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PODCAST

Small Efforts - with Sean Sun and Andrew Askins

Sean Sun and Andrew Askins

Two agency owners and friends talk about cybersecurity, design, and the continuous small efforts it takes to build a business.

business entrepreneurship

All Episodes

63:58

Magic addiction and slabbing a kid

Small Efforts - with Sean Sun and Andrew Askins ·

2025/10/16

From Magic addiction to Margins updates - Sean finally talked to a customer! Andrew tried Claude Code and wasn't impressed, then gets into product ideas around workflows and flexible tables for MetaMonster. Surprise twist: the guys accidentally design a $699 productized service for MetaMonster and close the deal live on the call. Also: type 2 fun, hiking debates, and why slabbing a kid isn't what it sounds like.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website:

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55:06

Chartjuice revival?!

Small Efforts - with Sean Sun and Andrew Askins ·

2025/10/10

Andrew saw Saturn through a telescope and launched MetaMonster's new UI, but users won't activate! 🔭 Getting 1-2 daily signups with zero engagement while testing Phantom Buster for LinkedIn scraping. Sean presents his Michelin star agency framework and they debate reviving Chart Juice as a ChatGPT app. Plus: why web design agencies might be better customers than SEO agencies.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster:

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44:15

Doubled overnight

Small Efforts - with Sean Sun and Andrew Askins ·

2025/09/05

Andrew doubles MetaMonster customers in one week and is launching credit-based free trials! 🚀 Sean's still drowning in Miscreants growth (by the way Miscreants is hiring). Plus: LinkedIn strategy shifts, AI acquisition dynamics, and Sean just figured out what "I have to charge" actually means.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins:

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52:01

Season 4! Repositioning MetaMonster and Miscreant's...

Small Efforts - with Sean Sun and Andrew Askins ·

2025/09/05

Andrew moved to Atlanta and is going all-in on MetaMonster while Sean drowns in Miscreants sales calls! 🚀 They dive into repositioning struggles, the push vs pull dilemma, and why lead magnets might be the answer. Plus: DEF CON madness, Webflow disasters, and someone made an AI review of MetaMonster.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins:

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102:27

Louis Nicholls on the future of SaaS and the top 5...

Small Efforts - with Sean Sun and Andrew Askins ·

2025/06/20

We've got a special guest on the pod today! Louis from Sparkloop joins to share how they evolved from referrals to recommendations and sold to Kit! 🚀 Meanwhile Andrew gets Louis's take on MetaMonster's positioning struggles and they debate how and why the SaaS landscape is changing. Plus: the most detailed rom-com ranking you've ever heard, featuring hidden gems and heated debates about classics.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website:

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44:22

Black Hat deadline madness, AI-powered content...

Small Efforts - with Sean Sun and Andrew Askins ·

2025/06/12

Sean survives on 1.5 hours of sleep while juggling Black Hat submissions and client launches! 😴 Andrew discovers a new MetaMonster content strategy and shows off the new grid UI that's generating page titles and scoring them for engagement. Plus: should you delegate your therapy homework to Claude (hint: no), auth provider decision paralysis, and why internal linking breaks the table concept.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster:

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48:00

When Webflow goes down

Small Efforts - with Sean Sun and Andrew Askins ·

2025/06/06

Pre-Black Hat crunch time hits Miscreants hard as brand audits pile up and Webflow goes down for half a day. Andrew's new MetaMonster grid shows AI's bipolar nature - brilliant one moment, baffling the next. 🤖 Plus: positioning challenges, category creation in the AI era, and why Poboy the cat makes a terrible hide-and-seek player.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants:

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48:11

Chasing taxis in the Canadian wilderness

Small Efforts - with Sean Sun and Andrew Askins ·

2025/06/03

Fresh from a techno festival, Andrew's planning an escape to Lion's Head National Park in Canada while working through therapy insights about procrastination. 🏕️ Plus he's thinking about how to reposition MetaMonster away from tools that might be seen as cheap. Meanwhile Sean's juggling multiple client launches and working on mapping the security operations of a bank to help other people on the Miscreants team understand what it's like to work in a security org. Also: Ferrari shots,

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53:49

Pool tables, positioning, and people ops

Small Efforts - with Sean Sun and Andrew Askins ·

2025/05/22

Andrew and Sean talk about hiring tools, positioning MetaMonster, and Andrew's struggles to increase his publishing velocity. Meanwhile, Sean is slammed with inbound after RSA, is putting project management systems in place for Margins, and just got a pool table! Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website:

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64:07

Miscreants is growing fast! And Andrew is rebuilding...

Small Efforts - with Sean Sun and Andrew Askins ·

2025/05/15

Whoops! Our last recording got botched halfway through and only Andrew's audio was saved. So we recapped what we talked about in the last podcast and got into some new stuff in today's episode. Sean is back from his busiest RSA yet and growing Miscreants like crazy! In fact, they're growing so fast that Andrew is hiring a full-time product designer to join the Miscreants team. Meanwhile Andrew is also rebuilding MetaMonster from the ground up (well, Austin is) and thinking about how to

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36:41

You can just record things

Small Efforts - with Sean Sun and Andrew Askins ·

2025/04/25

Andrew is in Atlanta visiting friends and continuing to think about how to best integrate more AI features into MetaMonster to make the product stickier. Sean had his first demo of Margins and... everything broke! But that's okay!Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information

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47:39

One week in

Small Efforts - with Sean Sun and Andrew Askins ·

2025/04/18

Andrew and Sean have a bet to see who can write the best cold email copy for MetaMonster, and early results are in. Sean has a name and domain for his new product - Margins and is letting the Miscreants team handle the branding. Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information

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73:24

The MetaMonster launch, pricing, and naming a product

Small Efforts - with Sean Sun and Andrew Askins ·

2025/04/14

Andrew just launched MetaMonster! Andrew and Sean dig into how the launch is going so far (spoiler alert: not great), whether the product is overpriced, and what to try next. Then the guys talk about the demo for Sean's new product and what to name it. Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Sean's website: https://seanqsun.com/For more information about

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65:36

Bonus episode: Robots, reveals and rev shares

Small Efforts - with Sean Sun and Andrew Askins ·

2025/04/14

In this episode Sean is finally ready to reveal the new product Miscreants is building! Meanwhile Andrew's robotics team is getting dangerously close to qualifying for the World Championships, and the guys debate marketing new products. This episode was originally supposed to go out a couple weeks ago, but we're playing with our publishing schedule a bit. Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter:

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62:16

Andrew's launching MetaMonster soon??

Small Efforts - with Sean Sun and Andrew Askins ·

2025/04/03

Andrew and Sean are trying different AI tools to vibe code/write more. Andrew's considering other features for the MetaMonster roadmap and his next steps with consulting.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/.

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54:30

Sean goes to MicroConf

Small Efforts - with Sean Sun and Andrew Askins ·

2025/03/26

In this episode Sean recaps his first ever trip to MicroConf, spoiler: he loved it. Meanwhile Andrew has a new favorite brick and mortar business, and has a date for the MetaMonster launch! Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Sean's website: https://seanqsun.com/For more information about the podcast, check out

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69:07

Choosing to delay the launch

Small Efforts - with Sean Sun and Andrew Askins ·

2025/03/13

Andrew and Sean talk about the high robotics team Andrew mentors, choosing to delay the MetaMonster launch, hiring updates from Miscreants, and muse on the pros and cons of adding a custom prompts feature to MetaMonster. Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Sean's website: https://seanqsun.com/Stacked cookbook:

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41:19

Sean built a new product

Small Efforts - with Sean Sun and Andrew Askins ·

2025/02/28

Andrew is slowly crawling towards a beta release for MetaMonster, he's almost done with the signup/checkout flow and then has a few more things he wants to check off the list before launch. Sean has been playing with Lovable again, and has built a proof of concept for a Webflow changelog he wants for Miscreants (and is thinking about selling). The guys get a little technical talking through the challenges with Supabase edge functions and building with AI. Links:Andrew’s Twitter:

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35:15

Life changing sandwiches

Small Efforts - with Sean Sun and Andrew Askins ·

2025/02/14

Andrew just made a life changing sandwich and is finally using Cursor (and it's living up to the hype). Meanwhile Sean has been working on cutting SaaS costs for Miscreants and gets nostalgic about Flask (the Python framework). Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Sean's website: https://seanqsun.com/Stacked cookbook:

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54:15

Sean's building a SaaS!

Small Efforts - with Sean Sun and Andrew Askins ·

2025/01/30

In this episode Andrew talks about his recent struggles with ADHD and feeling like MetaMonster is moving too slowly. Meanwhile, Sean is planning to build a new SaaS product within Miscreants. The guys talk about the challenges of maintaining focus on a new product while running an agency, and how to set up the project for the best chance of success. Sean gets deeply uncomfortable, it's great!Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster:

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