x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

26:15

Seven's upfront, a new web browser and our new paywall

Mumbrellacast ·

2025/10/22

22 October 2025In this week's Mumbrellacast, Hal Crawford, Tim Burrowes, Nathan Jolly and Abe Udy discuss Mumbrella's widespread changes as part of a larger project to bring Mumbrella and Unmade content together on the one platform. We also look at Seven West Media's upfront event in Sydney, which features the launch of a partnership with Westpac to link 7plus advertising and real-world sales, and 7 Geo Plus for location-based targeting. Seven's chief content officer Brook Hall tells Mumbrella

en

34:50

‘The merger’ – SCA/SWM dissected, ex-Edelman CCO...

Mumbrellacast ·

2025/10/01

2 October 2025Southern Cross Austereo and Seven West Media’s proposed merger is fascinating: a power move or alliance between two disrupted businesses? We go over the merger’s details to determine which company’s culture — TV or radio — will dominate. Last week, Mumbrella ran a story on the redundancy crisis that has struck the marketing and media sector in recent times. One of the leaders we spoke to, Edelman’s former chief client officer Amber di Scotto Perta, chatted with Hal about her

en

24:23

Remade revelations, the Murdoch Tiktok deal, and...

Mumbrellacast ·

2025/09/24

24 September 2025This week: Yesterday's Remade event put retail media under the microscope. In separate sessions, Zitcha's Alberto Vergara shared his theory that impulse buying is going to be destroyed by AI agents, and Jonathan Hopkins of Sonder and Commbank's Patrick Crowley dove deep into Commbank's journey of building its own retail media network. So, does retail media have a bright future? Meanwhile, this week saw Donald Trump drop a Tiktok bombshell, claming that Rupert and Lachlan

en

23:21

Mat Baxter's tattoo skincare venture, inside...

Mumbrellacast ·

2025/09/17

18 September 2025Expert marketer Mat Baxter rolled out a tattoo luxury skincare line, Skingraphica, after finding that popular cosmetic brands didn't supply products specifically for tattoo skincare. He spoke with Hal about the new venture, and revealed the unorthodox marketing practices he's going to deploy for it. Meanwhile, Mumbrella360 2026 has been officially announced. "Catalyst" is the theme for Australia's top media and marketing event, and our head of curation, Cat McGinn, is here to

en

24:25

Youtube going strong at 20, Mamamia starts its...

Mumbrellacast ·

2025/09/11

11 September 2025Youtube marked its 20th birthday by gathering 600 industry personnel in Sydney and dazzling them with its own version of a TV upfront. The video streaming platform shared its latest products with the crowd, and Hal was there to see if it was all worth it. The latest radio ratings are in, and Nine Radio climbed back in Melbourne. Kyle and Jackie O have also gained some ground in the Victorian city. We go over the results to see who's currently on top. In this week's Upfronts

en

23:13

Nine posts big numbers, ARN vs SCA financial results,...

Mumbrellacast ·

2025/08/27

28 August 2025Nine's finances for FY2025 were released this morning, and the combined weight of the Olympics, Stan and Domain helped the media organisation stay upright. But should Nine be celebrating? Meanwhile, rivals ARN and SCA have released their own financial results, while rumours of Nine being interested in buying SCA continue. Nathan is here to break down the numbers and share what SCA CEO John Kelly said of the rumours during their recent chat. The Australian Association of National

en

25:24

Inside Hardie Grant's Keep Left acquisition, OOH's...

Mumbrellacast ·

2025/08/20

Media and publishing group Hardie Grant has made a major investment in the communications space, acquiring PR agency Keep Left. We discuss if Hardie Grant made the right move, and what prompted Keep Left to sell after 23 years.The country's sole independent newswire, Australian Associated Press, has struck a deal with Google to feed its news into the Gemini app. Does the deal make sense? Meanwhile, Ooh Media released its half-yearly results this week — and the numbers were strong. Tim spoke with

en

52:44

'I put all my skin in the game': Ebiquity CEO Ruben...

Mumbrellacast ·

2025/08/15

Global performance consultancy Ebiquity oversees US$160 billion of advertising spend for the majority of the world's top brands.CEO Ruben Schreurs sat down with Mumbrella's Hal Crawford for a wide-ranging interview that ran the gamut from agency disruption, to advertiser news avoidance, Elon Musk, outdoor, the rise of Publicis and a personal attack on Schreurs that almost cost him his life.

en

24:32

Google's legal threats, Solstice Media's latest...

Mumbrellacast ·

2025/07/29

30th July 2025Over the weekend, Google ramped up the under-16s social media ban fight by sending at letter to the Australian government with legal claims for exemption (which it has just officially lost). We analyse Google's arguments to see if the tech juggernaut has a case or if it's shouting at a wall. Hal interviews executive director of media and data at Spinach Advertising Ben Willee about the commercial impact of the under-16s ban on Google. Meanwhile, Solstice Media announced it is

en

26:44

Omnicom's Oceania restructure, FM trumps AM in...

Mumbrellacast ·

2025/07/23

23 July 2025The restructure of Omnicom's Oceania operations has dominated the trade press this week, particularly with the confirmation that Nick Garrett will be returning to lead the new organisation. Is Omnicom just aligning with the rest of the industry or is there something different afoot here? Meanwhile, Nathan spoke with ARN's chief audience and content officer, Lauren Joyce, about FM station Gold trumping Nine Radio's AM talkback in the Melbourne radio ratings. We break down the latest

en

23:07

SCA's content head departs, Telstra leans into the...

Mumbrellacast ·

2025/07/16

16 July 2025Southern Cross Austereo's chief content officer, Dave Cameron, is leaving the business after three decades, and with the network recently selling its regional TV licence and doubling down on an 'all about audio' ethos, it's made us wonder: Did he jump or was he shown the door? This week has also seen the publication of independent studies from TRA and Cubery that capture what ads Australians find memorable. Telstra took the crown as the "most unforgettable" brand advertiser, and also

en

65:41

Healthcare to receive the Mat Baxter treatment

Mumbrellacast ·

2025/07/13

14 July 2025During the Covid pandemic, a serious accident left Naked Communications Australia co-founder Mat Baxter with serious injuries, forcing the agencyland leader into 12 weeks of recuperation — while trying to fill his role of chief executive officer at global consultancy Huge in New York. But the tragedy became a cornerstone moment for Baxter, who now holds an equity stake in Tmrw, a disruptive healthcare start up that aims to revolutionise wellness via data and AI. In this special

en

27:20

Commbank goes big with new campaign, media mushroom...

Mumbrellacast ·

2025/07/08

9 July 2025The Commonwealth Bank has the industry and consumers talking about its latest ad campaign. But it's not just the 90-second whirlwind of a TVC featuring cars, several Matildas, and even a biplane that has captured people's attention — it's the 'Australian first' media strategy leveraging a 48-hour roadblock across BVOD. We break down the work to answer what everyone's asking: how effective is it? Mitsubishi Australia and creative agency Richards Rose spent serious cash to secure the

en

26:41

Aussies win big at Cannes, the trouble at Clems, and...

Mumbrellacast ·

2025/06/18

18 June 2025Telstra and creative agency Bear Meets Eagle On Fire won the Film Craft Grand Prix at the 2025 Cannes Lions International Festival of Creativity. It's one of the most prestigious awards in adland — Lauren breaks down the win and shares an update on other awards the Australian industry has secured. Clemenger Group's changing of the guard continues with the announcement that its CEO Les Timar handed in his resignation after spending more than two decades with the business. Jonathan

en

52:16

Greg Hywood's view from the river bank

Mumbrellacast ·

2025/06/16

Former Fairfax CEO and Free TV Chair Greg Hywood has moved out of the media world for the first time in 50 years. Mumbrella editorial director Hal Crawford talks with Hywood at length in this interview edition of the Mumbrellacast, covering Hywood's career, the nature of journalism and journalists - and, intriguingly, his view on whether the Nine Fairfax merger he engineered seven years ago has worked. Credit to Abe's Audio for another brilliant edit.

en

37:15

Mumbrellacast goes live: Linkedin, highly paid...

Mumbrellacast ·

2025/05/29

29 May 2025Recorded live on stage at Mumbrella360, this special episode of the Mumbrellacast sees the worlds of Unmade and Mumbrella collide. Over the past two weeks, we've been hearing from multiple sources that Linkedin is becoming increasingly relevant for marketers. We discuss if the platform's moment is just a fad or the start of a new age of marketing. Meanwhile, The Australian recently published a list of TV's highest paid personalities — but after Mumbrella did a bit of digging, it turns

en

22:36

ABC, SBS and the gender pay gaps data; inside outdoor...

Mumbrellacast ·

2025/05/21

21 May 2025For the first time ever, the Workplace Gender Equality Agency has released the gender pay gaps of companies in the Commonwealth public sector — and that includes broadcasters ABC and SBS. We unpack the data to see who’s winning and who needs to catch up. Last week, Hal interviewed Ooh Media’s chief revenue officer, Mark Fairhurst, who threw back the curtain on outdoor media. The conversation was rich: we share the highlights and go in-depth on the challenges in the sector. Google

en

22:01

News Corp, AI and Donald Trump; Anika Wells; and the...

Mumbrellacast ·

2025/05/14

14 May 2025The Outdoor Media Association held a conference in Sydney last week, where it revealed that its new metrics suite, Move, is launching… at some point. It has been years in the making, so why the delay? Robert Thomson, CEO of News Corp, issued a stark warning to US President Donald Trump that AI companies are stealing content, such as his ‘The Art of the Deal’ book, to train language models. We unpack why Thomson voiced the concern. Meanwhile, chicken wings chain Wingstop is the

en

19:48

Are Media CEO on US deal; SCA finally exits TV;...

Mumbrellacast ·

2025/05/07

7 May 2025This morning, Are Media announced a deal that it would sell ads for US publisher Dotdash Meredith in the Australian market. Hal had a rare chat with Are Media's CEO Jane Huxley who claims the sun has come out. Meanwhile, Southern Cross Austereo (SCA) is officially selling its remaining regional TV licences to Seven West Media — and not Australian Digital Holdings (ADH) as was originally planned. We discuss if this was a good move for SCA, and ADH's response to the news. Netflix's

en

28:08

A nothing-off-limits chat with Meta ANZ boss Will Easton

Mumbrellacast ·

2025/04/30

30 April 2025Metafest has just wrapped up for 2025, and to mark the occasion, Hal and Tim sat down with Meta's ANZ managing director Will Easton. From the News Media Bargaining Code to Meta's tax payments and the highly publicised social media ban for people under the age of 16, Easton faced questions on some controversial issues in this special episode of the Mumbrellacast. Join Hal Crawford and Tim Burrowes for a look at everything under Australia’s media and marketing umbrella.

en

65 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...