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PODCAST

Culture Edit

Hosted by Nikki and Chad Strickland, founders of NICH +Culture, a strategic consultancy and creative agency helping the world"s best brands understand, articulate, and promote their unique culture. Based in Atlanta, GA, the culture capital of the United States, they engage key figures, characters, and thought leaders on matters personal and professional. Never scripted, this is real talk.

society & culture

All Episodes

00:55:45

Ep. 109 – Giant Bicycles Scandal, More AI Slop, and...

Culture Edit ·

2025/10/07

This week’s one-on-one from the Studio finds Nikki and Chad, where they chat about America’s top 4 major cities, getting sick one week from the marathon, IV treatment clinic vibe consulting, and how Fall in the ATL is perfect. They go deep on the Giant Bicycles labor scandal, why is it not a bigger deal in a world that’s performatively socially outraged, how AI is impacting the labor market negatively, AI social media slop. Nikki reminisces on the Millennial ache, connecting in person, how to spot

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00:41:57

Ep. 108 – 129 Miles and Swiftwick Socks

Culture Edit ·

2025/10/02

In this one-on-one episode, Nikki and Chad recap Chad's 50th Birthday weekend, 129 on 29, the difference between runners and cyclists (when it comes to sock choice), how Swiftwick is superior, Apple's new AirPod live translation, and the Bad Bunny half-time debate. *Update: you do not need the new AirPods to use Live Translation. You can use AirPods Pro 2, 3 or 4 with iOS 26

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01:11:43

Ep. 107 – Alexey Vermeulen, Professional Cyclist and...

Culture Edit ·

2025/09/23

In this episode, we ditch the conversation about power numbers and watts to chat with the extremely talented and popular professional cyclist Alexey Vermeulen. We discuss his entrepreneurial journey to becoming a Privateer, his favorite podcasts, the team behind his content generation, finding business success in relationships, the making of From the Ground Up docuseries, shifting from World Tour road racing to gravel racing, the Life Time Gran Prix and their 9 billion impressions, trail running and

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01:01:38

Ep. 106 – Ghosts in the Machine

Culture Edit ·

2025/09/16

This one-on-one finds Nikki and Chad in the Studio, where they chat Fake Fall and the Beltline tourism explosion, a review Del Bar’s Buckhead location, how Rreal Tacos making Beltline Kevin a “sponsored athlete” is genius activation, Apple’s new AirPod Pro’s impact on the local nail salon, Nikki’s going to learn Spanish in 2026, and painting with India Ink. They also go full work-mode with an in-depth analysis of how AI is impacting the labor force, what workforce attrition strategy is, how AI could

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01:00:24

Ep. 105 – The Mallorca Download

Culture Edit ·

2025/09/10

In this one-on-one, we find Nikki and Chad back in Atlanta grinding at the studio, where they chat fake-Fall’s hard launch, FSU football is back, how NIL is destroying the game, Coyote’s on the Beltline, Atlanta is Atlantis, US Open Finals, pro female runners getting popped, and getting blocked on social from a podcast. Then they go into a Mallorca deep dive: best areas to ride and run, the best deserted beaches (sorry, you have to hike), the best climb (sa Batalla), why August may not be the best

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01:01:04

Ep. 104 - Alessandro Basso, Basso Bikes

Culture Edit ·

2025/08/26

Guest episode with Alessandro Basso, CEO of Stardue Group (brands Basso and Lee Cougan bikes). He joins us from Croatia, where we chat about Italians working during August, secret holiday spots, whether Bassano del Grappa is the new Girona, and the finer aspects of Prosecco, Amarone, and Grappa aperitif. We go deep on the intention and development of the SV superbike, designing a bike for the rider versus for the aesthetic, why deciding on paint schemes is the hardest part, what it means to be the

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01:08:44

Ep. 103 – Kristin Mayer, Founder of Betty Designs

Culture Edit ·

2025/08/12

In this episode with Kristin Mayer, mom, designer and athlete, we explore her journey that led her to create the iconic brand Betty Designs. From her early days in art school to her time at legendary brand LA Gear, she shares her story of entrepreneurship and how she and Betty Designs have evolved together over the years. We discuss industry trends, sources of design inspiration, and how sometimes you just have to let copycats roll off your back (even though it's tough). If you're looking

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00:42:14

Ep. 102 – The Art of William Kentridge, Billy Joel,...

Culture Edit ·

2025/08/05

This one-on-one finds Nikki and Chad in the studio after being stranded in New York for a long weekend. They contemplate how to articulate one-zero-two, that everyone loves DJ, and do a deep dive into the art of William Kentridge, the Frick Collection, and how to avoid long gallery lines. Nikki reveals what she thinks about on long runs - Billy Joel and being thankful. On a related note, they review the Joel documentary, the Tour de Femme, and the USATF championships, where 16-year-olds are breaking

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01:19:09

Ep. 101 – Dylan Johnson, Professional Cyclist

Culture Edit ·

2025/07/29

In this week’s episode, we chat with professional cyclist, coach, YouTuber, podcaster, and entrepreneur, Dylan Johnson. We talk about living in Brevard, NC, training in the mountains, group rides, what it means to be a professional cyclist, how he got his start on YouTube, parasocial phenomenon, his big comeback after getting hit by a car and the business of being Dylan Johnson. Get to know the person behind the marketing and content machine; you don’t want to miss this episode. Youtube ChannelBonk

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01:28:21

Ep. 100 – Jason Stewart, How Long Gone

Culture Edit ·

2025/07/22

Our guest today had a big influence on us getting to 100 episodes (or just one). Jason Stewart is the co-host of the acclaimed podcast How Long Gone, a cult-favorite show known for its off-the-cuff wit, incisive takes, and perfectly calibrated guest roster, from fashion insiders and musicians to chefs, authors, and cultural disruptors. We jump right into behind-the-scenes pod tech talk, how their audio always sounds so good, strategically planned Chris Black cackle running intervals, the Kimball

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00:56:53

Ep. 099 – SWAG and the Tour de France

Culture Edit ·

2025/07/15

This week’s milestone eve episode finds Nikki and Chad in the Studio where it’s sweltering outside and Bieber’s SWAG is on the Sonos. They contemplate standing on business, creative rabbit holes, and where Summer ranks amongst the four seasons. There’s a deep dive into the first week of the Tour de France, how normal humans evaluate success, MVDP’s monumental efforts, how Vingegaard is going through it, why Pogaçar loves life, and could he go out Barry Sanders style. They also contemplate the impact

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01:02:08

Ep. 098 – Kimo Seymour, President, Life Time Fitness...

Culture Edit ·

2025/07/08

An exciting episode featuring Kimo Seymour, President of Life Time Fitness Events and Media, discussing the ins and outs of Lifetime from both a business and athletic perspective. The episode covers current focuses like Pickleball, upcoming races and challenges, how the Lifetime Grand Prix was created, entrepreneurship, new race locations, Coldwater Trail and MTB Race, road versus gravel events, and the growth of these activities. It also explores the Lifetime ecosystem's goal of helping people

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00:28:11

Ep. 097 – Steamboat to Park City, a Road Trip

Culture Edit ·

2025/07/03

Quick one-on-one episode being recorded in the parking lotof a church in Vernal, UT. A day late due to a medical emergency, a history lesson of towns between Colorado and Utah, a recap of SBT GRVL, another shrimp cocktail win, some favorites of Steamboat, Waymo chaos, superpowers and a look into howwe craft our podcast.

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00:51:38

Ep. 096 – Traditional Chinese Medicine, Marty Kove...

Culture Edit ·

2025/06/24

We’re back with a one-on-one episode! This week we talk about Traditional Chinese Medicine, early workouts, the best Chinese restaurant in Atlanta, Marty Kove losing his mind, the magic of Mario Carbone, vibe shifts in style, the best bib shorts on earth, our new obsession with Mobland and Pee-weeHerman and heading out to Steamboat, CO for SBT GRVL.

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01:12:59

Ep. 095 – Amy Charity, SBT GRVL

Culture Edit ·

2025/06/17

On this episode, we talk all things gravel and business withCo-founder and Owner of the iconic SBT GRVL (Steamboat Gravel) Race. We discuss the new race format, the inclusion of more juniors and women in the pro fields and the debate of mass starts in the pro race. Covering everything from sea dwellers at altitude to oxygen cans, lessons from the adversity that almost ended SBT, and how she and her team rallied to come out stronger on the other side. You don’t want to miss this episode, especially

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01:06:04

Ep. 094 – Michael Garrison, Pro Cyclist

Culture Edit ·

2025/06/10

A special hot-off-the-press episode where we check in with Michael after a successful and highly entertaining Tulsa Tough weekend. We chat about why the race is special (the Super Bowl of criterium racing), get a report from each day, whether they ever talk during a breakaway, was he really drinking a beer during the race, and how the weekend was a success without winning. Of course, we go deep on “The Bunny Hop Heard Around the World,” his unusual tire set-up, why the live feed commentators were so

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01:09:00

Ep. 093 – André Stewart, Café du Cycliste

Culture Edit ·

2025/06/03

This week’s guest is André Stewart, Co-founder and CEO of Café du Cycliste, an outdoor apparel brand with roots in cycling.We chat about the Cote D’Azur getting hot, planning rides in the shade, the impressive ride scene in Miami, how the Café du Cycliste “Cappacino” rides turn into an espresso, the importance of building community, how the US market is a big bet, what they look for in a destination for a store, and the new location in Paris. We also get into product development strategy, becoming B

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00:55:48

Ep. 092 – Memorial Day Exhaustion, What Courage...

Culture Edit ·

2025/05/27

In this post Memorial Day episode, we find Nikki and Chad exhausted from all the activities, they hanged with Ed Byers over the weekend and got his thoughts on courage and entrepreneurship, they met the Governor, streamed Crit Nats at the Braves game, Spun for Special Ops, provide a Yeppa Co Inman Park full review, did cyclist version of The Murph, got a PR descending Woody Gap on the Basso SV. Nikki breaks down innovative ways to use ChatGPT audio interaction during your long runs so you get work

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00:52:25

Ep. 091 – A Cycling Trip through the French Riviera

Culture Edit ·

2025/05/20

In this one-on-one episode, Nikki and Chad travel from Girona to Nice with some unexpected stops along the way. They stumble upon an outdoor tasting room on the cliff of the ocean, visit Montpellier for the night, stay in an incredible hotel, Chad makes a celebrity appearance at Domaine LaFage, they get scammed by Airbnb, but end up in one of the chicest hotels in Nice, walk you through their gastronomy experiences, visit a special museum with their favorite tour guide, climb some famous climbs and

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01:08:05

Ep. 090 – Girona and The Traka with Joe Laverick

Culture Edit ·

2025/05/13

This week Nikki and Chad are back from Europe with a breakdown of the trip with returning guest and pro cyclist, Joe Laverick. But first, they hypothesize about the local video rental store and Chad gives a pro-tip for skipping lines from the good ole’ days. They chat with Joe about living in Girona, how The Traka blew up in 2025, how the guys dress in Europe, a Levi’s Growler review, how racing the US crit scene can be lucrative, gentrification happens in Spain also, Joe’s go-to spots, that

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109 results

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