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PODCAST

How I Built This with Guy Raz

Guy Raz | Wondery

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success.How I Built Thisis a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays.

business

All Episodes

01:03:13

iRobot: Colin Angle. How The Roomba Became a...

How I Built This with Guy Raz ·

2026/04/13

Colin Angle didn’t start out trying to clean people’s floors.He started out trying to shape the future–with robots. In the early days of iRobot, there was no business model. No steady funding. No clear customer. Just a belief that robotic technology would one day make the world a better place. In the early days, the company built babbling toy dolls for Hasbro, and roving bomb-detectors for the military. But for more than a decade… nothing truly took off. Until one idea—a robot

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00:42:48

Advice Line with Steve Ells of Chipotle

How I Built This with Guy Raz ·

2026/04/09

Today’s callers: Rebecca from Australia wants to make her small-batch spirits stand out in a crowded market. Then, Sri from England wonders how to balance commercial and humanitarian interests for her heated mats. And John from Pennsylvania hopes to reach younger customers with his Italian wines despite declining alcohol consumption. Plus, Steve talks about the evolving role of robots in food service—and how he hopes to find his next rocketship in a fresh take on the sandwich shop. Thank

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01:18:55

Wingstop: Antonio Swad. A Brilliant Idea — And a...

How I Built This with Guy Raz ·

2026/04/06

A lot of founders spend their lives chasing one big idea.Antonio Swad had two. The first? Migrating chicken wings from the Happy Hour buffet to the center of the plate. The second? Building a pizza business that catered to a very specific demographic: Latinos. That first idea became Wingstop, a deep-fried wing concept that grew to 3,000 stores. The second became Pizza Patron, a franchise that rewarded customers for ordering in Spanish, and let them pay in pesos. This is the story of how

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00:49:56

Advice Line with Angie & Dan Bastian of Angie's...

How I Built This with Guy Raz ·

2026/04/02

Today’s callers: Michelle from California assesses the trade offs of accepting outside investment to scale her organic granola brand. Then, Gloria from Connecticut wonders how to overcome stigma and get more people talking about her pelvic floor therapy device. And Eric from Australia evaluates new markets for his maple-based sports nutrition products. Plus, Dan and Angie’s take on why even the busiest entrepreneur should find time to turn off their phone at the dinner table... Thank you to the

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01:13:13

diapers.com: Marc Lore. The ecommerce visionary who...

How I Built This with Guy Raz ·

2026/03/30

Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com. It did so well that it attracted the attention of Amazon, which slashed prices on its own diapers until Marc was forced to sell them his business. It was not a happy moment, but it was a galvanizing one: Marc went on to launch another ecommerce company, jet.com. Within a year, it was bought by Walmart in a deal valued at $3.3 billion. This is a story about a

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00:40:35

Advice Line with Marcia Kilgore of Beauty Pie (June...

How I Built This with Guy Raz ·

2026/03/26

Serial entrepreneur Marcia Kilgore — founder of brands like Beauty Pie and Soap & Glory — joins Guy on the Advice Line, where they answer questions from three early-stage founders managing uncertainty and risk. Today, we meet Victor in Fort Worth, the co-founder of a Mexican-style sweets and treats venture who wonders if he should focus on expanding brick-and-mortar operations, retail presence, or both. Then Lydia in Seattle, a former disease researcher who is ready to grow her small batch

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01:08:15

Vital Farms: Matt O’Hayer. How a serial entrepreneur...

How I Built This with Guy Raz ·

2026/03/23

For decades, a dozen eggs was just… a dozen eggs.No story. No real branding. No reason to care who produced them. Then Matt O’Hayer came along and asked a question almost nobody in America was asking: what if store-bought eggs could be different? What if they tasted better, looked better, and came from hens raised in a much more humane way? The business he launched– with 20 hens and some used trailers– is now the number-one pasture-raised egg producer in the US, with a network of 600 farms, and

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00:37:35

Advice Line: What’s Your Value?

How I Built This with Guy Raz ·

2026/03/19

In today’s special episode, Guy and four former show guests talk with callers about how they can prove the value of their products—and themselves. First, Meagan from Vermont questions whether an experiential pop-up concept for her reusable gift wrap and bags is worth the effort. Then, Amanda from Wisconsin seeks new ways to explain her deck of dog enrichment activities to potential customers. And finally, Mark from New York looks for a complement to help grow his artisanal pesto business. Thank

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01:29:17

Scrub Daddy: Aaron Krause. How a Failed Experiment...

How I Built This with Guy Raz ·

2026/03/16

Aaron Krause did not set out to reinvent the kitchen sponge. He was a car detailer, building buffing pads and the machines that made them. To clean his greasy hands, he made a makeshift hand scrubber out of extra-rough foam, and it worked so well he decided to sell it. But nobody wanted it. He shelved the product for years. Then one day while cleaning up around the house, he accidentally discovered the foam’s “magic” properties and realized it would make the perfect kitchen sponge. Scrub

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00:44:32

Advice Line with Hernan Lopez of Wondery

How I Built This with Guy Raz ·

2026/03/12

Today’s callers: Heather from Ontario talks through a DTC strategy for her retail pain relief tape and patches. Then Nawal in Michigan considers a rebrand for her uniforms designed for Muslim students. Finally, Casey in Idaho seeks new revenue streams for her farmer and worker-owned seed cooperative. Plus, Hernan’s take on the future of podcasting and the sweet relief of vindication... Thank you to the founders of Heali Medical, Studyous Monday, and Snake River Seed Cooperative for joining us on

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00:58:48

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking...

How I Built This with Guy Raz ·

2026/03/09

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M BusinessAt 40, Beryl Stafford’s life cracked open. Her marriage ended, she hadn’t worked in years, and she had two daughters to raise. She needed income—fast. So she did the only thing that felt real: she baked. What started as 4-ingredient oat bars— hastily placed in a Boulder coffee shop—became Bobo’s, a national brand built in the Silicon Valley of natural foods. In this episode, Beryl walks us through the scrappy

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00:44:50

Advice Line with Miguel McKelvey of WeWork

How I Built This with Guy Raz ·

2026/03/05

Today’s callers: Jane in Minnesota wants to scale her artful pants brand while staying true to her locally-made mission. Then Melissa in New Mexico wonders how to respond to diminishing returns on digital advertising for her grief care packages. And Lee in Massachusetts hopes to decrease customer acquisition costs for his history merch brand ahead of America’s 250th anniversary.Plus, Miguel reflects on his WeWork experience and the similarities he sees in today’s AI-dominated tech industry

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01:00:24

Kettle Chips: Cameron Healy. The Wild Bet That Made a...

How I Built This with Guy Raz ·

2026/03/02

Kettle Chips: Cameron Healy. The Wild Bet That Made a BrandMost founders expand the “right” way: local → regional → national → international. Cameron Healy totally skipped the “national” part. When Kettle Chips was still an upstart regional brand, Cameron made a move that seems almost reckless: he launched his thick-cut, kettle-cooked chips to the United Kingdom — one of the most competitive “crisps” markets on earth — before conquering the U.S. And that wasn’t his first risky move. Before

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00:41:15

Advice Line with Alexa Hirschfeld of Paperless Post

How I Built This with Guy Raz ·

2026/02/26

Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she should build an in-house production team or outsource manufacturing for her decorative garland company. And Sayuri from California is looking to drive sales of her Japanese tatami mats through a unique approach to yoga practice.Plus, Alexa shares how Paperless Post is responding to advancements in AI and the

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01:11:54

Square: Jim McKelvey. He Lost a $2,000 Sale, Then...

How I Built This with Guy Raz ·

2026/02/23

Most entrepreneurs think the hardest part of building a company is the product.For Jim McKelvey — co-founder of Square — the hardest part was the system around the product. Because Square wasn’t just competing with other startups … It was competing with regulations, middlemen, entrenched networks, and monopolies designed to keep outsiders out. In this episode, Jim shares the mindset and tactics that helped Square go from a tiny card reader that processed credit card payments … to a company—now

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00:48:42

Advice Line with Pete Maldonado and Rashid Ali of Chomps

How I Built This with Guy Raz ·

2026/02/19

Today’s callers: Yadi from New York thinks through an expansion strategy for her college campus-based empanada business. Then, Zachary from New York looks for ways to break into big retailers with his fresh-made frozen pies. And Josh from Indiana wonders how to go all-in on his small mouth bass lifestyle brand without overhauling his family’s lifestyle.Plus, Pete and Rashid reflect on the ‘protein-ification’ of our food, and how a scare last year reaffirmed the importance of doing right by the

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01:00:52

Spinbrush: John Osher. The Electric Toothbrush That...

How I Built This with Guy Raz ·

2026/02/16

Before Spinbrush became the top selling toothbrush in the U.S—and before Procter & Gamble paid $475M for it—John Osher was a teenager selling earrings for $4.99. In this episode, John walks through the strange, scrappy, but disciplined path that led to one of the fastest consumer-product breakouts ever: from a six-year stint in a commune (where he learned plumbing and carpentry), to selling baby products and battery-powered spinning lollipops. Finally, the big bet: a $5 electric toothbrush

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00:46:03

Advice Line with Julia Hartz of Eventbrite

How I Built This with Guy Raz ·

2026/02/12

Today’s callers: Mia from Germany wants to know how to balance her pottery business between an online shop and a YouTube channel. Then, Jen from Connecticut is looking for ways to reach more families with her print magazine for tweens and teens. And Anagha from California wonders how to convince people to embrace the time required for her globally-inspired baking kits.Plus, Julia reflects on Eventbrite’s recent acquisition announcement, and how in-person events can help brands and creators

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01:24:59

Netflix: Reed Hastings. “We’re Not a Family.” The...

How I Built This with Guy Raz ·

2026/02/09

Netflix shouldn’t have survived.In 1997, Blockbuster owned home entertainment—9,000 stores, a business fueled by late fees, and a brand that felt untouchable. Netflix was a scrappy DVD-by-mail experiment that almost sold itself off to stay alive. So how did Netflix win? In this conversation, Reed Hastings breaks down the behind-the-scenes decisions that helped the business thrive: the uncomfortable leadership choices, the culture blueprint that surprised corporate America, and a

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00:46:26

Advice Line with Jon Stein of Betterment

How I Built This with Guy Raz ·

2026/02/05

Plus, Jon’s take on why now is a good time to start a business — in spite of market uncertainty. Today’s callers: Dan from Washington considers new offerings beyond his core loose leaf yerba mate product. Then, Mike from New Hampshire wants to expand his woodworking business beyond his basement, without taking on debt. And Maggie from Georgia wonders how to respond to rising customer acquisition costs for her soccer-themed dog brand. Thank you to the founders of Heretic Yerba, MTS Woodworking,

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453 results

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