Valor Coffee Podcast

01:15:17

How to Grow a Coffee Catering Business (ft....

Valor Coffee Podcast ·

2026/10/05

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep179A very special thank you to Justin Goodhart for joining us on the pod!A year after Justin first helped us decide whether to even try it, our catering program has grown from about 10 events a month to 38, and we brought him back to tell us what comes next. We get into whether carts should go out fully stocked or get prepped the morning of,

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00:58:41

How to Actually Build Core Values Your Team Will Live...

Valor Coffee Podcast ·

2026/09/21

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep178A very special thank you to Chris for joining me on the pod!Why do your baristas stare at customers instead of engaging with them? Ross sits back down with Keys to the Shop founder Chris Deferio (almost 10 years into coaching coffee shop owners now) to dig into the real reason "hospitality" and "engagement" stay

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00:39:58

Why We Celebrate When Great Employees Leave – Valor...

Valor Coffee Podcast ·

2026/09/15

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep177Tuesday POD!! Let's get it.We want our best employees to eventually quit, and we mean that. In this episode, we sit down with two former Valor baristas turned coffee shop owners and talk through why losing a great employee to their own venture isn't a betrayal, it's actually the whole freaking point. We get into the difference

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01:18:44

The Biggest Divide In Specialty Coffee – Valor Coffee...

Valor Coffee Podcast ·

2026/08/31

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep176Why does the exact same Instagram Reel, like "don't be on your phone behind the bar" or "give guests water during a rush," get read by one barista as empowering and another as exploitative? We dig into the abundance vs scarcity mindset divide that is currently splitting the coffee industry. We also talk through how

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01:34:35

Answering YOUR Toughest Questions About Your Coffee...

Valor Coffee Podcast ·

2026/08/17

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep175How do you actually find time to post on Instagram when you're running a coffee shop? We sat down again with our social media manager Lynden to break down what's really working: time-blocking, why your logo isn't your brand, and why messy behind-the-scenes content almost ALWAYS beats polished production. We also take time to

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00:21:24

Specialty Coffee’s Biggest Lie: Co-ferments – Valor...

Valor Coffee Podcast ·

2026/08/11

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep174What if the thing making your coffee taste like watermelon or peach isn't fermentation at all? I sat down with my business partner Ethan, our green coffee buyer, to talk through what might be specialty coffee's biggest lie right now: co-fermented coffee. We break down the real difference between true co-fermentation, infusion, and

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01:16:52

How to Run a Coffee Shop Instagram – Valor Coffee...

Valor Coffee Podcast ·

2026/08/03

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep174Lynden is the mastermind behind our social media at Valor, and this episode she finally breaks down how she does it. From posting store hours as an unpaid intern to building a brand that's pulled in 26k followers, Lynden shares what actually moves the needle on Instagram in 2026. We get into why the algorithm is rewarding lo-fi

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00:39:51

Every Reason to NOT Start a Coffee Shop – Valor...

Valor Coffee Podcast ·

2026/07/20

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep173So you want to open a coffee shop? Before you sign a lease, let us try to talk you out of it, or at least make sure you know what you're actually signing up for. In this episode we play devil's advocate on our own dream job: managing a revolving door of 20 somethings, why "I'll roast my own coffee to save money" is

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01:28:46

How Our Coffee Cart Exploded in 2025 – Valor Coffee...

Valor Coffee Podcast ·

2026/07/06

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep172Joey's been running our catering operation for a year and a half and has somehow not quit. In that time we went from 3 events a month to 30, hit $239k in revenue, and learned basically everything the hard way. We're breaking down real numbers, real pricing, permits, equipment, staffing, and how to actually get bookings. No fluff,

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01:12:50

What Eleven Madison Park Taught Us About Running a...

Valor Coffee Podcast ·

2026/06/29

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep171We just celebrated 10 years of Valor Coffee with a trip to New York and dinner at Eleven Madison Park AKA the restaurant behind two of the most talked-about hospitality books in the industry. In this episode we break down the full experience, what they did that nobody else does, and how it's shaping the way we think about our own

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02:00:30

Is Specialty Coffee Ready for Automation? (w/ Project...

Valor Coffee Podcast ·

2026/06/22

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep170What happens when two specialty coffee companies from opposite sides of the world sit down to talk about the future of coffee? In this extended episode, we're joined by Kirk Pearson from Project Zero in Australia to unpack one of the biggest conversations happening in specialty coffee today: automation. From pre-batched espresso and

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00:31:32

Is Automation Killing Specialty Coffee? – Valor...

Valor Coffee Podcast ·

2026/06/01

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep169Is automation helping specialty coffee or slowly replacing the craft that made people fall in love with it in the first place? We explore the growing trend of pre batched espresso, automated milk systems, and what these changes could mean for coffee shops, baristas, and guests. After running our own blind taste tests, the results

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00:55:28

Why Most Coffee Shops Need to Raise Their Prices–...

Valor Coffee Podcast ·

2026/05/18

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep168Running a coffee shop in 2026 is more complicated than just making great coffee. In this episode, we talk about the real challenges behind raising prices, understanding margins, and building a coffee business that can actually survive long term. From labor and cost of goods to guest perception and profitability, we break down the

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01:29:09

Do Toxic Guests Deserve Great Hospitality? – Valor...

Valor Coffee Podcast ·

2026/05/04

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep167Most people get into coffee because they love coffee, but what keeps you in it is learning how to truly care for people. In this episode, we sit down with our baristas to talk honestly about burnout, difficult guests, and what it takes to sustain great hospitality over time without losing yourself in the process. We get into real stories

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00:59:15

Is Going to World of Coffee Really Worth It? – Valor...

Valor Coffee Podcast ·

2026/04/20

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep166We just got back from World of Coffee in San Diego and honestly tried to answer a simple question: was it actually worth it? This episode is an honest breakdown of what the event is really like, from walking the show floor and testing gear to connecting with producers, partners, and other epic people in the industry. We also talk through

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00:44:33

Is Third Wave Coffee Cooked in 2026? – Valor Coffee...

Valor Coffee Podcast ·

2026/03/23

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep165What happened to third-wave coffee? Today, we unpack how the industry has shifted: from purist pour-overs and strict “rules” to flavored lattes, matcha, and a reality that most cafés are just elevated versions of Starbucks. We talk through our own coffee shop journey since 2016, the tension between passion and profitability, and why

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01:05:35

How to NOT Get Screwed Signing a Coffee Shop Lease –...

Valor Coffee Podcast ·

2026/03/02

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep164We’ve signed five commercial leases since starting Valor Coffee in 2016 – and we’ve learned (painfully) how lease terms can make or break a café. In this episode, we break down the lease language that confuses everybody (CAM/TI, gross vs. triple net, rent escalators, commencement date, rent abatement, LOIs, and more) and what we wish we

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01:13:01

The Power of Investing in your Baristas – Maker’s...

Valor Coffee Podcast ·

2026/02/16

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep163Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Caleb and Haley from Makers Café (Pensacola, FL) are in the studio, and we’re talking about what happens when you keep trying new things until something really sticks. Their Saturday Run Club went from

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01:00:19

How to Take Your Coffee Shop From 6 to 7 Figures –...

Valor Coffee Podcast ·

2026/02/02

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep162Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!What does it actually take to take a coffee shop from six figures to seven? In this episode, we break down the ceilings most growing cafés hit and why “feels busy” isn’t the same as real growth. We talk

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01:05:37

3 Expensive Coffee Shop Mistakes No One Warns You...

Valor Coffee Podcast ·

2026/01/19

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep161Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Your coffee shop can survive a lot, but these three mistakes will straight-up bury you if you make them early. In this episode of the Valor Coffee Podcast, we’re back together in our new brew lab to break

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