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PODCAST

Valor Coffee Podcast

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

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All Episodes

00:49:02

Labor Percentages for Our Coffee Shop – Valor Coffee...

Valor Coffee Podcast ·

2025/09/08

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep156Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Time to spill the beans on our labor costs from the first five months of 2025 – we're showing you the actual numbers from both Valor locations because transparency is fun! We break down why paying

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00:55:36

How We Made Our Coffee Shops Busier: Becoming a High...

Valor Coffee Podcast ·

2025/09/01

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep155Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Most coffee shops struggle to grow, but we share how we went from $87 pop-up days to cafés on track for $1M each. We talk about the simple things that actually get people through the door—like guest

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01:13:49

Why We Love Starbucks – 08/25/2025

Valor Coffee Podcast ·

2025/08/25

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep154Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this week's episode, the boys take a little detour to Starbucks before hitting the studio. They try out a lineup of Starbucks drinks (mostly recommended by their wives), share what they genuinely enjoy

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00:13:22

Why Your Coffee Shop Line Backs Up (And What to Do...

Valor Coffee Podcast ·

2025/08/15

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep153Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Ethan and Ross answer the age old café question: Why is there always a line out the door at your coffee shop? Is that a good thing or a bad thing? In this episode, we break down what a long line really

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01:06:44

What Our Mentor Taught Us About Coffee Shops - Roy...

Valor Coffee Podcast ·

2025/08/06

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep152Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We had the pleasure of welcoming our longtime friend and mentor, Roy Keely, to the podcast this week. Roy played a pivotal role in helping us launch our first café through a private loan and has remained

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00:57:24

Ultimate Coffee Brewing Methods Tier List (Pour Over,...

Valor Coffee Podcast ·

2025/07/31

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep151Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Which brew method reigns supreme? In this episode, we go full coffee nerd and build the ultimate coffee brewing methods tier list. From French Press to AeroPress, Chemex to Kalita Wave, even specialty

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01:02:31

Budget to Baller - How to Design Your Home Coffee...

Valor Coffee Podcast ·

2025/07/23

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep150Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!This week we dove in on how we would build out a home brew setup, with three tiers of budget – $500, $2,000, and UNLIMITED. Equipment included manual pour over methods, espresso, drip, grinders,

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00:55:00

Cost of Goods Sold for a Coffee Shop – Valor’s...

Valor Coffee Podcast ·

2025/07/16

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep149Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Our two cafes made a million bucks cumulatively from January to June — but where did it all go? In this episode, we pull back the curtain and share our real numbers from the first half of 2025 across both

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01:09:15

Ep. 148- How this Coffee Startup Grew Their Instagram...

Valor Coffee Podcast ·

2025/07/10

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep148Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Brandon Sardi built Poorboy Coffee from a $500 pop-up into a brand with 63,000+ Instagram followers in roughly 12 months—while single-handedly running operations, developing his roasting program,

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00:51:08

The #1 Thing Holding Coffee Shop Owners Back –...

Valor Coffee Podcast ·

2025/07/02

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep147Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We’ve worked in coffee shops, started a coffee cart, and now run multiple cafes, a roasting operation, and a growing wholesale and catering program. Along the way, we’ve learned a huge lesson: burnout

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01:03:18

How We Built Our $1 Million Coffee Shops – 06/11/2025

Valor Coffee Podcast ·

2025/06/25

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep146Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Both of our cafes are on pace to hit $1 million in revenue this year, and we believe we could do it again, from scratch, in just 18 months. How? In this episode, we break down the lessons, systems, and

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01:02:56

Second Wave vs Third Wave Coffee Shops: How To Evolve...

Valor Coffee Podcast ·

2025/06/11

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep145Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Jacob Honescko of Filtered Coffee in McKinney, TX joined us to talk through what it’s like to take over a second wave cafe and transition it into a third wave shop. Jacob is a seriously thoughtful

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00:51:49

Ep. 144 - Why Coffee Shop Owners HATE Baristas

Valor Coffee Podcast ·

2025/06/02

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01:02:12

Why Baristas HATE Coffee Shop Owners – 05/21/2025

Valor Coffee Podcast ·

2025/05/28

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep143Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We’ve heard it all—baristas don’t trust their owners, owners feel misunderstood, and coffee shop culture feels broken. In this episode, we unpack the real reasons why baristas and owners feel disconnected

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01:02:48

Don't Hire A Manager For Your Coffee Shop – 05/14/2025

Valor Coffee Podcast ·

2025/05/19

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep142Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We get it — you’re running your coffee shop, wearing every hat in the place, and wondering if the next step is hiring a manager to save you from burnout. But what if that’s not the move? In this episode,

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00:39:06

How to Soft Launch your Coffee Shop – 05/07/2025

Valor Coffee Podcast ·

2025/05/12

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep141Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Opening a cafe soon? The first few days can make or break your first year in business. In this episode, we unpack the power of the soft launch: what it is, how to do it right, and why it can save your

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00:38:20

Specialty Coffee Expo 2025 Recap ft. THE WHOLE VALOR...

Valor Coffee Podcast ·

2025/05/06

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep140Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We’re back from Houston with hearts full, minds buzzing, and feet absolutely destroyed—but it was so worth it. In this special episode, we sat down live from the hotel room to debrief as a squad on our

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01:11:53

The Most Impactful Trip of our Careers: Valor’s...

Valor Coffee Podcast ·

2025/04/21

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We just got back from one of the most impactful trips in the history of our company — a sourcing trip to Colombia that’s bound to shape our business for years to come. In this episode, we

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01:11:59

SEO for Coffee Companies | Website Changes You Need...

Valor Coffee Podcast ·

2025/04/14

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We had the pleasure of sitting down again with our buddy Kent from LocalEyes, our go-to SEO expert and a wizard behind the curtain when it comes to how coffee companies can actually win on

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01:23:26

How to Make Excellent Coffee Cocktails at Your Coffee...

Valor Coffee Podcast ·

2025/03/25

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/invitation?code=E3A29B⁠Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We’re diving deep into the world of seasonal coffee cocktails—how to make them, why they work, and how to actually execute them in a busy café setting. We get into the creative process behind building a solid seasonal menu,

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171 results

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