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PODCAST

How I Built This with Guy Raz

Guy Raz | Wondery

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success.How I Built Thisis a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early

business

All Episodes

00:53:30

Advice Line with Jack Conte of Patreon (December 2024)

How I Built This with Guy Raz ·

2026/01/08

Patreon co-founder and CEO Jack Conte joins Guy on the Advice Line, where they answer questions from three early-stage founders about marketing and building community.First we meet Zac from Indiana, who’s looking to grow his coffee company with a subscription offering for newlyweds. Then Rowena from New York, who wants to expand her international cooking kits for kids to all ages. And Melissa from Florida, who’s hoping to break into schools with her handwriting program for preschoolers. And stick

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00:52:20

Dollar Shave Club: Michael Dubin, From Zero to a...

How I Built This with Guy Raz ·

2026/01/05

It started with a massive pile of razors sitting in a Rancho Cucomonga warehouse, and Michael Dubin’s chance meeting of the man who wanted to get rid of them.In 2010, Michael was working in marketing in Los Angeles, producing online video content. As a hobby, Michael took improv comedy classes. At a holiday party, he met a man named Mark Levine. Mark was looking for ideas to sell razors he had imported, but didn’t know how to unload. Michael’s background in video and comedy helped him create a

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00:43:44

Advice Line: Tapping AI as a Resource for Your Business

How I Built This with Guy Raz ·

2026/01/01

This week, Guy is joined by TRX exercise straps founder Randy Hetrick, chicken restaurant giant Raising Cane’s Todd Graves, and Chesapeake Bay Candle Company founder Mei Xu in a special episode of the Advice Line. We talk about how to navigate today’s crowded social media landscape... And ways founders can start thinking about AI. First, Shireen from Pennsylvania wants to know how to do better getting customers to attend her cooking demos… Then, Valerie from Idaho wonders whether separate social

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01:24:14

SkinnyDipped: Breezy and Val Griffith. The...

How I Built This with Guy Raz ·

2025/12/29

For decades, snack companies believed Americans wanted everything sweeter.More sugar. More chocolate. More indulgence. But what if that assumption was wrong? In this episode, a mother-daughter team set out to make a sleeker version of a chocolate almond— and nearly lose everything in the process. Val Griffith was a longtime TV producer in Seattle. Her daughter Breezy was bouncing between failing business ideas in Miami and New York. When a family tragedy brought Breezy back home, the two began

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00:50:43

Advice Line with Todd Graves of Raising Cane's

How I Built This with Guy Raz ·

2025/12/25

Raising Cane’s founder Todd Graves joins Guy on the Advice Line to answer questions from three early-stage founders who are each considering a big, next step to grow their businesses.First, Evan in Texas wants to know if he should franchise drive-thrus for his coffee business. Then, David in St. Louis is trying to get around dents in his financial history to secure financing for his pasta company. And finally, Shane in Los Angeles is weighing the pros and cons of opening a brick-and-mortar

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01:27:53

Exploding Kittens: Elan Lee. How cat-themed Russian...

How I Built This with Guy Raz ·

2025/12/22

Exploding Kittens began as a jerry-rigged version of Russian Roulette — a deck of cards hastily modified with a Sharpie. But what happened next is one of the most improbable success stories in the creator economy: a $10,000 Kickstarter goal that ballooned into nearly $9 million, a community that rewrote the rules of crowdfunding, and a company that has now sold over 60 million card and board games.Co-founder Elan Lee shares the story behind Exploding Kittens — from dismantling his brother’s toys

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00:44:02

Advice Line with Bobby Trussell of Tempur-Pedic

How I Built This with Guy Raz ·

2025/12/18

Tempur-Pedic founder Bobby Trussell joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Bobby talks about his new book, The Logic That God Exists.First, Lyf from Oregon asks about how to expand his fresh seafood business. Then, Colleen from Colorado has questions about where to focus her efforts in growing her whitewater paddleboarding company. And finally, Amanda from Illinois looks for advice on fundraising for her lifejacket brand. Thank you to the founders

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01:07:16

93 Rejections, One Revolution: How Indiegogo Changed...

How I Built This with Guy Raz ·

2025/12/15

What happens when three outsiders try to reinvent access to money… during the worst financial crisis in decades?Before Kickstarter. Before GoFundMe. Before crowdfunding became a thing, there was Indiegogo, an idea born from frustration, inequity, and more than 93 rejections from investors. It was a funding platform built not for banks, studios or gatekeepers… but for everybody else. In this episode, co-founders Danae Ringelmann and Slava Rubin reveal the unpolished and often painful story

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00:43:26

Advice Line with Scott Tannen of Boll & Branch and...

How I Built This with Guy Raz ·

2025/12/11

CEO and co-founder of Boll & Branch, Scott Tannen joins Ring founder Jamie Siminoff and Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jamie and Guy talk about how creating repeat customers often comes from creating social good. First, we hear from Melita in Toronto who's wondering whether to continue bootstrapping her organic clothing business. Then Eric in the Sunshine State asks which direction to take to grow his sunscreen apparel lines. And Chris

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01:18:16

Khan Academy: Sal Khan. From Tutoring His Cousins to...

How I Built This with Guy Raz ·

2025/12/08

Khan Academy offers hundreds of free tutorials in fifty languages, and has 170 million monthly global users. It all began in 2009 when Sal Khan walked away from a high-paying job to start a business that had no way of making money. His idea to launch a non-profit teaching platform was sparked while helping his young cousins do math homework over the computer. When he started posting his tutorials on Youtube, the world took notice. You will learn: Not just cat videos: How Sal

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00:52:19

Advice Line with Jane Wurwand of Dermalogica (2024)

How I Built This with Guy Raz ·

2025/12/04

Jane Wurwand, co-founder of the global skincare brand Dermalogica, joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus, Jane shares her philosophy on the importance of customer education for building a trusted brand. First we meet Camille in Virginia, who’s wondering how to scale her vegan baby food company without compromising on quality. Then Molly in Maine, who’s trying to build a community of new parents for her baby-friendly workout classes. And

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01:03:26

Meridith Baer Home: Meridith Baer. She Started Over...

How I Built This with Guy Raz ·

2025/12/01

Meridith Baer grew up on the grounds of San Quentin prison, acted in TV and movies, wrote scripts in Hollywood … and then, at 50, started over – and built one of the best known home-staging companies in real estate.Meridith’s life unfolds like a movie: As a teenager, she was forced to give up her baby for adoption. In her twenties, she was a writer for Penthouse. In her thirties and forties, she was a screenwriter in Hollywood, hobnobbing with Sally Field and dating Patrick Stewart. But in her

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00:48:59

Advice Line with Bill Creelman of Spindrift

How I Built This with Guy Raz ·

2025/11/27

Bill Creelman, CEO and founder of Spindrift, joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Bill and Guy talk about the importance of solving one problem at a time. First, we hear from Josh in West Hollywood, California - a pickle beer maker - who's wondering whether to drop his home-made brine to save money by using a manufactured flavor instead. Then Zac in Marshfield, Massachusetts, is trying to figure out how to get marketing help for his Hawaiian

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01:04:08

Hydro Flask: Travis Rosbach. How a thirsty surfer...

How I Built This with Guy Raz ·

2025/11/24

What if the idea that changes your life… starts with something as ordinary as being thirsty?In 2007, Travis Rosbach walked into a sporting goods store looking for a water bottle—and stumbled onto a problem no one had solved. Plastic, BPA-lined bottles dominated the market. Metal alternatives leaked, dented, or couldn’t keep drinks cold enough. Travis’s solution? A double-walled, vacuum-insulated, stainless steel bottle. His expertise? Non-existent. This is the improbable story of how Hydro

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00:48:16

Advice Line with Anthony Casalena of Squarespace

How I Built This with Guy Raz ·

2025/11/20

Squarespace founder Anthony Casalena joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, Anthony shares how Squarespace is leveraging AI to help people bolster their sites and digital presence more effectively.First we meet Bob in Connecticut, who’s wondering how to pump up awareness for his custom-made mattresses. Then Stacy in California asks how her new first aid products can stand out in a category dominated by legacy brands. And Mehek in New

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01:16:44

Gymshark: Ben Francis. From pizza delivery to...

How I Built This with Guy Raz ·

2025/11/17

At 19, Ben Francis was lifting weights during the day and delivering pizza at night. He didn’t have money. He didn’t have fashion experience. He didn’t even know how to sew. What he did have was a front-row seat… to a new online trend. Before Instagram and influencers became a strategy, a handful of YouTubers were redefining gym culture — building identity and community online. With his gymwear brand Gymshark, Ben didn’t try to compete with Nike. He didn’t try to buy ads. He did something much

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00:47:28

Advice Line with Chet Pipkin of Belkin International

How I Built This with Guy Raz ·

2025/11/13

Chet Pipkin, former CEO and founder of the electronic goods company Belkin International, joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Chet and Guy drill into why solving problems for consumers is the key to success. First, we hear from Daniel in Toronto, who’s wondering how to educate customers about his company’s plastic-free, dissolvable shampoo and conditioner tablets. Then Meredith in Long Island asks how to manage inventory for her booming

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00:50:50

Backroads: Tom Hale. How a desk worker became a...

How I Built This with Guy Raz ·

2025/11/10

In his 20’s, working an office job he hated, Tom woke up in the middle of the night with a wild idea: why not take people on bike trips? No playbook. No investors. Just a sense that he could make a living doing what he loved. His first trip? Four guests riding through Death Valley, pitching their own tents. From there, Backroads scaled to hotels, while weathering a bike burglary, a van rollover in the desert, 9/11, the Great Recession, and a pandemic that brought tourism to a halt. Today,

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00:50:02

Advice Line with Tariq Farid of Edible Arrangements

How I Built This with Guy Raz ·

2025/11/06

Tariq Farid the founder of Edible Arrangements joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Tariq updates Guy on how he’s pivoting into a new industry while ushering in the next generation of leadership at the company. First, we hear from Jake in Virginia who’s wondering how he can make his Filipino-inspired banana ketchup mainstream in America. Then, Heather in Sweden wants to know if she should change the name of her luxury polar voyage company to

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01:07:43

Babylist: Natalie Gordon. How a new mom used nap time...

How I Built This with Guy Raz ·

2025/11/03

In 2010, software engineer Natalie Gordon was pregnant– and fed up with the overwhelming baby aisles in big box stores. So she quit her computer job to code the registry she wished existed. No pink-and-blue giraffes. No allegiance to a single store. Just a universal list that let friends give the real help that new parents need—from strollers to diaper services to dog-walking.Natalie coded the first lines of Babylist during her son’s nap time. She managed customer support, pitched bloggers from

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