Workbook Radio

14:50

Episode 102- Agency Spotlight: Début Art

Workbook Radio ·

2026/09/25

Founded in 1985, Début Art is an artists' representative agency, representing a groundbreaking roster of globally based illustrators, motion and animation artists, and illustrative designers. Podcast host, Jacqueline Lopez, sits down with agency founder, Andrew Coningsby and Senior Managing Agent, Jonathan Hedley to talk about what sets Début apart, how the illustration industry is changing, and how Début is setting their artists up for success. Visit Début Art. About Début Art: Début Art

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15:14

Episode 101- State of the Agency with DAGGER's Al...

Workbook Radio ·

2026/01/12

Dagger is an independent, creatively wired, strategy obsessed brand building agency based in Atlanta, Georgia. It's one of Ad Age Best Places to Work and has been named 4x to Adweek's 100 Fastest Growing Agencies. On this episode I sat down with the agency's Chief Creative officer, Al Patton, and Head of Dagger Originals, Lance Krall to talk about the state of Dagger, Advertising in Atlanta, and more. About our Guests: AL PATTON, CHIEF CREATIVE OFFICER Al joined as Chief Creative Officer in February

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17:00

Episode 100- Leading Life with Doug Truppe & Gabriel...

Workbook Radio ·

2025/06/17

Doug Truppe is a creative talent agent specializing in the representation, marketing, and management of award-winning commercial Photographers and Directors. Gabriel Most is a licensed social worker and registered nurse who is interested in how our minds work and helps clients restore balance in their lives and move forward mindfully. Together, they’ve created the blog series Leading Life to empower, elevate and foster a sense of community for those employed in the advertising industry. On this

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14:07

Episode 099- Heather Eidson

Workbook Radio ·

2025/02/24

On this episode, we talk with photographer, videographer, and filmmaker, Heather Eidson, about going from photojournalism to higher educational marketing, her love of filmmaking, and how she incorporates balance and mindfulness in her career and everyday life. About Heather... Hello! I am a photographer, videographer and filmmaker with a passion for creating stories that bring awareness and spark change. My camera has since taken me on adventures in the higher education and corporate sectors where I

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13:47

Episode 098- Beth Galton's Covid Diary

Workbook Radio ·

2024/11/08

During the Pandemic, commercial and fine art photographer Beth Galton created an art piece that eventually turned into an art book she titled, Covid Diary. Now she has started a Kickstarter to help her fully realize the scope of this passion project. On this episode, we’re talking about the Covid Diary, which is on its final fundraising stretch. We discuss the origin of the project, its evolution, and how this experience has helped Beth grow. Click here to learn more about the kickstarter! About

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12:38

Episode 097- David and Greta Fox

Workbook Radio ·

2024/10/11

On this episode we talk to corporate and commercial photography duo, David and Greta Fox, about their ongoing breast cancer survivors personal project, their work with the folk Americana Roots Hall of Fame, and more. About David and Greta: Corporate Event Conference Headshot Photographer David Fox has been making professional images since his early teens. From his start as a photojournalist, he earned a BFA in filmmaking at Emerson College in 1982. In 1983, he opened a video production company. He

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09:59

Episode 096- Orit Bergman

Workbook Radio ·

2024/08/06

On this episode, multidisciplinary artist Orit Bergman talks about how she takes on so many creative disciplines, her latest projects (one which won a 2023 World Illustration Award), and what she's looking forward to creating. About Orit: Orit Bergman was born in Jerusalem and lives and works in Kerem Maharal, Israel. She writes and illustrates children’s books, adapts her stories to the theater and frequently meets children across the country. Her books were published in Israel, USA, France, and

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15:15

Episode 095- Meet Mari Amor

Workbook Radio ·

2024/04/20

After a career 13 years in the making, Mari (pronounced Mary) Amor is finally stepping into her true name. On this episode, we talk to Mari about her decision, the steps taken for this evolution, and what she’s looking forward to on her journey and the industry as a whole. About Mari: Mari (pronounced Mary, spelled with an i) is a people oriented commercial photographer and director of photography with a big heart. While she calls Nashville, Tennessee home, she has told stories for an impressive

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14:36

Episode 094- New Year, New Personal Project with...

Workbook Radio ·

2024/02/13

Dennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 with a personal project, what past projects have taught him, and how his experiences on them have shaped his commercial work. About Dennis: Dennis Welsh has been a commercial photographer and director since 1990 working with clients to help share their brand stories through authentic stills and motion

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15:27

Episode 093- Advertising & Innovation in Atlanta with...

Workbook Radio ·

2023/12/28

Mike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweek’s Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five years. On this episode, Mike and I chat about Dagger’s start, what advertising opportunity the city of Atlanta holds, and how innovation is driving Dagger in 2024. Mike Popowski, CEO | Mike drives Dagger’s vision, culture, and growth. A proven client

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25:58

Episode 092- Matt Garbutt talks AI in Advertising

Workbook Radio ·

2023/12/01

Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology with client campaigns. On this episode, Matt discusses his start with AI, how it has become a part of Brave Bison's strategy, and touches on the possible threat it presents to the creative community as well as offering resources for others to better

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14:20

Episode 091- TDA_Boulder x Rise Against Suicide

Workbook Radio ·

2023/09/08

Rise Against Suicide is a nonprofit whose mission is to help young people at risk of suicide by removing the financial and social barriers to treatment. Their first awarness campaign launched last week, helmed by board member and ECD/Partner at TDA_Boulder, Jonathan Schoenberg. On This episode, Jonathan talks to us about Rise, his personal connection to this non profit, and how the campaign came together. Check out AdAge's latest write up on the campaign.

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12:23

Episode 090- Dennis Murphy and My Hand My Cause

Workbook Radio ·

2023/07/13

Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys. On this episode we talk about his new adventure, his non-profit My Hand My Cause, Inc., a fundraising initiative that uses the power of celebrity, along with fine art photography, to raise money for existing charities. View Dennis Murphy's portfolio here. Learn more about My Hand My Cause, Inc. here.

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20:58

Episode 089- Felipe Simi, SOKO

Workbook Radio ·

2023/06/20

Felipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with Heinz Brazil to release the country's first safe red tattoo ink. I sat down with Felipe to talk about why he started SOKO, what it's like working with global brands, hiring international talent, and how diversity and inclusion truly permeates his agency. To find out more about SOKO visit soko.cx both online and on instagram.

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14:20

Episode 088- Brian Carlson

Workbook Radio ·

2023/06/04

Brian Carlson is photographer and filmmaker with over a decade of experience and a passion for storytelling. On this episode, Brian talks about his time in Africa and how it's shaped him both professionally and personally, as well as his fascination of subcultures which has led him from carnivals to lawnmower racing. View Brian's work here. About Brian: I'm a photographer and filmmaker with a passion for storytelling, it's that simple. With over a decade of experience, I bring a warm and engaging

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13:55

Episode 087- Margaret Johnson on Creating Super Bowl Ads

Workbook Radio ·

2023/04/26

In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. On this episode, I sat down with GS&P’s Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It’s a behind the scenes into what it takes to get from concept to the big game, and beyond. About Margaret Johnson: Margaret is a 25-year veteran of GS&P and leads the agency’s Creative department, a position she assumed in 2015 after being named a

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14:50

Episode 086- Alex Garcia

Workbook Radio ·

2023/04/15

As a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about his process of connecting with his subjects and his mission to be a bridge connecting communities in both his personal and professional work. About Alex Garcia: As a Midwest/Chicago-based photographer and filmmaker, Alex Garcia is steeped in the art of crafting "real people" storytelling moments for

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14:11

Episode 085- John Fedele

Workbook Radio ·

2023/03/21

On this episode, Photographer/Director John Fedele talks to us about pivoting from Art Director to Commercial Photographer, his new work with Staples, his new rep, and looking ahead at the advertising landscape. About John Fedele: "I'm a photographer & director based in the Midwest shooting still and motion lifestyle imagery anywhere my projects take me. My work focuses on the ordinary moments in life and elevates them into something soulful with a modern twist. I bring a friendly, positive

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15:39

Episode 084- Felicia Perretti

Workbook Radio ·

2023/03/02

On this episode, commercial food and beverage photographer/director Felicia Perretti talks about some of her projects, from Dominos in Abu Dhabi to aluminum foil in her own kitchen, and how she uses linkedin, promo pieces, and photo contests all as part of her marketing strategy. About Felicia: Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and

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10:40

Episode 083- Tasha Dean on Diversity in Advertising,...

Workbook Radio ·

2023/01/26

On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In part 2, Tasha talks about the search for diverse talent, what’s ahead for Martin, how commercial artists can embrace the “beyond the reel” mentality, and leaning into risk. About Tasha

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