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PODCAST

Alt Marketing School

Weekly audio classes straight in your earbuds (or headphones, if you are ol" school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

business marketing

All Episodes

00:12:56

EP 279 - The Exact Milestone That Makes Marketing...

Alt Marketing School ·

2026/04/05

If you’ve been feeling like you’re working harder for less (and somehow still one invoice away from a stress rash), this episode is going to feel like a cold glass of water.Fab is breaking down the Planable x SE Ranking 2026 Agency Profitability Report: and the data is honestly so juicy.And the difference between those two worlds isn’t “work harder” or “post more”. It’s hitting a few specific, very unsexy milestones that change the maths of your business.Planable x SE Ranking 2026 Agency

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00:08:32

EP 278 - Future-Proof Your Marketing Career: Key...

Alt Marketing School ·

2026/03/29

Marketing is changing FAST, and 2026 isn’t waiting for anyone. In this episode, we’re breaking down the skills that’ll keep you ahead of the chaos, like performance analysis (yes, numbers can be your bestie), AI literacy (so you’re driving the tools, not being dragged by them), showing up on social without selling your soul, and building a community that actually gives a damn.Post-Mortem Template: download hereSkills on the Rise: The Fastest-Growing Skills in 2026: read hereBECOME A SMARTER MARKETER

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00:18:15

EP 277 -Discovering & Owning Your USP as a Marketer

Alt Marketing School ·

2026/03/22

Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsession Fab is joined by copywriter and content strategist Gudrun Lauret to dive deep into the world of USPs, your Unique Selling Proposition. Whether you’re a marketer, freelancer, or small business owner, discover how to pinpoint what genuinely sets you apart, avoid sounding generic, and confidently attract (or repel!) the right clients.ABOUT YOUR TEACHER 💛A copywriter and

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00:21:26

EP 276 - How to Write a Business Plan

Alt Marketing School ·

2026/03/16

Join our Spring event season: https://amschool.click/classinsessionIn this episode, we’re diving into the essentials of writing a business plan with Fab and expert guest Vikkie Richmond. Whether you’re just starting out or looking to refresh your strategy, you’ll discover why having a solid business plan is more than just a tick-box exercise.If you’ve ever felt stuck or unsure where to start, this episode offers actionable advice and a dose of motivation to get you moving forward. Tune in and start

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00:27:36

EP 175 - Turning Your LinkedIn Presence into Clients

Alt Marketing School ·

2026/03/08

Join our Spring event season: https://amschool.click/classinsessionReady to turn your LinkedIn into a powerful tool for winning clients (without the ick)?In this episode, Fab Giovanetti is joined by Sarah Clay, author, keynote speaker, and employee advocacy expert, to share no-nonsense tips for marketers who want to show up authentically and use LinkedIn to build genuine business relationships.Whether you’re a LinkedIn pro, or just getting started, tune in for practical strategies, a bit of fun, and

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00:24:45

EP 274 - Marketing with a Neurodivergent Mind

Alt Marketing School ·

2026/03/01

Join our Spring event season: https://amschool.click/classinsessionWe’re bringing you a Q&A with Tania Gerard all about building marketing workflows that work with your neurodivergent brain, not against it.If you’ve ever tried to force yourself into a “just be consistent” content plan and ended up burnt out, behind, and convinced you’re the problem, this one’s for you.ABOUT YOUR TEACHER 👩‍🏫Tania Gerard is an Accessible Marketing Consultant, TEDx speaker, and founder of Tania Gerard Digital

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00:15:44

EP 273 - Shameless Plug: Four Changes We Are Making...

Alt Marketing School ·

2026/02/22

Join our Spring event season: https://amschool.click/classinsessionIn this episode, Fab shares a behind-the-scenes reset for 2026, and why you do not need a brand new personality to move your marketing forward.You will learn how to keep what is working, upgrade what needs more support, and make one simple data-led change instead of “vibing anxiously”.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR

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00:48:14

EP 272 - What’s Really Shaping Marketing in 2026?...

Alt Marketing School ·

2026/02/01

Enjoy this sneak peek from our all-access pass membership: Join the communityFancy a whistle-stop tour through the biggest marketing trends shaping 2026 and beyond?In this episode, Fab and Becca pull apart over 75 global reports to bring you the juiciest insights on the shifting world of AI, creators, social and search. and what they really mean for marketers like you.If you’ve ever wondered how brands are adapting to changing search habits, what’s really working with AI (and what isn’t), and why

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00:16:49

Ep 271 - Two Ways to Set Better Marketing Goals this...

Alt Marketing School ·

2026/01/25

Missed our open week? You can access the replays of our sessions inside the All Access Pass: become a marketing rebel.Keen to kickstart your goal setting and execution in 2026?In this episode of Alt Marketing School, Fab recaps the highlights of their recent Open Week, sharing sneak peeks from live sessions that dive deep into the art of turning vision into action.Hear from Alexander Pemberton on his brilliant “success roadmap” for mapping out your dreams and from Alice Benham on overcoming the

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00:50:23

EP 270 - Building Access and Representation Into Your...

Alt Marketing School ·

2026/01/18

Fab sits down with Quarina Sultana to break down practical steps to embed accessibility and inclusion into every stage of your campaigns, from briefing and production, right through to reviewing and measuring impact.ABOUT OUR TEACHER 👩‍🏫Quarina Sultana is the founder of Q&Co, a digital consultancy on a mission to make digital feel more human, more inclusive, and a little less overwhelming.With over a decade leading transformation across sectors like charity, legal, finance, and tech, she's

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00:20:10

EP 269 - Why Visibility Is the Biggest Shift for...

Alt Marketing School ·

2026/01/04

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketingJoin Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of AI and automation. Hear behind-the-scenes insights from Freelance Magazine and discover why prioritising what matters, and showing up authentically, are more important than ever.ABOUT OUR TEACHER 👩‍🏫Creative, marketing & B2B freelancers. Get new clients, get support, make freelance friends -

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00:20:37

EP 268 - Community & Commerce: What Still Works in 2026?

Alt Marketing School ·

2025/12/28

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketingCurious about what’s shifting and what’s here to stay in the world of marketing and social media?In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of private communities and authentic paid strategies.ABOUT OUR TEACHER 👩‍🏫Becca Holloway is an award-winning social media consultant with 8+ years of

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00:04:41

EP 267 - Marketing Lessons from Starbucks Cups &...

Alt Marketing School ·

2025/12/21

Get your copy of the book at https://customerdriven.marketingIn this episode, Fab shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys

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00:22:06

EP 265 - Did Meta Just Make Creators King?

Alt Marketing School ·

2025/12/14

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketingWhat the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes.ABOUT OUR TEACHER 👩‍🏫Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.Find out more about Emma on socialTikTok:

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00:54:40

EP 265 - Seasonal Patterns & ROI: How to Run a...

Alt Marketing School ·

2025/12/07

Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year.ABOUR YOUR TEACHER 💛Niki Hutchison is an expert marketer, online educator, and agency owner with 25+ years in the industry. She’s worked on campaign strategy for well-known brands and now helps entrepreneurs build integrated, multi‑channel marketing that drives visibility, leads, and sales.Join Niki’s masterclass: watch hereEmma York is a social media educator and

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00:05:21

BONUS EP 264 - Book Reading: Why Marketers Need to...

Alt Marketing School ·

2025/12/03

Get your copy of the book at customerdriven.marketingFab dives into chapter three of the Customer Driven Marketing Handbook, focusing on why trust is truly the cornerstone of modern marketing. If you’re keen to build real, lasting trust as part of your marketing strategy, make yourself a cuppa and tune in. And after that, go and grab Fab's book - DUH.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory

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45:23

EP 263 - How to Localise Your Marketing Without...

Alt Marketing School ·

2025/11/24

Class is in session, and it's a goodie when you have expert insights on global marketing and localisation thanks to Magali Mas D'Amato. Learn how to adapt your brand’s strategies across borders, balance global guidelines with local creativity, and understand the importance of cultural nuances in successful campaigns. ABOUT YOUR TEACHER 💛 Mags is a Marketing Consultant with 10 years’ expertise in social media and community building. Skilled in optimising strategies for B2B and B2C audi...

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53:14

EP 262 - From Employees To Advocates: How EGC Builds...

Alt Marketing School ·

2025/11/24

We dig into how employee-generated content turns everyday work into trust-building stories that outperform brand posts and lead to real pipeline. Xandrina allday shares frameworks, examples, and a clear mantra: empower, don’t enforce. ABOUT YOUR TEACHER 💛 Xandrina is a Social Media Consultant, Trainer, UGC Creator, Author and Speaker with over a decade of experience helping brands turn scrolls into action. As founder of Allday Marketing, she works with businesses to build standout social

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46:16

EP 261 - Five Steps to Transform Your Meta Ads

Alt Marketing School ·

2025/11/17

We break down why traditional funnels fail on Meta and how five intent stages reshape creative, copy, and targeting. Aggie Meroni shares AI tactics for faster research, stronger hooks, and ad formats that build trust and drive sales. EPISODE RESOURCES ✍️ Replays available inside the all-access pass: Our course library Check Aggie’s book: click ABOUT YOUR TEACHER 💛 Aggie Meroni is the Founder of White Bee Digital, a Paid Social Agency, specialising in managing Meta™Ads to help grow eCommerce

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49:14

EP 260 - Why Topic Research is the New Keyword Research

Alt Marketing School ·

2025/11/10

Join Gordon Meagher as he breaks down the essentials of keyword research and link building. He'll walk you through how SEO is changing with AI tools like ChatGPT, and why understanding what your users want is key to both ranking and creating great content. Gordon will share practical tips on finding content opportunities, using AI for keyword ideas, and building quality links. You'll also learn about cool techniques like the Skyscraper 2.0 method to help you create content that really connect...

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327 results

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