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PODCAST

The B2B Revenue Executive Experience

Cory Cotten-Potter

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B

business management

All Episodes

36:37

The CMO’s Guide to Making B2B Social Media Actually...

The B2B Revenue Executive Experience ·

2025/08/12

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Miruna Dragomir, Chief Marketing Officer at Planable. Together, they share insights on how B2B social media has evolved from a checkbox task to a strategic growth channel, and how brands can scale by balancing polish with personality, redefining virality, and letting go of outdated rules.

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40:33

The Future of B2B Sales: Why AI Is Replacing SDRs...

The B2B Revenue Executive Experience ·

2025/07/29

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Kraig Swensrud, Founder and CEO of Qualified.com. Together, they share insights on the transformative impact of AI agents on B2B marketing and pipeline generation, particularly in replacing traditional SDR functions.

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62:14

Why Top Salespeople Stop Selling (And Start Solving...

The B2B Revenue Executive Experience ·

2025/07/15

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Candice October, PJ Nisbet, Nalliby Haddad Cela, and Yuichi Abe, Managing Partners at ValueSelling Associates. Together, they discuss how organizations can successfully implement value-based selling methodologies across global teams while maintaining cultural relevance and driving lasting behavior change.

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42:42

The Art of Sales Forecasting: How to Predict Revenue...

The B2B Revenue Executive Experience ·

2025/06/24

In this episode of The B2B Revenue Executive Experience, host Cory welcomes two powerhouse guests: Roland Griesmayer, Head of Revenue at GHD Digital, and Tony Cascio, Managing Partner at ValueSelling Associates. Together, they reveal how they transformed a 100-year-old engineering firm into a forecasting machine that hits quota to the dollar for six straight quarters.

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40:26

AI Transformed Our SDR Team: 35% Close Rates & $1M...

The B2B Revenue Executive Experience ·

2025/06/10

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Rob Auld, CRO at Readymode, to share how Readymode transformed their sales approach by reimagining the traditional SDR role and leveraging AI.

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34:09

The Marketing Revolution in Manufacturing: Insights...

The B2B Revenue Executive Experience ·

2025/05/27

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Jennelle McGrath, Founder and CEO of Market Veep, to share insights about transforming sales and marketing strategies in the manufacturing and industrial sectors while maintaining the human touch that makes these industries unique.

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27:27

Turn PR Into Your Secret Weapon for Market Dominance...

The B2B Revenue Executive Experience ·

2025/05/13

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Karla Jo Helms, Anti-PR Chief Strategist of JOTO PR Disruptors, to share her innovative approach to PR that combines crisis management principles with advanced media algorithms to help companies build and protect their market position.

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30:21

Original Research Is the New SEO Superpower with...

The B2B Revenue Executive Experience ·

2025/04/29

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Becky Lawlor, Founder and Chief Research & Content Officer of Redpoint, to share proven strategies for creating compelling thought leadership content that drives engagement and builds brand authority in B2B tech marketing.

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43:10

Stop Selling, Start Solving with Julie Thomas

The B2B Revenue Executive Experience ·

2025/04/15

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Julie Thomas, President and CEO of ValueSelling Associates, to reveal how entrepreneurs can transform their approach to sales from uncomfortable necessity to confident value creation.What You’ll Learn: How to transition from technical expertise to effective selling without compromising authenticity Why listening and questioning skills matter more than traditional "pitch and present" approaches The four

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35:47

How to Successfully Lead a Billion-Dollar Acquisition...

The B2B Revenue Executive Experience ·

2025/04/01

Want to master the art of leading successful tech acquisitions? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Alyse Daghelian, CRO at Rocket Software, to explore how she guided a $2.2B acquisition integrating 750+ employees.What You’ll Learn: Why leading with empathy and culture is crucial when integrating acquired teams The "Welcome Home" framework for making newly acquired employees feel valued and heard How to structure intentional face-to-face

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30:25

Episode 343: Why Most Businesses Stay Stuck at $1M...

The B2B Revenue Executive Experience ·

2025/03/18

What if you could transform your small business into an actual million-dollar machine? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Ernesto Mandowski, Founder of The Million Dollar Machine, to dive into why so many entrepreneurs get stuck at the $1M mark and how to break through.Ernesto is a multi-faceted entrepreneur, author, and business consultant specializing in transforming businesses into momentum-driven machines. With over 15 years of

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39:48

Episode 342: The Art of Relationship Generation with...

The B2B Revenue Executive Experience ·

2025/03/04

Traditional lead generation is no longer enough—B2B companies must focus on building real, lasting connections. In this episode of The B2B Revenue Executive Experience, host Cory sits down with Moaaz Nagori, Head of Marketing at ConvergeX Connections, to discuss the shift toward relationship-driven marketing. They explore the rise of B2B influencer marketing, the power of micro-events, and how businesses can create meaningful engagement beyond transactional networking.Moaaz shares best practices

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36:44

Episode 341: Become the CEO of Your Role with Lee Benson

The B2B Revenue Executive Experience ·

2025/02/18

What do playing 1,000 nights in clubs and running a $100M+ business have in common? According to Lee Benson, everything. In this episode of The B2B Revenue Executive Experience, we sit down with Lee to discuss how the MIND Methodology can align teams, drive growth, and create unprecedented business value.Lee is a bestselling author, successful entrepreneur, and CEO of Execute to Win (ETW), bringing over three decades of expertise in value creation, leadership, and strategic execution. As the

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43:45

Episode 340: Grok Your Customer: Unlocking AI and...

The B2B Revenue Executive Experience ·

2025/02/04

In this episode of The B2B Revenue Executive Experience, Phillip Swan, Chief Product Officer and GTM at The AI Solution Group, joins host Cory Cotten-Potter to explore the intricacies of GTM strategy, the importance of solving "migraine-level problems" for customers, and how to leverage AI responsibly to solve real-world problems.With a career spanning several decades, Phillip has a rich background in engineering, product management, and sales, having held senior roles at companies such as

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47:30

Episode 339: Crime Reporter to CRO: How Investigative...

The B2B Revenue Executive Experience ·

2025/01/21

In this episode of The B2B Revenue Executive Experience, Rebecca Grimes, Chief Revenue Officer at SheerID, joins host Cory Cotten-Potter to dive into her fascinating journey from crime reporter to B2B SaaS leader. Rebecca shares insights on the importance of customer obsession in driving revenue, how to effectively align sales and marketing for sustainable growth, and leveraging storytelling to create meaningful customer connections.With more than 25 years of experience in sales and marketing,

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32:17

Episode 338: Rethinking Customer Engagement Through...

The B2B Revenue Executive Experience ·

2025/01/07

In this episode of The B2B Revenue Executive Experience, Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, joins host Cory Cotten-Potter to discuss the transformative power of gifting and direct mail in sales, the evolving role of AI in customer engagement, and innovative strategies for optimizing go-to-market efforts.

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31:28

Episode 337: The Sales Cheat Code: How AI Can Turn...

The B2B Revenue Executive Experience ·

2024/12/24

Did you know that only 5% of sales professionals embody the best practices that close high-value deals?Imagine if every seller on your team could perform at that level. That's the vision Usman Sheikh. Let's take a closer look at how Usman and his team leverage behavioral science and AI-powered insights to personalize buyer engagement.

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31:15

Episode 336: Steal the Blueprint: How Marketing Max...

The B2B Revenue Executive Experience ·

2024/12/10

While everyone is looking for the silver bullet of marketing, Marketing Max urges us to return to the basics. Why is that? Well that’s how he managed to flip a $2k ad budget into $20k in revenue, so he definitely knows what he’s talking about. Let's see what he had in mind in the latest episode of The B2B Revenue Executive Experience. Max is a serial entrepreneur who built and sold an award-winning 7 figure ad agency, Hell's Creative (acquired by Storia), and he has earned more than 200,000 total

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31:33

Episode 335: How Gratitude and Mindfulness Boost...

The B2B Revenue Executive Experience ·

2024/11/26

We often talk about driving growth and increasing revenue. However, we're not focusing as much on growing ourselves and dealing with stressful situations. Nonetheless, more and more organizations are increasingly recognizing that employee well-being is a key element of productivity, creativity, and overall success. The question arises: What are some of the most effective strategies for a positive work environment and personal growth? To help us with that, we have Lori Saitz, an Employee Well-Being

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32:47

Episode 334: How AI Can Skyrocket Your Value...

The B2B Revenue Executive Experience ·

2024/11/12

AI's presence in our lives continues to increase with the potential to transform entire industries. When talking about business revenue, one key area where AI's role becomes increasingly obvious is value management. We were wondering: How can tech companies leverage AI to create value, drive growth, and improve customer experience? To help us with that, we have Craig LeGrande, CEO and Founder of Mainstay. With over 20 years in high tech at top companies like IBM, Accenture, and Cisco, Craig had the

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48 results

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