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PODCAST

Practice Momentum Podcast

Dr Brooklyn Storme

Dr Brooklyn Storme is an evidence-informed private practice business coach for counsellors, psychologists and social workers in Australia.Dr Brooklyn Storme is a private practice business coach for counsellors, psychologists and social workers in Australia. She provides identity-first business coaching that integrates therapist and business-owner identity, embodiment-based action and evidence-guided feedback to support therapists in building financially secure, professionally grounded private

business marketing

All Episodes

58:29

You Don’t Need Another Strategy: The Real Reason...

Practice Momentum Podcast ·

2025/12/28

You’ve probably already collected enough strategies to get more clients, raise your fees, and run your practice like a business… so why does it still feel hard to execute? In this episode, I unpack the pattern I’ve observed over years of coaching counsellors, psychologists, and social workers: it’s rarely the strategy that’s “not working” it’s usually the identity you’re operating from. If you’re stuck in helper mode (client-aligned) and you haven’t integrated the business-owner version of you, even

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39:07

Why Your Marketing Isn’t Working in Private Practice...

Practice Momentum Podcast ·

2025/12/16

If you are a counsellor, psychologist, or social worker in private practice and you feel like you are “doing all the marketing things” but bookingsare slow, inconsistent, or not happening at all, this episode will likely give you the clarity you’ve been missing. In this episode of the Private Practice Podcast, I break down real-life marketing basics using a surprising example from Simon Cowell’s failed boy band relaunch and show you exactly how the same mistakes show up in private practice

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136:43

What you need to have in place to minimise overwhelm...

Practice Momentum Podcast ·

2025/12/13

Get next steps for your practice here: https://calendar.app.google/sHoMkD3T6FgvgRGU9 Shownotes to follow

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64:33

Why Your Private Practice Isn’t Growing (And How to...

Practice Momentum Podcast ·

2025/12/01

In this episode of the Private Practice Podcast, I’m lifting the lid on one of the biggest struggles women counsellors, psychologists and social workers face: treating the practice like a passion… but not yet running it like a business. If you’ve ever wondered why your bookings feel inconsistent, why you always seem “behind”, or why your business feels harder than it needs to, this conversation will help clear the fog and point you back toward real momentum. private practice business coaching, women

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31:50

Financial Abundance Energy for Your Private Practice

Practice Momentum Podcast ·

2025/11/25

Discover how to shift your energy to attract more financial abundance in your private practice. In this episode, Dr Brooklyn Storm shares powerful insights on cultivating a receiving mindset that magnetises clients and money to your therapy business.Learn why blessing your money matters, how to navigate the seasons of wealth in private practice, and the critical difference between "I only had one client" versus celebrating every booking. Brooklyn reveals how your energy around money directly

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100:06

.Worth vs Value in Private Practice: Set Fees...

Practice Momentum Podcast ·

2025/11/22

Struggling to set fees or feel confident charging what you're worth? In this episode, Dr Brooklyn Storm unpacks the crucial difference between worth and value in private practice. Learn why value is determined by your clients' perception—not your credentials or time invested—and how worth reflects what's truly important to you as a practitioner. Discover why women practitioners often undercharge, the hidden costs of low fees on your lifestyle and wellbeing, and how to stop projecting money anxiety

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44:21

How I Grew My Private Practice Audience by 460% in 4...

Practice Momentum Podcast ·

2025/11/13

In this episode, I break down exactly how I increased the reach of my private practice audience by 460% in just four weeks — without ads, without fancy funnels and without being everywhere online. I share the behind-the-scenes data from my own experiment on Facebook, what I changed, what failed, what finally worked, and why understanding your numbers is the quickest way to create momentum in your private practice. This episode is perfect for women counsellors, psychologists, social workers and play

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59:39

How to attract more clients

Practice Momentum Podcast ·

2025/11/04

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70:23

How to Create Passive Income in Private Practice

Practice Momentum Podcast ·

2025/10/28

In this episode, counsellors, psychologists and social workers can learn how to create passive income for their private practice. You'll learn about membership models, subscriptions and selling digital products. Updated show notes will be provided shortly. https://brooklynstorme.com

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83:44

3 Things I Would Do If I Had to Start Again

Practice Momentum Podcast ·

2025/10/24

Show notes to follow

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93:43

What the New National Standards for Counsellors and...

Practice Momentum Podcast ·

2025/10/20

In this episode, I sit down with Philip Armstrong, CEO of the Vocational Mental Health Professionals Association of Australia (VMHPAA), to unpack the National Standards for Counsellors and Psychotherapists — what’s true, what’s still uncertain, and what it all means for your private practice.If you’ve felt confused or anxious about what these standards might mean for you as a counsellor, psychotherapist, or student — you’re not alone. In this conversation, we explore the facts behind the draft,

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97:45

How to Market Less and Still Have Consistent Bookings...

Practice Momentum Podcast ·

2025/10/11

If you’ve ever felt like you’re constantly chasing clients, posting endlessly on social media, or paying for ads that don’t work — this episode is for you. I’m diving deep into how to market less and still have consistent bookings in your private practice. You’ll learn why client retention matters more than constant marketing, how to improve it ethically, and how to create genuine connection through “surprise and delight” moments that make your clients remember and return to you.This episode is

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74:37

How to Simplify Your Social Media Marketing and...

Practice Momentum Podcast ·

2025/10/07

How to Simplify Your Social Media Marketing and Attract Inquiries (without posting everywhere) I recorded this right after Facebook awarded me an “Emerging Talent” badge — and it got me thinking about how to use social media in a way that actually works for therapists. In this episode, I share how I simplify my marketing, why I only focus on one platform, and the exact approach I use to consistently attract inquiries without spending hours online. If you’re tired of creating endless Canva posts that

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30:01

Stop Waiting to Feel Ready: Build Confidence with...

Practice Momentum Podcast ·

2025/10/02

Stop Waiting to Feel Ready: Build Confidence with Simple Systems for Your Private PracticeShow notes: Today I’m talking about confidence—the kind you build by doing the scary thing first and letting the confidence catch up. If you’ve been telling yourself “I’ll raise my fee / charge cancellations / get help when I feel ready,” this episode is for you. I share a personal story about investing in my business before I felt confident, how fear shifted to excitement the moment I committed, and why

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49:40

Etsy Passive Income Stream for Private Practice

Practice Momentum Podcast ·

2025/09/23

How to start selling on Etsy for therapists - what you need to know before you begin so that you get great results! Get clients from your website: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Convert more inquiry and discovery calls with this new way! https://sales.brooklynstorme.com/un-discovery-call/ Get personalised help for your private practice: https://sales.brooklynstorme.com/momentum/ Get templates and create your own products to sell

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51:47

How to Create a Successful Private Practice Faster

Practice Momentum Podcast ·

2025/09/21

How to Create a Successful Private Practice Faster (Without Burning Out) Description: In this episode, I share the real way to create a successful private practice faster—by mastering one thing at a time instead of layering on tasks that don’t move the needle. If you’re a counsellor, psychologist, social worker, or play therapist who feels overwhelmed by “do-all-the-things” advice, this episode will help you find clarity and direction so you can fill your diary sooner. You’ll hear about the stages

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39:46

How to Generate More Revenue With Your Private...

Practice Momentum Podcast ·

2025/09/16

If you’ve ever wondered why your private practice isn’t generating as much revenue as it could, this episode is for you. I share how to stop “selling the candle” and start communicating true value in a way your clients actually connect with. Whether you’re offering therapy sessions, courses, workshops, or even freebies like PDFs or apps, the difference between struggling and thriving often comes down to how you present the value of what you do.In this conversation, I walk you through the mistakes

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34:04

The New Way to Get More Inquiries & Bookings in...

Practice Momentum Podcast ·

2025/09/12

Join Booked & Better Monthly Resource Subscription hereAre you tired of offering freebies on your website that no one downloads? In this episode of the Private Practice Podcast, I share the new way to attract more inquiries and client bookings using interactive, implementation-based resources that actually work. Traditional PDFs and ebooks no longer carry the value they once did—thanks to AI, clients can find the same information in seconds. But by creating interactive tools that provide real

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44:36

Create Confidence in Private Practice With a Business...

Practice Momentum Podcast ·

2025/09/10

In this episode of the Private Practice Podcast, I’m diving into one of the most powerful yet often-overlooked tools for creating stability and growth in your private practice: a business plan. Now, before you roll your eyes and think it sounds boring or too “corporate,” hear me out. A business plan doesn’t need to be rigid or overwhelming. In fact, when you approach it with both structure and flow—balancing the masculine and feminine energies—it can help you create more confidence, more clarity,

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40:28

Cancellations in Private Practice | What to Know

Practice Momentum Podcast ·

2025/09/02

Struggling with cancellations in your private practice? In this episode, I share my own mistakes with cancellation policies, boundaries, and fee increases—and how they cost me money, clients, and confidence. You’ll discover why strong cancellation policies aren’t about punishing clients, but about protecting your time, your income, and creating better outcomes for the people you help. I’ll walk you through what the research says about 24-hour vs 48-hour policies, how much money is lost when you

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