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PODCAST

Chaos to Conversions: A Podcast on Launching and Email Marketing

Melanie Battistelli, OBM and Branda Villacob, Copywriter

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around

business entrepreneurship

All Episodes

38:09

Ep 089: Creating a Brand that Stands Out with Kati...

Chaos to Conversions: A Podcast on Launching and... ·

2025/10/28

In this episode, Melanie and Branda chat with Kati Zukaitis, a branding and marketing expert. They talk about the importance of understanding your unique value proposition and how to embed your personality into your marketing. Kati shares insights on navigating the rebranding process, the value of professional branding services, and how to build a strong brand identity that will resonate with your audience. Tune in as Melanie, Branda, and Kati Discuss: Why understanding your unique value prop...

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8:22

Ep 088: You Planned Your Content, But You're Not...

Chaos to Conversions: A Podcast on Launching and... ·

2025/10/21

In this episode, Branda talks about the common challenge of turning a content plan into actionable steps. She shares practical strategies to help business owners implement their marketing plans. Tune in as Branda Discusses: Shrinking your content tasks to manageable sizes.Building accountability into your content creation process.Common barriers that prevent you from starting.Easy ways to start your content tasks. Mentioned in the Episode: Save $50 off your first month or quarter in the Copy ...

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31:57

Ep 087: How to Build an Online Community with Ashley...

Chaos to Conversions: A Podcast on Launching and... ·

2025/10/14

Melanie chats with Ashley Gore about the evolving landscape of online education. They talk about hybrid cohorts, the importance of community engagement, effective onboarding processes, and the role of gamification in the learning experience. Their discussion also touches on current trends in online courses, including the shift towards shorter, more focused content and the future potential of personalized learning paths. Tune in as Melanie and Ashley Discuss: Blending live interaction with s...

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23:37

Ep 086: 5 Email Sequences You Need in Your Business

Chaos to Conversions: A Podcast on Launching and... ·

2025/10/07

In this episode, Branda and Melanie share five essential email sequences that every business should be using to enhance customer engagement and drive sales. They chat about the importance of welcome sequences for building trust, sales sequences for crafting compelling offers, re-engagement strategies for cold subscribers, onboarding sequences for nurturing new customers, and abandoned cart sequences for recapturing lost sales. You’ll leave this episode with a detailed look into each type of s...

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13:06

Ep 085: "I Don't Know What to Write About..."

Chaos to Conversions: A Podcast on Launching and... ·

2025/09/30

In this episode, Branda talks about the common struggle of business owners who often find themselves at a loss for words writing content. She explores the reasons behind this writer's block and gives actionable strategies to overcome these challenges. She explores tailoring content to various stages of the marketing funnel to effectively engage audiences and generate ideas for content creation. Tune in as Branda Discusses: How market research can help identify audience needs.Brainstorming exe...

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28:11

Ep 084: Let's Plan Your Q4 Content in 15 minutes

Chaos to Conversions: A Podcast on Launching and... ·

2025/09/23

In this episode, Melanie shares a step-by-step process for planning three months of content that educates, builds trust, and sells effectively. She covers educational content, storytelling, evidence-based content, and promotional strategies, all aimed at helping businesses finish the year strong and prepare for future growth. Tune in as Melanie Discusses: Setting yourself up for success in the fourth quarterThe right approach for stress-free planningHow storytelling helps build a connection w...

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40:01

Ep 083: How a Podcast Can Grow Your Business with...

Chaos to Conversions: A Podcast on Launching and... ·

2025/09/16

In this episode, Sarah Whitaker chats with Branda and Melanie about starting and growing a podcast. Sarah shares the importance of building trust with audiences, essential steps to launch a podcast, and the significance of storytelling and audience engagement. We also discuss metrics for measuring success and practical advice on tracking ROI and creating a cohesive brand across platforms. Tune in as Sarah, Melanie and Branda Discuss: Why podcasting is a great way to build trust with you...

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11:40

Ep 082: My Honest Thoughts on Using AI for Copy

Chaos to Conversions: A Podcast on Launching and... ·

2025/09/09

In this episode, Branda talks about the use of AI in copywriting, exploring both its advantages and disadvantages. She covers the importance of strategy, messaging, and storytelling in effective copy, highlighting how AI can assist but also fall short in these areas. The episode includes resources for copywriters looking to enhance their skills and strategies. Tune in as Branda Discusses: How AI can speed up the writing processHow to use AI for initial drafts Why human insight is crucial...

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14:59

Ep 081: The Debrief Question That Changes Everything

Chaos to Conversions: A Podcast on Launching and... ·

2025/09/02

In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparison, online business owners can better assess their launch results. Melanie also provides benchmarks for what are normal conversion rates and encour...

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19:36

Ep 080: How to Handle a Pivot

Chaos to Conversions: A Podcast on Launching and... ·

2025/08/26

Feeling the itch to make a change in your business? Melanie and Branda are talking all about pivots - when to make them and how to do it strategically. They explore the signs that signal it’s time for change, the difference between impulsive flailing and strategic pivots, and the emotional challenges that come with making shifts in business. They also share some personal stories of their own pivots throughout the years, and how their businesses continue to shift in 2025. Tune in as Melanie an...

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22:22

Ep 079: Emails Sound Repetitive?

Chaos to Conversions: A Podcast on Launching and... ·

2025/08/19

In this episode, Branda talks about a common struggle business owners face: feeling repetitive in their email content. She digs into the importance of repetition in marketing, explaining how many touch points are needed to warm up buyers. Branda offers strategies to help you vary your messaging and maintain stamina in content creation. Tune in as Branda Discusses: Why repetition is so important in your businessHow to reframe repetition so it feels less annoyingHow to repeat yourself in your c...

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15:26

Ep 078: Launch Data

Chaos to Conversions: A Podcast on Launching and... ·

2025/08/12

In this episode, Melanie discusses the essential launch metrics that you should focus on to improve your live launches. She emphasizes the importance of tracking key data categories such as registration rates, daily sales, email performance, and event-specific metrics. The conversation also covers how to analyze these metrics post-launch to identify areas for improvement and which metrics can be safely ignored to keep you focused on what truly drives sales and engagement. Tune in as Melanie D...

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29:52

Ep 077: Website SEO 101 with Kelly Kumler

Chaos to Conversions: A Podcast on Launching and... ·

2025/08/05

Wish more people would find you online? Brand and Melanie sit down with Kelly, founder of Kelly Ryann Co., to talk about website SEO. Kelly shares tools for keyword research and tracking website performance, highlights common SEO mistakes, and explains how website design impacts SEO. If you’ve wondered why your website isn’t getting found or you’re hoping to grow your organic traffic, this episode is for you! Tune in as Melanie and Branda Discuss: Tools you can use to track your website perfo...

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23:40

Ep 076: Crafting a Launch Sequence

Chaos to Conversions: A Podcast on Launching and... ·

2025/07/29

What kind of emails should you include in your launch sequence? Branda talks about five different launch emails that reach all types of buyers, for those who want the data to those who connect with stories. She also digs into the importance of pre-launch, and how warming your audience and conducting marketing research will ensure the most success with your launch. Tune in as Branda Discusses: The importance of pre-launch and warming up your audienceWhy market research is so important and how ...

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20:58

Ep 075: Launch Bonuses

Chaos to Conversions: A Podcast on Launching and... ·

2025/07/22

In this episode, Melanie shares six strategies to enhance your product launch. She emphasizes the importance of creating an experience rather than a one-off event, introducing concepts like open houses, pop-up communities, bonus trainings, upsells, downsells, and affiliate marketing. Each strategy is designed to build trust, address objections, and ultimately boost sales during a launch. Tune in as Melanie Discusses: How adding bonuses can significantly enhance your launch.How to choose one o...

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22:03

Ep 074: Am I Giving Too Much Away?

Chaos to Conversions: A Podcast on Launching and... ·

2025/07/15

In this episode, Branda and Melanie talk about the fine line between providing value through free content and the risk of over-delivering, which can lead to low conversion rates. They explore the importance of connecting freebies to paid offers, focusing on the 'why' and 'what' rather than the 'how'. They’re sharing signs of over-delivery, effective strategies for creating freebies, and self-auditing techniques to make sure your content remains actionable without overwhelming your audience. T...

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38:11

Ep 073: How I'm Prepping for Maternity Leave

Chaos to Conversions: A Podcast on Launching and... ·

2025/07/08

Prepping for a baby or a business sabbatical? Curious how others are prepping for an extended time off? In this episode, Branda is sharing a raw and real behind-the-scenes look at her maternity leave prep for baby #1. She discusses the unique challenges faced by solo entrepreneurs, the financial planning involved, and how she is preparing her clients for her absence. Branda shares her anxiety about sharing the news with clients, the importance of flexibility, and the uncertainties that come w...

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18:18

Ep 072: Webinar Style Launch - The Hot Girl Summer...

Chaos to Conversions: A Podcast on Launching and... ·

2025/07/01

In this episode, Melanie discusses the ins and outs of webinar launches. She talks about their effectiveness, potential challenges, and how to create a great webinar outline. She emphasizes the importance of understanding your audience and creating content that educates while also converting. The episode gives you actionable insights on measuring success and optimizing webinar performance. Tune in as Melanie Discusses: How webinars can be a powerful launch strategy if done correctlyHow ...

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30:39

Ep 071: Boosting Client Retention with Offer Suites...

Chaos to Conversions: A Podcast on Launching and... ·

2025/06/24

In this episode, Melanie and Branda talk with guest Marra McDonald about the importance of building a product suite that caters to various client needs and promotes long-term relationships. Marra shares her journey from a single core offer to a diversified product suite, emphasizing the importance of understanding client transformations and cutting unnecessary fluff from offers. Tune in as Melanie and Branda Discuss: Why you need a product suiteHow product suites provide flexibility (an...

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26:29

Ep 070: How to Interpret Your Email Data

Chaos to Conversions: A Podcast on Launching and... ·

2025/06/17

In this episode, Branda talks about going beyond looking at email metrics and actually interpreting them. She will talk you through interpreting open rates, click rates, and conversion rates. The episode covers how to interpret these metrics to make informed decisions about email content and strategy, which helps you improve email engagement and performance. Tune in as Branda Discusses: How to go beyond looking at email metricsHow to interpret and analyze your open rates, click rates, and con...

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