PODCAST

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter

Johnny Dwinell and Brent Baxter

Helping Singers, Songwriters, and Indie Artists Create Leverage In the Music Business.

music music commentary

All Episodes

35:35

Song Title Challenge #199: "Crossroads And Crosses"...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/09/26

Brent & Johnny welcome hit songwriter, Scott Lindsey, to The Challenge. Scott was signed with Sony Music subsidiary, Slugfest Records, back in 2008, where he released a Top-40 radio single, "You Only Call Me When You're Drunk," and he toured with Jason Aldean and Chris Young to support that single. He was also 1/3 of the amazing but short-lived trio The Nashvillians. Since then, Scott's had a great run of cuts by Blackstone Cherry, The Bellamy Brothers, and major syncs with FOX's Monarch, and

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51:45

EP 494: The 39 Biggest Problems In Music (1-6)

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/09/23

CLIMBers, there's a poll taken, and the most popular answers are out. We are going to discuss, according to you all, the 39 biggest problems in music...but the question is, is it a crisis or an opportunity?The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis,

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17:06

Songwriting Pro's J.A.M. Session: The 5 Why’s

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/09/19

This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at SongwritingPro.com!The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business."

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85:05

Ep 493: Interview w/ #1 Hit Songwriter & American...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/09/16

CLIMBer! Imagine this...you co-write a Rascal Flatts smash that shoots to number one, your phone won't stop buzzing, and your career path looks like a ski jump, and then you walk away. Not because you hate the work necessarily, but because you're rebuilding the human that does the work. Today, we unpack the rare story in the music business, how to climb back with better songs, better systems, and a better heart.The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and

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32:35

Song Title Challenge #198: "Already Paid" w/ Bias

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/09/12

Brent & Johnny welcome songwriter and artist, Bias, to The Challenge. Bias made a national splash as a top nine standout on The Voice season 24, where Gwen Stefani dubbed him the country soul preacher. With unforgettable performances of "Where I Find God," "Need a Favor," and "Go Rest High on That Mountain," he moved millions with his raw, heartfelt delivery. Now with songs like the "Lake of Fire" and the blue-collar anthem "Bent But Ain't Broken," his momentum is only growing. Together, they

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43:38

Ep 492: The Dip

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/09/09

CLIMBers, if you can get through The Dip... if you can keep going when the system is expecting you to stop, you will achieve extraordinary results. People who make it through the dip are scarce and therefore more valuable. What's the dip? Stick around and find out.CLICK HERE to purchase The Dip by Seth Godin The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent

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15:25

Songwriting Pro's J.A.M. Session: Songplugging Advice

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/09/05

This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at SongwritingPro.com! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business."

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51:03

Ep 491: So What? Nobody Cares About Your Song

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/09/02

CLIMBer, if your song doesn't make me feel something, I'm out. Doesn't matter how clever your rhyme is or how perfect your structure is; if I'm not moved, I'm not staying. So that's where the "So What" test comes in. Today, we're showing you how to spot the lines and ideas that fall flat, how to fix them, and write songs that people actually care about. The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want

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44:49

Song Title Challenge #197: "Second Hand Songs" w/ Ken...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/29

Brent & Johnny welcome pro songwriter, Ken Hart, to The Challenge. Ken is a true multi-hyphenate; he's a songwriter, author, certified life coach, keynote speaker, and entrepreneur. His songs have been recorded by Lee Bryce, For King and Country, Jake Worthington, Leah Blevins, and the legendary Marshall Tucker Band. With the book titled, Jesus is Cool, But Christians Creep Me Out, he's not afraid to ask bold questions and have honest conversations. Together, they work up 5-6 different

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51:37

Ep 490: Spotify Myths

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/26

CLIMBers, I keep hearing artists talk about choosing this streaming platform over that streaming platform because it "pays" better. There is no set streaming rate for any streaming service. What the hell does that mean? Today, we're going to dive into why Spotify pays the least per stream, but you'd better be on there. The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the

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15:15

Songwriting Pro's J.A.M. Session: Songplugging...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/22

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46:28

Ep 489: The Rule Of One

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/19

CLIMBer! If your song tries to say five things, the listener remembers zero things. So, the best songs, though, hit one emotion, one idea, and they hit it hard. Today, I'm going to show you why The Rule of One might be the most powerful songwriting tool you aren't using yet. But you will be after this!Learn more about your ad choices. Visit megaphone.fm/adchoices

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33:12

Song Title Challenge #196: "Water Marks" with Craig...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/15

Brent & Johnny welcome a hit country artist, entrepreneur, and three-time CLIMBer, Craig Campbell, back to The Challenge. Craig is known for heartfelt hits like "Family Man" and the powerful fan favorite, "Outskirts of Heaven". The voice is country as cornbread, and a catalog full of soul and sincerity. He's back with a brand new single, "Missing You", which is at radio now. Craig is also CRUSHING IT with content on TikTok so go there for some inspiration. Together, they conjure up 5-6 different

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48:02

Ep 488: Is Broadcast Failing?

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/12

CLIMBers, what's happening with broadcast? It's not just terrestrial radio that's failing; broadcast/linear television is also struggling. What does this mean for your artist promotion decisions? Stick around and find out.The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning

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20:16

Songwriting Pro's J.A.M. Session: Patience In Artist...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/08

This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at SongwritingPro.com! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business."

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46:29

Ep 487: The 1st AI Music Star imoliver-Suno-And The...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/05

CLIMBer, an AI creator just signed a record deal. Not a producer, not a band- a guy with prompts and a laptop. His name is imoliver, and he's already racked up millions of streams using Suno. So where does this lead, and where does this leave us? If you're a songwriter, an artist, or just curious about where music is heading, you want to hear this.The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want

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35:56

Song Title Challenge #195: "Not Gonna Miss A Chance"...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/01

Brent & Johnny welcome back two-time CLIMBer, Brett Sheroky, who is a staff songwriter for Seagayle Music with cuts by Blake Shelton, Jake Owen, Tucker Wetmore, Randall King, Cody Jinks, and more. He's also a powerful artist in his own right. Brent is officially "Impressed Off!" with some of the songwriting on Sheroky's latest release. Together, they cook up 5-6 different conceptual angles for writing a song titled "Not Gonna Miss A Chance," sent in by CLIMBer, Adrena Sjodahl. Connect With Brett

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69:44

Ep 486: Interview w/ Jenna LoMonaco, Head of...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/07/29

CLIMBers, you don't want to miss today's episode! Our guest is going to upgrade your marketing game. She knows what she's talking about- she's worked with artists like Mumford & Sons, New Kids on the Block, and Elton John. What has she got to share with you? Stick around & find out!Connect with Jenna LoMonaco Here: ONErpm Website: https://onerpm.com/ Instagram: @ONErpm Facebook: @ONErpm TikTok: @ONErpmus The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists

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19:17

Songwriting Pro's J.A.M. Session: Story Development

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/07/25

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27:48

Ep 485: Five Qualities To Look For In A Co-Writer

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/07/22

CLIMBer, you might be looking for co-writers, but what are you looking for IN co-writers? That can make all the difference between having a profitable relationship or a toxic one. And I'm sure which one we want you to have, so listen up! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday

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The C.L.I.M.B. with Johnny Dwinell and Brent Baxter

All Episodes

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