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PODCAST

Lighting Matters

Avraham Mor & Lisa Reed

Welcome to the podcast about Lighting Matters! Our unflinching conversations uncover the nuances and complexities that shape the craft of lighting design. Tune in to explore the pivotal ‘whys’ behind a lighting designer’s choices and find honest answers to your most challenging lighting questions, because Lighting Matters.

arts design

All Episodes

00:38:11

Episode 27: ASID Chair David Euscher: Making the Case...

Lighting Matters ·

2025/12/02

What's the connection between lighting control systems, circadian rhythm, and designing for neurodivergent building occupants? David Euscher, national board chair for the American Society of Interior Designers (ASID) and interior designer based in Houston, discusses the critical relationship between interior design and lighting with hosts Lisa Reed of Reed Burkett Lighting Design and Avi Mor of Morelites. Can you really design a space without considering

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00:47:54

Episode 26: From Tax Credits to Design Excellence:...

Lighting Matters ·

2025/11/18

What if value engineering meant distilling to essentials instead of cutting corners? Joel Fuoss, Principal at Trivers in St. Louis, joins hosts Lisa Reed of Reed Burkett Lighting Design and Avi Mor of Mor Lights to discuss adaptive reuse, historic tax credits, and collaborative design. How do you convince clients that lighting isn't optional? Fuoss explains how historic tax credits reduce costs by 40%, making specialty consultants financially viable. The

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00:47:54

Episode 26: From Tax Credits to Design Excellence:...

Lighting Matters ·

2025/11/18

What if value engineering meant distilling to essentials instead of cutting corners? Joel Fuoss, Principal at Trivers in St. Louis, joins hosts Lisa Reed of Reed Burkett Lighting Design and Avi Mor of Mor Lights to discuss adaptive reuse, historic tax credits, and collaborative design. How do you convince clients that lighting isn't optional? Fuoss explains how historic tax credits reduce costs by 40%, making specialty consultants financially viable. The

en

00:51:28

Episode 25: Luci on Creating Memories with Light

Lighting Matters ·

2025/10/09

Why does museum lighting deliver 10x ROI compared to other exhibit elements? AJ Goehle, CEO of Luci, and Kevin Snow, lighting and set designer, discuss the critical role of theatrical lighting in museum exhibit design. The Chicago-based firm has grown from 2 to 52 team members since 2011, creating immersive visitor experiences across history museums, science centers, and cultural institutions. They explore how strategic use of light and shadow creates

en

00:51:28

Episode 25: Luci on Creating Memories with Light

Lighting Matters ·

2025/10/09

Why does museum lighting deliver 10x ROI compared to other exhibit elements? AJ Goehle, CEO of Luci, and Kevin Snow, lighting and set designer, discuss the critical role of theatrical lighting in museum exhibit design. The Chicago-based firm has grown from 2 to 52 team members since 2011, creating immersive visitor experiences across history museums, science centers, and cultural institutions. They explore how strategic use of light and shadow creates

en

01:15:10

Episode 24: Voices from IES25

Lighting Matters ·

2025/09/23

Hosts Avi Mor and Lisa Reed take the Lighting Matters podcast on location to the IES conference in Anaheim, conducting rapid-fire interviews with five leading lighting professionals. The episode explores how lighting designers advocate for their profession across different practice models - from integration firms to nonprofits to global studios. Violet Estes of Cantara Design discusses bridging the gap between lighting design and home automation. Nick

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01:15:10

Episode 24: Voices from IES25

Lighting Matters ·

2025/09/23

Hosts Avi Mor and Lisa Reed take the Lighting Matters podcast on location to the IES conference in Anaheim, conducting rapid-fire interviews with five leading lighting professionals. The episode explores how lighting designers advocate for their profession across different practice models - from integration firms to nonprofits to global studios. Violet Estes of Cantara Design discusses bridging the gap between lighting design and home automation. Nick

en

01:09:04

Episode 23: The Hidden Cost of Bad Lighting: An...

Lighting Matters ·

2025/09/09

Why are expensive light fixtures often the wrong choice for better spaces? Margaret Cavenagh, Managing Director at Perkins & Will Chicago, discusses her evolution from residential lighting basics to managing complex architectural lighting at a global firm. Drawing from 20 years at Studio Gang and recent transition to Perkins & Will's 2,500-person practice, she explores budget-conscious lighting strategies and cross-disciplinary collaboration

en

01:09:04

Episode 23: The Hidden Cost of Bad Lighting: An...

Lighting Matters ·

2025/09/09

Why are expensive light fixtures often the wrong choice for better spaces? Margaret Cavenagh, Managing Director at Perkins & Will Chicago, discusses her evolution from residential lighting basics to managing complex architectural lighting at a global firm. Drawing from 20 years at Studio Gang and recent transition to Perkins & Will's 2,500-person practice, she explores budget-conscious lighting strategies and cross-disciplinary collaboration

en

00:43:15

Episode 22: Studio K's Karen Herold: Why Bad Lighting...

Lighting Matters ·

2025/08/20

"If someone would say we have $1 million for finishes but no lighting designer, or $600,000 with a lighting designer - I choose that second one every day of the week." - Karen Herold Interior designer Karen Herold of Studio K joins hosts Lisa and Avi for an in-depth discussion about the critical relationship between interior design and lighting. With 25 years in hospitality design, Herold shares insights from her work with notable restaurateurs and her

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00:43:15

Episode 22: Studio K's Karen Herold: Why Bad Lighting...

Lighting Matters ·

2025/08/20

"If someone would say we have $1 million for finishes but no lighting designer, or $600,000 with a lighting designer - I choose that second one every day of the week." - Karen Herold Interior designer Karen Herold of Studio K joins hosts Lisa and Avi for an in-depth discussion about the critical relationship between interior design and lighting. With 25 years in hospitality design, Herold shares insights from her work with notable restaurateurs and her

en

00:47:12

Episode 21: From Overlooked to Essential: The Four...

Lighting Matters ·

2025/08/05

"No amount of photometric studies is gonna tell you how it's actually gonna perform until you actually see it at 10 o'clock at night." - Rob Reuland Avi Mor of Mor Lights and Lisa Reed of Reed Burket Lighting Design reflect on their first year hosting Lighting Matters, outlining their evolved mission to advocate for lighting design as the fourth essential visual profession alongside architects, interior designers, and landscape architects. They discuss

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00:47:12

Episode 21: From Overlooked to Essential: The Four...

Lighting Matters ·

2025/08/05

"No amount of photometric studies is gonna tell you how it's actually gonna perform until you actually see it at 10 o'clock at night." - Rob Reuland Avi Mor of Mor Lights and Lisa Reed of Reed Burket Lighting Design reflect on their first year hosting Lighting Matters, outlining their evolved mission to advocate for lighting design as the fourth essential visual profession alongside architects, interior designers, and landscape architects. They discuss

en

00:59:56

Episode 20: Landscape Architecture Meets Lighting Design

Lighting Matters ·

2025/06/25

"No amount of photometric studies is gonna tell you how it's actually gonna perform until you actually see it at 10 o'clock at night." - Rob Reuland What happens when someone starts taking out trash at 17 and becomes a principal at one of Chicago's leading landscape architecture firms? Rob Reuland from Site Design Group joins hosts Lisa Reed and Avi Mor for a fascinating exploration of how lighting and landscape professionals must collaborate to create

en

00:59:56

Episode 20: Landscape Architecture Meets Lighting Design

Lighting Matters ·

2025/06/25

"No amount of photometric studies is gonna tell you how it's actually gonna perform until you actually see it at 10 o'clock at night." - Rob Reuland What happens when someone starts taking out trash at 17 and becomes a principal at one of Chicago's leading landscape architecture firms? Rob Reuland from Site Design Group joins hosts Lisa Reed and Avi Mor for a fascinating exploration of how lighting and landscape professionals must collaborate to create

en

01:13:30

Episode 19: The Tsunami of Maintenance: How Lighting...

Lighting Matters ·

2025/05/28

"A 50,000-hour fixture, if it's on 24/7, like in many municipal buildings or hospitals…it won't even last six years." - Anne Kustner-Haser Anne Kustner Haser, President of AKLD Lighting Design joins hosts Lisa Reed and Avi Mor to tackle the urgent challenge of lighting maintainability in an industry where "lifetime" LEDs often fail within years. Drawing from three decades of experience designing for hospitality, retail, and high-end residential projects,

en

01:13:30

Episode 19: The Tsunami of Maintenance: How Lighting...

Lighting Matters ·

2025/05/28

"A 50,000-hour fixture, if it's on 24/7, like in many municipal buildings or hospitals…it won't even last six years." - Anne Kustner-Haser Anne Kustner Haser, President of AKLD Lighting Design joins hosts Lisa Reed and Avi Mor to tackle the urgent challenge of lighting maintainability in an industry where "lifetime" LEDs often fail within years. Drawing from three decades of experience designing for hospitality, retail, and high-end residential projects,

en

00:49:31

Episode 18: What Happens When Architects Ignore...

Lighting Matters ·

2025/05/06

Why are architects who collaborate with lighting designers winning more ambitious clients? Architect Michael Byrd of Core10 Architecture in St. Louis shares his journey from skeptic to advocate for professional lighting design. "We bought an existing firm and thought we knew everything," he admits. Yet as projects grew more ambitious, his team discovered critical blind spots. A high-end restaurant renovation gone wrong forced them to confront their

en

00:49:31

Episode 18: What Happens When Architects Ignore...

Lighting Matters ·

2025/05/06

Why are architects who collaborate with lighting designers winning more ambitious clients? Architect Michael Byrd of Core10 Architecture in St. Louis shares his journey from skeptic to advocate for professional lighting design. "We bought an existing firm and thought we knew everything," he admits. Yet as projects grew more ambitious, his team discovered critical blind spots. A high-end restaurant renovation gone wrong forced them to confront their

en

01:08:20

Episode 17: Fixture in Hand: The Focus Lighting Method

Lighting Matters ·

2025/04/30

Why are 90% of lighting designers making a critical mistake by not designing the control systems for their projects? Tune in as Avi Mor and Lisa Reed speak with Brett Andersen and Kenny Schutz of Focus Lighting. What sets them apart? Their innovative business model combining design with procurement expertise. Both Brett and Kenny trace their paths from theatrical lighting to architectural design, revealing how theater's "ultimate deadline" mentality

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