customer Growth Sessions ·

2025/12/03

In this Customer Growth Sessions episode, Red Rooster Golf CEO Kerry Moher reveals that their $75K Kickstarter win came from preparation, not platform luck. After beta testing and growing an 8,000-person email list (which drove 90% of backers), the team ran a 7–8-email nurture sequence built on authentic storytelling.They hit their $25K goal in the first 24 hours, sparked major PR (Forbes, TSN), and boosted revenue with a popular add-on, the glove compartment, purchased by 45% of supporters. Expert

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36:21

S2 EP45: Product Development and Scaling Through...

Customer Growth Sessions ·

2025/11/26

Join us as we chat with Jeff Greenslade, Founder and CEO of Apex Sports, an at-home sports training equipment brand. Jeff shares the story behind Apex Sports, the challenges of building the company from the ground up, and how Apex carved out a niche in the competitive Amazon marketplace. Learn about their approach to product development, the importance of customer experience, and the strategies they use to successfully launch and scale new products.Get a special discount on Apex Sports

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96 results

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