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PODCAST

Dominate Your Niche Podcast

Welcome to the Dominate Your Niche Podcast, with me, Ruth FerreiraWe chat to some of today"s best small business leaders - individuals who are shaking up their industry and dominating their niche. The show tackles all things business growth, strategy, marketing and branding, and delves into the secrets of what it takes to dominate your niche.

business

All Episodes

38:21

Episode 42 - Knowing Your Customers with Tracy Bedwell

Dominate Your Niche Podcast ·

2025/11/14

In this insightful and energetic conversation, Ruth speaks with Tracy Bedwell, Founder and Managing Director of Sales Training International, about how to create meaningful client connections through effective lead magnets, human-centred selling, and embracing AI without losing the personal touch. With over 25 years in global sales training, Tracy shares the lessons she’s learned from building her business, adapting to technological change, and staying relevant in a fast-moving world. Expect ...

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38:11

Episode 41 - Extracting Potential through Genuine...

Dominate Your Niche Podcast ·

2025/10/31

In this inspiring and thought-provoking episode, Ruth sits down with Andrew Eggleton, a performance and speaking coach whose philosophy on authenticity, presence, and craft has transformed the way thousands of speakers, leaders, and entrepreneurs show up in the world. Andrew shares his journey from the entertainment industry to coaching, exploring what it really means to be authentic — on stage, on camera, and in business. The conversation moves fluidly from self-awareness and emotional hones...

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38:22

Episode 40 - Growth Comes Through Visibility with...

Dominate Your Niche Podcast ·

2025/10/17

In this heartfelt and inspiring conversation, Ruth Ferreira speaks with Luana Ribeira, bestselling author and founder of Dauntless PR, about the power of visibility, storytelling, and courage in business. From her beginnings as an indie horror actress to leading a global PR agency, Luana shares how she turned personal challenges into purpose-driven growth — and why authentic PR is more important than ever in the age of AI. Expect honest reflections, empowering advice, and a few emotional mome...

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48:41

Episode 39 - Building a Thriving Business with...

Dominate Your Niche Podcast ·

2025/10/03

In this candid episode of Dominate Your Niche, Ruth Ferreira talks with Laura Brunton, business coach, entrepreneur, and co-founder of The Super Connector. Laura shares openly about the realities of building a thriving business while raising three kids and working alongside her husband. From moments of doubt to lessons in boundaries, balance, and resilience, she reveals how to create success without sacrificing what matters most. A must-listen for anyone navigating business growth, family li...

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33:19

Episode 38 - Aligning Business with Passion with...

Dominate Your Niche Podcast ·

2025/09/19

In this episode of Dominate Your Niche, Ruth talks with George Appling — entrepreneur, CEO coach, and passionpreneur. He has built businesses from a medieval festival to an audio software company with 168 patents, all rooted in joy and purpose. He shares lessons from corporate leadership to entrepreneurship, why hiring self-starters (and removing toxic people) matters, and how a growth mindset fuels success. George also reveals how his book Don’t Settle helps young people find purpose and int...

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40:31

Episode 37 - Building Profitable, Productised...

Dominate Your Niche Podcast ·

2025/09/05

In this episode of Dominate Your Niche, Ruth Ferreira talks with Robin Waite, founder of Fearless Business, bestselling author, and business coach. Robin has helped thousands of coaches, consultants, and freelancers confidently charge more, productise their services, and build freedom-focused businesses. Robin shares his journey from running and selling a successful marketing agency to coaching entrepreneurs worldwide. He reveals why he stepped away from social media marketing, how to avoid b...

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19:43

Episode 36 - Make More Sales Through Your Website

Dominate Your Niche Podcast ·

2025/08/22

In this episode of Dominate Your Niche, Ruth Ferreira welcomes Jules White, Website & SEO Marketing Consultant and founder of the Website Success Hub. Jules helps local and online businesses generate more traffic and — most importantly — convert that traffic into paying clients by optimizing the content they already have. From beauty therapy to becoming an SEO expert, Jules shares her entrepreneurial journey and the lessons she’s learned about growing a business without relying heavily on...

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36:48

Episode 35 - Systems for growth with Penny Hopkinson

Dominate Your Niche Podcast ·

2025/08/08

In this dynamic episode, Ruth Ferreira chats with operations disruptor and Manual Magic founder Penny Hopkinson about transforming outdated SOPs into modern, engaging systems. They unpack how businesses—from startups to global brands—can use tech, video, and smart apps to build inclusive and effective knowledge-sharing tools. Penny also gives a sneak peek into her new app, Manual Magic AI, which simplifies SOP creation by 75%! If you’re a founder, leader, or responsible for onboarding and tra...

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26:02

Episode 34 - Building Culture and Values with Jane...

Dominate Your Niche Podcast ·

2025/07/25

In this inspiring episode, Ruth Ferreira welcomes Jane Bennett, founder of J.E. Bennett Law, a boutique law firm specialising in Court of Protection cases. Jane opens up about her journey from the high-pressure world of large city firms in London and Hong Kong to launching her own values-led practice in Kent. She shares how personal purpose and professional conviction drove her to create a law firm rooted in compassion, clarity, and service - offering not just legal expertise, but genuine sup...

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37:55

Episode 33 - Making Your Business Less Dependent on...

Dominate Your Niche Podcast ·

2025/07/11

In this insightful episode, Ruth Ferreira sits down with Malcolm Palmer, founder of A4G LLP, to unpack what it really takes to build a scalable and sellable business. Malcolm busts common myths around business growth and shares practical strategies to help founders create companies that can thrive without them. If you’re a business owner ready to step back without losing control, this episode is for you. What You'll Learn in This Episode: Why “work-life balance” might be unhelpful...

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11:10

Episode 32 - Getting Knocked Down - and Giving...

Dominate Your Niche Podcast ·

2025/06/27

In this candid solo episode, Ruth Ferreira shows up authentically—even while battling COVID—to deliver a powerful message on grace, self-compassion, and resilience. Whether you’re navigating illness, burnout, parenting challenges, or just feeling off-track, this episode is your reminder that it’s okay to pause. Ruth shares her personal experience of getting knocked sideways after a high-energy business conference and speaks directly to entrepreneurs who feel the pressure to keep pushing throu...

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41:40

Episode 31 - Financing Your Business Growth with...

Dominate Your Niche Podcast ·

2025/06/20

In this insightful and empowering conversation, Ruth Ferreira sits down with finance expert Gillian Palmer to unpack the real-world challenges business owners face when it comes to growth, cashflow, and accessing finance. Gillian shares how her business, Lending Made Simple, provides tailored financial solutions that support sustainable business growth — without drowning in fear or confusion. What You'll Learn in This Episode: The emotional rollercoaster of scaling a business fastWhy borrowin...

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35:13

Episode 30 - Making Credibility Visible with Jens...

Dominate Your Niche Podcast ·

2025/06/06

In this high-energy and insight-rich episode, I sit down with Jens Heitland—CEO brand builder, global entrepreneur, endurance athlete, and former IKEA executive. From coaching CEOs across continents to completing Ironman triathlons, Jens brings a fresh, grounded perspective on leadership, personal branding, and the power of mindset. We explore how pushing your physical limits in sport can directly fuel resilience in business, why personal brand matters more than ever for CEOs, and the critica...

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34:49

Episode 29 - Guest Expert - Nathan Simmonds - Deep...

Dominate Your Niche Podcast ·

2025/05/23

In this powerful and emotionally resonant episode, we ask the bold question: Does imposter syndrome really matter? Join Ruth Ferreira and Nathan Simmonds as they dismantle the myths surrounding imposter syndrome and reveal the deeper, often hidden roots of our self-doubt. From childhood conditioning to societal expectations, this episode takes you on a raw and reflective journey into the subconscious patterns that hold people—especially leaders—back from stepping into their full power. Expect...

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39:44

Episode 28 - Excellence is an Attitude with Deborah...

Dominate Your Niche Podcast ·

2025/05/09

In this inspiring episode, Ruth sits down with Deborah Richards, the powerhouse behind Madison’s Residential, to unpack her incredible journey from private banking to building one of Tunbridge Wells’ most trusted and talked-about estate agencies. Deborah shares how a voluntary redundancy and a passion for property—and people—led her to disrupt the estate agency industry with heart, hustle, and a refusal to compromise on excellence. From taking her first call (for a broken fridge!) to leading ...

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15:26

Episode 27 - Becoming an Overnight Success

Dominate Your Niche Podcast ·

2025/05/02

In this inspiring solo episode, Ruth explores the myth of the "overnight success" and the truth behind what it really takes to achieve visibility, credibility, and lasting results in business. Drawing from personal experiences and stories like Thomas Edison’s 2,774 attempts to invent the lightbulb, you'll get a candid look behind the highlight reels of social media and public perception. This episode is for entrepreneurs, business owners, and anyone feeling like they’re not progressing fast e...

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32:47

Episode 26 - Motivating Your Team with Claire Burroughs

Dominate Your Niche Podcast ·

2025/04/25

In this energising and truth-filled episode, we sit down with the unapologetically honest and wildly experienced Claire, a business leader who's seen it all over the past 25 years. From starting her business as a solo mum navigating divorce to building a thriving company, Claire shares the wisdom, grit, and golden nuggets she’s picked up along the way. This episode is a must-listen for business owners who’ve ever wrestled with self-doubt, sales strategy, or shiny object syndrome! What You'll ...

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36:01

Episode 25 - Building a Product-Based Business with...

Dominate Your Niche Podcast ·

2025/04/11

In this episode, we dive into the life of an entrepreneur navigating the ups and downs of business ownership, balancing big opportunities with maintaining a strong brand presence. Our guest, Em, shares her journey of growing her unique business and managing everything from retail relationships to direct-to-consumer sales. She also opens up about the tough lessons learned along the way, especially those early mistakes that shaped her approach to quality control and customer care. What You'll L...

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25:07

Episode 24 - What You Lean Into Expands

Dominate Your Niche Podcast ·

2025/04/04

In this episode of Dominate Your Niche, Ruth Ferreira dives into the powerful concept that "what you lean into expands." Whether it's business, life, or personal growth, the areas where we commit and push through challenges are the ones that flourish. Ruth shares her personal fitness journey, from being highly active in her youth to struggling with consistency as a busy professional, and how a casual decision to join a gym transformed into a passion. She also highlights the inspiring story of...

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35:31

Episode 23 - Monetising Your Passion Project with...

Dominate Your Niche Podcast ·

2025/03/28

In this episode, our guest Clare shares the realities of growing a business while raising a family. From embracing failure to managing work-life balance, she offers insights on setting boundaries, staying consistent, leveraging social media, and giving yourself grace as a working parent. What You'll Learn in This Episode: How to balance business growth with family life.The power of boundaries and intentional time management.Practical tips for consistency and progress.Social media strategies f...

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43 results

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