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PODCAST

Behind the Toolbelt

Behind the ToolBelt is a live, raw, and uncut podcast that brings real, unfiltered conversations about business, leadership, and the entrepreneurial mindset. Hosted by Ty Cobb Backer, CEO of TC Backer Construction, this live show features leaders, innovators, and experts sharing their experiences, strategies, and insights. From building successful companies to overcoming professional and personal challenges, each episode offers valuable perspectives for entrepreneurs and business owners and leaders

business entrepreneurship

All Episodes

53:34

Quiet The Bitch Voice

Behind the Toolbelt ·

2025/10/29

Send us a text We crack open how inputs shape outputs, how to quiet the loud inner critic, and how to swap victim thinking for real ownership with simple, repeatable drills. Practical stories, crew‑ready scripts, and a five‑minute morning stack make the shift doable today. • inputs across reading, watching, listening, and circle audits • five guided questions for an input audit • five‑minute morning input stack to tilt the day • open mind with strong standards using four tactics • victim lan...

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40:56

Season Five, Pulled Tight

Behind the Toolbelt ·

2025/10/22

Send us a text We trace a full season’s lessons:How personal growth sets the ceiling, how training builds culture, and how brand is earned through service, while recapping community wins like Swing Fore Recovery and trunk-or-treat that make trust tangible. Leadership shows up as responsibility, clarity, and consistency, with a challenge to mentor the next person and share one honest story this week. • network as real net worth and why it kept us thriving • charity and community events that b...

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42:04

Momentum Isn’t Given

Behind the Toolbelt ·

2025/10/15

Send us a text We dig into how to build momentum when the market feels soft, why your internal economy matters more than headlines, and the simple daily actions that turn trust into referrals and referrals into pipeline. We share a clear seven-day sprint, a weekly audit habit, and the brand moves that make growth repeatable. • charity golf updates and funds raised for treatment access • creating spaces for uncomfortable but needed conversations • internal economy vs macro headlines and why m...

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38:32

We thought we needed perfection—turns out progress,...

Behind the Toolbelt ·

2025/10/08

Send us a text We unpack the season when the right message finally lands, how vulnerability, accountability, and early adopters turn good intentions into real change. Along the way, a roadside breakdown becomes a masterclass in composure, gratitude, and leading when it’s hard. • timing and teachability shaping real growth • courage and vulnerability as daily practice • hard conversations and accountable culture • shifting from charisma to SOPs with early adopters • impact over income and ser...

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60:16

Proof You Can Win and Do Good

Behind the Toolbelt ·

2025/10/01

Send us a text We sit down with Stephen Spence of Project Map It to unpack how visual proof and clean integrations help contractors win trust, then open up about addiction, mental health, and why Swing Fore Recovery sends people in the trades to treatment. Purpose, partnerships, and practical steps turn a tool into a lifeline. • origins of Project Map It and Stephen’s career shift • interactive maps, photos and review collection as social proof • integrations with distributors and CRMs for a...

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61:24

300 Episodes: Lessons in Leadership and Personal Growth

Behind the Toolbelt ·

2025/09/24

Send us a text We celebrate a major milestone—300 episodes of Behind the Tool Belt—and reflect on the journey from our basement beginnings to building a community that spans across the country. • The podcast started as a way to promote charity events and share insights about roofing, but evolved into a platform for personal development and leadership • Consistency has been the key to success—showing up week after week regardless of circumstances or feelings • Intentional communication change...

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49:15

Leadership Forged in Crisis

Behind the Toolbelt ·

2025/09/19

Send us a text Ty Cobb-Backer reflects on the importance of authentic leadership culture and how TC Backer Construction has developed over 17 years by making hard choices that align with core values. After extensive self-reflection, Ty shares the three pillars that have guided the company's success: Purpose, Ownership, and Organizational Health. • Moving employees from 1099 contractors to W-2 status set the foundation for a culture focused on protecting families and growing people • The "Pur...

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34:37

The Obstacle Is the Way

Behind the Toolbelt ·

2025/09/19

Send us a text We explore the 90-10 rule of leadership and why focusing on what's going right instead of fixating on problems transforms both results and team energy. • Running towards problems instead of avoiding them—the obstacle is the way • How our perspective and focus determine the energy of our company and team • Creating a standard of excellence by making good things even better • True leadership is about serving others, not authority or status • Practical daily exercise: writing dow...

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39:58

The Art of Letting Go: From Control Freak to Kingdom...

Behind the Toolbelt ·

2025/08/27

Send us a text Ty Cobb Backer plunges into the essence of true leadership, emphasizing that your leadership quality directly reflects what you tolerate and how consistently you embody your principles. Personal growth and self-mastery must precede any attempt to lead others effectively. • Leadership begins with self-awareness and personal development • Your true character emerges in how you respond to challenges, not the challenges themselves • Great leaders remain students, continuously lear...

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57:34

Winners Win: The Mindset of Success

Behind the Toolbelt ·

2025/08/20

Send us a text Dashaun Bryant, sales powerhouse and roofing industry influencer, returns to the podcast to share wisdom on developing a winner's mindset and finding fulfillment in success. • Winners Win philosophy - understanding the formula for winning and consistently applying it • The BFF framework - Beliefs, Focus, and Freedom • Winners know they're going to win, they just don't know when • Redefining wins beyond just results • Protecting your energy by being selective about who you allo...

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52:23

Beyond Profit: Why Your Company's Vision Must Flow...

Behind the Toolbelt ·

2025/08/14

Send us a text Ty shares his leadership journey and the core principles behind building a successful business with strong company culture, highlighting the importance of vision, energy, and servant leadership. • Leadership is about servantship, not exercising power over others • Your team reflects your energy as a CEO (Chief Energy Officer), you set the tone • Leading with fear and anger never builds lasting success • People don't follow confusion, they follow clear vision • The importance o...

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44:32

Energy as Leadership Fuel

Behind the Toolbelt ·

2025/08/06

Send us a text Energy is the most powerful currency a leader possesses, with the ability to transform organizations and build movements that change lives. Ty Cobb-Backer revisits the profound impact of John Gordon's "The Energy Bus" and breaks down the 10 rules that have shaped his leadership philosophy and earned him the title of "Chief Energy Officer." • You're the driver of your bus. Take ownership of your life, leadership and energy • Desire, vision and focus move your bus in the right d...

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66:11

Making Positivity Louder: The Path to Hometown Heroism

Behind the Toolbelt ·

2025/07/30

Send us a text Tim Brown shares his journey of writing "How to Become a Hometown Hero" and reveals strategies for building legendary status in your local community through marketing, leadership, and service. The conversation explores deep insights about creating impact while scaling a business effectively. • Creating a book that captures marketing wisdom while transitioning to an executive leadership role • Making "positivity louder" by intentionally counteracting negativity on social media ...

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58:45

The roofing industry needs to stop competing and...

Behind the Toolbelt ·

2025/07/23

Send us a text Elijah Muhm, owner of Roman's Roofing and host of The Roof Trollz podcast, shares his journey of building a mission-driven company focused on culture over profits and authenticity in the roofing industry. • Creating a company focused on culture first, prioritizing both customers and employees • Building a local brand that gives back to the community and provides real value • Training sales reps to focus on the back-end customer experience, not just closing deals • Taking...

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51:37

Meaningful Connections Transform Roofing Businesses

Behind the Toolbelt ·

2025/07/16

Send us a text In a world saturated with roofing conferences offering the same speakers and recycled content, the Limitless Roofing Summit stands apart as a refreshing alternative. This owner-only gathering isn't just another event—it's a carefully crafted experience designed to foster authentic connections that transform businesses and lives. Dylan McCabe and Jenna Lawson, the driving forces behind Limitless Roofing Group, join us to unveil what makes their summit unique. Unlike traditional...

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69:02

When Machines Think Faster Than We Do: Navigating the...

Behind the Toolbelt ·

2025/07/09

Send us a text The AI revolution is transforming how businesses operate, with John Stauffer, Director of Marketing for TC Backer Construction sharing how artificial intelligence now powers everything from jingle creation to strategic marketing and content development. • John describes creating a complete song for a steakhouse in just 2.5 minutes versus the months it previously took • AI tools like Gamma can generate professional presentations in minutes, saving hours of work • Beware of "hal...

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36:37

When to Lead, When to Follow: Finding Balance in...

Behind the Toolbelt ·

2025/07/02

Send us a text Ty explores the delicate balance of knowing when to lead and when to follow, sharing personal experiences of leadership failures and successes while outlining his 12 attributes of great leadership. • Self-awareness starts with humility and understanding why you want to lead • No leader has all the answers, and the sooner we acknowledge this, the easier leadership becomes • "Rock paper rank" is one of the weakest forms of leadership • Building trust requires empowering others a...

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35:35

Beyond the Logo: How Leaders Create Lasting Brand Impact

Behind the Toolbelt ·

2025/06/25

Send us a text Leadership isn't just about managing people—it's the foundation that builds extraordinary brands. In this candid exploration of business growth, Ty Cobb-Backer reveals how leadership philosophies directly impact brand development and market presence. At its core, effective leadership requires mastering self-management before attempting to guide others. Leaders must inspire trust, cast clear vision, make difficult decisions, and develop the art of delegation. As Ty shares from ...

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41:08

The Seven-Step Framework for Effective Roofing...

Behind the Toolbelt ·

2025/06/18

Send us a text The roof over your home protects everything you value, your family, possessions, and the structural integrity of your biggest investment. Yet most homeowners don't think about their roof until water starts dripping from the ceiling. By then, damage has already begun. In this value-packed episode, Ty Cobb-Backer reveals his proven seven-part framework for effective roofing communication that helps contractors connect with homeowners on a deeper level. This isn't about high-pres...

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56:56

The Art of One Call Closing: Building Sales Masters

Behind the Toolbelt ·

2025/06/11

Send us a text "Men and women lie, numbers don't." These words from sales expert Shai perfectly capture his data-driven approach to transforming the home services industry. After 16 years mastering the art of in-home sales, Shai has helped over 1,000 sales representatives close more than $300 million in deals and built his own company from zero to $20 million in just 18 months. What separates Shai's approach from conventional sales wisdom is his emphasis on systems over charisma. While many ...

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114 results

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