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PODCAST

Serve First, Sell Later Marketing

Sylvia Garibaldi

Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based

business marketing

All Episodes

46:43

#110 From Litigation to Mediation with Steve Benmor —...

Serve First, Sell Later Marketing ·

2026/02/11

Send a text If you’re trying to grow your practice but still marketing yourself as “I do everything,” this episode is for you. Sylvia Garibaldi sits down with veteran family lawyer Steve Benmor to discuss how he successfully shifted his practice from litigation to mediation. You’ll hear how niche positioning builds authority, why generalists often get overlooked, and how reputation, visibility, and specialization work together to drive referrals. Steve also shares how shifting from liti...

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25:16

#109 What Makes a Practice Easy to Refer – and Easy...

Serve First, Sell Later Marketing ·

2026/02/05

Send us a text Most professionals already know that showing up matters. The real question isn’t whether marketing should be consistent — it’s whether that kind of consistency is actually realistic inside a busy, demanding practice. In this episode, Sylvia Garibaldi breaks down a more practical way to think about marketing — one that goes far beyond posting on social media and doesn’t rely on constant effort, pressure, or reinvention. Instead of treating marketing as a collection o...

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21:01

#108 Get More Clients: Authority vs Influencer...

Serve First, Sell Later Marketing ·

2026/01/28

Send us a text If your social media gets likes but not consults, this episode is for you. Sylvia Garibaldi explains why influencer-style content often falls flat in high-stakes professional services—and what actually builds trust when people are deciding who to hire. You’ll hear why prospective clients aren’t looking to be entertained, but reassured, informed, and guided, and how authority-driven content quietly does the heavy lifting. This episode offers a clear, practical way to rethink you...

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25:57

#107 Your Intake Calls Are Telling You Exactly What...

Serve First, Sell Later Marketing ·

2026/01/22

Send us a text If your consult calls often turn into long explanations, repeated reassurance, or the same “I need to think about it” conversations, this episode is for you. Sylvia Garibaldi breaks down why those moments aren’t a sign that your prospects aren’t ready—but a sign that your marketing hasn’t done its job yet. You’ll learn how to use what people actually say on intake calls to create clear, service-driven marketing that answers questions before they’re asked. This episode offers a ...

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22:30

#106 Why Waiting for Certainty Is Holding Your...

Serve First, Sell Later Marketing ·

2026/01/14

Send us a text If you are a lawyer, mediator, or divorce professional who keeps thinking, “I just want to be sure before I commit,” this episode is for you. Sylvia Garibaldi talks about why waiting for certainty feels like the responsible choice—but often keeps your practice stuck in place. You’ll hear how the same careful thinking that serves your clients so well can quietly get in the way of marketing, visibility, and growth. This episode offers a practical, grounded way to think abou...

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31:56

#105 Why Most Law and Mediation Marketing Plans Fail...

Serve First, Sell Later Marketing ·

2026/01/07

Send us a text In this episode, Sylvia Garibaldi breaks down why marketing plans for law firms and mediation practices consistently fail by February, and more importantly, how to design a 2026 marketing plan that actually survives real-world conditions—busy calendars, emotional client work, court deadlines, and unpredictable weeks. This is not an episode about doing more marketing. It is about understanding why good plans collapse under pressure, and how to build a simple, realistic marketing...

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23:27

#104 How Law & Mediation Practices Can Get More...

Serve First, Sell Later Marketing ·

2025/12/09

Send us a text Most professionals have no idea where their clients actually come from—and it’s costing them visibility, referrals, and revenue. In episode 104 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi walks you through a simple, no-shame year-end debrief that reveals the real sources of your 2025 clients. You’ll learn how to identify what worked, what didn’t, and how to build a focused 2026 client growth plan for your law firm, mediation or divorce practice. In this e...

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25:44

#103 The Secret to Getting More Referrals Without Asking

Serve First, Sell Later Marketing ·

2025/11/26

Send us a text In this episode of Serve First, Sell Later Marketing, host Sylvia Garibaldi reveals the real engine behind steady, high-quality referrals: silent advocacy. These are the clients who talk about you in private conversations you’ll never see—because their experience with you was unforgettable. Sylvia outlines five key referral triggers and provides practical steps to integrate these into your practice, ensuring that your clients become your greatest advocates. A must-listen!...

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26:41

#102 What Referral Partners Really Say Behind Closed...

Serve First, Sell Later Marketing ·

2025/11/19

Send us a text Ever wondered why your referrals aren’t pouring in despite your expertise? In this episode of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi, founder and CEO of SG and Associates, uncovers the surprising truth: it's all about trust, not skill. Learn why referrals hinge on making partners feel safe, discover the tiny signals that build or break trust, and get practical steps to skyrocket your referral network. Dive in to change your approach and consistently att...

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22:10

#101 Your Name Is the Real Brand: Why Clients Google...

Serve First, Sell Later Marketing ·

2025/11/12

Send us a text In Episode 101 of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi breaks down why your name — not your firm’s — is your most valuable asset. Sylvia makes a compelling case for why personal branding is more important than ever, discussing why clients hire individuals rather than firms and how a strong personal brand can provide career insurance in an ever-changing industry. She breaks down the steps to building your personal brand intentionally, offering pr...

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29:35

#100 The Quiet Work Behind 100 Episodes — For Anyone...

Serve First, Sell Later Marketing ·

2025/11/05

Send us a text If you’ve ever shown up for your business — posting, recording, networking, nurturing relationships — and wondered if it’s making a difference… this episode is for you. In this special 100th episode, Sylvia Garibaldi, founder and CEO of SG and Associates, takes you behind the mic to share what these 100 episodes have taught her about consistency, visibility, and the quiet, often unseen work that builds momentum over time. Tune in for key takeaways on how clarity, focus, and aut...

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27:46

#99 LinkedIn for Lawyers & Mediators: Turning...

Serve First, Sell Later Marketing ·

2025/10/29

Send us a text If you’re a lawyer, mediator or divorce professional posting on social media but still wondering why the leads or referrals aren’t showing up, this episode is your game-changer. In this episode, Sylvia Garibaldi, founder and CEO of SG and Associates, dives into how your LinkedIn company page followers are more than an audience — they can become strategic referral partners. You’ll discover how to identify those followers, reach out using smart DMs, create content that appeals to...

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22:07

#98 Your Next Client Is Already in Your Network (And...

Serve First, Sell Later Marketing ·

2025/10/22

Send us a text In episode 98 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi emphasizes the importance of reconnecting with your existing network to grow your practice. She introduces a simple five-step reconnection process designed to maintain meaningful connections and create new opportunities organically. By leveraging existing relationships—your lowest hanging fruit—Sylvia demonstrates how professionals can see significant results without relying on new marketing strate...

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27:31

#97 It's Not the Algorithm — It's Your Message

Serve First, Sell Later Marketing ·

2025/10/16

Send us a text If your marketing feels hit or miss — you're posting, showing up, maybe even running webinars — but the results aren't there… It's not the algorithm. It's the message. In Episode 97, Sylvia Garibaldi breaks down why no marketing channel works without content and how your message is the real force behind every result you see. If you've ever said, “Social media doesn't bring me business,” this episode will change how you see content — not as extra work, but as the foundatio...

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45:57

#96 The Disney Blueprint for Turning Clients into...

Serve First, Sell Later Marketing ·

2025/10/08

Send us a text Join Sylvia Garibaldi and guest Vance Morris in episode 96 of the Serve First, Sell Later Marketing Podcast as they dive into Disney-inspired strategies to wow your clients and set your professional practice apart from competitors. Learn how to create unforgettable client experiences, leverage the power of emotional connections, and take actionable steps to enhance your marketing and branding from the expert who spent a decade at Disney. Listen in for invaluable insights,...

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28:06

#95 What Thousands of Professionals Taught Me About...

Serve First, Sell Later Marketing ·

2025/10/03

Send us a text In episode 95 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi shares The Momentum Marketing Framework™, a proven 4-stage system she developed after coaching and training thousands of professionals. Discover how this process takes the guesswork out of growth and how to move from stop-and-start marketing to predictable growth by focusing on visibility, acceleration, authority assets, and consistency. You’ll walk away with clarity on where you are now, what’s ho...

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25:02

#94 Beyond Billable Hours: The Hidden Systems That...

Serve First, Sell Later Marketing ·

2025/09/24

Send us a text If you’ve ever wondered how to actually move from thinking about business development to doing it consistently without it feeling forced or salesy, this episode is your activator coaching session. Sylvia walks you through the habits of modern rainmakers—commit, connect, and create—and then shows you how to turn those into simple, repeatable actions that fit your rhythm, whether you’re a solo professional or leading a team. You’ll learn how to set goals you can stick to, build m...

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19:51

#93 Beyond Billable Hours: The Non-Obvious Habits of...

Serve First, Sell Later Marketing ·

2025/09/17

Send us a text What if bringing in new clients wasn’t about being born a “rainmaker” but about building simple, repeatable habits? In this episode, we unpack groundbreaking research on the five business development personas and reveal why the activator consistently outperforms the rest. You’ll learn why activators thrive even in uncertain markets, how their habits boost revenue by up to 32%, and the three core practices that anyone can start applying right now. Whether you’re a solo professio...

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22:49

#92 Why Referrals Don’t Guarantee Clients Anymore

Serve First, Sell Later Marketing ·

2025/09/11

Send us a text In Episode 92 of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi discusses the diminishing power of referrals in the legal and mediation fields. She dives into how an impressive online presence is now crucial to converting referrals into actual clients. Learn actionable strategies on refining your digital footprint, including optimizing your website, generating compelling reviews, and using video and social media effectively. Don’t miss this roadmap to make...

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23:07

#91 Your September Reset for Client Growth

Serve First, Sell Later Marketing ·

2025/09/04

Send us a text September isn’t just back-to-school season—it’s the perfect fresh start for your practice. In this episode, you’ll learn how to reconnect with your happiest clients in a way that feels authentic, thoughtfully reignite quiet contacts, and carve out a simple weekly “connection hour” that keeps your relationships strong all year long. If you’ve been waiting for the right time to follow up, build trust, and deepen connections, this is it. Tune in and make September your powerful re...

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110 results

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