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PODCAST

The Digible Dudes

The Digible Dudes podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening. Each week, Reid Wicoff and David Staley sit down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.

business marketing

All Episodes

00:54:32

The Biggest Problem With Single-Channel Multifamily...

The Digible Dudes ·

2026/02/19

Most multifamily operators still rely on ILS and paid search as their primary marketing engine.For years, that worked.Now it’s quietly driving up cost per acquisition. In this episode of Riffing with Reid, RayAnn Corton, Account Strategist at Digible, breaks down why single-channel marketing is limiting exposure, inflating CPAs, and forcing operators to compete harder for the same renters. The conversation moves beyond surface-level media mix advice and into the real issue: over-reliance on

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00:54:28

EP238 Shellie Greer: How Ovation Builds Apartments...

The Digible Dudes ·

2026/02/13

Most apartment communities focus on amenities.Ovation focused on experience.And it changed everything.Shellie Greer, Director of Ovation Lifestyle, shares how her team turned traditional multifamily properties into true lifestyle brands that residents feel connected to, talk about, and choose to stay in. Instead of generic events or one-off perks, Ovation built a system for community through wellness programming, branded experiences, influencer content, and consistent resident touch points that make

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00:34:14

Multifamily Marketing Principles You NEED To Know

The Digible Dudes ·

2026/01/29

This episode is equal parts actionable strategy and candid industry reflection.Perfect for marketers, operators, and anyone passionate about getting real results in multifamily.Subscribe now, share your takeaways (or disagreements!), and get ready for 70 more principles coming your way.Learn More About Digible:⁠ https://digible.com/?utm_source=dd_podcast&utm_medium=episode_description

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01:02:51

Why Multifamily Marketing Fails Without Strong...

The Digible Dudes ·

2026/01/22

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00:58:06

Best Moments of The Digible Dudes & Riffing with Reid...

The Digible Dudes ·

2026/01/08

A highlight reel of the best moments from The Digible Dudes and Riffing with Reid in 2025. Key conversations, sharp insights, and standout clips from a year of real talk on marketing, growth, and the multifamily space.Digible:⁠ https://digible.com/ Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠ (00:00) Zillow x Redfin's $100M Partnership(04:21) AI In Multifamily Management(06:18) Managing Vendor Partnerships in Multifamily(14:41) Paid

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00:39:23

How to Build a Demand Engine With a Content Ecosystem

The Digible Dudes ·

2025/12/18

People don’t buy products, they buy people, stories, and values.In this episode of the Digible Dudes podcast, Reid sits down with Darren Lee to explore how authenticity, personal brand, and human connection drive real growth across multifamily real estate and modern businesses.The conversation breaks down why standing out in crowded multifamily markets is less about amenities and more about identity, community, and warmth. Darren explains how leaning into imperfections, personal journeys, and clear

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01:14:27

How to Fix Your Multifamily Marketing Strategy in 2026

The Digible Dudes ·

2025/12/11

How to Fix Your Multifamily Marketing Strategy in 2026In this episode of Riffing with Reid, host Reid sits down with Mitch Risdon, Senior Account Manager at Digible, to unpack how property level variables influence marketing results and why campaign performance can never be evaluated in isolation.Mitch Risdon breaks down the hidden forces that shape lead volume and cost including occupancy trends, pricing fluctuations, concessions, competitive supply, on site operations, website conversion quality,

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01:18:24

How to Use AI Search to Transform Your Multifamily...

The Digible Dudes ·

2025/12/04

How to Use AI Search to Transform Your Multifamily SEO StrategyIn this episode of Riffing with Reid, host Reid sits down with Digible’s SEO team to unpack how AI is transforming the way renters search for apartments and what multifamily marketers must do to stay visible. From Google’s AI Overviews to answer engine optimization and generative search, the team explains what is changing, what is staying the same, and how property websites can finally compete with ILS giants.You will learn why strong

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01:14:16

Why Email Is Still a Powerhouse for Multifamily...

The Digible Dudes ·

2025/11/20

Why Email Is Still a Powerhouse for Multifamily MarketingIn this episode of Riffing with Reid, host Reid sits down with Digible’s Email Content Manager, Caitlin, to unpack why email is making a major comeback in multifamily, how operators can use it to drive more qualified leads, and what makes it one of the most effective (yet underused) channels in today’s media mix.Caitlin breaks down everything from prospecting vs. retention to subject line strategy, send-time optimization, compliance

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01:15:15

How Opiniion Is Redefining Resident Experience With AI

The Digible Dudes ·

2025/11/13

Opiniion is transforming how multifamily teams understand and serve their residents. In this episode of the Digible Dudes podcast, Devin (CEO of Opiniion) shares how the company evolved from a simple online review tool into a full resident experience and feedback platform powered by AI, now supporting millions of units across thousands of communities.We cover Opiniion’s founding story, the move from basic review generation into measuring the entire resident journey, and how they centralize data from

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00:48:31

Why Multifamily Marketing Fails Without Operational...

The Digible Dudes ·

2025/11/06

Multifamily marketing does not work in a vacuum. In this episode of the Digible Dudes podcast, host Reid sits down with Leslie Mathis, founder of Streamline Multifamily, to unpack why campaigns fall flat when operations are not aligned, how to fix the disconnect between owners, operators, and agencies, and what great alignment looks like from concept to lease up.We cover Leslie’s career journey and how she acts as a bridge between ownership and third party management, the market shift from easy

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00:49:25

Designing Customer Experience That Scales in Multifamily

The Digible Dudes ·

2025/10/31

Designing Customer Experience That Scales: How Multifamily Teams Blend Human Touch, Process, and AIIn this episode of Riffing with Reid, host Reid Wicoff breaks down what customer experience really means in multifamily marketing, how to measure it, and how to design it intentionally across people, process, and technology. You will learn why clarity beats complexity, where agility matters most, and how to use AI to create speed without losing the relationships clients value.Reid covers everything

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00:36:59

Stop Budgeting Like It’s 1999 | Riffing with Reid

The Digible Dudes ·

2025/10/16

Reid Wicoff, CEO and co-founder of Digible, is back with another solo riff… kind of. With David still clocking ultra-marathon miles and family time, Reid keeps the spinoff rolling with Riffing with Reid.Think of it as a mix between a rant, a ramble, and a reality check for multifamily marketing.This round, Reid tackles Principles 11 through 19 under a simple framework we all know and sometimes love to hate: Stop. Start. Continue.Stop budgeting like it is 1999. Stop pacing campaigns evenly. Stop

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00:18:35

Why FAQs Could Be Your Secret Weapon in AI Search |...

The Digible Dudes ·

2025/10/10

In this episode of Riffing with Reid, SEO Strategist Bailey Trevithick joins Reid to break down how AI and generative search are transforming SEO in the multifamily real estate industry.Bailey explains why keyword strategy alone isn’t enough anymore, how apartment marketers can stay visible in a world dominated by Zillow and Apartments.com, and why FAQ-driven content and Google Business Profile optimization are the new SEO power plays.They also dive into how ChatGPT, Claude, and generative search

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00:39:59

How to Use Geofencing to Drive More Qualified Leads |...

The Digible Dudes ·

2025/10/02

In this episode of Riffing with Reid, Reid sits down with Matt Slankard, Paid Media Strategist at Digible, to break down exactly how geofencing works, why it matters, and how property marketers can use it to lower costs and drive more qualified leads.From defining what geofencing really is (and isn’t) to best practices for creative, budgets, fence design, and compliance, Matt shares practical strategies that apartment marketers can use to turn local awareness into real leases. You’ll also hear how

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01:03:46

The Ultimate Paid Media Strategy for Multifamily...

The Digible Dudes ·

2025/09/25

Stop wasting ad spend and start turning every click into a lease.In this episode of Riffing with Reid, Melissa Morris, Paid Media Manager at Digible, joins us to break down the only paid media strategy you need to win in 2025.Melissa shares hard-won lessons from managing campaigns with budgets as small as $1K and as large as six figures and reveals how to make AI, PMAX, and DemandGen work for you instead of draining your budget.What’s your biggest challenge with paid media right now?Let us know in

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00:45:46

Riffing with Reid EP1: 10 Multifamily Marketing...

The Digible Dudes ·

2025/09/18

Reid Wicoff, CEO and co-founder of Digible, has officially gone solo… kind of. With David off running ultra-marathons (literally) and spending more time with his family, Reid decided to launch a new spinoff of The Digible Dudes called Riffing with Reid.Think of it as a mix between a rant, a ramble, and a reality check for multifamily marketing.For his debut, Reid came out swinging with the first 10 of 100 no-BS multifamily marketing principles he plans to share. And instead of sugarcoating, he

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00:35:20

EP234 Ryan Funt & Jordan Girard: How Fitzrovia is...

The Digible Dudes ·

2025/08/21

Fitzrovia is redefining purpose-built rentals in Canada. In this episode of the Digible Dudes podcast, Ryan Funt (VP of Marketing) and Jordan (Marketing Manager) share how they’re transforming multifamily real estate with a fully vertically integrated model, from development and design to leasing, property management, childcare, and cafés.We cover Fitzrovia’s flagship communities like The Sloan at Yorkdale, how they build brand loyalty in rentals similar to hotels and airlines, and why they market

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00:32:02

EP233 Kristi Fickert: The Most Underrated Marketing...

The Digible Dudes ·

2025/08/07

How Video is Revolutionizing Multifamily Leasing | Kristi Fickert on Digible DudesIn this episode of the Digible Dudes podcast, we sit down with Kristi Fickert, VP of Enterprise Growth at Realync, to unpack the power of video in multifamily marketing and leasing. With over 25 years of experience in the industry, Kristi shares actionable insights on how video can do more than just attract attention—it can humanize the leasing journey, drive conversions, and create scalable operations without

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00:31:32

The Real Impact of AI in Multifamily Property Management

The Digible Dudes ·

2025/07/24

Windell Mollenido, VP of Marketing and Technology at The REMM Group, joins us to reveal the real impact of AI in multifamily. This isn’t about hype or quick wins. It’s about what actually happens when automation hits the front lines.AI doesn’t reduce workload overnight. It increases it—more calls, more tours, more pressure on your team. But done right, it exposes inefficiencies, uncovers missed opportunities, and helps build smarter, more resilient operations.We dive into REMM’s “Robot Wars” pilot,

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