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PODCAST

Let"s Talk Dog Business

The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who"ve seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky"s collaborative training

kids & family pets & animals

All Episodes

46:46

How Dog Trainers Can Get Clients Fast (Without...

Let"s Talk Dog Business ·

2026/01/14

DESCRIPTIONDog trainers constantly ask: “How do I get clients fast?” But this isn’t the best question to ask. In this episode, Jo &Vicky unpack what “I need more clients fast” really means (“I need more money”), how panic pushes dog trainers into discounting, cold outreach and spammy “I’ve got 3 spaces left” posts, and why focusing on existing relationships, client retention and simple, repeatable lead generation campaigns is actually the fastest way to get dog training clients in now and build

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70:02

Why Human Psychology Is Your Dog Training Superpower...

Let"s Talk Dog Business ·

2026/01/07

DESCRIPTIONRunning a dog business is about so much more than training dogs - it’s about working with people who are busy, overwhelmed, and often unsure of where to start. Today, Jo & Vicky are joined by clinical animal behaviourist Lisa Sinnott, who specialises in reactivity, aggression, and, crucially, helping humans change alongside their dogs. Lisa shares how to move beyond 15-page reports, cut the jargon, and make your training plans genuinely doable for real-life clients. You’ll hear how to

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28:46

How Much Should a Dog Trainer Charge? | Dog Training...

Let"s Talk Dog Business ·

2025/12/31

DESCRIPTIONAre you stuck on the pricing hamster wheel in your dog business – running classes, squeezing in 1:1s, but still not paying yourself properly? Today, Jo & Vicky take a more in-depth look at how much a dog trainer should charge. They unpack why asking “What are other trainers charging?” is the wrong starting point, how to work out what you need to take home, and what it really means when your current prices demand you to take on 40+ new clients a month just to survive. You will further

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72:33

Stop Chasing Followers How Pet Businesses Really Grow...

Let"s Talk Dog Business ·

2025/12/24

DESCRIPTIONAre you struggling to turn your loyal followers into actual paying clients, or wondering if all that time on social media is really worth it for your dog business? Today, Jo and Vicky are joined by Tori Mistik, founder of Wear Wag Repeat, canine enrichment expert, and long-time petpreneur. Tori shares how she grew a niche dog brand over 13 years, why a small but loyal audience beats viral views, and how email marketing can quietly become the most powerful part of your digital

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31:39

Are You a CPD Junkie? How to Stop Hoarding Learning...

Let"s Talk Dog Business ·

2025/12/17

DESCRIPTIONAre you collecting courses, certificates, and dog training books like a CPD junkie? Taking course after course without any real purpose behind what you are learning? In this episode, Jo & Vicky unpack the vital role CPD (Continuous Professional Development) plays in the dog training world. They explore how easy it is to slide into learning for learning’s sake, fuel imposter syndrome, and drift away from your original purpose – and how to flip CPD into something intentional and aligned

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42:35

From Pocket Money to Proper Money – Rethinking Your...

Let"s Talk Dog Business ·

2025/12/10

DESCRIPTION Are you working flat out in your dog business but still not paying yourself what you "need" – never mind what you "want"? In this episode, Jo & Vicky dive into the messy subject of pricing your dog services. They unpack the difference between your "need number" and your "want number", how to sense-check your current prices against your goals, and why simply “charging more” won´t work if the service itself doesn’t deliver a premium experience. You’ll come away with a straightforward

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74:18

Why Authenticity is Your Brand’s Secret PR Weapon...

Let"s Talk Dog Business ·

2025/12/03

DESCRIPTIONBuilding a business that people trust, recognise, and seek out isn’t about being perfect, it’s about being authentic and doing your absolute best. This week, Jo & Vicky are joined by Charlotte Nichols the founder of dog industry centred PR agency Harvey and Hugo. Charlotte shares how using authentic PR techniques combined with your own story sets you apart and helps you to attract clients that are a perfect fit for you and what you are trying to achieve. Tune in for honest advice on

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79:08

How to Turn Scrappy Beginnings into Serious Success...

Let"s Talk Dog Business ·

2025/11/26

DESCRIPTIONRunning a dog business is hard—balancing clients, new trends, and that constant search for success can be exhausting. In this episode, we are joined by Andre Yeu, founder of When Hounds Fly Dog Training. Today, we’re talking about starting scrappy, building a thriving business, and the power of choosing your clients wisely. Andre shares how to move beyond “doing it all,” adapt to a changing industry, and stay authentic, doing so even as client expectations evolve. KEY TAKEAWAYS

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52:22

The Curse of Knowledge – How to Stop Confusing Your...

Let"s Talk Dog Business ·

2025/11/19

In this episode, Jo & Vicky tackle what they call the "curse of knowledge" something they see a lot within the dog training industry. There is a strong tendency for trainers to use expert jargon and too much technical detail to the point where clients struggle to connect with and understand their dog trainer - a frustrating experience for both parties.Through personal stories and industry insights, they share practical ways to simplify your message, build a genuine connection with each client and

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58:43

Owning Our Decisions: Reflecting on a Challenging...

Let"s Talk Dog Business ·

2025/11/12

DESCRIPTIONThis year has been one of the hardest we’ve ever had in business. Making the decision to go all in and state publicly that we only work with force-free dog professionals wasn’t easy, but it was the right thing for us, and for the values Canine Business Academy was built on. In this episode, we’re being completely open about what that journey has really looked like. We talk about the uncomfortable moments, the mistakes, the fear, the times we might have come across as egotistical and

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82:07

How to build a business without losing your life with...

Let"s Talk Dog Business ·

2025/11/05

DESCRIPTIONRunning a dog business can sometimes feel like you’re giving everything; your time, your energy, your weekends and still wondering when life’s meant to happen and it's all just suddenly going to feel like you've made it and got it right. In this episode, we’re joined by Jeff Mask, firstly, an incredible human being, he's a coach, mentor, and someone who’s become a hugely important person in our lives. Together we discuss how easy it is to get trapped in overworking, people-pleasing,

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41:11

They Don’t Think You’re Expensive. You Do

Let"s Talk Dog Business ·

2025/10/29

Description:It’s not your prices that are the problem, it’s what you believe about them. Dog professionals tell us all the time: “People won’t pay that.” But the truth is people aren't saying that. You are. In this episode, we talk about the mindset, money stories and hidden fears that stop brilliant dog professionals charging what they’re worth. You’ll hear: The iceberg of selling and what’s hiding under the surface How your beliefs shape every sales conversation Why “I can’t

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48:38

Force-Free Doesn’t Mean Free. Selling With Integrity

Let"s Talk Dog Business ·

2025/10/22

Description:Most trainers try to sell by posting "So many spaces left to class on XXX", "Want help with your dog, get in touch", essentially “buy my thing"… then wonder why it doesn’t work and convince ourselves that selling is icky. This Selling Season episode shows you how to sell every day without being salesy: build trust, show your face and name, mix value with clear asks, and stop keeping your offers a secret. We cover: The CBA jab–jab–jab, right hook (how to balance value with

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43:21

You Can't Help Dogs if You're Broke

Let"s Talk Dog Business ·

2025/10/14

DESCRIPTION:We’re diving deep into what ethical sales really look like when you care about dogs, people, and doing business the right way. We break down: Why cash is the lifeblood of your business (and not a dirty word) How to be the bouncer of your own nightclub i.e. who gets in, who doesn’t Why cramming your packages with PDFs and “extras” isn’t value, results are We also talk money mindset, confidence, taking payment on the call, and how to drop that “please don’t answer” panic before

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55:44

From Chaos to Confidence: Streamlining Your Business...

Let"s Talk Dog Business ·

2025/10/07

DESCRIPTIONIn this episode, Jo & Vicky sit down to talk about – using systems in your business. On the surface this sounds like a boring subject, an episode you might be tempted to skip. But, when you invest in the right business systems and learn to use them well you end up saving a huge amount of time and money, which also greatly reduces your stress levels. Listen in to learn how to choose the right systems, buy them at the right time and use them in a productive way. KEY TAKEAWAYS A CRM

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78:02

How PACT’s Unique Approach Enables Members to Thrive,...

Let"s Talk Dog Business ·

2025/09/30

DESCRIPTIONIn this episode, Jo & Vicky are joined by Jason Light, Director at PACT (Professional Association of Canine Trainers). They provide ABTC recognised courses and a support network for dog trainers who want to build ethical, resilient practices that grow fast and stand the test of time. PACT is known for its welfare-first, science-led approach to assessing and training dog professionals. Today's conversation isn't about competing voices. It's about exploring how we can collectively

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59:19

The Work-Life Dance: Flexibility, Priorities, and...

Let"s Talk Dog Business ·

2025/09/23

DESCRIPTIONAre you struggling to find the perfect work-life balance? In this episode, Jo & Vicky challenge the very idea of work-life balance and explain why for them keeping both their personal and work lives ticking along in harmony is more of a dance than a balancing act. They explore what it really means to thrive as an entrepreneur, parent, and individual. Jo & Vicky share several honest stories about how they achieve what they really want in both their business and personal lives, resist

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54:33

For Better or Worse: Surviving, Then Thriving...

Let"s Talk Dog Business ·

2025/09/16

DESCRIPTIONWhat does it really take to build a successful business partnership—and how do you navigate the bumps along the way? In this candid episode, Jo & Vicky discuss the real-life journey of their business partnership. They share the highs, lows, and the lessons learned. Jo & Vicky cover understanding personality differences, improving communication, and not killing each other in the first few months. They share how embracing self-awareness transforms your relationships with clients as well

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39:42

The Power of Overcoming Fear of Judgement and Sharing...

Let"s Talk Dog Business ·

2025/09/09

DESCRIPTIONAre you holding back from putting yourself out there and sharing your achievements because you fear being judged? Today, Jo & Vicky look at the real reasons behind self-doubt, imposter syndrome and a reluctance to self-promote, that holds so many business owners back. They explain how embracing your unique story and confidently sharing your wins inspires others while also accelerating the growth of your business. They share practical strategies that enabled them to overcome imposter

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48:57

Taking Your Business to the Next Level: Countdown to...

Let"s Talk Dog Business ·

2025/09/02

DESCRIPTION In this episode, Jo & Vicky tell you more about what you can expect and achieve by attending their first Canine Business Academy Conference on 11-12 September at Village Hotel, Solihull. They explain who the conference is for, how it will help you with personal development, mindset, business strategies and growth, networking and working collaboratively so that you can grow faster. If you've not yet got your tickets, there's still time – You just need to book here -

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106 results

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