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PODCAST

Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on

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All Episodes

16:02

#236 | Is It Time to Rewrite the MedTech Export...

Clinician to CEO : Export Your Medical Device With... ·

2026/10/06

If so many MedTech companies still struggle to achieve commercial success in export markets, are we asking the right question about why?MedTech companies have access to more market intelligence, better technology, stronger data and more commercial expertise than ever before. Yet innovative medical devices with regulatory approval, clinical evidence and significant investment can still struggle to achieve meaningful commercial success in export markets. In this episode, Hakeem asks whether the

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16:43

#235 | Why Asking Your MedTech Export Distributors...

Clinician to CEO : Export Your Medical Device With... ·

2026/10/01

Could asking your MedTech export distributors for less actually help you get better performance from them?When you want better performance from your export distributors, it's tempting to ask for more reports, KPIs, forecasts, CRM updates and meetings. But distributors are often managing multiple manufacturer relationships, and adding more administration doesn't necessarily give you better visibility or improve results. In this episode, Hakeem explores why simplifying what you ask your distributors

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08:08

#234 | Could This Be a New Route to Market for...

Clinician to CEO : Export Your Medical Device With... ·

2026/09/29

What if there were a clearer route for taking your MedTech product from NHS evaluation to adoption and wider scale?Getting your MedTech product successfully evaluated in the NHS doesn't automatically create a route to market. The harder challenge is turning that evidence into procurement, funding, routine adoption and eventually wider NHS scale. In this episode, Hakeem explores the newly announced Manchester Sandbox, why its ambition could help bridge this commercialisation gap, and the questions

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06:52

#233 | Don't Start With the NHS Trial, Start With...

Clinician to CEO : Export Your Medical Device With... ·

2026/09/24

If your NHS clinical trial is successful, do you already know what needs to happen next for your MedTech product to actually get adopted?Getting an NHS clinician interested in trialling your MedTech product can feel like a major commercial milestone. But the trial itself isn't the end goal. Before committing to a start date, you need to understand the stakeholders, approvals and processes involved—and have a credible pathway from a successful pilot to funding, procurement and routine adoption.By

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35:32

#232 | How to Get NHS Clinicians to Trial & Adopt...

Clinician to CEO : Export Your Medical Device With... ·

2026/09/22

How do you get an NHS clinician to trial your MedTech product and then turn that clinical interest into adoption?If you're trying to commercialise a MedTech product or export a medical device into the UK, getting NHS clinicians interested is only one part of the challenge. You need to understand how to approach clinicians, what makes them willing to evaluate a new technology, and what needs to happen inside the wider NHS organisation for that initial interest to progress towards procurement and

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13:46

#231 | Should You Export Your MedTech Product to One...

Clinician to CEO : Export Your Medical Device With... ·

2026/09/17

When exporting your MedTech product to Europe, should you focus everything on one market first or test several countries at the same time?That's exactly the unresolved question. We're not telling them the answer.Choosing where to start in Europe isn't simply about finding the country with the biggest MedTech market. Different countries can have very different reimbursement pathways, adoption barriers, competition, KOL support and routes to market. In this Decision Point episode, Hakeem revisits his

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43:38

#230 | How to Choose the Right European Export...

Clinician to CEO : Export Your Medical Device With... ·

2026/09/15

If you're planning to export your MedTech product to Europe, how do you decide which countries you should actually enter first?This doesn't assume they're making a mistake. It poses the central decision the episode helps them make.Europe may look like one export opportunity on a map, but the commercial reality can be very different from country to country. Reimbursement, clinician adoption, buying pathways, language, culture and routes to market can all change as you cross a border. In this episode,

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10:33

#229 | How to Build a MedTech Go-to-Market Strategy...

Clinician to CEO : Export Your Medical Device With... ·

2026/09/10

Are you spending too much time telling customers about your MedTech product and not enough time talking about the problem they actually care about?When you've spent years developing a medical device, it's natural to want to talk about the technology, the clinical evidence and why you built it. But your customers haven't been on that journey with you. If you're trying to commercialise or export your MedTech product, your go-to-market strategy needs to start with the problem through the customer's

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07:59

#228 | How to Prove Your MedTech Commercialisation...

Clinician to CEO : Export Your Medical Device With... ·

2026/09/08

How do you know whether your MedTech commercialisation strategy is actually working?Regulatory approval, clinical evidence, distributor appointments, customer meetings and even your first sale can all feel like signs of commercial progress. But for MedTech founders trying to build, commercialise and eventually export a medical device, there's a difference between creating the conditions for commercial success and proving you have a sustainable business. In this episode, Hakeem uses an unlikely

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12:50

#227 | Why the Biggest Export Market May Be the Wrong...

Clinician to CEO : Export Your Medical Device With... ·

2026/09/03

How do you know which international markets actually give your MedTech product the best chance of success?This avoids the problem we've discussed before: it doesn't tell the listener what they're doing wrong. It opens the question the episode answers.When you're ready to export your MedTech product, it's tempting to start with the biggest healthcare markets, the fastest-growing countries or places where you already know distributors. But the right export market for one medical device could be

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21:46

#226 | Why Your MedTech Product May Be Ready to...

Clinician to CEO : Export Your Medical Device With... ·

2026/09/01

Your medical device has regulatory approval, clinical evidence and manufacturing in place but does that actually mean customers are ready to buy it?This doesn't diagnose their problem. It challenges the assumption that the three green ticks automatically equal commercial readiness.A MedTech product can be completely ready to launch and still not be commercially ready to sell. Before spending heavily on salespeople, distributors, exhibitions or new export markets, you need to know whether customers

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11:23

#225 | How to Enter the US MedTech Market Without...

Clinician to CEO : Export Your Medical Device With... ·

2026/08/27

If you had £500,000 to enter the US with your MedTech product, where would you spend it first?For clinician founders looking to export a medical device to the US, the size of the opportunity can make it tempting to think big from day one. But entering the US MedTech market and scaling across it are two very different decisions. In this episode, Hakeem and international growth and commercialisation consultant Craig T. Ingram explore whether you should build a US sales team, appoint a distributor,

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47:53

#224 | How to Grow Your MedTech Business Without...

Clinician to CEO : Export Your Medical Device With... ·

2026/08/25

What if spending more money on sales isn't actually the fastest way to grow your MedTech business?For clinician founders looking to commercialise and export a medical device internationally, growing a MedTech business takes more than regulatory approval, investment and an expensive sales team. If the market doesn't understand the problem your product solves or have a reason to change, adding salespeople can simply increase your burn rate without increasing adoption. In this episode, Hakeem speaks

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07:05

#223 | 5 Things You Need to Know Before Exporting...

Clinician to CEO : Export Your Medical Device With... ·

2026/08/20

Thinking about exporting your MedTech product to the GCC? Are you actually ready to build a market there or are you simply looking for a distributor?Successfully exporting a MedTech product to the GCC takes more than appointing a distributor and waiting for sales. You need clear clinical value, the right commercial partner, a plan for creating demand, meaningful measures of early progress, and ongoing manufacturer support. In this episode, Hakeem shares five key lessons from his conversation with

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10:39

#222 | How to Make Your MedTech Product Attractive to...

Clinician to CEO : Export Your Medical Device With... ·

2026/08/18

If a great export distributor had four MedTech products to choose from today, why would they choose yours?MedTech manufacturers spend a lot of time asking whether a distributor is capable of selling their product. But there's another question that's just as important: why should a good distributor choose you? Taking on your product means investing their sales time, clinical resources, customer relationships, marketing activity and reputation. In this episode, Hakeem unpacks a real decision with

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33:23

#221 | How to Export Your MedTech Product to the GCC...

Clinician to CEO : Export Your Medical Device With... ·

2026/08/13

Thinking about exporting your MedTech product to the GCC? What if finding a great distributor is only the beginning of what you need to succeed?The GCC can be an attractive export market for MedTech companies, but you can't simply take the strategy that worked in the UK, Europe or US, appoint a distributor and expect the same results. In this episode, Hakeem speaks with GCC MedTech distributor Sameh Salama about what manufacturers need to understand before entering the region, from choosing the

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06:22

#220 | Why More Salespeople Won't Fix Your MedTech...

Clinician to CEO : Export Your Medical Device With... ·

2026/08/11

If your MedTech product isn't selling as quickly as expected, are more salespeople really going to fix the problem?When a MedTech launch underperforms, hiring more salespeople, recruiting another distributor or attending more exhibitions can feel like the obvious answer. But if the market hasn't been prepared and customers don't yet see a compelling reason to change, more sales activity won't solve the underlying problem. In this episode, Hakeem explains why successful MedTech commercialisation and

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06:39

#219 | How to Price Your MedTech Product Before...

Clinician to CEO : Export Your Medical Device With... ·

2026/08/06

Are you pricing your MedTech product based on evidence and value... or simply making an educated guess?Pricing is one of the most important commercial decisions you'll make, yet many MedTech founders spend years developing their product and only a few hours deciding what it's should cost. In this episode, Hakeem shares a practical five-step framework to help you understand your market, quantify your value, validate your pricing, and develop a pricing strategy that supports successful

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07:55

#218 | How Do You Know if Your MedTech Product Is...

Clinician to CEO : Export Your Medical Device With... ·

2026/08/04

Is your MedTech product genuinely ready for commercialisation and export, or are you simply working through a checklist?Many MedTech founders believe that regulatory approval, clinical evidence, patents, and distributor interest mean they're ready for commercial success. But commercial readiness is about far more than ticking boxes. In this episode, Hakeem explains why successful commercialisation depends on multiple factors working together and introduces a structured way of assessing whether your

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06:08

#217 | 5 Things Clinicians Want Before They'll Adopt...

Clinician to CEO : Export Your Medical Device With... ·

2026/07/30

What do clinicians actually want before they'll adopt your MedTech product?Many MedTech founders focus on product features, clinical evidence, and regulatory approval, believing these alone will drive adoption. But clinicians evaluate new technologies through a very different lens. In this episode, Hakeem shares the five biggest lessons from his conversation with Dr Tangwan Azorfor, giving you a clinician's perspective on what really influences adoption and how you can better align your

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