Reframed The Podcast

00:42:00

How Christian Vergara Shot an Entire Commercial in a...

Reframed The Podcast ·

2026/10/06

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3U8BDoY▶ About This Episode:Director Christian Vergara joins Dylan Hahn to break down his self funded Theragun spec commercial. They walk through shooting three athletes against a cyc wall with two ARRI Alexa 35s on a Fisher dolly, a rolling Xbox Kinect rig blended with Polycam scans, in camera filtration, and sourcing hospital grade monitors from a suburban Chicago medical warehouse. They also get into using a

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00:41:55

Building a Y2K Era Reality With Director Niklas Hugo

Reframed The Podcast ·

2026/09/18

▶Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4xYM4Kp▶About This Episode:Director Niklas Hugo joins Dylan Hahn to break down his Y2K-inspired commercial for Offhand, "Diamond Drive Country Club." They walk through building one long dolly track that they reshuffled for multiple setups, faking rain with the fire department to soak the whole cast, and shooting on film. They also get into cutting to a drummer's internal rhythm, choosing tone and heightened

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00:58:03

Everything That Makes Loris Russier's Work So Tasteful

Reframed The Podcast ·

2026/09/10

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4ir24A9▶ About This Episode:Director Loris Russier joins Dylan Hahn to break down his Tissot commercial, a three sport tribute to dedication built around NBA star Damian Lillard, Tour de France cycling, and MotoGP. Loris walks through the all practical approach behind the film, including a hand built infinity mirror box, a sunrise basketball shoot staged on a repurposed boat platform, macro watch inserts shot on a

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00:42:19

Why Filmmakers Sacrifice Themselves for a Music Video

Reframed The Podcast ·

2026/09/01

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4ybXaeI▶ About This Episode:Director Ádám Halmos joins Dylan Hahn to the podcast to break down his music video for Brumiko's "Sör, Unicum," which features Hungarian film legend Reviczky Gábor, Ádám's own childhood cinema hero. Ádám explains shooting his first ever project on 16mm film with only 40 minutes of stock, wrangling horses and motorcycles inside an active quarry, rebuilding a prop heart in VFX

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00:38:41

Not a Shred of AI - BRICK Commercial Breakdown with...

Reframed The Podcast ·

2026/08/25

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4iru9XM▶ About This Episode:Director Damien Blue returns to the podcast to break down two spots he directed for Brick. Damien walks through shooting a reversed paper throw at 120fps on 16mm film, wiring a custom LED light fixture shipped in from Australia, and combining a zoom out with a Dana Dolly slide for the final shot. He also gets into shooting practical effects in the age of AI, casting a real life couple for on

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00:39:35

How Director Josh Cohen Made Impossible Shots That...

Reframed The Podcast ·

2026/08/14

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4i3vgNe▶ About This Episode:Director Josh Cohen joins Dylan Hahn to break down the Doritos x Formula 1 commercial starring Gordon Ramsay. Josh explains how a snowed out Toronto shoot forced the team into 3D truck scans and CG exteriors, how a moving light on a push cart replaced a volume stage they couldn't afford, and how the camera shake, blowtorch transition, and jalapeno explosion were all built in camera. He

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00:50:34

How Megan Tan Shot a Commercial in One Day

Reframed The Podcast ·

2026/07/31

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4q8pegx▶ About This Episode:Director Megan Tan joins Dylan Hahn to break down "The Champion Recipe," a storytelling-driven spot for Lexar's Argentina-designed SSD made with the AFA. Megan walks through shooting the entire thing in one 14-hour day in Malaysia, dressing a local Airbnb to pass as an Argentinian home, casting a real footballer over a trained actor, and packing in training scenes, a

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01:05:52

How Daniel Iglesias Pitched and Made an Impossible...

Reframed The Podcast ·

2026/07/23

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4gUcDe7▶ About This Episode:Director Daniel Iglesias joins Dylan Hahn to break down The Neighbourhood’s music video for “Planet”, a surreal dance piece built around an inverted woman, practical insects, a hairless cat, and a moving El Camino. Daniel explains how he turned a seemingly simple concept into a carefully structured visual journey, balancing ambitious transitions, VFX, choreography, and an eight-hour

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00:43:05

Making a GoPro Look Cinematic With Scott Secco

Reframed The Podcast ·

2026/07/10

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3SK2d6X▶ About This Episode: Director Scott Secco returns to Reframed to break down his latest mountain bike film shot with GoPro's new interchangeable lens camera. Scott walks through the custom rigs, cable cams, pole cams, fog setups, and creative problem-solving behind the project—including the moment a failed stunt left him with a broken sternum. They also dive into why small cameras are becoming legitimate

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00:33:43

What Makes Sabrina Nijenhuis’s Directing So Special

Reframed The Podcast ·

2026/07/01

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4wk1AiL▶ About This Episode:Dutch director Sabrina Nijenhuis joins Dylan Hahn to break down her Cannes-nominated spec commercial Burning Desire — a cinematic film about skin cancer shot on 16mm with almost no budget. She shares how borrowed film stock, DIY production design, natural light, and practical in-camera techniques helped shape the film, while diving into spec work, commercial directing, and the importance of

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00:46:07

How They Built a Helicopter Out of People for a...

Reframed The Podcast ·

2026/06/25

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4eygU3W▶ About This Episode:Director Daniel Warwick joins Dylan Hahn to break down his Westpac campaign, a commercial that turned an entire community into a human helicopter. Daniel explains why he chose to build the impossible practically instead of relying on CGI, how Martin Parr's photography inspired the film's distinctive 16mm aesthetic, and why shooting front-lit in harsh sunlight became the project's

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00:51:47

Breaking Down Aidan Cullen's Cosmos Commercial (feat....

Reframed The Podcast ·

2026/06/18

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/44hbA0a▶ About This Episode:Director and photographer Aidan Cullen joins Dylan Hahn to break down his commercial spot for Cosmos starring Odessa A'zion, and to discuss what makes certain performers impossible to look away from. Aidan shares insights from a decade of working with actors, musicians, and brands, including his creative collaborations with Odessa, Omar Apollo, Malcolm Todd, and more. They talk about

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00:33:43

How They Made This - Olivia Rodrigo’s Low-Fi Music Video

Reframed The Podcast ·

2026/06/09

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3S0f30i▶ About This Episode:Cinematographer Todd Banhazl joins Dylan Hahn to break down Olivia Rodrigo's "Drop Dead" music video, a project shot entirely on vintage BetaCam, VHS, and MiniDV cameras. Todd shares why the team wasn't chasing nostalgia, but the unique beauty these formats bring to faces, movement, and atmosphere. They discuss preserving interlaced motion, lighting for low-resolution

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01:06:47

How Adam Bentel “Atmosphere-Maxxed” This KFC Commercial

Reframed The Podcast ·

2026/06/02

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4o2SN1D▶ About This Episode:DP Adam Bentel joins Dylan Hahn to break down KFC’s “Eat the Rules” campaign, directed by Zee Ntuli. Adam shares how the team turned a single abandoned community center into a surreal party world using practical effects, lasers, dancers, mirrors, confetti, and a lot of experimentation. They get into collaborative scouting, shooting at 250fps on the Alexa 35, building atmosphere with practical

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00:51:07

How Shapxo Pulls Off Impossible VFX Shots

Reframed The Podcast ·

2026/05/24

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4fCE3V1▶ About This Episode:Director and Abyss Digital founder Shapxo joins Dylan Hahn to break down how some of his most insane VFX shots actually get made. From Unreal Engine previs and robotic camera systems to CG avatars, seamless eye transitions, and LED volume stages, they dig into the real process behind modern VFX work. They also talk about AI, filmmaking culture, creative collaboration, and why some of the best

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00:51:44

Directing a Comedy Commercial With Rick Darge

Reframed The Podcast ·

2026/05/17

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3PajnJv▶ About This Episode: Director Rick Darge joins Dylan Hahn to break down his wildly absurd Popeyes “Chicken Chicken Chicken” campaign. It's a musical commercial built around one word, one weird idea, and a ton of meticulous prep. Rick walks through the entire process of directing a big budget commercial, from casting actors who can sing, navigating UK food advertising laws to solving VFX problems on the fly

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00:37:10

Watch Simon Becks Directing in “Extreme Conditions”

Reframed The Podcast ·

2026/05/08

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3RbjW6d▶ About This Episode:Director Simon Becks joins Dylan Hahn to break down a surreal Iceland-shot music video about a man stranded in a frozen wasteland who falls in love with a snow woman. Alongside co-director Folkert Verdoorn, Simon shares how the team turned a strange one-line concept into a massive practical shoot involving glaciers, handmade sleds, puppeteered snow creatures, and brutal conditions across

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00:53:20

A Student Film That Looks Like a High End Commercial...

Reframed The Podcast ·

2026/04/30

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3QFEmUS▶ About This Episode:Director Leon Liehr joins Dylan Hahn to break down a spec commercial featuring Headspace that was made as a student project. Leon shares how a small team used location choices, practical effects, and VFX to create the illusion of ceilings closing in, all within a three-day shoot. They talk through previs, lighting strategy, in-camera solutions, and the process of aligning a spec piece closely

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00:56:03

How Young Replicant Shoots Music Videos

Reframed The Podcast ·

2026/04/25

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4tywEKA▶ About This Episode:Director Alex Takacs returns to break down his music video Brush Me Like a Horse, a simple but striking concept built around a man running on a treadmill over a cliff. Alex shares how the idea expanded into a full world through production design, performance, and careful visual choices. They get into the realities of the shoot, including difficult locations, rattlesnakes on set, a broken

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00:45:22

How Morgan Le Faucheur Shot This on an iPhone

Reframed The Podcast ·

2026/04/16

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3ODQSU9▶ About This Episode:Director Morgan Le Faucheur joins Dylan Hahn to break down his cycling campaign and the detailed process behind creating a high-end commercial look with limited resources. Morgan explains how he developed the treatment, pitched the idea in person, and used a combination of moto crane, drone, handheld camera, and practical lighting to build a strong black and white visual language. They

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