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PODCAST

Agency Rocket Show

A Show About the Chaos of Running A Creative Agency We love talking creative. We love talking business. So we’re putting them all together into one show about the business of running a creative agency. Take a listen. We hope you’ll find some insights through our experiences.

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All Episodes

33:17

Episode 51: Writing for the Web: Translating Brand...

Agency Rocket Show ·

2025/12/11

In this episode of the Agency Rocket Show, Host Liz Hunt is flying without Chelsea (who is off doing casual things like HAVING A BABY) and is joined by DayCloud’s own marketing coordinator and resident wordsmith, Keaton Haines. Together they break down what copywriting actually is, how website copy differs from “regular” writing, and why your site shouldn’t read like an HR handbook. They walk through DayCloud’s full website copy process—from discovery and brand voice, to wireframes, UX-minded

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30:46

Ep 50: Website Red Flags: How to Know When It’s Time...

Agency Rocket Show ·

2025/11/27

Be honest: when you pull up your website… do you cringe a little?In this episode, hosts Liz Hunt and Chelsea Poppens dive into the real signs it might be time for a website rebuild, from outdated design and clunky tech to slow load times, poor user experience, and branding that no longer fits who you are. You’ll learn: The biggest red flags that scream “rebuild now” When a refresh is enough (and when it’s not) Why mobile, accessibility and site speed matter more than ever How bad UX quietly kills

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27:08

Ep 49: Wired Differently: The Two-Step That Saves...

Agency Rocket Show ·

2025/11/12

In this episode of the Agency Rocket Show, Liz and Chelsea explain the phase where websites finally start taking shape: before the visuals, before the colors, before anyone gets distracted by “Can we make the buttons rounder?”We break down the two-step magic of our process, built from years in the industry: 1. The Interactive Mood Board, where we mine for client taste, gather inspiration across industries, and intentionally include a few designs clients will absolutely hate. 2. The Wireframe

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22:33

Ep 48: Before You Design: Kickoff, Sitemaps, and...

Agency Rocket Show ·

2025/10/29

Episode 3 of our website series is the “not glamorous, insanely essential” one. Hosts Liz and Chelsea walk through the two meetings that make or break a web project before a single pixel gets designed: the Kickoff + Sitemap meeting and the Discovery session. First, the Kickoff & Sitemap: how we set expectations, timelines, roles, and guardrails... then map the site in a humble Google Sheet with pages, subpages, notes, and any special functionality. We share how we prep before the meeting

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37:26

Ep 47: Pretty Doesn’t Pay the Bills: Building...

Agency Rocket Show ·

2025/10/15

Hold on to your butts! In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down the anatomy of a great website—from the brand strategy that should inform every page, to the technical and UX details that separate a scroll-worthy site from one that makes users bail in three seconds. We'll cover everything from:Why “pretty” isn’t a strategy (and how to stop designing for yourself instead of your users) How to define your site’s real job: lead gen, storytelling, donor outreach,

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41:49

Ep:46 Web Series Kickoff: How Branding Translates Online

Agency Rocket Show ·

2025/10/01

Liz and Chelsea are back for SEASON 4 of the Agency Rocket Show, and this time? We’re talking websites. In this kickoff episode, we cover the symbiosis between branding and websites, your site’s positioning as your business’s “front door,” and what makes the difference between a site that converts and one that sends people elsewhere. From branding to site maps, interactive mood boards to wireframes, we walk through our process step-by-step, including tips on managing client expectations, avoiding

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29:19

Ep 45: Stop Skipping Strategy: The Secret to Building...

Agency Rocket Show ·

2025/05/07

In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down one of the most misunderstood—but most essential—parts of branding: strategy.Designers are taught how to make things look good. But when it comes to making brands mean something? That’s where strategy comes in. We cover the core components of a brand strategy—mission, vision, values, audience, positioning, purpose, and even that sometimes-optional competitor analysis. From Discovery Workshops to target audience therapy, we

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31:41

Ep 44: Emotional Branding: Why Facts Don’t Sell, But...

Agency Rocket Show ·

2025/04/23

In this episode of The Agency Rocket Show, hosts Liz and Chelsea unpack one of branding’s biggest power moves: storytelling.   People don’t remember bullet points—they remember how you made them feel. From emotional connection to long-term brand loyalty, we break down why a good story beats a good slogan every time. We talk about how to stop treating your brand story like a family history and start treating it like the lifestyle it is. You’ll hear us dig into examples like Nike, Patagonia, and

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47:04

Ep 43: Rebrand Breakdown: How to Know When it's Time...

Agency Rocket Show ·

2025/04/09

In this episode of the Agency Rocket Show, Liz Hunt and Chelsea Poppens are asking the question that keeps brand owners up at night: “Do I need a rebrand... or do I just want to cut my bangs and move to another country?” (Spoiler: maybe both.)This episode is all about the rebranding era—from tiny tweaks and font facelifts to full-blown identity overhauls. We spill on the signs it’s time to evolve your brand (like when your logo gives ‘Microsoft Paint, circa 1997’), dish out cautionary tales

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36:36

Ep 42: Social Media Survival Part 2: The Rise of...

Agency Rocket Show ·

2025/03/19

Social media isn’t just about selling anymore—it’s about entertainment, education, and staying unforgettable. So how can small businesses keep up without feeling overwhelmed?On this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens sit down with marketing coordinator Keaton Haines to break down the latest trends and what they mean for small businesses. Topics include: Why brands like Duolingo and Nutter Butter are ditching consistency for bold, unfiltered content—and why it’s

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27:42

Ep 41: Social Media Survival Part 1: What Every Small...

Agency Rocket Show ·

2025/03/05

Every touchpoint of your business is a chance to brand, and social media is no different. But social media in 2025 moves fast, and for small businesses, staying relevant can feel like a full-time job. In this episode of The Agency Rocket Show, Liz Hunt and Chelsea Poppens sit down with DayCloud’s marketing coordinator, Keaton Haines, to talk about what really matters when it comes to social media. From keeping your brand consistent to knowing where (and how often) to post, we break down the biggest

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28:31

Ep 40: Feedback Pushback: How to Defend Your Creative...

Agency Rocket Show ·

2025/02/19

In this episode of The Agency Rocket Show, Liz and Chelsea dive into the art of defending creative work—without turning it into a battle. As agency owners, we’ve had our fair share of moments where we had to justify our designs, but we’ve learned that the best defense is actually a great offense. We discuss how to proactively present work, tie decisions back to the client’s own words from discovery, and build a narrative that minimizes resistance. Plus, we break down the difference between

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36:53

Ep 39: Success Stories: What Great Branding Projects...

Agency Rocket Show ·

2025/02/05

Is your branding project on the right track? In this episode of The Agency Rocket Show, Liz Hunt and Chelsea Poppens dish out some stories on the most memorable branding projects at DayCloud Studios. From the lessons learned by cutting corners to the importance of sticking to a proven process, we share practical insights on the anatomy of a truly successful branding project. We'll discuss how setting aside personal biases, creating a deep understanding of clients and their audiences, and empowering

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29:02

Ep 38: Branding That Sticks: The Power of Consistency

Agency Rocket Show ·

2025/01/22

In this episode of the Agency Rocket Show, Liz Hunt and Chelsea Poppens uncover the not-so-secret weapon behind iconic brands like Starbucks, Nike, and Apple: brand consistency. They explore how the most trusted and recognizable companies go beyond logos and color palettes to weave their identity into every touchpoint—messaging, tone, customer experience, and even the way a space smells. But it’s not all success stories; they dish on branding blunders from Pepsi to Bud Light, proving how

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27:50

Ep 37: The Top 3 Must-Have Deliverables for Branding...

Agency Rocket Show ·

2025/01/08

In this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens cover the top deliverables included in DayCloud Studios branding projects. We'll break down the essentials: logo files (in every format and variation imaginable), comprehensive brand guidelines (covering everything from logo usage to photography style), and font files (plus tips on how to source and use them). Along the way, we share practical advice, humorous anecdotes, and our philosophy on providing a premium client

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39:25

Ep 36: Boundaries, Budgets, and Branding: The...

Agency Rocket Show ·

2024/12/25

In this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens start crunching numbers, pulling back the curtain on what it really takes to price your branding projects correctly. We're dishing out hard-earned advice on understanding your costs, setting boundaries, and charging what you’re actually worth—no more undervaluing your creativity! From tracking time to presenting professional proposals, we'll help you navigate everything from client conversations to avoiding burnout. Liz

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32:15

Ep 35: Before the Brand: Why Every Creative Needs a...

Agency Rocket Show ·

2024/12/11

The Discovery Phase... a.k.a. our foundation for branding that hits the mark every time. In this episode of the Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens dive into the ins and outs of the discovery process at DayCloud Studios. From workshops designed to squeeze every ounce of branding inspiration to aligning with client visions through interactive mood boards, we reveal our secrets behind a very confident 10/10 success rate. You’ll hear about the power of asking the right questions,

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27:52

Ep 34: Season 3 Premiere: Inside Our Branding Process

Agency Rocket Show ·

2024/11/28

In this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens kick off Season 3 with a deep dive into the art of branding. After a well-earned summer break (and Chelsea’s wedding!), we're back to share the tools, techniques, and lessons that fuel our creative agency. From discovery workshops to stylescapes and brand books, learn how DayCloud Studios crafts impactful, client-focused brands. Packed with real-world insights, humorous tangents, and actionable takeaways, this episode sets

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27:00

Ep 33: Artificial Inspiration: How We Utilize AI at...

Agency Rocket Show ·

2024/05/29

In some ways, AI has changed how we work. If companies want to remain relevant, it’s crucial to keep up with the rapidly improving technology of today. So what do we utilize in our day-to-day at DayCloud? In this episode of the Agency Rocket Show, join hosts Liz and Chelsea as they reveal their modern tools of the trade. From generated captions and blog outlines to the audio/video services we utilize to edit this very podcast, it’s a jam-packed session on saving time, enhancing content, and

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32:57

Ep 32: Project Management Part 3: Balancing Your Budget

Agency Rocket Show ·

2024/05/22

In the final part of the Agency Rocket Show Project Management Series, hosts Liz and Chelsea explore the intricacies of budget management in the creative agency world. Drawing from our own experiences at DayCloud, we share the hurdles we've faced and the strategies we've employed to manage our finances effectively; things have come a long way since the beginning! From hourly billing and master spreadsheets lump sum pricing and time tracking with Harvest, our process has evolved significantly over

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